Now the trend is online.
Don't worry about not getting enough new customers; let's start online marketing properly.
From blogs to Instagram, online cafes, Carrot Market, PDF booklets, YouTube, KakaoTalk channels, online consultation forms, out-of-office text messaging systems, automated email lectures, and even online advertising across various media, we've got you covered with everything you need to create a top-tier academy through online marketing.

Until now, there has been no book that focuses solely on online marketing for academies.
This book will be a blessing to business owners who know the importance of online marketing but are unsure of where to start.

My name is 'So November' and I teach and coach marketing to directors who need students.
I often get asked about marketing books.
There are so many good marketing books.
New books are published every year.
Studying English to become an interpreter and learning English for survival and communication while traveling abroad are different approaches and have different depths.
It will be completely different depending on the purpose of your study.
Information that is useful to one person may be completely useless to another.
Likewise, each director will have different needs for studying marketing.
If you want to study marketing to run your own academy, you need to know where to fill in the gaps, and to do that, you need the insight to see the big picture.
--- p.5

So, what is marketing from the director's perspective?
I'm talking about a series of activities that I do to persuade my potential customers (target students or parents) to pay tuition and enroll in my academy.
I want to increase my sales by increasing my student base.
The activities include a variety of things, including banners, X-banners, blog activities, external promotions, Instagram ads, offline counseling, and admission information sessions.

--- p.19

You can't create everything at once.
If you create and check them one by one, you will see that your online marketing wall has been well built at some point.
The following items are organized around general local academies, but they are applicable to all online education programs, except for region-based settings such as Naver Smart Place registration and Carrot Market registration.
This is a summary based on the cases of directors who have already achieved results.
--- p.32)


Individuals also brand themselves, and if you run a business selling your education, this is also an area where you need to brand yourself.
While my ultimate goal is to make my school known in the field, simply evoking a specific image in my clients' minds when they think of my school is enough to be successful.
for example
If you go to that math academy, you will definitely develop good study habits.
That prep school is said to be really good at providing college entrance consulting.
The kids who go to that elementary school specialized English academy are said to be really good at speaking English.
They say that the boys at that piano academy adapt very well.
--- p.49)


Be sure to blog.
It is the optimal medium for branding Gangso Academy.
It also acts as a 24-hour salesperson to bring in new recruits.
When you first start a business, customers will never come to you on their own.
Or even if you do find it, it won't lead to a purchase.
Before you start collecting, you need to first establish a system and content portfolio that will make customers trust you when they come to you.
A blog will do that for you.
--- p.61

More and more directors are recruiting new students through Instagram.
That alone is reason enough for the director to have an Instagram account.
Especially if your academy targets elementary school students, please make sure to use Instagram.
Because many parents of elementary school students are active on Instagram.
If your academy targets middle and high school students, you can run an Instagram account to communicate with your students.
Additionally, Instagram advertising is a great way for business owners to reach their target audience while advertising easily and inexpensively.
--- p.112

Carrot Market's name, derived from the phrase "near you," has had a tremendous impact on revitalizing local second-hand trading.
Just as Amazon began as an online bookstore but has since grown into a global seller's marketplace, Carrot Market is expanding beyond just used goods trading to include various service sales and promotion areas.
If your academy is a local offline academy, please make sure to promote your academy on Carrot Market.

--- p.124

KakaoTalk channels have many advantages.
You can also set customer response times and communicate with customers through KakaoTalk Messenger, which is used by all Korean citizens.
Although it is a paid service, you can also send group messages instantly.
I recommend that directors balance their use of Instagram, blogs, and KakaoTalk channels.
Through Instagram, you attract and retain potential customers, and through blogging, you build trust through content marketing.
The final KakaoTalk channel allows you to manage customers by sending messages and engaging in 1:1 conversations through a link that allows for immediate communication, and encourages immediate action.
--- p.156

Do you see the difference between the two directors? Many directors, when planning content, structure it according to their own unique narrative structure.
Please try to break this mold.
Rather than the principal's introduction, development, turn, and conclusion, please tell us the story from the parents' perspective and start with the results.
Alternatively, you can first include an introduction that builds empathy and arouses curiosity.
For example, "Are you the parent of a middle school student? Even children who were good at math in elementary school will fail in middle school because of this problem, 9 out of 10 of them!" Then, after you've piqued their interest, you can easily convey what you want to say.
--- p.189

There are many ways to get more customers to buy online, at a lower cost, with less hassle.
Online advertising is one way to expose myself to potential customers.
Online advertising has the unique advantage of being measurable and monitorable.
Being able to measure something means you have a baseline for improvement and can take action to improve performance.
--- p.198

The situations at academies, tutoring centers, and study rooms are all different.
The current market environment is different, and the director's personality is also different.
So, the marketing methods that worked for Director A may or may not work for Director B.
For this reason, business owners must navigate the various marketing options available to them and find the method that best suits their market and delivers the best results.
To find it, you have to try, experience failure and success.
This way, you can equip yourself with the best promotional marketing weapon that suits you.

We've compiled the marketing experiences of field managers who have already experienced these failures and successes.
With the help of the directors, we will convey their real experiences in their own voices.

--- p.248