{"product_id":"134974","title":"Work without heart ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYCDut7nvV6EH6JzvTl5HxCxXX6IW.png?v=1765048611\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Work without heart \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/160779213\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eWriting a 90-page newsletter for a general daily newspaper\u003cbr\u003e About the strange 'journalist's work'\u003cbr\u003e\u003cbr\u003e A newsletter that reads and analyzes books from legacy media.\u003cbr\u003e From planning to launching \"Inspia\"\u003cbr\u003e The Story of Four Years as a \"Reporter Who Doesn't Write Articles\"\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e The second book in the 'Dot Series', a series of stories about young professionals creating their own niche in the publishing and media industries.\u003cbr\u003e This is the story of Kim Spi, the planner and publisher of the liberal arts newsletter \"Inspia,\" and reporter Kim Ji-won of the Kyunghyang Shinmun. \u003cbr\u003eIn the age of YouTube, Netflix, and TikTok, we talk about captivating readers with 'writing', about writing (and work) that is a little more interesting for both writers and readers, and about the 'suspicious and strange incident' of communicating with readers over a long period of time with a 90-page manuscript rather than an article in a general daily newspaper.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Quickly covering events, producing articles, and delivering daily 'news' to readers - this is the description that comes to mind when thinking of a 'journalist'.\u003cbr\u003e But in an age where every incident is shared in real time through social media, an age where there is so much to see and read besides news articles, an age where no one reads articles, the author asks:\u003cbr\u003e “No matter how hard you write, if it’s a voice that doesn’t reach you, why write?”\u003cbr\u003e \u003cbr\u003eAfter doubting his aptitude for journalism and wanting to do something fun, he erased and erased again, seizing the identity of a \"writer\" and someone who connects people through writing, and he creates opportunities to write in niches that were not permitted.\u003cbr\u003e I try to connect with readers through writing that is \"a little different\" as I browse the shelves, find books with unique perspectives, and float between arguments and debates, reaching conclusions no one could have imagined.\u003cbr\u003e Reflecting on the four years of experience with Inspia, shared with over 10,000 readers, the author explores various perspectives on today's media ecosystem, the future of reading and writing, and the meaning of our work.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \"Work Without Heart\" is a record of the joys, sorrows, and struggles of a reporter who, because he loves his work, pretends to be heartless while busily thinking about ways to love his work more, and writes about them on the page. \u003cbr\u003eThis is a record of a professional's struggles and trials and errors, addressed to those who have minor complaints and stubbornness about 'their work' and those who want to add dignity to their work.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Introductory remarks _ Instead of running away, instead of a knight\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 1 _ A Reporter's Work(?)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The aptitude of being a 'journalist'\u003cbr\u003e The essence where everything begins\u003cbr\u003e #Self-Interview\u003cbr\u003e Crossing my territory\u003cbr\u003e The momentum of an outsider\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2 - An honest way to do things that can help me too\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Facing anxiety\u003cbr\u003e Feedback is a single text\u003cbr\u003e Small questions form the background\u003cbr\u003e Because I want to do it, because I don't want to do it\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3: Examining Bewilderment and Hesitation\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Cliché, or style\u003cbr\u003e The last bastion, the diary\u003cbr\u003e Writing from a Question: Writing from the Cliff\u003cbr\u003e Individuals and Systems\u003cbr\u003e\u003cbr\u003e Epilogue _ Paths I Decided Not to Take, Paths I Decided to Take\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5917\/MidCate001\/591607393.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eInto the book\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e “Work is not something that is given to us from the beginning, but something that each person creates, and it is created based on how the difficult situation and one’s own desires collide.\u003cbr\u003e Like Frost's crossroads (\"The Road Not Taken\"), there are those who miss the challenge of a moment forever and live their entire lives without even realizing the missed opportunity.\u003cbr\u003e Things rarely come to me in a finished form, like a piece of pottery that was created from the beginning.\u003cbr\u003e There are many cases where the inevitably broken and shattered cross-section, the awkward pose taken to endure as long as possible while rolling, become the story of one's life.\u003cbr\u003e “It’s fascinating to see the trajectory of something becoming someone’s life’s work.”\u003cbr\u003e --- From \"Introductory Remarks\" on pp.9-10\u003cbr\u003e \u003cbr\u003e“Strictly speaking, I think aptitude is the ability to keep pushing forward in a certain field, even if it feels like I’m a bolt that doesn’t fit the nut; the stubbornness and shamelessness of a leech that doesn’t want to leave for some reason, and the obsession to somehow find a place to lay your head there.\u003cbr\u003e Without losing his own unique personality among them.