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The Man Who Locked the World in a Database (Large Print Book)
The Man Who Locked the World in a Database (Large Print Book)
Description
Book Introduction
“Are you really free?
Or designed to make you feel free
“Is it in the system?”

Mind Minor Song Gil-young highly recommends!

★★★ Amazon Editors' Choice Best Nonfiction! ★★★
★★★ Recommended by The New York Times and The Wall Street Journal! ★★★

Recently, there was an incident where the SIM card information of users of a telecommunications company was hacked.
Users were outraged, and the carrier's representative bowed his head, apologized, and announced that all cancellation fees would be waived.
It is not uncommon for resumes posted on job search websites and social media membership information to be leaked in large quantities.
In other words, in modern society, individuals provide data containing their personal information and are voluntarily subjected to surveillance, exposing themselves to various data problems such as voice phishing, spam calls, and information theft.
This book is about the person who ushered in the 'hyper-surveillance society' at the beginning of the big data era.
This man, Hank Asher, became a billionaire by developing a program that analyzed people's past records to identify their risks.
The program has helped identify numerous criminals and missing children, and during the 9/11 attacks, it captured the attention of government agencies such as the FBI by identifying terrorists.
At the same time, it could fall into the hands of people with specific intentions, branding innocent people as criminals and depriving them of their voting rights, thereby influencing the outcome of elections.
And this program still lives on today in the systems of the FBI, the CIA, 80 percent of the Fortune 500, seven of the world's top ten banks, and roughly 18,000 law enforcement agencies in the United States.

Searching for the name Hank Asher brings up a flood of articles labeled the "father of data fusion" and the "data wizard," yet we have no idea who he is or how he transformed our lives.
Author Mackenzie Funk begins with Hank Asher's obituary in Time magazine and chronicles his transformation from drug smuggler to genius programmer and billionaire businessman, like a novel.
The book adds to the enjoyment of reading by detailing the roles played by IT companies like Meta and Palantir in the origins and growth of the data industry, as well as how government agencies that accept data come to control individuals' lives.
Additionally, Song Gil-young, a mind miner and big data expert, served as a reviewer for this book.
As he wrote in his recommendation, data is never neutral.
Data is imbued with the perspectives of those who collect it, the values ​​of those who analyze it, and the purposes of those who use it.
Hank Asher's story will show how this 'bias' becomes a system, and how a system becomes society.

Introduction to large print books
Leaders One's large-print books are books with 'font size' and 'line spacing' enlarged by '120% to 150%' compared to regular paperbacks to provide a comfortable reading environment for all those who have difficulty reading due to small print.
We want to bring back the joy of reading to those who have poor eyesight or find small print frustrating.

index
Recommended Reading: "Humans Becoming Data: A Predestined Fate?" _Song Gil-young, author of "Sidae Yebo" and Mind Miner
Prologue 1: The Dawn of the Data Age
Prologue 2 We Live in the Hyper-Surveillance Society He Designed

Act 1: Faint White Noise (1951–2000)

Chapter 1: A Civilian Undercover Agent for the Drug Enforcement Administration
Chapter 2: The Troublemaker, the Playboy, the Businessman, and the Drug Smuggler
Chapter 3: The Birth of a Genius Programmer
Chapter 4: Goldmines Discovered in the Data Business
Chapter 5: Buying Government Data
Chapter 6: The Power of Data, Growing Every Day
Chapter 7: The Pursuit of the Latecomer and the Fall of the Emperor
Chapter 8: Voters Driven Out by Machines and the Victory of 537 Votes

Act 2: The Matrix Masters (2001–2012)

Chapter 9 September 13, 2001, two days after the terrorist attacks
Chapter 10: Opportunity Found in the Ashes, But a Past That Cannot Be Erased
Chapter 11: A Machine That Grows Away from Its Creator
Chapter 12: Data Leaks Begin on a Massive Scale
Chapter 13: The Data Genetics of Social Media
Chapter 14: The Mental Illness That Blocks the Emperor's Resurrection

Act 3: The Show Goes On (2012~)

Chapter 15: People Who Are Branded Criminals by Data
Chapter 16: Why Police Became Computer-Reliant
Chapter 17: How Politicians View Data
Chapter 18: Cast Out of the American Dream
Chapter 19: How Health Data Affects Our Lives

Epilogue: How to Interpret and Accept the Hyper-Surveillance Society
Acknowledgements
About the source of the data
main

