How are experiences designed that people love?
Sparkling inspiration and work-related thoughts from today's top players
"A book you can't pass up!" - Highly recommended by Professor Kim Nan-do of Seoul National University

There are planners that capitalists who want to capture the millennial generation look for first.
These are the best players who have put their personal interests and tastes on the stage of 'business'.
Planners aren't selling a single product or service; they're the ones who ask, "What do you think of this lifestyle?"
It contains the sparkling inspirations and thoughts on work of wonderful creators who are redefining the sensibility of Seoul, such as Point of View, Yeonnam Market, Project Rent, Farmers Market Marche@, Onion, Cosociety, Million Archive, and Bomarket.
It teaches the fundamentals of lifestyle business and branding strategies to creative workers such as marketers, individual creators, brand managers, and editors who need to find their way through what people like.
“This is a book you can’t pass up!” said Professor Kim Nan-do of Seoul National University, strongly recommending it.

Purpose is the most important thing.
The first thing to think about is, 'Why should I create this space?'
Then, a blueprint is drawn up in text format.
Start by searching using countless different search terms.
It's very persistent.
Repeat the process of adding words from the most developed countries in that field, as well as English, Japanese, German, and French, to find good results.
If you spread your net in various directions, something shiny will be caught. In the case of LCDC Seoul, we started by considering, "Where should we begin when writing about the brand and space?"
Then I thought, what if I tried to apply the structure of unfolding a story to space?
A complex cultural space is a multi-layered, overlapping space.
So I came up with the keyword, story within a story.
When creating the master plan for the project, the most important premise was decided upon.
And short stories and novels, framed compositions, omnibus compositions, serial and parallel compositions, etc. were expressed by substituting them into space.
The café on the first floor has a small space within the space, and on the third floor, several spaces are connected in parallel.
The 4th floor bar, as the name suggests, is where untold stories are told.
I don't think there is any good or bad taste.
But it can be shallow or deep.
When you develop a deep interest in a field, it becomes worth paying attention to, regardless of whether it is good or bad.
To develop a deep taste, experience is important, but learning is even more important.
And rather, it seems like we can't find our true tastes in the midst of the flood of images and information.
There are so many cool images on your phone, but it's like they're not yours.
---From "How to Design Your Taste into a Business" by Atelier Ecriture Kim Jae-won

A common overlooked aspect when planning commercial spaces is consistency.
I learned that maintaining a space is more difficult than creating something new and diverse.
The effort to maintain a commercial space like a market actually involves more hidden aspects, such as inventory management, than what is visible.
True skill comes from consistency.
When planning or managing a Bomarket, I'm sometimes asked about my tastes, and honestly, I'm a little embarrassed.
Since your main job is a designer, I wonder if the space reflects your taste.
A designer's job is to understand consumers, find out what they want, and find satisfaction in that.
I think it's an artist's job to want people to follow what he likes.
Commercial space planners need an objective perspective rather than personal taste.
This means that decisions should be made from the consumer's perspective, not the planner's.

---From "Bomaket Yoo Bo-ra, 'Suggesting a direction for life'"