\u003cbr\u003e “All of these adjustment processes can be considered as ‘practice,’ ‘training,’ and ‘innovation’ for work.”\u003cbr\u003e --- p.28 From “The Aptitude of Being a ‘Reporter’”\u003cbr\u003e\u003cbr\u003e “I like this word ‘momentum.’\u003cbr\u003e In fact, no matter what you're talking about, it takes a certain amount of reckless courage to assert your own point of view in the world. \u003cbr\u003eWe need to overcome our anxiety, step into the empty space, and try to do whatever it takes, whether it be death or life.\u003cbr\u003e “The writing itself is the most unsettling at the moment of writing, but the most interesting and memorable pieces when revisited after a long time are usually the ones that boldly ‘took a shot’ at the time, not the ones that concluded their arguments in a safe way, but the ones that precariously challenged ‘what already existed.’”\u003cbr\u003e --- pp.72-73 From \"The Layman's Momentum\"\u003cbr\u003e\u003cbr\u003e “When I had to choose a path at a crossroads, rather than being hesitant and missing the opportunity, I chose the remaining path by deciding, ‘I won’t do something.’\u003cbr\u003e The reason has always been clear to me. \u003cbr\u003eI have rejected certain paths because I want to devote myself to writing, and I have made certain choices because I want to do something that allows me to broadly examine social issues rather than something that relies on immediate profits, and because I want to do something that allows me to pour my all into it and feel rewarded by it.\u003cbr\u003e I'm not saying that such a choice is universally correct or recommendable.\u003cbr\u003e At least at that time, I was a person with such strong tastes, so that's why I chose that way.\"\u003cbr\u003e --- pp.111-112 From \"Because I Want to Do It, Because I Don't Want to Do It\"\u003cbr\u003e\u003cbr\u003e “Asking detailed questions is no different from formulating a hypothesis.\u003cbr\u003e In fact, you could fill an entire article with just these questions. \u003cbr\u003eGrabbing hold of one of these questions and squeezing it just a little bit further so that it leaps outside the safe confines of your thoughts, stepping even just a single step beyond the familiar neighborhood, into unfamiliar territory, exercising after the 17th session that feels like your muscles are falling apart… .\u003cbr\u003e “No matter how much writing is produced that is just hasty and busy without any ‘time to spare,’ wouldn’t it inevitably end up boring both for the writer and the reader?”\u003cbr\u003e --- p.134 From “Writing from Questions: Writing that Begins from a Cliff”\u003cbr\u003e\u003cbr\u003e “If it seems like nothing new or unusual is happening in any field today, it may be because our era is so system-bound that individuals are reluctant to do anything out of the ordinary. \u003cbr\u003eEach age needs its own inventions and its own (almost foolishly) outrageous people.\u003cbr\u003e Finally, the reason I've gone on and on about 'individuals and systems' at such length is because I, too, have wanted to try something similar, even if only in a small way.\u003cbr\u003e Rather than blaming the structure or system, I just try to create something that is fun to read.”\u003c\/div\u003e\n\u003cdiv\u003e --- p.146 From “Individuals and Systems”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eI find it fun, so\u003cbr\u003e Because I want to do something fun for others too\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The newsletter Inspira concluded its four-year journey in July 2025. \u003cbr\u003eInspia, which shares with readers the pleasure of reading deeply and differently through articles that examine diverse topics such as hatred, labor, the environment, AI, and media from unprecedented perspectives through the medium of books, has received favorable reviews as a newsletter for “people who read a lot,” and has gathered over 10,000 subscribers without a single advertisement.\u003cbr\u003e How did the peculiar \"non-writing\" work of a reporter in legacy media come to fruition? How did this curious newsletter, based on the concept of \"Haechal,\" meaning \"not focusing on work and doing useless things,\" come to be? Publisher Kim S-Pi and Kyunghyang Shinmun reporter Kim Ji-won explain.\u003cbr\u003e “I started this job because I thought I could only survive if I loved my work.”\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e “Some people look at me with jealousy or suspicion when I say I love my work. \u003cbr\u003eBut I also find it unsettling that people say you have to love your work.\u003cbr\u003e Because very few people can do that these days.\u003cbr\u003e Of course, it is partly society's fault, but to some extent, it is also a matter of personal discretion.\u003cbr\u003e If there is a little bit of a gap, you can try to make things suspicious.\u003cbr\u003e I needed to make my work worthwhile in order to love it.\u003cbr\u003e What I want to talk about in this book is the story of the trajectory that created and sustained that suspicious event.”\u003cbr\u003e --- p.\u003cbr\u003e 8, from “Introductory Remarks”\u003cbr\u003e \u003cbr\u003eIn \"Work Without Heart,\" the author shares the story behind the award-winning and fascinating newsletter, including how he seized a moment of opportunity within an organization to launch an unprecedented initiative, the story of how he created a uniquely conceptual newsletter that captivated readers, and advice for content creators and the unpredictable \"Inspia-style\" writing style.\u003cbr\u003e And through this four-year experiment in new media, we ask ourselves what kind of “good work” really is that makes us happy while we work.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003eHow was Inspia, the newsletter for knowledge consumers in 2030, created?