Into the book
He was like a black box.
People would tell what he did, but they would not tell why he did it.
Many people have even subtly mentioned mental illness, with the idea that 'genius and madness go together'.
But I hoped to discover something from the man who created the countless machines that power our new world.
A rationale that might help explain what is making us all increasingly sick in his madness.
--- From "Prologue 2 - We Live in a Super-Surveillance Society He Designed"

At first, I took on any programming task.
We've built servers for hotel chains, inventory management software for marine parts dealers, databases for rental furniture companies, and order processing platforms for companies that sell fruit baskets over the phone to customers across the country.
One day, about six months later, Aeser called someone in Tallahassee who needed help with a massive database of public automobile records.
That phone call changed Asher's life.
It has also changed all of our lives.
--- From "Chapter 3 - The Birth of a Genius Programmer"

Those who worked with Asher noticed that he had a remarkable ability to identify patterns in data with remarkable ease.
More importantly, Asher knew how to make computers understand the pattern.
He described his linking algorithm as “the backbone of database technologies” and offered a less easily understood description: “a combination of fields within public records files that allows programmers to reliably link records to each other.”
According to one of the programmers who joined later, Asher at Database Technologies established advanced forms of logic, such as the "golden rule" of data matching: "If the first and last names are the same and the date of birth is the same, then they are the same person."
--- From "Chapter 6 - The Power of Data That Amplifies Day by Day"

Asher denied all responsibility.
He never publicly said that the technology contributed to the destruction of humanity, or that such tools should never have been created in the first place.
However, he said that it should not be made so wrongly.
He told a reporter:
“They made the program wrong.
"They completely screwed up the machine! It was the work of people who had no idea how to design data matching." At least 1,100 Florida voters (some reliable estimates put the number at 10, 20, or 70 times higher) didn't vote in 2000.
Most were black and most were Democrats.
George W.
The official margin of victory for Bush was 537 votes.
--- From "Chapter 8 - Voters Driven Out by Machines and the Victory of 537 Votes"

Other companies building predictive models rely, to varying degrees, on grand theories of human behavior, or on the work of statisticians, anthropologists, social scientists, psychologists, peer-reviewed researchers, and people with PhDs.
Cysint, on the other hand, relied on Asher's intuition.
He soon merged UPS data and Equifax credit records into a high-terrorism factor.
He identified people who had made credit card applications on the same day to the same address, sent packages, received packages, bought goods at the same address, and bought goods at the same address more than once.
On September 14, Asher delivered the first list of high-level terrorists to law enforcement.
First it was the Florida Department of Law Enforcement, then the FBI and Secret Service.
There were 419 names on the list.
One of them was Marwan al-Shehhi, the pilot of the plane that crashed into the south tower.
It turns out that several other people identified are already under FBI investigation.
--- From "Chapter 9 - September 13, 2001, Two Days After the Terror"

If you "like" someone on Facebook just 10 times, this algorithm can predict your personality more accurately than your coworkers.
If you press 70, the algorithm's predictions become more accurate than your friends or roommates.
It took about 150 likes to make a better prediction than a family member, and about 300 likes to make a better prediction than a spouse.
At the time of the study, the average number of "likes" per Facebook user was 227, and that number continued to increase.
These studies have had a tremendous impact not only on businesses but also on targeted advertising.
Eventually, even the political world began to notice this.
--- From "Chapter 17 - How Politicians View Data"

It's funny to think that nearly a decade after Asher's death, this saying doesn't apply at all to the programs he invented.
Typing a person's name into a square box and having it pull up a ton of information about them no longer feels like magic.
It happens to street cops and to any of us on a regular basis.
What Asher's machine actually did was to integrate itself into our daily lives, indistinguishable from its countless imitators and successors.
This book was not originally about Hank Asher.
I hope I didn't do him any harm by bringing up his past to understand our future.
In the age of machines, the most human right, and the most distant right, is the right to be forgotten.
Now he may not be forgotten.
Unless something changes, we may all never be forgotten.
--- From "Epilogue: How to Interpret and Accept the Hyper-Surveillance Society"

Publisher's Review
'American Big Brother' or 'Data Hero'?
From drug smuggler to genius programmer and
How the billionaire businessman who identified the 9/11 terrorists using big data
The Story of Hank Asher, the "Father of Data Fusion"

In 2013, newspapers such as Time and the Palm Beach Post published obituaries for a 61-year-old man.
The name is Hank Asher.
Friends spoke of Asher's charm, boldness, generosity, volatility, drinking, insomnia, midnight phone calls, vacant stares, and disdain for social norms.
And he praised his truly 'superhuman' programming skills in analyzing data and identifying patterns.
Who is Hank Asher? Why do searches for him yield articles with titles like "Father of Data Fusion," "Data Wizard," and "Mr. Data Miner"?

