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sensational
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sensational
Description
Book Introduction
Why do senses exist and how do they work?
A world of senses we never knew existed
Face a world different from yesterday!

Everything we see, hear, and feel is not objective.
Various factors influence a person, including everything they experience while being born and growing up, their cultural background, and their surroundings.
Have you ever felt a sense of joy when you gaze upon the face of a loved one, when the breeze carries the aroma of delicious bread and coffee, or when you listen to your favorite music? From great works of art and the grandeur of nature to every moment we encounter in our everyday lives, our senses empower us to live more meaningful lives.

Senses are essential for navigating the world.
Because we have senses, we can recognize the expression on the face of a loved one, sense the ripeness of fruit by smell, and sense an approaching storm by a sudden drop in air pressure.
So far, it has been known that humans have as many as 53 senses.
We are only just beginning to expand our knowledge of the incredibly wide range of senses.

This book explores how each sense evolved in humans and how it functions in other creatures living in nature.
By following the senses of all living beings, including humans, we can see how our everyday experiences are enriched through our senses.
The moment we discover how the sensations we take for granted in our daily lives are connected to our emotions, the small moments of life become more meaningful.




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index
About the Author
Translator's Introduction

0.
Entering
1.
The world seen by the eyes
2.
The world you hear with your ears
3.
The world you smell through your nose
4.
The world tasted by the tongue
5.
The world felt by the skin
6.
sense of clutter
7.
Perception Matching

Reviews
Acknowledgements
References

Detailed image
Detailed Image 1

Into the book
Senses are the interface between our inner self and the outside world.
It allows us to perceive all kinds of beauty, from the greatness of art to the grandeur of nature, and to feel the coolness of a glass of ice water, the sound of cheerful laughter, and the touch of a loved one.
In short, senses give us a reason and value to live.
--- p.27, from “Introduction”

In Western cultures, white symbolizes purity, but in India, blue signifies purity.
In some East Asian cultures, white is the color of mourning.
Iranians prefer blue to show respect, while in the West, black symbolizes solemnity.
--- p.77, from “Chapter 1, The World Seen Through the Eyes”

When faced with a speech sound that is immediately difficult to understand, the brain begins the process of rearranging and categorizing the puzzle until meaning is derived from the noise.
Here, the brain is re-coordinating different brain regions that detect voice features to extract consistent information from the voice.
Every time we hear an unfamiliar voice for the first time, our brain recalibrates itself to that person's pitch, timbre, intonation, and dialect.
--- p.146, from “Chapter 2, The World Heard with Your Ears”

A good diet is important for good health, and good health directly translates to good body odor.
Our sense of smell responds positively to the scent of a healthy person.
When biochemical changes occur in the body, such as disease or disability, they are also expressed through smell.
--- p.187, from “Chapter 3, The World Smelled by the Nose”

Infants, regardless of culture, are born programmed to like sweet tastes and dislike bitter tastes.
But innate preferences change through experience.
We learn about flavor from an early age.
In fact, learning takes place before we are even born.
A study conducted in France showed that the foods a pregnant woman ate in the two weeks before giving birth influenced the food preferences of her newborn baby.
--- p.255, from “Chapter 4, The World Tastes by the Tongue”

People who enjoy close physical contact are not only happier, but also healthier and have stronger immune systems.
Tactile interactions can take all kinds of forms, from a loving hug to bumping into someone getting off the elevator while they're looking at their phone.
Aside from casual contact, touch is the most effective means of quickly building a bond.
A fleeting encounter with a stranger can make you feel attracted to them in unexpected ways.
--- p.281, from “Chapter 5, The World Perceived by the Skin”

We often hear that exercise is beneficial not only for the body but also for the mind.
One interesting concept suggests that exercise strengthens the connection between the brain and body by improving interoception.
In fact, most exercises can have this effect.
For example, strength training is particularly effective in combating anxiety.
Exercising your body improves your interoception, making you more sensitive to your body's signals, which ultimately improves your emotional resilience and mental health.
--- p.350, from “Chapter 6, The Sense of Miscellaneous Things”

If we were asked to choose just one sense, most of us would choose sight.
But if you were born with only sight, you would have difficulty understanding the world.
This is because, in order to develop the ability to accurately perceive the world during childhood development, one must be able to understand what one sees by comparing vision with other senses.
Babies look at objects and touch them with their hands.
And the tactile cues we get along the way give meaning to what we see.
The same goes for taste, smell, and hearing, as well as touch.
--- p.392, from “Chapter 7, Matching Perception”

Publisher's Review
Ashley Ward, Professor and Director at the University of Sydney, has been studying animal behavior for many years.
He has spent his career studying the behavior of a wide range of animals, from Antarctic krill to mammals, and has achieved international recognition for his scholarly contributions to the field of animal behavior.
He has published several books and papers on animal social behavior and is active in the field of popular science, working to increase understanding of humans and animals.

