In the online social media environment, anyone can create a channel and anyone can plan and sell products to consumers.
In South Korea, there are already numerous entrepreneurs who approach consumers directly in their own way, without following the existing rules of success.
Among these, some have already achieved global recognition as unicorn companies, surpassing the status of startups, thanks to their innovativeness and passion that astonish the world. However, the majority of businesses are still struggling alone to capture the hearts of customers.


Perhaps the greatest wish of those who leave an organization or start their own business from scratch is, "I wish I had a business mentor to confirm whether I am on the right path during those lonely and difficult moments of decision-making."
“My Destiny is Determined by My Customers” (written by Jongyoon Park / published by Songbooks) is a book created from this very desire.


The author of this book, Jongyoon Park, is an e-commerce consultant already famous on social media as a self-taught mentor for businesspeople. His motto is to change the perspectives, attitudes, and constitution of people and businesses, ultimately transforming their destiny.

It is often said that business or enterprise is about leaving people behind.
This means that the partners and customers you meet while doing business are important, but in reality, there are not many cases where this is properly understood and put into practice.
I interpret this statement from a different perspective.
It's not about leaving people behind in a relationship that benefits me, it's about leaving myself behind in a relationship that benefits my customers.
This is because, from a common sense perspective, I suddenly realized one day that the money I want to earn, the influence I want to have, and the success I want to achieve can only be obtained by paying the price of 'satisfaction' to someone in the world.
--- p.7

Money can be earned by working hard and earning a lot of money, but it can also be earned more efficiently by thinking and realizing the principle.
The key is to know exactly what you have and whose money you can exchange for.
The first is the product.
Make me visible to people who might buy that product next.
That is recruitment through advertising and promotion.
Those who have gathered like that make me want to write to you.
That's hospitality.
And those buyers then come looking for me or spread the word about me.
That's customer relationship management.
All the flow of money is within these four frameworks.
--- pp.20-21

It is often said.
Practice is the most important thing, but the problem is that it is difficult to do so.
“It’s not that it’s difficult, it’s that you don’t do it.” You just pretend to be busy all day, expecting something easy and looking for something less difficult and tiring, but you’re just making excuses and comforting yourself for not doing anything you really need to do.
--- p.26

Half the reason we don't do something is because it's too much trouble, and the rest is a complacency that doesn't know what's wrong with useless fear, stubbornness, and desperation.
When reality is uncertain, many people tend to ignore the root causes of their anxiety, citing the power of positivity.
It's about placing yourself on the Möbius strip of hope counseling.
If there is a problem, first you must admit that there is a problem.
Then, no matter how scary it is, you have to face the problem head on.
Third, it needs to be broken down into manageable pieces.
And you can take responsibility for it.
--- p.27

If I were selling cosmetics, cat supplies, furniture, baby products, modern clothing, medical concierge services, or cooking, I would write a diary at least once a day on social media about who I am making them for, why I am making them, how I am making them, and to whom I am selling them.
I will share my proud life with as many people as possible.
Because before they are a business and a product, they are my reason for being, my life itself, my pride, and my dream.
Businesses need to be proud, publicized, connected, and communicated through empathy and connection.
--- p.30

Don't do it like others.
Don't go like others.
Don't work too hard.
The answer is to try quickly, differently, and constantly.
Fear of failure is just a lazy excuse made by those who have never been near failure.
We always call for innovation and seek stability.
That's why we lament that things don't change even though we've worked hard.
Innovation --- p.革新) is made up of the character 'leather' and the character 'new'.
It means that it is a fearful and painful task, as much as it is painful to peel off the old skin and grow new flesh.
Is it because you can't do it? Or because you're afraid? Isn't it foolish to hope for change without changing?
--- p.36

So none of the money that didn't come to me is mine.
So remember.
The money I agreed to receive, the money I am due, or the money I have to receive is not my money.
Thinking that money that doesn't even come into your pocket is your money is how you make yourself say, 'I can't make money.'
--- p.40

Money also does not come to me if I hate it or am indifferent to it.
To be precise, you cannot make money by disliking or being indifferent to rich people.