Hank Asher was a unique person, to say the least.
Like many remarkable geniuses, his life had its shadows.
Although born into a wealthy family, he was abused and suffered from manic episodes and eccentric behavior throughout his life, which shocked those around him.
He dropped out of school and started his career as a painter, making quite a bit of money through related businesses, but later turned to drug smuggling.
As the investigation closed in, he worked as a civilian undercover agent for the Drug Enforcement Administration, helping to apprehend drug smugglers.
Then I encountered computers and became completely captivated by the charm of programming.
And they found a goldmine in government vehicle registration data.

He purchased government data and developed a program to analyze an individual's past records to predict their "risk"—the likelihood of them becoming a criminal—and provided this to law enforcement.
The program analyzed massive amounts of personal data to help identify criminal suspects and find missing people, and of course, he became a billionaire.
Asher's program identified terrorists during the 9/11 attacks, which attracted the attention of the FBI and led to major projects with government agencies.
As he built his own data empire, Asher constantly suffered from mental illness.
He was never able to shake off the label of being a drug smuggler.
Because of that, he was kicked out of the company he founded.
He started a new company and started anew, but was kicked out again.
His life was far from stable.
Until he passed away at the young age of 61.

Yet, even now, a decade after his death, the programs he created remain in the systems of the FBI, the CIA, 80 percent of the Fortune 500, seven of the world's top ten banks, and roughly 18,000 law enforcement agencies in the United States.
Moreover, the way he bought, sold, and utilized data influenced the business models of every data company around the world.
No matter what an individual's life was like, their inventions changed the world, and continue to change it.
This book chronicles the life of Hank Asher, a controversial figure who played such a significant role in our lives, yet we know very little about him.
Hank Asher, the star of his own world and the first and greatest data miner of the digital age.
By following his trajectory that transformed the landscape of data collection and analysis, we will learn how the world we live in has come to accept and be dominated by data.

“We live in a hyper-surveillance society designed by him!”
From massive data breaches to Google's voice-harvesting conspiracy theories.
A must-read for modern people living in the big data era!

One of the priorities of the Lee Jae-myung administration, which took office in 2025, is AI. Since the competitiveness of the AI ​​industry hinges on data, the government appears to be focusing all its efforts on building data centers.
It's not just our country.
In the United States, represented by Silicon Valley, the importance of data was recognized early on.
It's not just recently that global IT companies like Google and Meta have begun actively utilizing customers' personal data.
This is truly the era of big data.
Our lives are stored in detail as data and provided to corporations and governments.
Thanks to this, daily life has become surprisingly convenient.
But have you ever felt a sudden sense of dread? Struggling in the swamp of YouTube's algorithms, mindlessly purchasing products recommended by AI based on analysis of your past purchase data, or submitting proof of personal information in PDF format from a government website to a financial institution by email?
What would happen if this data were leaked? How far could it be used? Would my privacy be protected? Perhaps the conspiracy theory that "Google collects voices" stemmed from these fears.

This book goes beyond simply illuminating the life of a man named Hank Asher.
It provides food for thought on the threats of data collection and exploitation that many people experience and are wary of today.
His program helped solve crimes, but it also spied on the private lives of countless people.
The program had access to individuals' bank records, driver's licenses, digital photographs, credit histories, and even the names of their neighbors.
And whenever they tried to get insurance money, whenever they tried to get a loan, they gave 'advice' to the institutions.
They also used their past criminal records, especially those of black people, to influence election results by suddenly bringing them up and stripping them of their voting rights afterward.
There have also been instances where innocent people were labeled as criminals because they were black and considered high risk.

It's not just America.
In our country, too, a single post on social media can turn you into a criminal, and cyberstalking incidents occur due to personal information leaks.
Voice phishing and spam calls have become all too common.
In a world where everything becomes data, and that data is sold and reproduced infinitely, do we truly understand this world? How did the data industry originate, develop, and where is it headed? How has data changed our lives? What ethical issues has data raised? We, living in modern society, must find answers to these questions.
If you're starting to worry a little about the dangers of data, this book will take you through the history of the data industry, its bright and dark sides, in a way that's so entertaining you'll forget how scary it can be.
GOODS SPECIFICS
- Date of issue: October 31, 2025
- Page count, weight, size: 440 pages | 198*292*26mm
- ISBN13: 9791130672182
- ISBN10: 1130672182

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