{"product_id":"138588","title":"Brand Personalization: AI Marketing for Beginners ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jXPB8nIYlRM6mXhl8LptxXhAWTO0F.png?v=1765064874\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Brand, Personalization, and Content: Getting Started with AI Marketing \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/164741125\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n \u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003eDescription \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eWhere to start with AI marketing?\u003cbr\u003e Now is the time to create creative marketing!\u003cbr\u003e How to Get Ahead in Generative AI Marketing Practices\u003cbr\u003e A must-read for AI beginners, brand creators, and marketers!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e I don't think that marketing using generative AI has only positive aspects.\u003cbr\u003e I've already pointed out some problems in the book, and there may be others that haven't been revealed yet.\u003cbr\u003e With the advent of generative AI, it became possible to churn out digital marketing ads like a factory.\u003cbr\u003e Many people are unable to overcome this situation and are leaving new media.\u003cbr\u003e If we fail to address marketing pollution, new media with less influence than they have today will undoubtedly emerge.\u003cbr\u003e However, that doesn't mean we can't use generative AI in marketing.\u003cbr\u003e No technology in the world has only positive aspects. \u003cbr\u003eOur job is to think about how to reduce negative influences and maximize positive ones.\u003cbr\u003e To do that, you need to think about creating creative marketing.\u003cbr\u003e We need to let go of the directions and questioning methods we have habitually used and create our own methods.\u003cbr\u003e You also need to maximize your creative side by interacting with generative AI and adding your own thoughts.\u003cbr\u003e Without these efforts, marketing using generative AI cannot shine.\u003cbr\u003e It's time to think about how to truly adapt to new trends.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Enter Marketing: The End of the Era of Solo Thinking 4\u003cbr\u003e\u003cbr\u003e Part 1.\u003cbr\u003e Generative AI Marketing: The Beginning of a New Era\u003cbr\u003e\u003cbr\u003e Chapter 1: Generative AI: What on Earth Is It?\u003cbr\u003e Generative AI: A Study-Aid Partner? 15\u003cbr\u003e ChatGPT isn't the only one? 23\u003cbr\u003e Amazing Adaptability: Generative AI is the Master Key 29\u003cbr\u003e\u003cbr\u003e Chapter 2: Why Generative AI Marketing?\u003cbr\u003e Will Tomorrow Be Better Than Today? 35 Prospects for Generative AI \u003cbr\u003eGenerative AI Optimized for MZ and Alpha Generations 37\u003cbr\u003e How to Deal with the Volatility of the Digital Environment: 41\u003cbr\u003e All you have left is time? The symbol of the cost-effective era = Generative AI Marketing 46\u003cbr\u003e One iced tea turned into nine? 50 drawbacks of generative AI marketing.\u003cbr\u003e\u003cbr\u003e Chapter 3: The dawn of a new era of marketing\u003cbr\u003e How to Use Generative AI Marketing\u003cbr\u003e\u003cbr\u003e Only You See: Personalized Marketing 55\u003cbr\u003e From Planning to Launch, Branding Marketing 60\u003cbr\u003e Building a loyal fan base: CRM Marketing 66\u003cbr\u003e AI-Generated Ads? Content Marketing 72\u003cbr\u003e\u003cbr\u003e Chapter 4: Understanding AI Changes Marketing\u003cbr\u003e How to Develop a Generative AI Marketing Strategy?\u003cbr\u003e\u003cbr\u003e Need a conversation? Ask often, get answers 79\u003cbr\u003e Implementing Customer Segmentation in 3 Steps: Whoever Shares Reaps the Benefits 82\u003cbr\u003e I'm the one who takes the Hwalongjeomjeong, plus 87 content insights.\u003cbr\u003e Transforming the Content Production and Creativity of Generation MZ and Alpha 91\u003cbr\u003e 95 Things to Watch Out for When Using Generative AI\u003cbr\u003e \u003cbr\u003ePart 2: Generative AI Marketing: How to Get Ahead in Practice\u003cbr\u003e\u003cbr\u003e Chapter 5: Generative AI Marketing: Branding\u003cbr\u003e Do you do everything except product planning, distribution, and sales? 103\u003cbr\u003e Long-Term Focus Isn't the Answer? 3 Branding Strategies Leveraging Generative AI 109\u003cbr\u003e Collecting Responses, So What Should I Do Next? 114\u003cbr\u003e\u003cbr\u003e Chapter 6: Generative AI Marketing: Personalization\u003cbr\u003e No Marketing Without Personalization: The Era of Personalized Marketing 119\u003cbr\u003e How to Impress Customers: 3 Directions for Personalized Marketing Through Generative AI 122\u003cbr\u003e\u003cbr\u003e Chapter 7 Generative AI Marketing: Content\u003cbr\u003e The Magic of Image and Video Creation: Content 129\u003cbr\u003e Copy Completed: Detail Page Creation 142\u003cbr\u003e Card News Is the Answer?: Instagram 149\u003cbr\u003e I have four tools: Blog 159\u003cbr\u003e Any content is OK, 171 cases of generative AI use, including storyboards and other uses\u003cbr\u003e\u003cbr\u003e In conclusion, now is the time to create creative marketing.