One of the secrets to Sam Sam Sam's consistent popularity, which has seen constant opening runs and waiting lines since its opening, is that the dishes are familiar, but boast a taste that is anything but ordinary.

Sam Sam Sam serves Western dishes such as pasta, risotto, and steak, but the dishes reflect the know-how of CEO Kim Hoon, who has accumulated experience in many countries and while running a Thai restaurant.

Representative examples include the Sam Sam Sam style 'lasagna' with fried hash browns, the 'Ham Boer Pasta' seasoned with homemade ham and Japanese miso and enhanced with texture and nutty flavors from pistachios, and the 'Shrimp Oil Pasta' with homemade Thai chili paste for spiciness and savory flavors and fried spring roll skin for added texture.

In this way, Sam Sam Sam's cooking rejects being ordinary Western food.
Dishes that Koreans love, with their savory and sometimes spicy flavors, are the main contributors to making this a restaurant that people want to visit and eat at again, rather than a one-time SNS certification.

This book reveals for the first time the actual recipes of the signature menus of 'SAM SAM SAM', a hugely popular hot place in Yongridan-gil run by owner chef Kim Hoon, who came from the Michelin 3-star Quince restaurant and achieved 10 billion won in annual sales.

From the signature menu that has driven Sam Sam Sam since its opening to special menus presented each season.
Discover the special recipes in this book, perfected through countless trials and errors to become a hot spot and popular restaurant in Yongridan-gil.