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The Complete Guide to Financial Statements for Korean Stock Investors
The Complete Guide to Financial Statements for Korean Stock Investors
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Book Introduction
IMF, stable investment returns even during financial crisis
The ultimate investment tip from the ultimate corporate analyst!

Stock markets are plummeting worldwide.
The economic news that pours out every day is hopeless.
None of the factors—rising U.S. interest rates, falling oil prices, slowing Chinese economic growth, or a currency war—are favorable for the stock market.
Individual investors are bound to be more vulnerable to these fluctuations.
According to a survey by an investment site that supports this situation, less than one in ten individual investors consistently generate profits.


Such market fluctuations have continued in the past.
The stock market also fluctuated violently during the foreign exchange crisis in the late 1990s and the global financial crisis in 2008.
What if there was a secret to consistently achieving annual returns of over 15% even during such turbulent times? Naver Power Blogger Pokhara Lee Kang-yeon, a 30-year financial statement analysis expert with 3,000 daily visitors seeking investment advice, emphasizes that the secret lies within the numbers in financial statements.
By understanding basic financial statement concepts and understanding the interconnectedness of the numbers, you can identify only the most promising companies that will remain unshaken even in times of crisis, thereby generating stable profits.
And all of these secrets have been revealed in the new book, "The Perfect Financial Statement Reading for Korean Stock Investors."

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index
Introduction: Studying financial statements is the best way to increase your stock investment returns.

Chapter 1.
Studying Assets

01 What information does the financial statements provide?
02 How to Raise Capital
03 How are assets structured?
04 Distinguishing Assets: Business Assets vs.
financial assets
05 Understand the Relationship Between Accounts Receivable and Working Capital
06 Inventory assets related to financial circumstances
07 Available-for-sale financial assets, a key accounting item
08 Beware of Marketable Financial Assets Going Bad
09 How are corporate investment activities accounted for?
10 Tangible assets that are both assets and expenses
11 Problems that arise when treating development costs as assets
12. Asset Management of Venture Capitalists

Chapter 2.
Studying Debt

13 Each debt has its own characteristics.
14. Understanding the concept of reserve liabilities
15. How to Analyze Interest-bearing Debt and Financial Costs
16 Interest-free debt representing opportunity profits
17. Net cash, net borrowings, and net debt in a triangle relationship
18 Debt can be used in any way you like.
19 How are supply and demand and performance expressed in numbers?
20 Different understandings of advance payments in each industry
21 Convertible bonds for raising funds cheaply
22 Understanding Convertible Bonds
23 Exchangeable bonds that raise funds using stock holdings
24 Perpetual bonds that improve financial structure

Chapter 3.
Studying capital

25 Items that make up capital
26 Factors affecting capital fluctuations
27 If future growth is guaranteed, a paid-in capital increase is also good.
28 The meaning behind the purchase of treasury stock
29 Changes in Equity Capital Due to Cash Dividends
30 How Do Stock Dividends Change Capital Composition?
31 How Stock Options Are Accounted For
32 Paid Potatoes and Potato Tea Loss
33 The Importance of Return on Equity
34 Return on invested capital that increases reliability

Chapter 4.
Studying the Income Statement

35 Sales are the starting point of profit and loss.
36 Factors that affect sales
37 Investment activities for sales growth
38 How is cost of sales structured and why does it fluctuate?
39 Factors that determine operating profit
40 Why Depreciation?
41 How to properly view depreciation expenses
42 Relationship between depreciation and operating leverage
43 How to account for depreciation
44 Each company has a different cost structure: variable vs.
Fixed cost type
45 If fixed costs are high, aim for operating leverage.
46 As facility utilization rates increase, operating leverage effects appear.
47 Will stock prices rise if net income increases?
48 Where did the net profit go?
49 How to View Consolidated Accounting Accurately
50 How to Read the Income Statement in Consolidated Financial Statements
51 Other comprehensive income that does not affect net income