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate6074\/MidCate008\/607370984.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The public's perspective is also changing. \u003cbr\u003eAt first, I was amazed by generative AI, but now I am not only familiar with it, but I actively use it.\u003cbr\u003e So, I'm trying to accumulate knowledge related to generative AI or thinking about how to apply it.\u003cbr\u003e That is, it feels close to generative AI.\u003cbr\u003e For a particular field to grow, it must be readily accepted and utilized by the public.\u003cbr\u003e Generative AI satisfies all of these conditions.\u003cbr\u003e So, we can expect a bright outlook as not only businesses but also the general public are interested.\u003cbr\u003e The characteristics of generative AI also play a big role.\u003cbr\u003e Generative AI does not remain the same forever once it is created.\u003cbr\u003e The game has a set of stages, but these days, updates are made so that it doesn't always provide the same content.\u003cbr\u003e This adds to the immersion for the user.\u003cbr\u003e Generative AI also collects more data every day and continuously evolves.\u003cbr\u003e --- p.36\u003cbr\u003e \u003cbr\u003eEven though the public's preferences in the digital environment may change, the marketing environment remains the same.\u003cbr\u003e This means that there is not enough time or resources to devote to content planning.\u003cbr\u003e The environment remains the same, but we need more content than ever before, so we need to leverage generative AI in marketing to create more content.\u003cbr\u003e Not only does generative AI create content directly, but it also generates a variety of stories at the idea level.\u003cbr\u003e Generative AI can create an infinite amount of content simply by setting clear conditions, so you can use or modify the content that best matches your marketing direction to produce the final version.\u003cbr\u003e Even unused ideas can develop into usable forms through more conversation.\u003cbr\u003e --- p.43\u003cbr\u003e\u003cbr\u003e Corporate marketing encompasses a variety of activities.\u003cbr\u003e Just thinking about digital marketing media is overwhelming. \u003cbr\u003eIf you consider Instagram, YouTube, blogs, and short-form media, it's already saturated.\u003cbr\u003e Moreover, public reaction changes from moment to moment.\u003cbr\u003e To respond to customer needs, we need to go beyond monitoring and build insights, but time is running out.\u003cbr\u003e As such, marketing is a battle of time and effort.\u003cbr\u003e Generative AI offers a perfect fit for these marketing characteristics.\u003cbr\u003e As in the previous example, if the production period is shortened, you can focus more on digital marketing media.\u003cbr\u003e You will also have the ability to analyze insights after utilizing the content.\u003cbr\u003e You can also think of other ways to utilize the less expensive production costs.\u003cbr\u003e --- p.48\u003cbr\u003e\u003cbr\u003e It's easy to find examples of personalization achieved through generative AI marketing.\u003cbr\u003e Many businesses and brands are implementing personalization and driving performance through generative AI marketing. \u003cbr\u003eAttract a large number of customers, manage them efficiently, increase the likelihood of purchase through recommendations, and use this as an opportunity to utilize various customer information.\u003cbr\u003e Therefore, personalization is not an option but a necessity, and generative AI marketing is a key keyword for achieving the goal.\u003cbr\u003e --- p.59\u003cbr\u003e\u003cbr\u003e GS25, a convenience store operated by GS Retail, has launched the Asukup Lemon Sparkle Highball (hereinafter referred to as Asukup Highball), which was created using generative AI in collaboration with liquor manufacturer Buruguru.\u003cbr\u003e We had conversations with generative AI on various topics such as taste, alcohol content, recipe, design, product name, and price.\u003cbr\u003e The fact that it was created by generative AI was enough of a marketing point and created a new customer experience.\u003cbr\u003e Generative AI and branding throughout the process leading up to launch contributed significantly to marketing.