prolog
Structure of this book

PART 01 Things you must know when starting a smart store

CHAPTER 01 Sticking to the Smart Store Basics
SECTION 01 | Consulting Step 1: Is My Store Getting Good Exposure?
Check the current status of my Smart Store
[FAQ] Will I be exposed at the top just by registering for search?
[Frequently Asked Questions] Are business registration and mail-order business reporting required?
SECTION 02 | Consulting Step 2: Is My Product Searchable?
Understanding Naver Search Results Logic
Enter product information that matches the fit
[FAQ] Do I need to check the exposure categories by keyword frequently?
How to Increase Popularity with [Group Product Registration]
SECTION 03 | Consulting Step 3: Are My Clients Receiving Benefits?
Check out my smart store interior
[Frequently Asked Questions] What should I register for my promotional image?
Captivating my customers
Increase my customer return rate
Properly promote benefits through notices
[FAQ] Can I write long pop-up content?
Expose benefits and product information with shopping stories
[FAQ] I registered a shopping story, but it is not displayed on my store's main page!
Expose benefits and information with free banners

CHAPTER 02 Adding Appeal to Smart Stores
SECTION 01 | Product Purchase Reviews That Keep Customers Engaged
Reflecting on my Smart Store shopping experience
Give more points to customers who write reviews.
Win customers' hearts by selecting the best reviews
Earn customer trust by running review events
SECTION 02 | Delivery Settings to Increase Customer Satisfaction
[Production after order confirmation] for products with slow delivery
If fast delivery is your strength, [Departs today]
[Return Assurance Care] that guarantees peace of mind for customers

PART 02 What's different about the marketing of successful smart stores?

CHAPTER 01 Marketing that utilizes Naver Shopping 200%
SECTION 01 | Displaying Products on Mobile Naver
The Evolution of Naver Shopping: Naver Plus Store
[FAQ] How do I get exposed to N Delivery?
[FAQ] Fulfillment Service: Do I really need it?
[Frequently Asked Questions] Are [Gift Shop] and [Gift Giving] the same?
SECTION 02 | Planning and Exposing Your Own Promotions
If you have a lot of products for sale, hold a special event.
[Frequently Asked Questions] Is the title of the special exhibition and the title of the top banner the same?
Let's register for a special exhibition and start selling in earnest.
If you have a small number of items for sale, participate in One Plus Item & One Plus Deal.
[FAQ] I don't know what product ID reuse is!
[Frequently Asked Questions] What is the whitelist?
Let's suggest a one-size-fits-all item and sell it a lot.
After the one-plus item, let's try the one-plus deal.
Let's propose a one-plus deal and actively promote it.
Let's bring your products to life with short clips.
Why You Should Be Sincere About Promotion
What if I start a shopping live?

CHAPTER 02 Marketing Using Naver Search
SECTION 01 | Analyzing Customer Data with Naver Analytics
Real-time analysis
Inflow analysis
Page Analysis
Visit Analysis
User Analytics
[FAQ] I came here through a search ad, but it says (no search term)!
SECTION 02 | Comparing Target Keywords and Number of Naver Shopping Products
Autocomplete keywords
Naver Shopping Keyword Recommendations
Shopping keywords to find together
Check the number of products on Naver search results shopping pages
Understanding personalized shopping products through AI algorithms

PART 03 My Smart Store: Now It's Time to Prepare for Sales Growth

CHAPTER 01 Expand Your Product's Traffic
SECTION 01 | Expanding Your Traffic with Various Plans
Will the number of visitors increase if there are more products?
Does it have to be sold only at Smart Store?
How to Use Commerce Solution Market
How to set up a subscription service
SECTION 02 | Expanding Traffic with Naver Services
If you have an offline store, Smart Place is a must.
[Frequently Asked Questions] I have questions about Naver Smart Place!
Linking Smart Place and Naver Services
How to Increase Customer Reviews

CHAPTER 02 Digging into everything about Naver Shopping
SECTION 01 | Understanding Keyword Search Results and Algorithms
How to understand and supplement logic
Go beyond algorithms to expose your products
Using Naver Shopping Search Ads
Advertising directly with agencies
SECTION 02 | Understanding Smart Store-Only Advertising
N+ Product Advertising for Smart Store Sellers Only
Shopping news ads that deliver news directly from my store
Running a brand store
[Frequently Asked Questions] What should I be aware of when applying for brand rights?

Special Appendix | Growth Strategies and Latest Information for Smart Store Sellers

Accelerating Growth Beyond the Obstacles
The Naver Plus Store app has been released!
Sales commissions will change starting June 2025!

one.
Why aren't sales increasing? Solve stagnant sales with operational strategies!

From basic Smart Store settings to product registration and detailed settings to increase customer inflow and repeat visits, we provide a self-diagnosis checklist based on practical consulting.
In particular, it is structured to diagnose and improve the problems of my store step by step, focusing on the core keywords of 'exposure', 'search', and 'benefit'.

two.
A practical guide focused on strategy, not just features!

We will guide you on how to utilize various functions provided by Naver, such as special exhibitions, one-plus items, shopping live, and smart places, with situation-specific strategies.
Beyond simple functional explanations, we offer customized strategies tailored to each seller's situation, providing actionable guidance.

three.
Review your store thoroughly from a customer's perspective!

What if you have a high traffic volume but a low purchase rate? Smart stores aren't just about superficial appearances.
From the buyer's perspective, we've designed it so you can review your product page and category structure, and review each detailed element (reviews, shipping settings, promotional banners, shopping stories, etc.) that increases purchase conversion.

four.
Frequently asked questions from beginner sellers, answered with ease!

We've compiled the most frequently asked questions from consulting and lecture sessions, helping you quickly find and immediately apply only the "information you really need," from business registration to keyword exposure, shopping story errors, advertising efficiency, and smart place settings.
Even a beginner who is lost can find the answer right away without trial and error.

five.
From traffic to advertising, a comprehensive growth strategy to boost sales!

We provide detailed guidance on how to analyze customer traffic from various angles and expand traffic sources, including analysis of traffic sources using Naver Analytics, comparison of search keywords, integration with commerce solutions, utilization of Smart Place, and shopping live strategies.
It also helps those new to advertising achieve 'cost effectiveness' through N+ product advertising, shopping news advertising, and brand store operation.