{"product_id":"138351","title":"This is UX\/UI design ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jXPCfEqlw6z7qEUnCuumHloV7LnUr.png?v=1765062407\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e This is UX\/UI design \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/160471520\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eThe essential textbook for UX designers in the AI ​​era!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This book delves into the core concepts, knowledge, and processes that solidify the foundation of UX\/UI, as well as UX design using generative AI. \u003cbr\u003eFrom issue identification to UX testing, this book presents the essential capabilities for designers living in the AI ​​era, including specific methods and limitations for utilizing generative AI in 15 key tasks.\u003cbr\u003e\u003cbr\u003e As a director of Lightbrain's UX Consulting Group, the author has fully reflected in this book his practical experience managing numerous UX projects, ranging from PC and mobile services to automobiles, wearables, AI, and chatbots.\u003cbr\u003e This book also faithfully captures the contents of dozens of UX lectures and the latest discourses delivered at leading domestic companies such as Samsung Electronics, Hyundai Motor Company, and SK Group, as well as at financial training institutes.\u003cbr\u003e\u003cbr\u003e Through this book, you'll master the systematics of UX\/UI methodology and detailed design techniques, and learn how to intelligently question and utilize generative AI to take your expertise to the next level.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eindex\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e [Part 1] What is UX\/UI Design?\u003cbr\u003e\u003cbr\u003e ▣ 01: UX\/UI Overview\u003cbr\u003e Design and UX Design\u003cbr\u003e What is ___design?\u003cbr\u003e ___UX Design\u003cbr\u003e ___UX\/UI Design\u003cbr\u003e ___The difference between UX and UI\u003cbr\u003e UX\/UI design field\u003cbr\u003e ___UI (User Interface)\u003cbr\u003e ___IA (Information Architecture)\u003cbr\u003e ___User Flow\u003cbr\u003e ___Interaction\u003cbr\u003e ___GUI(Graphic User Interface)\u003cbr\u003e ___service\u003cbr\u003e UX methodology\u003cbr\u003e ___UX Methodology = Problem Solving\u003cbr\u003e ___Three perspectives on finding problems\u003cbr\u003e ___UX Methodology Process\u003cbr\u003e\u003cbr\u003e ▣ 02: What is UX?\u003cbr\u003e User\u003cbr\u003e Experience vs. User Experience\u003cbr\u003e Experience factor\u003cbr\u003e ___Experience elements of the Google Maps app\u003cbr\u003e Things that affect UX\u003cbr\u003e The action of ___time\u003cbr\u003e ___Space Action\u003cbr\u003e ___The function of purpose\u003cbr\u003e UX quality\u003cbr\u003e ___UX Quality Judgment\u003cbr\u003e ___What is good UX?\u003cbr\u003e\u003cbr\u003e ▣ 03: UX Pyramid\u003cbr\u003e Useful\u003cbr\u003e Reliable\u003cbr\u003e Usability\u003cbr\u003e Convenient\u003cbr\u003e Pleasurable\u003cbr\u003e Meaningful\u003cbr\u003e\u003cbr\u003e ▣ 04: UX Components\u003cbr\u003e motive\u003cbr\u003e action\u003cbr\u003e Pain points\u003cbr\u003e ___Cognitive load: vague, incomprehensible, confusing\u003cbr\u003e ___Inefficient: Inefficient flow, unnecessary requests, incorrect information \u003cbr\u003e___Inconsistency: Causes mistakes, inconsistencies in form\u003cbr\u003e ___Unnaturalness: