Header · Are you influential?

Chapter 01.
For those of you who want to increase your influence: How to attract people?

1.
A cheerful face is a silent recommendation · Ash's first impression experiment
2.
Eye stamps are like water fountains · Giant's simple exposure experiment
3.
Relationships Reborn Through Expectations and Interest: Rosenthal's Achievement Experiment
4.
Why You Have Two Ears · Mayo's Hawthorne Experiment
5.
Unfolding the Wrinkles of the Mind: The Aarons' Self-Disclosure Experiment
6.
People and mountains are better viewed from a distance. Schopenhauer's Hedgehog Dilemma
7.
A Kind Word · Kahneman's Experiment on the Power of Words

Chapter 02.
The Beginning of Influence: Your Strengths Hide in Your Opponent's Weaknesses

1.
Humans Cannot Live in Debt · Reagan's Reciprocity Experiment
2.
Sometimes cool-headedness is necessary. Milgram's obedience experiment.
3.
Using the Influence of Others · Ash's Conformity Experiment
4.
About the Power I Have · Beekman's Authority Experiment
5.
Roles Maketh Man · Stanford Prison Experiment

Chapter 03.
The Power of Nonverbal Language: The Big Impact of Small Movements

1.
Cheers to your eyes · Kleinck's eye experiment
2.
Between Nodding and Shaking · Petty's Nodding Experiment
3.
Laughter is a powerful bulletproof vest · Duchenne's laughter experiment
4.
Appearance is also a competitive advantage · Aronson's Beauty Experiment
5.
Emotions are also transmitted and spread. Christakis's emotional contagion experiment.
6.
The Right Not to Hurt Yourself · Bloom's Confidence Experiment

Chapter 04.
The Power of Many, the Power of the Group: How to Harness Human Social Needs

1.
Just Being There Gives You Power · Cottrell's Social Facilitation Experiment
2.
Arms bend inward · Tajpel's favoritism experiment
3.
A friend of a friend is my friend · Milgram's six degrees of separation theory
4.
Relationships are Echoes: Gallup's Mirror Experiment
5.
People become close only when they are similar: Newcomb's attraction hypothesis experiment
6.
United we live, divided we die: Sheriff's experiment in forming norms

Chapter 05.
The influence we share with others: the power to change others' thoughts and actions.

1.
Courage to Reach Out First · A Feedback Experiment with Heorok
2.
Don't be stingy with praise · Mueller and Dweck's praise experiment
3.
Positivity Never Betrays · Greenross's Charm Experiment
4.
Sincerity Never Fails · Anderson's Experiment on the Principle of Sincerity
5.
Passion is more contagious than cholera · Ash's experiment with passion and coolness
6.
The Foundations of Influence: A Guide to Trust · Jacques's Trust Experiment

Chapter 06.
Perfecting Your Influence: The Power of Small Actions That Create Big Success

1.
Between Your Words and Actions · Experiment with Promises
2.
What you do is more important than what you say · Bandura's bowling experiment
3.
Imitation is the Mother of Persuasion · Maddox's Imitation Experiment
4.
Bystanders Never Know · Levin's Offal Cooking Experiment
5.
Momentary Choices Drive Influence · Knox and Inkster's Self-Selection Effect

Chapter 07.
Things You Need to Let Go of: Remodeling Your Relationships

1.
Yes Man Dropping · Friedman's Foot-in-the-Door Experiment
2.
Deep-rooted trees don't sway in the wind · Brammer's Christmas experiment
3.
Don't Trust Habits · Wake's Bee and Fly Experiment
4.
Don't Be a Slave to Your Emotions · Avicenna's Experiment on the Influence of Emotions
5.
The Mistake-Making Perfectionist · Aronson's Mistake Effect
6.
The majority isn't always right: Myers and Lam's group polarization experiment
7.
Minorities Change the World: Ash's Minority Opinion Experiment
8.
Breaking Up with Laziness: Ferrari and Sheriff's Study of Procrastination

In the age of communication, influence is power!
Great Psychological Experiment 65: The Answer to Hidden Human Relationships

A Practical Psychology Guide for Those Who Want to Take Control in Work, Love, and Relationships
In an age where communication is competitiveness, the power that is absolutely necessary to get what you want is “influence.”
"How to Create Influence" uncovers the secrets of core human relationships, such as presence, leadership, initiative, and negotiation skills, through 65 psychological experiments designed by the world's leading psychologists.
This book precisely analyzes the facial expressions, tone of voice, attitude, and emotional flow that unconsciously influence others, and presents practical psychological strategies to increase your influence in work, love, and social life.
Through actions speak louder than words, emotional contagion, and the power of nonverbal cues, we learn to captivate others and take control of relationships.

This book has been loved by readers for ten years since its first edition was published in 2016.
It has been praised by readers as a practical psychology guide for those who want to take the lead in work, love, and relationships.
Accordingly, we plan to reorganize it in 2025 and welcome new readers once again.


Do you have influence?
The principles of power that move others, revealed through meticulously designed psychological experiments.

What is the most fundamental force that moves the human heart? It is 'influence.'
Invisible and inaudible, yet the influences that dominate our daily lives guide our decisions, big and small, even without our awareness.
Whether it's a word from a celebrity, a positive comment from a salesperson while shopping, or a friend's thoughtless advice, we're all already under countless influences.

Influence, which is defined by the dictionary as "the power to elicit voluntary acceptance from others without coercion," can influence not only human relationships but also negotiation, persuasion, leadership, and even the direction of initiative, depending on how it is exercised.
And at the center of that power is ‘psychology’.
"How Influence Is Created" scientifically analyzes the sources of influence, including presence, leadership, initiative, and negotiation skills, through 65 experiments designed by the world's leading psychologists.
This book relentlessly delves into the hidden laws of influence that shape how we relate to others, from the often-overlooked nonverbal elements of facial expression, gestures, and tone of voice, to emotional contagion, social belonging, and cognitive biases.

For example, the Aarons have shown that appropriate use of self-disclosure increases likability, and Nobel laureate Daniel Kahneman has shown that word choice alone can change the strength of persuasion.
Nicholas Christakis of Harvard University conducted an experiment to demonstrate the impact of emotional contagion on individual behavior.
The rich psychological insights contained in this book go beyond simple relationship skills and provide practical guidance for us, living in an age of communication, to grow into more influential beings.
Now, become someone who gets what you want in work, love, and relationships through actions that speak louder than words, strategic emotional expression, and trust-building skills. Your influence starts now.