Chapter 5.
Studying the Cash Flow Statement

52 Why the Cash Flow Statement is Important
53 How to Prepare a Statement of Cash Flows: Direct Method vs.
indirect method
54 Why is net income different from operating cash flow?
55 How to Display Depreciation Expenses in the Cash Flow Statement
56 Two Aspects of Investment Activities: Operating Investment vs.
Equity investment
EBITDA is more important than operating profit
58 Checking the Cash Flow Statement: Income Tax Expense vs.
Corporate tax payment
59 Cash Flow from Investing Activities: Investment in Equipment
60 Investment Activities: Equipment Investment and Depreciation
61 How to Calculate Free Cash Flow
62 How to Use Free Cash Flow
63 Free cash flow of service companies
64 The Impact of Free Cash Flow on Stock Prices
65 Cash flows from financing activities to raise and repay funds
66 Cash Flows from Financing Activities and Dividends
67 Cash Flow Statement Practical Analysis

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Into the book
The current ratio is an indicator that can immediately identify liquidity problems.
A current ratio of 100 percent means that a company can repay its liabilities maturing within one year with its current assets.
Of course, paying off debt isn't the only thing you need to do.
You need to pay your employees and buy raw materials, so you need to have more cash than your debt service obligations.
So, if the current ratio is less than 100 percent, you can guess how difficult the company's financial situation is.
This is why, when checking the balance sheet, you should compare liabilities and assets simultaneously.
This is because if there is a mismatch between liabilities and assets (the maturities of liabilities and operating funds are different, so the accrual periods do not match), the company may suffer from structural financial difficulties.
If you finance long-term facility investments with short-term funds, there is a high probability that major problems will arise.
It is advisable to finance non-current assets with long-term non-current liabilities or equity capital.
In other words, financing must be done with liquidity in mind.
From page 32 [Current ratio that indicates risk of default]

Generally, when a company increases its capital, investors view it negatively.
However, paid-in capital increase should be interpreted differently depending on the purpose for which the company raises funds.
If a company increases its capital through paid-in capital increase for facility investment, it can be seen as a positive factor.
This is because if a company actively invests in facilities, it can expect an increase in future sales.
However, as the number of outstanding shares increases and the return on equity decreases, various profitability indicators decrease compared to before the capital increase.
However, since we expanded our facilities with capital increase money looking to the future, profitability will improve when sales increase.
On the other hand, a paid-in capital increase cannot be viewed positively in terms of securing operating funds.
While capital investment ensures future growth, operating funds are expendable funds needed to maintain the current situation.
Paid capital increase should be viewed differently depending on whether the investor's breathing is short-term or long-term.
If you are a short-term investor, it is best not to participate in the capital increase if the number of shares increases due to a paid-in capital increase, causing the stock price to fall and take time to recover.
If you are a long-term investor with the company's growth potential in mind, it is advisable to participate in a paid-in capital increase.
From page 189 [Paid capital increase with different interpretations depending on purpose]

Costs are largely composed of cost of goods sold and selling, general and administrative expenses.
Therefore, to calculate fixed and variable costs, you need to know these two cost structures.
Cost of sales and selling, general and administrative expenses can be found in the notes to the business report.
Cost of goods sold is the cost incurred in a factory when sales are made.
These cost of sales are broadly classified into four categories: labor costs, material costs, depreciation costs, and manufacturing expenses.
Among these, labor costs and depreciation costs are fixed costs, while material costs are variable costs.
Manufacturing costs are mostly variable costs, although there are some fixed costs.
Manufacturing costs such as electricity, water, and transportation costs increase proportionally as factory operating rates increase.
If expenses increase as sales increase, it is a variable cost.
On the other hand, salaries, retirement benefits, and welfare expenses are fixed costs that remain constant regardless of sales growth.
The same goes for travel expenses, entertainment expenses, transportation expenses, and communication expenses.
Selling expenses and general administrative expenses are back-office expenses, so most of them are fixed costs.
What about commissions? Commissions based on sales are variable costs.
This is because if you sell a lot through a dealership, the cost also increases.
Outsourcing processing costs are also variable costs.
The notes distinguish the nature of expenses by combining cost of sales, selling expenses, and general and administrative expenses.
This is an important table that allows you to determine fixed and variable costs relative to total costs, so be sure to check it out.
Typical fixed costs are employee salaries and depreciation.
Other items should also be classified as fixed costs.
This is because most of the expenses included in other items are small items such as selling expenses and general administrative expenses.
Page 286 [For fixed cost companies, sales growth rate is key]
--- From the text

Publisher's Review
Before you invest in stocks, you should read the financial statements.
If you haven't looked into it properly, you've already failed!

