Why do some brands disappear, while others endure?

《Shift Mindset》 is the story of 'people who carried out to the end.'
The secret to success is not a grand idea, but “small actions today.”

Tteokbokki that cooked the impossible, fish cakes that re-instilled tradition, a coffee brand with a 0% closure rate, a shared office that transformed the way we work—these are the companies that changed direction in every crisis.

This book asks:
“What are you changing today?”

Everyone dreams of a brilliant beginning, but what remains until the end are attitude and strategy.
《Shift Mindset》 is a collection of field notes from people who have solidified their brands through action.
Your today creates tomorrow's brand.
Change begins not with thoughts, but with action.
Now, shift.

“Success doesn’t have to be flashy.
The longer you remain silent, the more powerful you become.

That's why I called this book Shift Mindset: The Action Strategy That Leads You to Success.
Because strategy ultimately begins with a change in attitude.

Ultimately, a brand lives on people and structures.
A journey from emotion to strategy, and from strategy to sustainability.
The attitude and unwavering will that were maintained to the end-
That is the power that makes a name live long.

And that path is ultimately completed by the power of persistence."

“Everyone asks this question at least once.
“Why is my business always unstable?”, “What makes successful people different?” The answers weren’t far away.
It wasn't a brilliant idea or a huge amount of capital that determined success.
It was a practice of making better choices every day."

"Success is a journey of desperate business, and goodbye to failure.
If you want to do business differently, beyond the moment you've endured, you have to look at it differently.
I use my failures as a stepping stone,
I will protect my business for a long time.

As Silicon Valley strategist Guy Kawasaki put it,
“Ideas are easy.
“Implementation is hard.”
- Anyone can come up with an idea, but executing it is difficult.

《Shift Mindset: The Action Strategy that Leads You to Success》 is a strong companion that enables the power of execution.

As I read the case, transcribe the keywords, and reflect on my ideas and path,
Only then will your business power grow steadily.
This book has given me strength to live a long life."

--- From the text