5 Steps to Mentoring to Spark Your Solo Business
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Description
Book Introduction
Professor Kim Hyung-hwan's mentoring growth system, which has helped 5,000 people realize their visions over 20 years.
In a world of retirement, job instability, and a rapidly changing market, one-person businesses are no longer a choice but a way of survival.
However, many people remain stuck in the worry of “I don’t know what to do” and “I feel lost working alone.”
"5 Steps to Mentoring to Awaken Your Solo Business" is a book that compiles the mentoring know-how of Professor Hyung-Hwan Kim, who has personally met with over 5,000 solopreneurs over the past 20 years and helped them turn their visions into reality, in a practical way.
The author presents the following five steps that solopreneurs must go through:
Step 1: Wake Up Your Sleeping Self - A Process of Understanding Yourself and Finding Your Own Core Questions
Step 2: The Moment of Career Transition - Designing a New Vision for Life After Retirement
Step 3: Interpersonal Communication Skills - Growing Relationships Based on Trust and Persuasion
Step 4: Core Performance Principles of Sales and Marketing: How to Sell Value That Impresses Customers
Step 5: A Solo Business Growth Strategy - How to Work with Systems and Reduce Uncertainty
These five steps are not simply a roadmap for starting a business, but a new business growth framework that comprehensively views 'me-relationships-customers-system.'
“You work alone, but you can never grow alone.
“True growth begins the moment you awaken your ‘self.’”
It offers realistic growth strategies and a path to sustainable success for employees nearing retirement, freelancers, creators, startups, and solopreneurs.
In a world of retirement, job instability, and a rapidly changing market, one-person businesses are no longer a choice but a way of survival.
However, many people remain stuck in the worry of “I don’t know what to do” and “I feel lost working alone.”
"5 Steps to Mentoring to Awaken Your Solo Business" is a book that compiles the mentoring know-how of Professor Hyung-Hwan Kim, who has personally met with over 5,000 solopreneurs over the past 20 years and helped them turn their visions into reality, in a practical way.
The author presents the following five steps that solopreneurs must go through:
Step 1: Wake Up Your Sleeping Self - A Process of Understanding Yourself and Finding Your Own Core Questions
Step 2: The Moment of Career Transition - Designing a New Vision for Life After Retirement
Step 3: Interpersonal Communication Skills - Growing Relationships Based on Trust and Persuasion
Step 4: Core Performance Principles of Sales and Marketing: How to Sell Value That Impresses Customers
Step 5: A Solo Business Growth Strategy - How to Work with Systems and Reduce Uncertainty
These five steps are not simply a roadmap for starting a business, but a new business growth framework that comprehensively views 'me-relationships-customers-system.'
“You work alone, but you can never grow alone.
“True growth begins the moment you awaken your ‘self.’”
It offers realistic growth strategies and a path to sustainable success for employees nearing retirement, freelancers, creators, startups, and solopreneurs.
- You can preview some of the book's contents.