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e It is predictable and safe to plan something plausible and lovable by referencing successful references. \u003cbr\u003eBut is that truly \"good\" work, a \"good\" plan? Do readers want to read such writing\/content? Rather than content produced through elaborate \"targeting\" solely for page views and profitability, the author begins his planning by rekindling his own desire for \"good writing\" as a producer\/consumer of writing.\u003cbr\u003e The author tells the story behind the planning process, from the very beginning of Inspia's planning, through a 'self-interview' that examined the essence and solidified the foundation of the concept.\u003cbr\u003e It details the process of creating Inspia, including the design of the thesis concept, the reason for using books as material for writing, and the background of deciding on 'me' as the reader persona.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWriting that makes readers read in an age when people don't read\u003cbr\u003e A piece with momentum and a 'point'\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e “Asking detailed questions is no different from formulating a hypothesis.\u003cbr\u003e In fact, you could fill an entire article with just these questions. \u003cbr\u003eGrabbing hold of one of these questions and squeezing it just a little bit further so that it leaps outside the safe confines of your thoughts, stepping even just a single step beyond the familiar neighborhood, into unfamiliar territory, exercising after the 17th session that feels like your muscles are falling apart… .\u003cbr\u003e “No matter how much writing is produced that is just hasty and busy without any ‘time to spare,’ wouldn’t it inevitably end up boring both for the writer and the reader?”\u003cbr\u003e --- p.134, from “Writing from Questions: Writing that Begins from a Cliff”\u003cbr\u003e\u003cbr\u003e We need writing that transcends the \"tailored\" content delivered by AI and algorithms, filled with unpredictable whimsy, fun, and individuality. \u003cbr\u003eThe author talks about the 'tension' that comes with starting to write without a set answer and revising and revising until just before sending, finishing each episode.\u003cbr\u003e In the age of YouTube, Netflix, webtoons, and TikTok, he talks about his own standards for \"writing,\" such as the momentum to captivate readers by pushing forward with novel interpretations even when telling unprecedented stories, and the desire to write texts that have \"human stubbornness and face\" and \"humanity.\"\u003cbr\u003e It also offers helpful insights for content creators, including tips on finding clues when your writing gets stuck, how to use \"cliches\" like repetitive adverbs as \"extensions\" for your writing, and how to interpret feedback.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFor us who sometimes become irritable at work,\u003cbr\u003e Maybe there's a desire to 'work better, do better'\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eWhen things get tough, we often mutter, with a mixture of self-mockery and resignation, \"How can I live my life doing only what I want to do?\"\u003cbr\u003e However, the author encourages people to try even the smallest thing to make a difference if they have the opportunity, if they want to do something that is fun for them and not be dragged down by work.\u003cbr\u003e I suggest that we observe the small complaints, inconveniences, doubts, and confusions we feel while working, rather than letting them go, and then figure out what we want to do and what we don't want to do from there.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e We also discuss the outrageous and bizarre attempts of small individuals to bring about change in rigid structures and systems.\u003cbr\u003e First, let's take a look at the changes brought about by those who have thrown themselves into acting according to their desires and the voice of their hearts, and reflect on the meaning of recklessly doing something 'just'. \u003cbr\u003eThrough his writing\/reading experiment called Inspire, he says he too 'just' wanted to write something fun, and that the things we do that are perhaps foolish, stupid, and unacceptable can become the driving force behind creating something better.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e “It is true that an individual is a very small atom that makes up society, but at the same time, it is also true that if that one person puts his or her mind to it, he or she can accomplish something outrageous and enormous.\u003cbr\u003e I like the idea that journalists in the 18th and 19th centuries would use numerous pen names and identities, writing four-page articles almost entirely by themselves (literally \"spam\"), and that even up until the early 20th century, they actively used serialized novels to fill pages while saving on royalties. \u003cbr\u003e…If it seems like nothing new or unusual is happening in any field today, it may be because our age is so system-bound that individuals are reluctant to do anything out of the ordinary.\u003cbr\u003e “Each age needs its own inventions and its own (almost foolish) people who do absurd things.”\u003cbr\u003e --- p.145~146, from “Individuals and Systems”\u003cbr\u003e\u003cbr\u003e This book is another inspiration that makes us think about what will save us.\u003cbr\u003e This is a book I want to share with all professionals and content producers who want to connect deeply with themselves, their readers, their audience, and the world through their work. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e November 3, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 152 pages | 167g | 115*190*9mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788965967613\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8965967619 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd 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