{"product_id":"134977","title":"A brand that catches the eye and the hand ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYCDut7mKWEWGBsRk89wUy02R8S1N.png?v=1765048718\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e A brand that catches the eye and the hand \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/160686164\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e“One day, the company disappeared!”\u003cbr\u003e A former copywriter and current junior marketer shares their work and life stories.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Perhaps gravity works more strongly in a company.\u003cbr\u003e My head and gaze were turned to the floor, and I was once again faced with the frustration of reality that I felt as a new copywriter.\u003cbr\u003e Fortunately, since this isn't my first time working at a company, I feel a little more at ease now that I'm in my second year.\u003cbr\u003e Next year, I hope to be able to open my heart to some extent, as I've been trying to do in advertising.\u003cbr\u003e - From the “Preface”\u003cbr\u003e\u003cbr\u003e A philosophy student who had failed in school began his journey as a copywriter. \u003cbr\u003eA copywriter who was learning the ropes of writing finds out that the company is not being sold but liquidated while on vacation in Japan.\u003cbr\u003e The company he worked for vanished overnight! He ponders his fate at Shibuya Crossing.\u003cbr\u003e Should I change jobs and continue working as a copywriter, or start a new life as a marketer at the parent company?\u003cbr\u003e The answer to that was change.\u003cbr\u003e Because there are still many opportunities.\u003cbr\u003e Because the road not taken may be the road to your destination.\u003cbr\u003e Because I knew that I could survive only if I lived a new life in the environment and reality surrounding me.\u003cbr\u003e\u003cbr\u003e 《Eye-catching Copy, Hand-catching Brand》 was written by a former copywriter, but it doesn't teach you the 'royal road to copywriting.'\u003cbr\u003e This is a letter from a place that is one step ahead of those who dream of graduating and becoming a copywriter and marketer, and those who are considering changing jobs or quitting their jobs.\u003cbr\u003e Although written by a current marketer, it doesn't just talk about 'marketing'. \u003cbr\u003eThis is a record of my reflections on how 'creativity in my own way' is possible, and a story of a junior's struggles living in the ChatGPT era.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e introduction\u003cbr\u003e\u003cbr\u003e \u003cb\u003eI was a copywriter\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The beginning of one's social life, the youngest \/ Two things an advertiser needs \/ The duality of satisfaction \/ Between packaging and advertising \/ Copy is 'solid' \/ The sense of déjà vu in the advertising production process \/ Before thinking 200 meters underground \/ An advertiser's red day \/ The saturation of copy \/ The purpose of questions \/ The right to choose feedback \/ The discovery of Good Day \/ A failure becomes a copywriter \/ Ah! Ah? Ah… \/ A junior copywriter to a prospective junior \/ A 3-year job interview review \/ It's fortunate that there is a shooter \/ Why a copywriter came to admire a writer \/ Our company is being sold? \/ Is there hope for voluntary retirement?\u003cbr\u003e\u003cbr\u003e \u003cb\u003e+1 sentences starting with the word\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eSki resort \/ gift \/ vitamin \/ cherry blossom \/ holiday \/ summer \/ emoticon \/ walk \/ umbrella \/ neighborhood \/ meal \/ sea \/ socks \/ calendar \/ karaoke \/ prank \/ paper cup \/ coffee \/ happiness \/ talisman \/ pajamas \/ handwriting \/ popcorn\u003cbr\u003e\u003cbr\u003e \u003cb\u003eI became a marketer.\u003cbr\u003e suddenly\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e I was lucky too \/ The era of baseball fans in their tens of millions \/ Please approve 22 \/ We need a department that handles mistakes for us \/ Is there a team member who turns useless questions into useful ones? \/ The meaning of rank \/ Marketing, still a bit of a gimmick for me \/ I heard AI is hot these days? \/ The possibility of deficiency \/ Will sampling be a win-win? \/ The transformation of the package is innocent \/ That's how you become the father of a brand\u003cbr\u003e\u003cbr\u003e \u003cb\u003e+1 A piece of insight I picked up while wandering around\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Cakes \/ Noodles \/ Christmas \/ Private Brand Products \/ Pop-ups \/ Private Brands\u003cbr\u003e\u003cbr\u003e \u003cb\u003eTo me who wants to do well in my company life\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eThe start of a vacation, sleeping in \/ Cure Monday's hangover with Americano \/ The look and feel of my company \/ Freedom because it's free \/ The material of the window in my heart \/ I can live even if I make mistakes \/ Work-life balance is more important than salary \/ I wish our relationship was lonely \/ Cute fur instead of ugly fur \/ I quickly unfold the crumpled paper \/ In search of our (conversation) voice \/ Better a hungry Socrates than a full pig \/ Freshly made? Freshly brewed draft beer? \/ An idealistic and rational job change \/ The feeling of becoming overly immersed just because of the same sense of belonging: feeling. of. belonging.