Chapter 1: Starting a School: Success is Determined by the Preparation Stage
Establishing educational philosophy and differentiating points
Determine the likelihood of a location's success through commercial district analysis.
Designing a school's brand identity is more important than the interior.
The System is Competitiveness - The Basic Structure of a Successful Academy
Open initial design strategy that gets the first button right
Chapter 2: A market dominance strategy that begins before the opening
A pre-launch promotional battle that must be waged six weeks before opening
Flyers and placards are still valid offline weapons.
How to Plan an Open Event to Attract Parents
Word of Mouth Doesn't Spread on Itself - Designing a Viral Strategy
Chapter 3: The First Three Months: Key Strategies for Stable Operations
Why Counseling-Centered Operations Are More Important Than Classes
The process of securing the first 30 students will determine the future of the academy.
Marketing Practices That Gain Parent Trust
Management Secrets to Prevent Dropouts and Increase Retention Rates
Chapter 4: From 1,000 to 3,000 in Monthly Sales: A Marketing Strategy for a No-Break Run
How to Run a Blog Marketing Strategy That Captivates Parents
Design and promotional strategies that directly lead to sales
Know-how in operating local advertising focused on ROI (Return On Investment)
Transforming academies into brands with parent information sessions.
Success Stories of Community, Group Chat, and Text Marketing
Chapter 5: Recruiting Natives: Creating a Continuous Growth Engine
The secret of a cram school that attracts students even during the off-season
Technology that creates a 90% conversion rate from consultation to registration
How to create a slogan that captures our academy's identity
Parent Relationship Skills to Increase Sales
A comprehensive summary of customized recruitment strategies by grade and period.
Complete your academy's competitiveness with the Chapter 6 system.
Instructors grow through training, not hiring.
Student management system that guarantees re-enrollment rates
Reporting and communication build parent trust.
Maximize operational efficiency using automation tools
Conditions for an academy to operate without a director
Chapter 7: Case Studies of Successful Schools Proven in the Field
The secret behind an academy that achieved 12 million won in monthly profit in just six months.
The academy's system was rebuilt after a three-month renewal.
The academy that achieved the highest conversion rate with only reports and consultation systems.
A real-life example of how aggressive marketing turned academies into waiting rooms.
The legend of the academy that achieved 300 million won in annual net profit with the "Captain System."
Chapter 8: The Road We've Walked Together, The Changes We've Made Together - Including the Voices of the Directors
A Year with the Captain: A Record of Growth and Challenge
Again, put me in the center
“One change in one person leads to another.”
The courage to start again, and the one compass that gave me direction
"I, who had only thought about it, finally started taking action."
From the time we were alone to the path we walk together

Epilogue “Now, would you like to try again?”

An academy is not simply a place to ‘teach’.
School is a 'battlefield where you have to survive'.
And to survive in this battlefield
We need a 'strategy',
A 'system' is needed,
Aggressive marketing is needed.