So, I need to acknowledge, respect, and like the person who can give me money.
We must neither ignore it nor be indifferent.
That is the first and most fundamental difference between a constitution that pushes money away and a constitution that attracts money.
--- p.43

Having what I want should be my goal.
Remember, it's not about not losing, it's about having.
If you aim to not lose, money will run away like a puppy.
Because that's a negative feeling.
And once you have a clear goal, let's calculate and organize specifically how much you need to achieve it.
Thinking about what you need to do and how you need to do it to earn that money is the beginning of proper work and a winning strategy.
--- p.45

If it were me, I would focus more of my energy on money.
I'd rather focus my energy on the people who have the money.
More importantly, if I want to increase the amount and scale of my money-making, and if I want to improve the quality of my money-making, I will first identify my competitors and understand them.

Make your competition someone who has already been where you want to go.
You shouldn't consider someone at a similar level to you as your competition.
I have to make the target that has already reached the place I want to go as my competitor.
--- p.48

So we need to change the nature of our eyes, ears, and mouth in a different way.
Typically, those three things are centered around me and what I want to see, hear, and say, so they often act as a barrier to opportunities to bring in money from others.
So, it is necessary to turn that nature around.
--- p.53

When I analyze people or markets, I always apply three keywords.
That's what lack, fear, and desire are.
And the most important of these is deficiency.
I think people have a stronger desire to fill the negative alpha than to have the positive alpha.
--- p.58

“Work is not done with skills, but with the heart.” Mindset, attitude.
That's the basics and that's it.

While the various methods required for business are important, the secret to success is an indomitable attitude and an unwavering will.
That very mind is the secret to the greatest victory.
Posture and attitude conquer everything.
If you want to be a winner, have a winner's heart.
It's not about skills, it's about the heart.
--- p.68


Are you keeping a household account book? So, are you really managing your expenses? If you have sales, you should also make a profit.
No, it is normal for the minus to decrease or disappear.
“If there is no profit, it is not a business!”
This is a famous quote from Chairman Kazuo Inamori, whom I respect as much as Peter Drucker.
--- p.74

Trying to imitate someone who has succeeded with V-commerce from the beginning or creating amazing content to create a buzz is like gluing snow on briquette ashes and then creating the final shape of a snowman.
--- p.78

If I can't satisfy and gain the approval of my parents, siblings, and friends, then no business I do will be successful.
Conversely, if I make them my customers, I will become a businessman who can be recognized by anyone.
--- p.85

If everything we need to learn was already learned in kindergarten, then everything we need to know can be seen from the customer's perspective.

That customer perspective! Not from the perspective of the customer, but from the perspective of the customer.
I tell you that the secret to sales is always there.
--- p.92

Customers are not people to be guessed at, but people to be met, talked to, and interacted with.
“Ask before you plant!” When planting something for farming, the order is to check the soil quality, prepare the soil, and then sow the seeds.
--- p.95

Someone once said that because it is difficult to find a job, many people choose to start their own business.
Small and medium-sized businesses and online shopping malls are complaining that they have no customers.
If you really have a big dream and strong will, I think it would be right to go there and learn the job and gain experience.
Our present is an 'investment from our future selves.'
So, I hope that the present, in which we have invested and believed in the future, will be built more solidly and steadily.
--- pp.113-114

The employees' resistance was resolved with a single word.
“The customer wants it.” What I want is strong, but what the customer wants is even stronger.
This is something that should be taken for granted in every company.
In addition, what I always emphasized was that instead of trying to sell products that don't sell, we should find out why products that sell sell and try to sell them better.
--- p.124

“The sales we want are in our customers’ bank accounts and cards.”
So, from their perspective, it is the most common sense thing to do and the irreplaceable action that is necessary.
The result of that natural action only makes it possible to achieve the goal.
--- p.126

If you're not already, you need to become a media outlet right now.
If you don't have one already, you need to create a channel somewhere right now.
If you haven't already, you need to connect and collaborate with your consumers' channels right now.
That is not forced, it is the natural state of this era.
And that in itself is how you become a marketing personality.
The Age of Exploration comes only once in a century.
So, go out into the world right now and say it.
“You become my colleague now!”
--- p.132

The customers we don't see are hidden customers, the customers we haven't made aware of our appeal are hidden customers, and the other shopping possibilities of customers whose memories we haven't managed are hidden huge sales opportunities for us.
--- p.142

What I'm saying is that the goal of advertising in this day and age should be 'meeting people on the same side.'
In an era where it is more important to make the speaker in the advertisement feel like they are in the same situation as you and to make the product described in the advertisement seem like a solution to your problem than to emphasize the latest features or trends.
I think small and medium-sized businesses are an area that we need to focus on more.
--- p.146

