01 Human Resources/Organization/Strategy

01.
General Management 10
Integrated Major · Integrated Major in Business Administration 26
Single major · Financial public corporation 74
High-Difficulty Mock Exam 76

02.
Organizational Behavior: Individual 78
Integrated Major · Integrated Major in Business Administration 96
Single Major · Financial Public Corporation 126
High-Difficulty Mock Exam 136

03.
Organizational Behavior: Groups and Organizations 144
Integrated Major · Integrated Major in Business Administration 170
Single major · Financial public corporation 200
High-Difficulty Mock Exam 210

04.
Organizational Theory 220
Integrated Major · Integrated Major in Business Administration 232
Single Major · Financial Public Corporation 247
High-Difficulty Mock Exam 254

05.
Human Resource Management 258
Integrated Major · Integrated Major in Business Administration 288
Single Major · Financial Public Corporation 323
High-Difficulty Mock Exam 340

06.
Strategic Management 354
Integrated Major · Integrated Major in Business Administration 362
Single Major · Financial Public Corporation 387
High-Difficulty Mock Exam 392

07.
International Management 396
Integrated major · Integrated major in business administration 400
Single Major · Financial Public Corporation 406

02 Marketing

01.
Marketing Overview 410
Integrated Major · Integrated Major in Business Administration 414
High-Difficulty Mock Exam 419

02.
Marketing Research 420
Integrated Major · Integrated Major in Business Administration 426
Single Major · Financial Public Corporation 431
High-Difficulty Mock Exam 436

03.
Marketing Strategy 440
Integrated Major · Integrated Major in Business Administration 444
Single major · Financial public corporation 456
High-Difficulty Mock Exam 463

04.
Products, Services, Brands 468
Integrated Major · Integrated Major in Business Administration 478
Single major · Financial public corporation 497
High-Difficulty Mock Exam 504

05.
Price 512
Integrated Major · Integrated Major in Business Administration 516
Single Major · Financial Public Corporation 527
High-Difficulty Mock Exam 534

06.
Distribution 540
Integrated Major · Integrated Major in Business Administration 548
Single Major · Financial Public Corporation 554
High-Difficulty Mock Exam 561

07.
Promotion 566
Integrated Major · Integrated Major in Business Administration 576
Single major · Financial public corporation 584
High-difficulty mock exam 590

08.
Consumer Behavior 596
Integrated Major · Integrated Major in Business Administration 604
Single major · Financial public corporation 614
High-Difficulty Mock Exam 624

03 Management Science/Operations Management

01.
Management Science 634
Integrated Major · Integrated Major in Business Administration 642
Single major · Financial public corporation 657
High-Difficulty Mock Exam 667

02.
Production Systems and Process Management 676
Integrated Major · Integrated Major in Business Administration 684
Single major · Financial public corporation 693
High-Difficulty Mock Exam 701

03.
Quality Management 708
Integrated Major · Integrated Major in Business Administration 718
Single major · Financial public corporation 730
High-Difficulty Mock Exam 737

04.
Production Capacity Management 742
Integrated Major · Integrated Major in Business Administration 746
Single major · Financial public corporation 750
High-Difficulty Mock Exam 757

05.
Supply Chain Management 760
Integrated Major · Integrated Major in Business Administration 766
Single major · Financial public corporation 780
High-Difficulty Mock Exam 785

06.
Inventory Management 790
Integrated Major · Integrated Major in Business Administration 802
Single major · Financial public corporation 815
High-Difficulty Mock Exam 823

07.
Operational and Resource Planning 828
Integrated Major · Integrated Major in Business Administration 836
Single major · Financial public corporation 843
High-Difficulty Mock Exam 848

08.
Lean System Design 852
Integrated Major · Integrated Major in Business Administration 858
Single major · Financial public corporation 863
High-Difficulty Mock Exam 867

09.
Management Information Systems 872
Integrated Major · Integrated Major in Business Administration 888
Single major · Financial public corporation 918

preface

This book covers the fields of "Human Resources/Organization/Strategy", "Marketing", and "Management Science/Operational Management/Management Information System" within the scope of public enterprise management, and includes key problems reflecting the latest trends in public enterprise management such as past questions from KORAIL, as well as questions from franchisees, certified labor attorneys, management consultants, 9th grade military personnel, 7th grade military personnel, 7th grade Seoul Metropolitan Government, 7th grade national civil servants, 5th grade military personnel, industrial safety instructors, CPAs (Certified Public Accountants), and high-difficulty mock exams.
Since this book contains almost all publicly available business administration exam questions, systematic use of it will allow you to cover a vast range of topics.

This book consists of two volumes: a problem section and an answer and explanation section. The problem section and the answer and explanation sections are equally divided into three parts.
Each Part consists of at least 7 and at most 9 chapters.
Within the unit, the questions for the integrated major/business-economics integration of public enterprises were placed in the front, the questions for the single major/financial public enterprises were placed in the middle, and the difficult mock exam questions were placed at the end.
Starting with this 4th edition, the problems in each chapter have been arranged by topic rather than by year to improve learning efficiency.

The most important thing in learning public enterprise objective management is the explanation, and the explanations in this book have the following characteristics.

First, the explanation was written in as much detail as possible.
After solving a problem, if the explanation is inadequate, you may have to refer to other public enterprise management textbooks, which can be inconvenient. We have tried to avoid this problem.

Second, I tried to be consistent in my commentary.
When the perspectives of the explanations differ for each question, there are cases where test takers have to select the explanations. To prevent this from happening, we tried to maintain consistency in the explanations as much as possible.

Third, as we included problems from various business administration exams, the terminology used for each exam was bound to be different. To facilitate transfer of learning, we used the most standard terminology possible, and wrote in English any terms that could be confusing.

Fourth, I tried to include in the explanation the logic behind why the correct answer is correct and why the incorrect answer is incorrect.
This doubled the test takers' ability to distinguish between right and wrong choices.

It is recommended that you study this book after completing the basic book, 'Jeon Su-hwan's Advanced Concepts of Public Enterprise Management.'
However, test takers who have basic knowledge of public enterprise management can use it right away.
It would be best to just try it out at first, and later on, it would be better to read it often while taking necessary notes.
As the number of readings increases, it is okay to skip easy problems or problems that are completely understood.
After studying this book, you will gain a solid understanding of the key questions asked in each field of the public enterprise management exam and will also learn how key concepts are presented in problems.

Lastly, I would like to express my gratitude to the CEO of Milderbook and all the staff who worked hard to bring this book to fruition.

February 13, 2025
Author Jeon Su-hwan