01 Human Resources/Organization/Strategy Management Theory

Chapter 1.
General Management 8
Chapter 2.
Organizational Behavior: Individual 38
Chapter 3.
Organizational Behavior: Groups and Organizations 70
Chapter 4.
Organizational Theory 110
Chapter 5.
Human Resource Management 130
Chapter 6.
Strategic Management 176
Chapter 7.
International Management 190

02 Marketing Management

Chapter 1.
Marketing Overview 198
Chapter 2.
Marketing Research 204
Chapter 3.
Marketing Strategy 222
Chapter 4.
Products, Services, and Brands 232
Chapter 5.
Price 250
Chapter 6.
Distribution 260
Chapter 7.
Promotion Management 278
Chapter 8.
Consumer Behavior 298

03 Management Science/Operations Management

Chapter 1.
Management Science 324
Chapter 2.
Production Systems and Process Management 340
Chapter 3.
Quality Management 354
Chapter 4.
Production Capacity Management 376
Chapter 5.
Supply Chain Management 390
Chapter 6.
Inventory Management 406
Chapter 7.
Operational Planning and Resource Planning 428
Chapter 8.
Lean System Design 444
Chapter 9.
Management Information Systems 456

preface

This book is a summary based on 'Jeon Su-hwan's In-depth Concepts of Public Enterprise Management STEP 1' and its structure is identical to STEP 1.
This book was created to help students currently studying STEP 1 organize the theory more easily, and to help students who have already studied STEP 1 maintain their memory and organize their thoughts at the end.
The features of this book are as follows:

First, ample margins were provided on each page to allow for notes on important content during class.
Second, because if the summary is too concise, it can be difficult to understand, so we have organized it so that it is easy to learn and understand just with the summary.
Third, most of the figures and tables included in STEP 1 were used to ensure that learning was seamless.

Fourth, although not included in STEP 1, new figures and tables used for explanation during class were added.
This will allow students who have taken the class to organize the theory more easily.
Fifth, the theories and names of scholars that are frequently tested in business administration and that you must know are organized in the ‘Appendix.’

Sixth, when necessary, key information was added in blue text at the bottom of figures and tables to make it easier to understand the concepts.


Finally, I hope that all students studying with this book will achieve their goals.
I would like to express my gratitude to Song Ji-na and Lee Dong-geun for their hard work in bringing this book to fruition.


Author Jeon Su-hwan, April 2021