\u003cbr\u003e --- p.62\u003cbr\u003e\u003cbr\u003e Convenience store GS25 took on content marketing using a generative AI sound production tool. \u003cbr\u003eWhile producing music content, we used generative AI tools to request 'K-pop idol-style lyrics that give a refreshing feeling with the theme of iced coffee.'\u003cbr\u003e The marketing team went through 47 additional steps to get the final result.\u003cbr\u003e Afterwards, GS25 hired a group and created music video-style marketing content.\u003cbr\u003e The complex processes that would have required traditional marketing content creation have been significantly reduced with the help of generative AI marketing content.\u003cbr\u003e Normally, it would take 12 weeks from planning to music production and filming, but GS25 completed the entire process in just 2 weeks.\u003cbr\u003e --- p.74\u003cbr\u003e\u003cbr\u003e Like GS25, Lotte Mart used music created using a generative AI music production platform for marketing purposes.\u003cbr\u003e It's the music that's broadcast in stores and creates the brand experience. \u003cbr\u003eLotte Mart used generative AI to create trendy lyrics that symbolize its own brand, and also utilized generative AI for song composition.\u003cbr\u003e The album cover and music video also used images created with generative AI. This represents a more aggressive attempt at generative AI content marketing than GS25's case.\u003cbr\u003e --- p.75\u003cbr\u003e\u003cbr\u003e When you ask a generative AI a question and receive an answer, you have to ask it again about the answer and add more intention.\u003cbr\u003e You can narrow down your target by asking questions, and expand the topic by asking questions to get a wider range of answers.\u003cbr\u003e Rather than trying to solve everything with one question, try to have a conversation.\u003cbr\u003e For example, if you ask, “Write copy to promote a new food product,” generative AI will answer.\u003cbr\u003e Instead of ending there, you can narrow down your target audience by saying, “How about writing copy to promote a new food-related product targeting people in their 20s or 30s?” \u003cbr\u003eOr, you could broaden the scope and look at things like, “What if we emphasized the taste of the new product more?” or “What if we emphasized the competitive price range?”\u003cbr\u003e By setting various selling points and having conversations like this, you can get a variety of answers.\u003cbr\u003e --- p.80\u003cbr\u003e\u003cbr\u003e Applying generative AI to branding can make various processes easier.\u003cbr\u003e However, some strategies are needed.\u003cbr\u003e The foundation of branding is meaningful consumer experiences and forward-looking strategies.\u003cbr\u003e Provide sufficient experience with the product or brand and form a positive image.\u003cbr\u003e First, find and apply as many 'conditions' as possible.\u003cbr\u003e If you don't set up the situation for your question in detail or explain it vaguely, your answer won't be as specific or realistic.\u003cbr\u003e Set various items such as products, targets, and conditions, and continue the conversation using those keywords.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.109\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003e\n\u003cb\u003eKnowing AI will change marketing!\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eDiversifying the perspective on AI,\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eAlways think of creative ways!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Generative AI continuously learns and grows in size.\u003cbr\u003e So, while I can't cover everything, I believe I can at least provide some insight into marketing cases and practical applications of generative AI.\u003cbr\u003e In particular, if you first digest the trends and case studies introduced in Part 1, and then directly follow and learn the practical application part of Part 2 based on this, your solid knowledge will lead to better practice.\u003cbr\u003e In an age where generative AI speaks volumes, the content of meaningful books still relies on people.\u003cbr\u003e I hope you can solidify your own insights into marketing using generative AI. Without this effort, marketing using generative AI cannot shine. \u003cbr\u003eIt's time to think about how to truly adapt to new trends.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e December 1, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 186 pages | 146*209*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791167852892\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1167852893 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893260812330,"sku":"138588","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/0135e68b38fcbb63d74ee78c89d529b5.jpg?v=1765394515","url":"https:\/\/librairie.coreenne.fr\/en\/products\/138588","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}