There is no way to know why a product that is not selling is not selling.
Because no one tells you why you didn't buy it.
So, the expression “analyzing the reasons why it doesn’t sell” is not correct.
Of course, it's just a guess.
--- p.149

We nurture products that sell well, make them sell even better, and take actions that increase the likelihood of similar products being released again.
The invisible realm is uncertain.
While reflection and investment in the invisible realm are certainly necessary, the priority is to look more deeply and properly at the visible realm.
--- p.151

Whenever I feel like it's the off-season, I think of my own Chinese character word, "Off-season --- p.非水期."
In my own interpretation, it means 'a time when there is not much water, a time when the water is dry.'
--- p.158

That's what marketing is.
To keep the market alive and kicking, by hanging out with the market and having fun, and to keep the market bustling with life tomorrow and the day after.
Not just marketing, but becoming marketing itself! --- p.169

I think that business people need first-person, second-person, and third-person perspectives.
To summarize briefly without beating around the bush, I believe that a first-person perspective with 'me' as the protagonist is necessary for the goal of success, a second-person perspective with 'customers' as the protagonist is necessary for the process and achievements toward that success, and a third-person perspective is necessary for creating a good corporate culture and ensuring harmony and balance between talent and systems as the business develops.
--- p.179

Money doesn't buy goods, people buy goods.
So, if you treat your products as if they were alive, your marketing and business will advance.
--- p.204

When I explain marketing, I don't talk about anything more or less than the structure in which the four elements of 'product-attraction-service-management' circulate within the two characters 'customer.'
Because I am convinced that 'that's really it'.
That's actually all.
--- p.211

This is how I solve the problem of the law of equivalent exchange, which gives the haves an overwhelming advantage.
It is 'becoming what I have'.
If you want to drive purchases from your customers, earn their interest, repeat purchases, higher average purchases, and lasting trust, you need to focus more on having or being that something your customers can't resist.
Instead of clinging to customers to get them to buy, if you embrace the emotions customers want—accuracy, reliability, trends, a kind of brand value—the positions of the wanter and the haveer in the equivalent exchange are now reversed.
This could lead to a situation where customers end up spending more.
--- p.226

When you reach a certain level and hit a plateau, you need to look back and see if you have forgotten to relax or have not realized how to relax.
If I focus solely on persuading customers and leading them to the results I want, believing that marketing is about making the impossible possible, I might be being unreasonable towards them.
At this time, you will experience limitations that are like hitting a huge wall.
--- p.231

As with product stories, the reasons, processes, and results always come from the customer.
Those we call customers are, in the end, ordinary people like myself, and I believe that the essence of trying to understand people is ultimately creating a trinity of customers, products, and companies.
--- p.258

It's the customer.
Customer satisfaction.
If you fail to deeply and broadly examine the meaning of these four letters, and become intoxicated with your own style, your confidence becomes arrogance, your expandability becomes stubbornness, and you mistakenly think that you are leading your customers, contrary to the law of customer lead, which is to walk alongside and serve your customers, then failure begins.
It's the same reason that signs of a breakup begin when lovers mistakenly believe they know each other well.
--- p.262

“Even if you only do business online, you should have an opening ceremony.”
At that time, contact as many acquaintances and family members as possible and have them attend the opening ceremony to make them the first customers of your products and services.
That means becoming the best seller for them.
"Don't rely on your friends and family; aim to become the salesperson they want to rely on!" --- p.268

Try until you get it.
Try small things a lot.
Please don't stop trying every day, every hour.
--- p.269

Find your customers.
Knock and come in.
Sell ​​one to each person.
Statistics are also done after the results are obtained.
The core goal of a businessperson is to find or create a market and increase business.
Analysis is possible only when there are results.
--- p.282

Focus on the one person sitting in front of you now, not the thousand who have yet to come.
He will be a thousand.
'I will focus on becoming a beloved person in my area.'
--- p.283

If you start a business, you have to change.
Transform yourself into a leader.
Rather than being a being that follows the world, we must cultivate a strong self-confidence that allows us to see the world through our own eyes, provide judgment to the world, and seek survival even when the world turns upside down.
I said it was a secret recipe in the beginning.
The secrets of the world are only revealed to those who listen.

--- p.299