Preview
index
prolog
Recommendation
STEP 1 Wake me up from my sleep
01 The process of getting to know myself is a one-person business.
02 My weight class and condition are my champion capital.
03 My own key question that makes my heart beat
04 I have nothing and I am not good at anything.
05 Reality is completely different from my original dream.
06 I lack self-esteem and confidence.
07 My passion is dropping and I keep putting things off.
08 I want to work happily
09 Three Execution Strategies to Achieve Your Goals
10 My heart keeps wavering.
How to catch it
11 Life-Changing Reading Habits - Life MBA Workshop
12 Creating Successful Business Habits
2-STEP Career Transition Moment
01 Vision and Management for a New Beginning
02 Create data with cases
03 Key Know-How of a Successful One-Person Business
04 Sustainable Long-Run Career Strategy
05 How to Make a Spring That Never Runs Dry
06 Preparation for retirement begins after work
07 What to do with employees who lack a sense of reality
08 I'm having a hard time due to conflict with my boss.
09 I want to be recognized by my company.
10 I really want to start a business, but I don't have a suitable idea.
11 I lost my job at work.
12 10 years of working life, nothing left
13 Create a revenue system with differentiated content.
14 Brand Your Strengths Online
15 Reasons Why You Shouldn't Start Social Media Without Your Own Content
3-STEP Interpersonal Communication Skills
01 How to effectively persuade others
02 I've been chosen as the leader! What should I do first?
03 How to win someone's heart
04 How to boost your partner's self-esteem
05 I can't communicate with my employees.
06 How to deal with someone who doesn't listen
07 I'm having trouble deciding between two things.
4-STEP Core Principles of Sales and Marketing
01 Value above cost creates profit.
02 Success = Wealth + Happiness
03 It's uncomfortable to meet for business purposes.
04 What impresses customers?
05 How to Open Your Customers' Hearts
06 I'm afraid of starting something new
07 There are no customers to meet
08 Recruitment is not possible
09 How do I convert customers who only want free services to paid services?
10 Ways to Create Your Own Customers
11 Ways to Become a Sales Expert
5-Step One-Person Business Growth Strategy
01 You need to organize the current situation to be able to immerse yourself.
02 The Correlation Between One-Person Businesses and Mentoring
03 The key to a one-person business lies in your own system.
04 How to communicate in a changing era
05 Declaration of Independence! A New Way of Life
06 Challenges for Growing One-Person Businesses
07 Three Essential Frameworks for the First Steps to Starting a One-Person Business
08 How to become a one-person business with stable profits
09 Customer Sales Strategy in the Non-Face-to-Face Era
10. Creating a one-person business system that runs without me
11 Secrets to Goal Management That Create Success
12 Ways to Reduce Uncertainty
13 Are you going to wait until the coronavirus is over?
14 I don't have time and I'm so busy I can't even think straight.
15 Between childcare, work, and business
16 How to start a one-person business that won't fail?
17 The 3 Right Attitudes of Successful Solo Entrepreneurs
Epilogue - Saving, Changing, and Building People
■ About the Author
Recommendation
STEP 1 Wake me up from my sleep
01 The process of getting to know myself is a one-person business.
02 My weight class and condition are my champion capital.
03 My own key question that makes my heart beat
04 I have nothing and I am not good at anything.
05 Reality is completely different from my original dream.
06 I lack self-esteem and confidence.
07 My passion is dropping and I keep putting things off.
08 I want to work happily
09 Three Execution Strategies to Achieve Your Goals
10 My heart keeps wavering.
How to catch it
11 Life-Changing Reading Habits - Life MBA Workshop
12 Creating Successful Business Habits
2-STEP Career Transition Moment
01 Vision and Management for a New Beginning
02 Create data with cases
03 Key Know-How of a Successful One-Person Business
04 Sustainable Long-Run Career Strategy
05 How to Make a Spring That Never Runs Dry
06 Preparation for retirement begins after work
07 What to do with employees who lack a sense of reality
08 I'm having a hard time due to conflict with my boss.
09 I want to be recognized by my company.
10 I really want to start a business, but I don't have a suitable idea.
11 I lost my job at work.
12 10 years of working life, nothing left
13 Create a revenue system with differentiated content.
14 Brand Your Strengths Online
15 Reasons Why You Shouldn't Start Social Media Without Your Own Content
3-STEP Interpersonal Communication Skills
01 How to effectively persuade others
02 I've been chosen as the leader! What should I do first?
03 How to win someone's heart
04 How to boost your partner's self-esteem
05 I can't communicate with my employees.
06 How to deal with someone who doesn't listen
07 I'm having trouble deciding between two things.
4-STEP Core Principles of Sales and Marketing
01 Value above cost creates profit.
02 Success = Wealth + Happiness
03 It's uncomfortable to meet for business purposes.
04 What impresses customers?