As you explore Ashley Ward's sensory world, you'll be amazed at how all life, not just humans, works, and your eyes will be opened to a new world.
This book is not simply a list of scientific knowledge.
It explores each of the human senses one by one, and presents a fascinating account of how each sense influences our perception of the world, with various examples.
As the secrets of our senses are revealed, new questions arise, and with every page turned, a sense of wonder awaits.
This book also helps you look at everything you experience in your daily life from a more diverse perspective.
After reading this book, you will find special meaning in every moment that previously passed by without meaning.


This book examines not only the principles of sensation but also the reasons for it.
It also explores fascinating questions about how our sensory experiences differ and where those differences arise.
We also examine how the senses have influenced humanity in the past and predict what impact they will have in the future.

Chapters 1 through 5 deal with the five senses of humans: sight, hearing, smell, taste, and touch.
Chapter 6 examines several lesser-recognized but essential senses.
Throughout the book, the book explores the myriad interactions that occur between different senses, particularly in the final chapter, exploring how our brains weave together the jumble of sensory input into a single picture we call perception.

This book goes beyond the commonly thought concept of the five senses and explores the various senses that humans possess.
Once you realize that all your everyday actions, previously unconscious, are the result of the interaction of your senses, you will begin to see the world in a completely different way.
Everyone interacts with the world in their own way.
If you're a picky eater, sensitive to small sounds, or sensitive to smells, the cause may lie in your senses.
Senses are essential information to better understand who you are.
If we understand how our senses work, we can find new joy and meaning in every moment of our lives.
If you're ready to delve deeper into the sensations I experience, open this book and dive into a new world!

An amazing story about the senses that no one told you about.
Go beyond the world of the five senses you knew!


In the 1970s, as premature birth rates rose worldwide, doctors struggled to reduce the mortality rate among premature babies.
Edgar Ray and Hector Martinez, pediatricians at a hospital in Bogotá, also struggled to cope with the surge in premature babies.
The hospital lacked sufficient equipment or incubators to care for premature babies.
Then, Ray happened to read about kangaroos keeping their young in their pouches to maintain body temperature and protect them. Inspired by this, he devised a method of caring for newborns by placing them in skin-to-skin contact with their mother's chest.

This method was surprisingly effective.
Babies were able to maintain their own body temperature through their mothers' body heat, and felt secure through the sound of their mothers' heartbeats and intimate contact.
In addition, skin contact can alleviate brain development problems that can occur in premature babies and has a positive effect on development beyond the early days of life.
Skin contact doesn't just affect newborns.
There are also experimental results showing that the more physical contact between athletes on the same team, such as high-fives and hugs, the better their performance in the game.


Skinship is an act of contact with another person that stimulates the skin.
The skin is a huge sensory organ, and stimuli that enter through the skin change our body.
It improves the function of the immune system and improves the secretion of serotonin and oxytocin, which can make you feel good or calm.
It's also fascinating that in situations where you're physically in pain, or mentally anxious or tense, skin contact with someone you have a close emotional bond with actually reduces pain and anxiety.


In fact, touch is not considered a sense as important as senses like sight or hearing.
Yet, just as we feel a sense of intimacy through a handshake with someone we meet for the first time, or a sense of security through a hug with a lover, the sensations we receive through touch have a huge impact on our mood and our attitude toward others.


This is the most interesting part of the senses.
The information we receive from the external environment through our senses unconsciously influences our behavior.
For example, if you are angry or anxious, you may be more sensitive to loud noises.
The discomfort and surprise caused by the auditory shock increases anxiety and causes dramatic reactions even to small noises.
Considering this, it may be easier to calm down by consciously trying to talk quietly rather than yelling in an angry situation.

Let's look at another example.
What do you think when you see someone picking out a cucumber or a bean from their food during lunch? You might think they're a picky eater or picky eater, but they might actually have a keen sense of taste and a keen sense of smell.
People have great differences in the degree to which they perceive taste, depending on the number of taste buds they have.
This means that people who are sensitive to taste can taste bitterness in the same food that I cannot.
If you think about it this way, wouldn't even a picky eater be able to understand?

This book tells a new story about senses we were not aware of.
Beyond the simple sensations that have been known as the five senses, it explains how the senses affect our emotions, memories, and attitudes.
Just as drinking a warm beverage makes other people feel warmer, and holding a hard object makes me feel blunter, how I feel influences my behavior.
Understanding your senses can help you understand more deeply why people behave the way they do and who you are as a person.


By understanding how each sense functions and influences us through this book, you can use your senses to manage your own emotions and change how you treat others.
We encounter countless people every day and live amidst various stimuli.
If we look at the world from a slightly different perspective, life will become much richer and filled with colorful meaning.
If you want to awaken your senses that you never knew existed, I highly recommend reading this book.

“It’s an eye-opening book.
Ashley Ward's book will change the way you see the world.”
― Publisher's Weekly

“A captivating account of how we navigate the world through sight, sound, touch, taste, and smell.”
― Financial Times

“A guidebook that will lead us into a dazzling world of sensations.”
― BBC Wildlife

“A fascinating book that combines biology, history, culture, sociology, and personal reflection.”
― The Observer
GOODS SPECIFICS
- Date of issue: January 10, 2024
- Page count, weight, size: 424 pages | 610g | 152*225*22mm
- ISBN13: 9791192389530
- ISBN10: 1192389530

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