\u003cbr\u003e \/ I'm glad it still sparkles \/ The water I found on the subway \/ A one-man business since birth \/ The unbearable lightness of a drip\u003cbr\u003e\u003cbr\u003e \u003cb\u003e+1 “What do you do outside of work?”\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“We’re going on a trip together as a group.” \/ “We’re dieting to eat well and live well.” \/ “We’re saying goodbye, not breaking up.” \/ “We’re having encounters like sea urchins.” \/ “We’re looking for the movie of our lives.” \/ “We’re updating.” \/ “We capture memories in photos and eat them.” \/ “We’re waiting for the embrace of winter.” \/ “Even if we don’t know the future, we make plans.” \/ “We germinate like plants.” \/ “We have meetings where we face each other.” \/ “I get excited imagining traveling.” \/ “We listen to music we like.” \/ “We take our time, not rushing.” \/ “We get drunk on runner’s high.” \/ “We’re going to a museum on the outskirts.” \/ “We’re having an experience we’ve never had before.” \/ “We’re going to stop for a moment and try to be cheerful.” \/ “We’re going out in search of an episode.” \/ “After the calm before the storm, we look at abstract paintings.” \/ “We’re coming back after smelling the Han River ramen.”\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eInto the book\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e In the end, those who remained were left with only two choices.\u003cbr\u003e Should I go to the parent company or take the severance pay?\u003cbr\u003e There are only three days to think about it.\u003cbr\u003e There wasn't even enough time to be dumbfounded.\u003cbr\u003e To make matters worse, I went on vacation to Japan.\u003cbr\u003e I was crossing the Shibuya Scramble Crossing, debating whether to stay or quit.\u003cbr\u003e Like people going back and forth, my choices also changed back and forth.\u003cbr\u003e Should I continue as a copywriter or take on a new challenge?\u003cbr\u003e --- From \"Is there hope for voluntary retirement?\"\u003cbr\u003e\u003cbr\u003e “No matter how much I try, there’s nothing I can do~.\u003cbr\u003e “That dog poop grave over there is my home~.” A man in his 20s was singing Shin Hyeong-won’s “Dung Beetle” with wrinkles in his voice.\u003cbr\u003e I was struck by the strange shock of having to sing this song with a pure feeling, like a nursery rhyme. \u003cbr\u003e'Can you even sing like that?' I was amazed by the skills of a singer whose face I didn't even know, along with my girlfriend.\u003cbr\u003e The next day, I was looking at Instagram and saw a post saying that Imoojin's new song was coming out.\u003cbr\u003e It was a video of them singing \"Dung Beetle\" at that moment.\u003cbr\u003e 'Surely not..., Imoojin is the Kono of Naksungdae...?' Of course not, but thanks to that, we got a good ending song.\u003cbr\u003e “Don’t go, don’t go, don’t go.\u003cbr\u003e “Please sing for me just once~.” This song seems to contain the joys and sorrows of a karaoke machine.\u003cbr\u003e\u003cbr\u003e --- From \"Karaoke\"\u003cbr\u003e\u003cbr\u003e I saw many desserts and foods while walking around the Christmas market, but I didn't see any sweets.\u003cbr\u003e There doesn't seem to be a cookie that symbolizes Christmas yet.\u003cbr\u003e Of course, Christmas has such a distinct seasonal nuance that it's not easy to launch new products just for that day.\u003cbr\u003e Couldn't we create a single culture by utilizing existing products or combining two products? \u003cbr\u003eLet's try making a large Christmas tree with packages.\u003cbr\u003e Or maybe hang some red and green packages as ornaments on a large tree.\u003cbr\u003e We have about 300 days left, so let's imagine how far we can go.\u003cbr\u003e\u003cbr\u003e --- From \"Christmas\"\u003cbr\u003e\u003cbr\u003e As I was solving the problem of having screens, the number of screens kept piling up, and once closed, the window would not open properly.\u003cbr\u003e The moment the screen opens, all the mosquito nets fly away, allowing everything to be accepted.\u003cbr\u003e Although he will still maintain an appropriate line, the moment the door opens, he becomes transparent enough to show his inner playful and childish side without hesitation.\u003cbr\u003e\u003cbr\u003e --- From \"The Material of the Window in the Heart\"\u003cbr\u003e\u003cbr\u003e The weather is really nice these days.\u003cbr\u003e Especially at around 4 pm, the sunlight pouring down and the cool breeze blowing are clearly visible.\u003cbr\u003e It's past 7pm, but it's still dark.\u003cbr\u003e I think the time has finally come. \u003cbr\u003eWhen shaking off the dust accumulated on the bike.\u003cbr\u003e I don't know if my stamina will keep up, but I plan to go all the way to the Han River again this time.