PART 1 Online Business and Digital Marketing

Chapter 01 Online Business
Yes/No questions
Expected exam questions

Chapter 02 Digital Marketing
Yes/No questions
Expected exam questions

Chapter 03 Digital Advertising
Yes/No questions
Expected exam questions

PART 2: Practical Use of Search Advertising

Chapter 01 Understanding Search Advertising
Yes/No questions
Expected exam questions

Chapter 02 Search Advertising Planning
Yes/No questions
Expected exam questions

Chapter 03 Registering Search Ads
Yes/No questions
Expected exam questions

Chapter 04 Search Advertising Operations
Yes/No questions
Expected exam questions

PART 3: Search Advertising Utilization Strategies

Chapter 01 Advertising Effectiveness Analysis (Preliminary Understanding and Actual Effectiveness Analysis)
Yes/No questions
Expected exam questions

Chapter 02 Aftercare
Yes/No questions
Expected exam questions

PART 4 ​​Latest Past Exam Questions

Chapter 01: Previous Exam Questions for March 2023
Chapter 02: Previous Exam Questions for June 2023
Chapter 03: September 2023 Previous Exam Questions
Chapter 04: Previous Exam Questions for March 2024
Chapter 05: September 2024 Previous Exam Questions
Answer and explanation

PART 5 APPENDIX

Google's Search Ad Marketing Recommendation Strategy
Google's advertising policies
Naver Search Ad Registration Guide
Naver Search Ad Registration Criteria
Kakao Search Ads Registration Guide
Kakao Search Ad Review Guide
Kakao's search ad registration criteria
Online Advertising Glossary

The Search Advertising Marketer certification is a good option for self-study because there is no practical exam.
Accordingly, the Sidae Marketing Research Institute wrote this book with a focus on helping you quickly and easily obtain the Level 1 Search Advertising Marketer certification.
We've included a variety of problems that can effectively assess learning outcomes.
The theory has been compressed and organized to match the exam trends, and true/false questions and expected exam questions have been included for each chapter to help you review what you have studied.
Additionally, five sets of similar questions from previous exams, analyzing the trends in questions for 2023 and 2024, are included with detailed explanations. Additionally, recommended Google, Naver, and Kakao search engine marketing strategies, registration and review guides, and a dictionary of online advertising terms are included as appendices at the end of this book.
I hope that everyone who studies with this book will obtain the Search Advertising Marketer certification as quickly and easily as possible.