05 How to Open Your Customers' Hearts
06 I'm afraid of starting something new
07 There are no customers to meet
08 Recruitment is not possible
09 How do I convert customers who only want free services to paid services?
10 Ways to Create Your Own Customers
11 Ways to Become a Sales Expert
5-Step One-Person Business Growth Strategy
01 You need to organize the current situation to be able to immerse yourself.
02 The Correlation Between One-Person Businesses and Mentoring
03 The key to a one-person business lies in your own system.
04 How to communicate in a changing era
05 Declaration of Independence! A New Way of Life
06 Challenges for Growing One-Person Businesses
07 Three Essential Frameworks for the First Steps to Starting a One-Person Business
08 How to become a one-person business with stable profits
09 Customer Sales Strategy in the Non-Face-to-Face Era
10. Creating a one-person business system that runs without me
11 Secrets to Goal Management That Create Success
12 Ways to Reduce Uncertainty
13 Are you going to wait until the coronavirus is over?
14 I don't have time and I'm so busy I can't even think straight.
15 Between childcare, work, and business
16 How to start a one-person business that won't fail?
17 The 3 Right Attitudes of Successful Solo Entrepreneurs
Epilogue - Saving, Changing, and Building People
■ About the Author
Detailed image
Into the book
Knowing myself is the beginning of a one-person business.
When starting a one-person business, the most important thing is to deeply understand yourself.
Knowing which career is right for you and what your capabilities are is where everything begins.
The process of getting to know yourself requires time to think.
I need to reflect on past mistakes, imagine the future, and reflect on what I'm doing now.
For example, just as becoming an eagle requires falling off a cliff and practicing spreading your wings, starting something new requires the courage to challenge the unfamiliar.
--- p.34
Dreams can change
When you look at a company that goes bankrupt, it's because it did something it had long wanted to do.
Because that was the dream of the founder of the previous generation.
It makes no sense to try to achieve the dreams of that era and the past now.
We who live in the present must dream bigger dreams that fit the present.
So I think it's perfectly natural for dreams to change.
--- p.49
The power of a person with vision
There is a big difference between people with vision and people without vision.
People with vision choose in a big way.
But without a vision, you will be in a state of ups and downs.
In the 'One-Person CEO Management School', we say that vision is a visualized driving force that moves me.
Vision is the visual, visible, emotional force that moves me.
--- p.82
Essence over items
There is no such thing as an item that always works as the correct answer.
A tree with deep roots will not break no matter how much its trunk shakes.
So I think the flexibility of items is the lifeblood of a startup.
What matters is what the essence is.
--- p.114
The competition is not people
When you say someone has lost their job in an organization, if you're talking about a specific person, you need to think again.
There is nothing more devaluable than competing with people.
That's a completely outdated perspective.
The target we have to compete against is the goal.
It's an achievement.
--- p.120
Imagine failure first
For me, you guys.
I have experience with most businesses failing.
But when I look at the common thread when I've failed in business, I've never really thought about the failure of that business.
So, it failed.
If you don't want to fail, you have to imagine.
Before I think about how I can avoid ruin, I must think about how I can ruin myself.
--- p.189
The power of immersive content
Content created through immersion naturally reaches customers, creating a loyal customer base.
This not only increases short-term sales, but also contributes to the formation of long-term customer relationships.
Understanding what customers want, how to provide them with the solutions they need, and incorporating this into your content is key to creating a successful business through immersion.
--- p.220
A one-person business that develops into a brand
The starting point of a one-person business is to understand your strengths and weaknesses and consider how to leverage them.
If you add in the management mindset and business model building, you can evolve beyond a simple livelihood-focused business into a brand with its own philosophy and direction.
When starting a one-person business, the most important thing is to deeply understand yourself.
Knowing which career is right for you and what your capabilities are is where everything begins.
The process of getting to know yourself requires time to think.
I need to reflect on past mistakes, imagine the future, and reflect on what I'm doing now.
For example, just as becoming an eagle requires falling off a cliff and practicing spreading your wings, starting something new requires the courage to challenge the unfamiliar.
--- p.34
Dreams can change
When you look at a company that goes bankrupt, it's because it did something it had long wanted to do.
