{"product_id":"138757","title":"Smart Place Consulting Notes for Successful Stores ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jXPCfB4Mu5qhkN1DAI7sHoYym2yzH.png?v=1765067885\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Smart Place Consulting Notes for Successful Stores \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/145048398\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eI just changed one category\u003cbr\u003e Sales doubled the next day?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The way customers find their way into stores has changed a long time ago.\u003cbr\u003e If your store isn't listed in Naver search results, it's as good as non-existent.\u003cbr\u003e This book reveals practical marketing strategies, including how to set up Smart Places, including business names, representative keywords, and categories, to optimize them for Naver Places, as well as creating detailed pages that enhance customer convenience, managing reviews to reassure customers, and executing efficient Place ads. \u003cbr\u003eIn addition, it vividly explains marketing know-how through various consulting cases, such as a Korean restaurant that missed a major keyword by a single street difference, a sandwich shop in a residential area that became a local landmark after changing its business category from sandwich to brunch, and a raw fish restaurant that doubled its sales by resetting its target customer base.\u003cbr\u003e With just this one book, anyone can start effective Naver Place marketing without having to pay for expensive lectures or consulting.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e prolog\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 1: What You See When You Search Through the Customer's Eyes\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e What sets Naver Places Marketing apart?\u003cbr\u003e Why Using Only Online Marketing Agencies Will Fail\u003cbr\u003e Search for your store in the Naver search bar.\u003cbr\u003e The customer journey begins with a purchase decision on the website and ends with a review.\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 2: The Customer Journey Begins in the Search Bar, and How Your Store Becomes the Destination\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eUnderstanding Naver Restaurant Search Patterns from a Customer Perspective\u003cbr\u003e Three Keyword Analysis Principles to Avoid the False Consensus Effect\u003cbr\u003e Combining keywords using keyword sounds\u003cbr\u003e Measuring the scope of your main keyword trade area\u003cbr\u003e First-come-first-serve seasonal keyword strategy\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 3: Place Optimization Strategy to Save 5 Million Won in Consulting Fees\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Naver Places Naming Principles That Determine Your Store's Fate\u003cbr\u003e Why Changing Your Industry Category Increases Sales by 50 Million Won\u003cbr\u003e Kill two birds with one stone: exposure and sales with Naver Place's five representative keywords.\u003cbr\u003e | Special Page | Maximize your store's exposure with purpose-driven keywords based on search volume.\u003cbr\u003e Naver Place Optimization\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 4: Designing a Place Main Page that Penetrates the Psychology of Non-Face-to-Face Customers\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Why does the grilled eel there taste more delicious?\u003cbr\u003e More attention is paid to movement\u003cbr\u003e The Secret to Naver's Menu Order That Captures Customers' Hearts  \u003cbr\u003eThinking backwards: Z to A, not A to Z\u003cbr\u003e The effect of an introductory text on a signboard that gives authority to an ordinary store.\u003cbr\u003e | Special Page | Introduction Step-by-Step Guide\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 5: Building a Process That Never Misses a Single Lead\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Featured photo projects on Naver Places list\u003cbr\u003e Naver detailed page planning to increase Naver reservation rate\u003cbr\u003e Did Smart Call ARS have this feature?\u003cbr\u003e This will 100% prevent no-shows on Naver reservations.\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 6: Review Marketing Strategies to Engage Non-Face-to-Face Customers\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The Impact of Reviews on Naver Smart Place\u003cbr\u003e Why are so many Pyeongchang Hanwoo restaurants listed as the best Naver reservation sites?\u003cbr\u003e Why 14,000 people left reviews\u003cbr\u003e Review comments: A new stage for marketing beyond simple responses.\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 7: Naver Place Ad Utilization Strategies\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Why are Naver Place Ads important?\u003cbr\u003e Naver Place Ads: Let Go of the Greed for Big Keyword Exposure  \u003cbr\u003eOptimize your costs with exposure zone settings\u003cbr\u003e Optimize your costs by setting exposure time zones\u003cbr\u003e Why Naver Place Ad SEO is Important\u003cbr\u003e A\/B Testing Strategies to Improve Ad Creative Performance\u003cbr\u003e Complementary strategy using Naver local small business advertisements\u003cbr\u003e \u003cb\u003e\u003cbr\u003eChapter 8: Tips for Targeting Niche Markets on the Naver Platform\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Naver Niche Market Strategy: Using Knowledge iN Expert Answers\u003cbr\u003e Word-of-mouth strategy using local mom cafes\u003cbr\u003e Traffic strategy for our store to appear on TV\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 9: Online Marketing Consulting Cases by Industry\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A Japanese restaurant's remarkable transformation: from monthly sales of 30 million won to 80 million won.\u003cbr\u003e Increase your sales by 1.5x just by changing your Naver Place settings!\u003cbr\u003e A miracle that started in a small shop in Sokcho: Why did the Hongge sandwich become a famous dish?\u003cbr\u003e Successful Christmas Season Promotion Strategy\u003cbr\u003e\u003cbr\u003e Epilogue\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5252\/MidCate007\/525164217.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e April 14, 2025\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 224 pages | 172*225*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791157833696\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1157833691 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893282078762,"sku":"138757","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/6fbdabbe73c0090b70b1fd6b3d441967.jpg?v=1765395517","url":"https:\/\/librairie.coreenne.fr\/en\/products\/138757","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}