mismatched expectations, staleness\u003cbr\u003e Needs\u003cbr\u003e ___contextual\u003cbr\u003e ___personalization\u003cbr\u003e ___appropriate recommendations\u003cbr\u003e ___connection\u003cbr\u003e ___Simple input\u003cbr\u003e ___step reduction, automation\u003cbr\u003e ___Delicate features\u003cbr\u003e ___unique sensibility\u003cbr\u003e attitude\u003cbr\u003e\u003cbr\u003e ▣ 05: UX Journey\u003cbr\u003e External navigation\u003cbr\u003e access\u003cbr\u003e ___splash\u003cbr\u003e ___Log in\/Sign up\u003cbr\u003e ___Onboarding\u003cbr\u003e Grant ___permissions\u003cbr\u003e ___quest\u003cbr\u003e ___check\u003cbr\u003e Main activities\u003cbr\u003e Additional activities\u003cbr\u003e certification\u003cbr\u003e Personalization\u003cbr\u003e leave\u003cbr\u003e\u003cbr\u003e [Part 2] UX\/UI Design Process\u003cbr\u003e\u003cbr\u003e ▣ 01: Basic Process\u003cbr\u003e\u003cbr\u003e ▣ 02: Discover Stage\u003cbr\u003e Setting goals\u003cbr\u003e Related UX Analysis\u003cbr\u003e Raising an issue\u003cbr\u003e Desk Research\u003cbr\u003e ___Statistical Analysis\u003cbr\u003e ___Competitive Analysis\u003cbr\u003e ___Literature review\u003cbr\u003e ___Trend Survey\u003cbr\u003e ___VOC\/WOM survey\u003cbr\u003e field research\u003cbr\u003e ___Survey\u003cbr\u003e ___Field Research Plan\u003cbr\u003e ___ Conduct field research\u003cbr\u003e ___In-depth Interview\u003cbr\u003e ___Observation\u003cbr\u003e ___Card Sorting\u003cbr\u003e\u003cbr\u003e ▣ 03: Define Stage\u003cbr\u003e Key Finding\u003cbr\u003e ___empathy\u003cbr\u003e ___causal relationship\u003cbr\u003e ___variable\u003cbr\u003e ___typing\u003cbr\u003e UX modeling\u003cbr\u003e ___Persona\u003cbr\u003e ___Journey Map \u003cbr\u003e___Affinity Diagram\u003cbr\u003e Insight\u003cbr\u003e\u003cbr\u003e ▣ 04: Develop Stage\u003cbr\u003e UX strategy\u003cbr\u003e ___Value Derivation\u003cbr\u003e ___Core Values\u003cbr\u003e ___Positioning\u003cbr\u003e ___Concept\u003cbr\u003e ___service model\u003cbr\u003e Idea generation\u003cbr\u003e ___Idea Evaluation\u003cbr\u003e ___User Scenario\u003cbr\u003e\u003cbr\u003e ▣ 05: Deliver Stage\u003cbr\u003e IA design\u003cbr\u003e ___Definition of information\u003cbr\u003e ___Information Architecture Design\u003cbr\u003e ___Navigation Design\u003cbr\u003e ___Search Design\u003cbr\u003e ___Labeling\u003cbr\u003e Usage flow design\u003cbr\u003e Interaction Design\u003cbr\u003e ___ gesture\u003cbr\u003e ___situation\u003cbr\u003e ___state change\u003cbr\u003e UI Prototyping\u003cbr\u003e GUI prototyping\u003cbr\u003e ___division\u003cbr\u003e ___contrast\u003cbr\u003e ___stress\u003cbr\u003e ___rhythm\u003cbr\u003e UX testing\u003cbr\u003e ___What is usability testing?\u003cbr\u003e ___Target Selection\u003cbr\u003e ___Write a test scenario\u003cbr\u003e ___Test in progress\u003cbr\u003e ___Test Analysis\u003cbr\u003e UX Guidelines\u003cbr\u003e\u003cbr\u003e [Part 3] UX Design Using Generative AI\u003cbr\u003e\u003cbr\u003e ▣ 01: Generative AI and AI Agents\u003cbr\u003e The transformation brought about by generative AI\u003cbr\u003e Generative AI: The Current State of AI Agents\u003cbr\u003e The Challenges We Face in the Age of Generative AI\u003cbr\u003e\u003cbr\u003e ▣ 02: Using Generative AI in UX Design\u003cbr\u003e Issue identification\u003cbr\u003e Heuristic evaluation\u003cbr\u003e ___Derivation of evaluation items (heuristics) \u003cbr\u003e___Rough estimate\u003cbr\u003e VOC\/WOM survey\u003cbr\u003e ___VOC\/WOM data collection\u003cbr\u003e ___VOC\/WOM Analysis\u003cbr\u003e Field Research Plan\u003cbr\u003e ___Research subject selection\u003cbr\u003e ___Research content design\u003cbr\u003e Key Finding\u003cbr\u003e Create a persona\u003cbr\u003e Map your journey\u003cbr\u003e Deriving insights\u003cbr\u003e Value derivation\/evaluation\u003cbr\u003e Strategy\/Concept Development\u003cbr\u003e Idea generation\/improvement\u003cbr\u003e ___3 Idea Generation Methods\u003cbr\u003e Idea generation based on ___UX modeling\u003cbr\u003e IA\/Usage Flow Improvement\u003cbr\u003e ___Existing IA\/Usage Flow Analysis\u003cbr\u003e ___New IA\/Usage Flow Design\u003cbr\u003e Scenario design\u003cbr\u003e Prototyping\u003cbr\u003e UX testing\u003cbr\u003e ___Usability Testing\u003cbr\u003e ___A\/B testing\u003cbr\u003e\u003cbr\u003e ▣ 03: Guide to Using Generative AI\u003cbr\u003e The benefits of using generative AI\u003cbr\u003e Generative AI Model Evaluation\u003cbr\u003e\u003cbr\u003e [Part 4] Latest UX Methodologies and Trends\u003cbr\u003e\u003cbr\u003e ▣ 01: Paradigm Shift\u003cbr\u003e digital transformation\u003cbr\u003e ___[The Malaysian Government's Digital Lifestyle]\u003cbr\u003e ___[Changing Competition Rules]\u003cbr\u003e The emergence of new problem-solving methods\u003cbr\u003e Data-driven UX, AI UX\u003cbr\u003e\u003cbr\u003e ▣ 02: Agile + UX\u003cbr\u003e Agile methodology\u003cbr\u003e Agile UX\u003cbr\u003e Post-Agile UX\u003cbr\u003e ___Lean UX + Design Thinking + Agile \u003cbr\u003e___Agile UX + Design Sprint\u003cbr\u003e ___Dual Track Agile\u003cbr\u003e\u003cbr\u003e ▣ 03: Design for AI, AI UX\u003cbr\u003e The Rise of AI UX and Its Necessity\u003cbr\u003e ___What is AI service?\u003cbr\u003e The emergence of ___AI UX\u003cbr\u003e ___UX Leveraging the Benefits of AI\u003cbr\u003e Key Features of AI UX\u003cbr\u003e ___Comparison with existing UX\u003cbr\u003e ___The Role of UX in AI Service Implementation\u003cbr\u003e ___The UX Journey of AI Services\u003cbr\u003e ___Future Outlook\u003cbr\u003e AI UX Types and Representative Cases\u003cbr\u003e ___AI agent-driven\u003cbr\u003e ___Helper type\u003cbr\u003e ___Optimized\u003cbr\u003e ___Simple performative\u003cbr\u003e\u003cbr\u003e ▣ Conclusion\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5904\/MidCate1\/590304418.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e ◎ Learn core UX\/UI theories and design principles with the latest examples.\u003cbr\u003e ◎ A step-by-step UX\/UI design process from discovery to production\u003cbr\u003e ◎ From issue identification to testing, how to use generative AI for immediate application in 15 practical areas.\u003cbr\u003e ◎ The latest methodologies and trends in the digital transformation era, including Agile UX and AI UX.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e October 30, 2025\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 524 pages | 188*240*22mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791158396374 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893231124522,"sku":"138351","price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/d3c8c00e44f7bc1489d6a372b5de9634.jpg?v=1765392962","url":"https:\/\/librairie.coreenne.fr\/en\/products\/138351","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}