To begin with
Anyone who wants to make money, please read this.

Part 1 This is Jewish commerce

The universal law of '78 to 22'
How to Make Money Through the Rich
Let's introduce numbers into our lives.
The ruler of the world, his name is 'Jewish Merchant'
There is no such thing as clean money or dirty money.
Depositing money in a bank to earn interest is a loss.
Safe deposit boxes are not safe
Women's consumer culture led by commercialism
Why Money Rolls In When You Target the 'Mouth'
Foreign languages ​​are essential for business success.
Be good at mental arithmetic
Be sure to take note
Arm yourself with diverse knowledge
Don't drag today's fight into tomorrow.
Jewish Hand-Cutting Techniques That Don't Cross the Danger Line
The CEO must create a profitable company.
A contract is a promise with God.
A contract is also a product
Pull the hanged man's feet
Nationality also becomes a means of making money.
Earn more than your taxes
Time is also a commodity
Know that an unexpected guest is a thief.
Make an appointment in advance, it makes things easier.

Part 2 My Own Jewish Marketing

An easy name to pronounce attracts money.
Fight discrimination with money
Jewish business tactics learned in the military
The match is decided by timing.
Even if the loss is great, you must meet the delivery date.
A rational response to unscrupulous merchants
Read one step ahead
How to sell for a fair price
Jewish commerce and Osaka commerce
Make it popular among the rich
Earn money with the free-spirited salesmanship
Jewish names

Part 3 The Heart of Jewish Commerce

Don't eat to work, work to eat.
Don't put your work on the table
A rich person is a great person, a poor person is an ugly person
The only person you can trust is yourself.
Start financial education from a young age.
Trust no one, not even your wife.
A case where a unique idea led to success
Don't trust others based on assumptions.
Give national sovereignty to a dog.
Ask questions until you understand
Know your enemy and know yourself
Be sure to rest for your health
Passing is 60 points out of 100.
Become a Jew
Business transcends ideology
Calculate your lifespan
Deception is forbidden among Jews.
Think about how you use your time

Part 4 Jewish Quotes from Ginza

Pull out the Jewish spine
The poor are foolish and incompetent
Get rid of the snow stamp culture
Japanese people are too small to be accepted
Graduates of the University of Tokyo should not become high-ranking public officials.
Sick leave is another face of irresponsibility.
If you can't make a profit by working 5 days a week, give up on that business.
Big companies are stupid
Don't show off just because you have money.
There is no ideology before money.
An incompetent politician is the head of state.
First impressions of Japanese people
Jewish merchant's slang

Part 5: Jewish tactic of sucking up the yen

If you are a merchant, sell first.
If big profits are a business, then not losing money is also a business.
Incompetence is a crime
The "cancellation tactic" of making money while sitting still
Stop at the red light
A brief history of Japanese Jews

Part 6 Jewish Commerce and the Hamburger

Create opportunities through national public roads.
Flexible thinking leads to success
Word of mouth is the best marketing tool
Grab hold of human desires
Strategies to capture women's tastes and mouths
Sell ​​the items you want to avoid
I guarantee you immense wealth
Jewish scriptures

The legendary "Humanities of Wealth" revived after half a century

Fujita Den is famous for his provocative remark that “People who can’t make money are fools and lack ability.”
He confidently states in this book that anyone can make money by simply following the core business strategies he learned from Jewish merchants.
The Jewish merchant philosophy he speaks of reveals the essence of business that still applies today.
In particular, the author emphasizes the 'two goods' spoken of by the Jewish merchant.
The first is a product that women need.
The reason is simple.
Since women run the household and lead consumption, if you want to make money, you have to target women, who are the main consumers.
The second is ‘goods that go into the mouth’, that is, food.
Food is something that everyone needs and consumes every day, and because it is purchased again, you can expect a stable income.
He recommends it to beginner entrepreneurs, saying, “Food is a business that anyone can do, even without special talent.”

In this book, you can find the author's unique insights into wealth, such as, "Don't eat to work, work to eat" and "60 out of 100 is a passing score."


Beyond simply compiling past success secrets, "Jewish Business" offers business strategies and shortcuts to wealth that are still relevant today.
This is a must-read for anyone who wants to make money and be successful.

Recommended by Nikkei Book Plus
“The Must-Read Textbook on Wealth”

Recommended by Business Insider
“A Must-Read for Life Planning”

It is not about selling at a low profit margin but selling at a high profit margin that is important!

Fujita Den breaks our stereotypes about how to make money.
One of his remarkable insights, presented in the book, is that he dismisses the widely accepted practice of selling large quantities at low prices to increase profits as “something only fools do.”
Jewish merchants explain that they do not understand this method and ask, “Why do you deliberately earn less when you should have more money for the products that sell the most?”
In fact, Jewish merchants are famous for never lowering the price of their confident goods.
To achieve this, we use data to fully explain quality and value and help customers understand them.
It is about making consumers accept high prices with confidence and persuasiveness.


Jewish merchants have developed efficient and profitable trading techniques throughout their long history.
They realized long ago that the competition between multiple companies tends to be fierce, with each producing less profit.
If this happens, it will ultimately lead to mutual destruction.
The core of Jewish salesmanship is that rather than thinking about selling a little cheaper, you should think about how to make a little more profit.

How did this book make young Son Jeong-ui a multi-trillionaire?

Chairman Son Jeong-ui was a young man with extraordinary passion since childhood.
Since high school, he has had a strong belief that “business must be the center of my life,” and that belief has not just been a thought, but has led to action.

At that time, Chairman Son was deeply impressed after reading this book, “Jewish Commercialism.”
While reading the book, I realized that 'making money is not a bad thing.
Fujita Den's message that 'there is no cleanliness or dirtiness in money' was strongly imprinted in his mind.
Through this book, Chairman Son began to break down existing stereotypes and establish his own business philosophy.

Eventually, he dropped out of high school and came up to Tokyo alone from his small hometown in southern Japan.
His only goal was to meet Fujita Den in person and get his advice.
It was a reckless challenge that no one could easily take on, but Son Jeong-ui was not afraid.
He visited McDonald's headquarters in Japan, where Fujida Den was located, and requested a direct interview.
To his surprise, Fujida invited this passionate boy to his office.
There, Chairman Son was able to receive extraordinary advice from Fujita.
He is said to have said this:

“If I were you, I would try a computer-related business.”

These words gave Son a groundbreaking realization and became a powerful compass for his future.
Son took those words to heart and immediately left for the United States.
He decided to move on to a bigger stage to learn the skills that would lead a new era and realize his own business vision.
Afterwards, he succeeded in transferring to the prestigious UC Berkeley Department of Economics in California in a short period of time.

In the United States, Son had a fateful encounter with a microcomputer, and realized once again how important Den Fujita's advice was.
He intuitively sensed that the world he would lead would be reorganized around computers and digital technology, and based on this, he began designing the SoftBank empire.

His passion did not end with his meeting with Fujita; he continued to refine his business philosophy by reading and rereading his book, "Jewish Business," dozens of times.
In this process, he established his attitude and mindset as an entrepreneur and laid the foundation for his growth into a world-class manager.


Son's journey demonstrates how incredible results can be achieved when passion and action combine.
He didn't just dream.
He turned the advice of a respected senior entrepreneur into reality and successfully launched a business revolution on a global stage.
His meeting with Fujida Den was one of the most important starting points in his success story.
I hope that many readers in Korea will be able to dream of becoming a second Masayoshi Son through encountering this book.