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Prologue - Why Do We Still Repeat Our Failures?

Part 1.
Get ready

1.
Do you know clearly where you want to go?
What the word "best" doesn't capture | Two ways of thinking about goals | What to do now and what to do later | The power and dangers of positive thinking | ★ Practical learning

2.
When change is needed
Believe in Yourself | What You Can Change | The Possibility of Change | Moving Unconsciously | How to Increase Your Chances of Success | How to Move Your Unconscious | ★ Practical Learning

Part 2.
Set it up

3.
Goals move us forward
Getting evaluated vs. growing | Those who want to prove their abilities | Those who always seek growth | Which goals are best | When facing difficulties | The strength to persevere | The process of achieving a goal | When it's hard to ask for help | The fuel that ignites the flame of passion | ★ Practical learning

4.
Optimist's Goals and Pessimist's Goals
Same Goal, Different Methods | Will You Be Loved or Stay Safe? | The Positivity Trap | How to Stay Motivated | How Optimism and Pessimism Are Created | Things to Think About | How to Deal with Emotions | Developing a Strategy That Fits Your Goals | When Strategy and Goals Align | When Strengths Become Weaknesses | ★ Practice Learning

5.
A goal that brings true happiness
What do you truly want? | Desires unrelated to happiness | Who are your goals for? | The power of self-chosen work | Making a given goal your own | ★ Practical learning

6.
Finding the right goal
When you need to do something easy | When you keep putting it off | When there are too many obstacles in your way | When you can't resist temptation | When you need to get things done quickly | When perfection is required | When creativity is needed | When you can't feel joy | How to be truly happy | ★ Practical Learning

7.
How to Motivate Others
Feeling like you made your own choice | Planting cues that stimulate the subconscious | Framing techniques | Goals are contagious | ★ Practice learning

Part 3.
Run

8.
Overcoming obstacles that prevent you from achieving your goals
Get caught up in the moment | Effectively defending against obstacles | Sometimes a checkup is necessary | When there's too little of what you need, or too much left unfinished | ★ Practice Learning

9.
Make a plan to achieve your goals
Plans are specific | The power of "if" | When and where to do them | Plans that connect with the unconscious | ★ Practical learning

10.
How to Increase Self-Control
Self-control grows stronger with repetition | Recovering depleted self-control | When your body runs out of fuel | The dangers of overconfidence | ★ Practical learning

11.
Face reality
Seeing the Bright Side of the World | The Trap of Unrealistic Optimism | Moving Beyond Pessimism to Optimism | ★ Practical Learning

12.
When to hang in there and when to quit
Keep Moving | People Who Do Things Differently | The Courage to Know When to Give Up | ★ Practical Learning

13.
Good advice and bad advice
When Honest Feedback Is Needed | 5 Rules for Praise | ★ Practice Learning

“Big changes start with small things!”
The Secret to Achieving Scientific Goals That Will Transform Your Life

Success, a masterpiece by Heidi Grant Halverson, a world-renowned social psychologist and associate director of the Motivation Science Center at Columbia University, has been published.
The author, who has conducted in-depth research on motivation, goal setting, persuasion, and leadership for over 20 years, has compiled "The Psychology of Achievement and Success" into this single volume, drawing on his accumulated insights and extensive evidence.

This book begins with a simple but fundamental question: “Why do we always fail to achieve our goals?”
Many people attribute failure to a lack of ability or willpower, but the author asserts that this is a completely wrong idea.
In other words, the real causes of failure are not knowing how to choose the right goal for you and the lack of strategies and tactics that fit your goals.
In other words, achieving a goal requires precise skills, not just will or talent.

The book guides the reader through three major stages.
How to set goals that are right for you, design strategies to achieve them, and persevere through obstacles.
The author draws heavily on psychological experiments, real-world examples, and brain cognitive research to vividly explain key concepts such as "if-then planning," realistic optimism, and strengthening self-control.

"Success" received significant attention immediately after its publication in the United States, becoming a New York Times and Amazon bestseller, and was praised by various media outlets as "a masterpiece that bridges the gap between academia and practice" and "a classic in the field of goal setting and achievement."
The author states in this book that “success is not a product of luck or innate talent, but a skill of understanding and designing oneself.”
For those who want to change their current selves, and for all those who have asked themselves, "Why do I always end up in the same place?", this book will be the beginning of a new beginning.

“If you can’t achieve something despite your efforts, you need to change your methods!”
The best psychology lectures to achieve all your goals

Heidi Grant Halverson says that the power to successfully achieve goals comes not from abstract emotions like "will," "passion," or "talent," but from the ability to redesign one's environment and thought structure.
The author's core strategy, the "If-Then Plan," transforms unconscious automatic responses into success through specific behavioral designs that state, "If this situation arises, I will act this way."
This gives the reader a system that allows them to sustain action without relying on willpower.
The author also analyzes in detail the psychological mechanisms that maintain motivation to achieve goals, such as realistic optimism, gradual training of self-control, and reinterpretation of emotions.
In particular, success is defined as the 'accumulation of processes' rather than the 'results', and the principles that create consistency are scientifically proven.
The moment you close this book, you will have moved beyond wondering "why it doesn't work" to someone who knows specifically "how it can be done."

“Change your present self and design your future possibilities!”
The Optimal Scientific Roadmap to Success

『Success』 is largely composed of three stages: preparation, setup, and execution.
Part 1, 'Be Prepared' examines our mindset and offers the insight that 'finding the best way' is more important than 'doing our best'.
We often believe that failure is due to a lack of willpower or talent, but the author emphasizes that the real driving force behind success is 'the belief in one's own ability to change.'
Part 2, "Set Yourself," delves into the psychological aspects of what goals can sustain growth and achievement, how optimists and pessimists differ in their goal-achieving strategies, and why goals set based on "other people's standards" rather than "my own" easily crumble.
The final Part 3, "Execute," covers specific strategies for achieving your goals, offering practical principles for action, including how to strengthen self-control and execution skills, and how to know when to give up and when to hold on.
At the end of each chapter, there is a 'Practical Learning' section, designed to allow readers to experiment and apply the knowledge on their own.
This book is an action manual that scientifically analyzes and realistically implements the entire process of setting goals, executing them, and maintaining them.
It helps readers transform vague resolutions into actionable plans and provides a clear path from goal setting to achievement.