Manager Kim, in his 40s and a 10-year veteran of stock investing, checks stock prices dozens of times a day.
This is because a friend who works in the financial sector told me that Company A is currently on the rise.
I looked up corporate information and found that operating profit increased by 20 percent compared to the previous year, but the stock price has not risen much yet.
In this situation, is it really a good idea to buy stocks? Park, a self-proclaimed value investor in his 30s, heard news that a company he couldn't easily buy because its share price was too high was splitting its stock.
So, would this be a good opportunity to buy and hold stocks?
Anyone who invests in stocks has these concerns several times a day.
What is the right answer? Naver Power Blogger Pokhara Lee Kang-yeon, a 30-year veteran of corporate analysis, emphasizes that the answer lies within financial statements.
This is because all the information that a company cannot hide is completely contained within its financial statements.
But many stock investors still shake their heads when it comes to financial statements.
Some people complain that it is difficult to understand properly no matter how many items, complex numbers, and terms you read.
But worry no more! By following author Lee Kang-yeon's easy-to-follow explanations, anyone can easily develop the ability to understand the information in financial statements.


Numbers speak for themselves,
The secret to finding truly valuable companies that can't be found in economic news alone!

This book says that there is no need to be afraid even when you are faced with accounting data full of numbers.
There aren't many items that stock investors must know about in financial statements. By properly understanding those items and understanding the organic relationships within the financial statements, they can gain a comprehensive understanding of the company.

To help you understand correctly and quickly, the financial statements are explained in the following order: assets, liabilities, equity, income statement, and cash flow statement.
Chapter 1, Assets, begins with a basic understanding of the financial statements.
It also explains which items to look at to get a quick overview of a company's financial health, what numbers indicate the risk of insolvency, and how to value assets based on their characteristics.
It also helps investors understand not only marketable financial assets, which are the most confusing to investors, but also tangible assets, which are both assets and expenses.
Chapter 2, Debt, explains how companies raise funds and what types of debt arise as a result.
It explains everything from interest-free debt, which signifies opportunity profits, to which debts brighten a company's future, and how to identify convertible bonds, which provide cheap financing.
Chapter 3, Capital, provides a detailed explanation of the factors that affect capital fluctuations.
This paper explains how capital increases, which investors generally view negatively, can actually be beneficial to a company, and explains both the truth and falsehood of stock splits through the example of Samsung Electronics.
You can also check how changes in capital structure occur through cash or stock dividends.
Chapter 4, the income statement, examines the factors that affect sales, the most important aspect of profit and loss.
You can see how operating profit is determined, how depreciation is properly understood, and even how each company with a different cost structure uses figures to determine positive factors.
Chapter 5, Cash Flow Statement, explains in detail how a company generates cash.
You'll learn how the direct and indirect methods affect the preparation of cash flow statements, examine EBITDA, which is more important than operating profit, and even how to calculate free cash flow.
And we even reveal the know-how to accurately analyze cash flow statements.


Warren Buffett, a living investment guru, emphasized that investors should naturally read financial statements.
Ralph Wenger, who made 130 times his investment returns over 33 years, also revealed that his investment secret lies in identifying small-cap stocks through financial statement analysis.
Likewise, investment masters never let go of their financial statements.
This is because the numbers in the financial statements reveal the secrets of excellent companies that cannot be known through economic news alone.
For stock investors who are easily swayed by speculative communications and who only record negative returns through blind investments, Pokhara's knowledge of financial statement analysis will serve as a useful guide.
GOODS SPECIFICS
- Date of issue: October 30, 2018
- Page count, weight, size: 430 pages | 912g | 165*235*30mm
- ISBN13: 9791162540480
- ISBN10: 1162540486

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