\u003cbr\u003e Even if I come back by subway, I make sure to smell the Han River Ramen.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- From \"I come after smelling the smell of Han River ramen.\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e“Since I’ve used it, it’s not a bad idea to sell it!”\u003cbr\u003e Writing about everyday concerns and marketing efforts\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e I feel confident that it would be a good time to take on a new role.\u003cbr\u003e Isn't today the youngest day I've ever had?\u003cbr\u003e The age when you can learn quickly is probably the most active.\u003cbr\u003e Thanks to applying not only Fucidin but also oriental herbs to the wound, new skin grew and calluses formed.\u003cbr\u003e - From “I was lucky too”\u003cbr\u003e\u003cbr\u003e The first half of the book tells the story of the author's first steps as a copywriter. \u003cbr\u003eThe story of a person who failed to graduate from the Department of Philosophy, a philosophy student who became a copywriter, and a company that went bankrupt are stories that contain insights gained through struggling and worrying rather than the experience and cool-headedness of social life.\u003cbr\u003e The author's sincerity is felt even more strongly in the records of these experiences.\u003cbr\u003e That's why it gives seniors a sense of reminiscing about passion that was not calculated, and gives juniors a more realistic sense of empathy.\u003cbr\u003e For those preparing for juniors, there will be vaccinations.\u003cbr\u003e\u003cbr\u003e Rather than just renewing the front and back package design, we wanted to take a fresher approach.\u003cbr\u003e As my worries continued on my way home from work, I saw three people who looked like middle school or elementary school students coming out of an unmanned supermarket carrying chicken legs. I remembered that I often ate chicken legs with my friends in elementary school. \u003cbr\u003eThe memories of playing a popular cell phone game while eating chicken legs and cup ramen at a convenience store after school were connected to the 'hidden picture' game inside the chicken legs.\u003cbr\u003e - From “Transformation of the package is not a crime”\u003cbr\u003e\u003cbr\u003e The second half is the author's story of living as a junior marketer.\u003cbr\u003e He vividly tells stories of attaching his own creativity to existing snacks and applying copywriting experience to marketing.\u003cbr\u003e The world of marketing and branding, where there is no right answer and where you have to think harder than anyone else, unfolds before your eyes.\u003cbr\u003e Since the beginning of anything cannot be quick, and especially if it is the first time, it takes time, so it is not easy to feel your own growth.\u003cbr\u003e However, if you keep working hard and surpass a certain level, you will find yourself developing without even realizing it, and that development will accelerate.\u003cbr\u003e The author is growing like that.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e“Wake up! It’s not time to change jobs yet!”\u003c\/b\u003e \u003cbr\u003eA story of struggle to continue growing without getting tired\u003cbr\u003e\u003cbr\u003e They say we live in an era where AI replaces many human tasks.\u003cbr\u003e The same goes for marketing.\u003cbr\u003e But ultimately, doesn't the power to touch people's emotions and move their hearts come from uniquely human experiences? Perhaps the experience of cherishing everyday life, not being pessimistic or running away from the present, and living with a somewhat honest heart, with an eye toward the future, will be even more necessary in the AI ​​era.\u003cbr\u003e\u003cbr\u003e “Just getting close is actually a great thing.”\u003cbr\u003e “Idea like a supervisor, persuade like a senior, and execute and finish like a manager.”\u003cbr\u003e “Even if I have to take the subway back, I’ll make sure to smell the Han River Ramen before I leave.”\u003cbr\u003e\u003cbr\u003e If you're wandering around the world of marketing, unsure of where to begin, or if you've found the entrance but are confused about where your destination is or whether you're heading in the right direction, open this book. \u003cbr\u003eYou will encounter empathetic support and a sense of camaraderie through \"Copy that catches the eye, Brand that catches the hand,\" a letter from the author sent from one step ahead. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e October 30, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 308 pages | 430g | 130*210*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791171257942\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1171257945 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43891773079594,"sku":"134977","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/e89c28d4f07016390b4ce9aa1c04dfa0.jpg?v=1765342073","url":"https:\/\/librairie.coreenne.fr\/en\/products\/134977","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}