Because that was the dream of the founder of the previous generation.
It makes no sense to try to achieve the dreams of that era and the past now.
We who live in the present must dream bigger dreams that fit the present.
So I think it's perfectly natural for dreams to change.
--- p.49
The power of a person with vision
There is a big difference between people with vision and people without vision.
People with vision choose in a big way.
But without a vision, you will be in a state of ups and downs.
In the 'One-Person CEO Management School', we say that vision is a visualized driving force that moves me.
Vision is the visual, visible, emotional force that moves me.
--- p.82
Essence over items
There is no such thing as an item that always works as the correct answer.
A tree with deep roots will not break no matter how much its trunk shakes.
So I think the flexibility of items is the lifeblood of a startup.
What matters is what the essence is.
--- p.114
The competition is not people
When you say someone has lost their job in an organization, if you're talking about a specific person, you need to think again.
There is nothing more devaluable than competing with people.
That's a completely outdated perspective.
The target we have to compete against is the goal.
It's an achievement.
--- p.120
Imagine failure first
For me, you guys.
I have experience with most businesses failing.
But when I look at the common thread when I've failed in business, I've never really thought about the failure of that business.
So, it failed.
If you don't want to fail, you have to imagine.
Before I think about how I can avoid ruin, I must think about how I can ruin myself.
--- p.189
The power of immersive content
Content created through immersion naturally reaches customers, creating a loyal customer base.
This not only increases short-term sales, but also contributes to the formation of long-term customer relationships.
Understanding what customers want, how to provide them with the solutions they need, and incorporating this into your content is key to creating a successful business through immersion.
--- p.220
A one-person business that develops into a brand
The starting point of a one-person business is to understand your strengths and weaknesses and consider how to leverage them.
If you add in the management mindset and business model building, you can evolve beyond a simple livelihood-focused business into a brand with its own philosophy and direction.
--- p.271
Publisher's Review
The author has met with over 5,000 solopreneurs over the past 20 years.
Most of them were worried about 'how to live' rather than 'what to do'.
Feeling lost after retirement, losing a sense of identity within the organization, and desperately wanting to find a job and life that suits me…
At the heart of all these questions was ultimately, 'How do I awaken myself?'
Rather than teaching them startup ideas or money-making skills, we asked them, “Why do you want to do that?” and “What do you really want in life?”
And seeing countless moments where people's expressions changed and the direction of their lives changed through that question, I decided to find the answer to this part together.
It's mentoring.
This book is the result of summarizing the essence of those 20 years of field experience and mentoring.
This is not just a simple book on starting a business, but a 'life mentoring manual' for those who want to work and grow on their own.
'Wake me up from my sleep',
'Restore the relationship',
Selling my own value,
Growing as a system
The journey of a true one-person business!
This book was planned to deliver a message of encouragement to those who ask, “Can I do it too?”: “The potential within you is already waiting to be awakened.”
Most of them were worried about 'how to live' rather than 'what to do'.
Feeling lost after retirement, losing a sense of identity within the organization, and desperately wanting to find a job and life that suits me…
At the heart of all these questions was ultimately, 'How do I awaken myself?'
Rather than teaching them startup ideas or money-making skills, we asked them, “Why do you want to do that?” and “What do you really want in life?”
And seeing countless moments where people's expressions changed and the direction of their lives changed through that question, I decided to find the answer to this part together.
It's mentoring.
This book is the result of summarizing the essence of those 20 years of field experience and mentoring.
This is not just a simple book on starting a business, but a 'life mentoring manual' for those who want to work and grow on their own.
'Wake me up from my sleep',
'Restore the relationship',
Selling my own value,
Growing as a system
The journey of a true one-person business!
This book was planned to deliver a message of encouragement to those who ask, “Can I do it too?”: “The potential within you is already waiting to be awakened.”
GOODS SPECIFICS
- Date of issue: November 25, 2025
- Page count, weight, size: 288 pages | 450g | 152*225*19mm
- ISBN13: 9791191995183
- ISBN10: 1191995186
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