{"product_id":"139139","title":"The Lean Startup (10th Anniversary Edition) ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jXPBvgBGiU6QMYtqtQNhgWj03ECRj.png?v=1765073209\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e The Lean Startup (10th Anniversary Edition) \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/119267145\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eA business methodology proven through 10 years of rigorous testing, hundreds of product case studies, and thousands of iterations!\u003c\/b\u003e \u003cbr\u003eA special revised edition of \"Lean Startup\" commemorating its 10th anniversary. Everything has changed except the author!\u003cbr\u003e * Includes examples of global companies using the Lean Canvas, including Starbucks, Meta (Facebook), and Airbnb.\u003cbr\u003e\u003cbr\u003e In the decade since its publication, this book has synthesized and refined the concepts of a wide range of methodologies and new frameworks, including additional business modeling tools (customer factory models, customer force canvases, traction roadmaps), more sophisticated feasibility studies, design thinking, business model design, systems thinking, and behavioral design, into practical techniques.\u003cbr\u003e\u003cbr\u003e We promise to provide readers with the opportunity to kill two birds with one stone: knowledge and entertainment, by gradually unraveling the knowledge and insights of Ash Maurya, the founder of Lean Canvas, while also telling the story of Steve, the intriguing protagonist, as if reading a novel.\u003cbr\u003e Don't miss this opportunity!\u003cbr\u003e \u003cbr\u003e※Link to the Lean Canvas template: https:\/\/www.hanbit.co.kr\/store\/books\/look.php?p_code=B3905391687\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e[PART 1 DESIGN]\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e CHAPTER 1: Deconstructing Ideas on a Lean Canvas\u003cbr\u003e 1.1 First Lean Canvas Sketch\u003cbr\u003e 1.2 Smoothing the Lean Canvas\u003cbr\u003e *Starbucks Lean Canvas\u003cbr\u003e *Meta (Facebook) Lean Canvas\u003cbr\u003e *Airbnb Lean Canvas\u003cbr\u003e 1.3 What's next?\u003cbr\u003e\u003cbr\u003e CHAPTER 2: Stress Testing the Idea Need Fulfillment Potential\u003cbr\u003e 2.1 Definition of better\u003cbr\u003e 2.2 The stumbling block of innovator bias\u003cbr\u003e 2.3 Receiving the Innovator's Gift\u003cbr\u003e 2.4 Stress Testing the Feasibility of Need Satisfaction Using the Innovator's Gift\u003cbr\u003e 2.5 Steve realizes the hammer was the problem\u003cbr\u003e\u003cbr\u003e CHAPTER 3: Stress Testing Idea Feasibility\u003cbr\u003e 3.1 Fermi Estimates Instead of Financial Forecasts\u003cbr\u003e 3.2 Testing the feasibility of an idea using Fermi estimates \u003cbr\u003e3.3 Fermi Estimation for Ideas\u003cbr\u003e 3.4 Reviewing the Business Model with Steve and Mary\u003cbr\u003e\u003cbr\u003e CHAPTER 4: Stress Testing Idea Feasibility\u003cbr\u003e 4.1 Planning a Tow Ramp\u003cbr\u003e 4.2 Planning the Now-Next-After Product Launch\u003cbr\u003e 4.3 Steve learns a lesson about the right time and the right action.\u003cbr\u003e 4.4 Steve Learns About the Wizard of Oz MVP\u003cbr\u003e 4.5 Steve, Planning for the Now-Next-After\u003cbr\u003e\u003cbr\u003e CHAPTER 5 Communicating Ideas Clearly and Simply\u003cbr\u003e 5.1 What is an elevator pitch?\u003cbr\u003e 5.2 Multiple worldviews on one idea\u003cbr\u003e 5.3 Business Model Pitch\u003cbr\u003e 5.4 A 10-page business model pitch deck\u003cbr\u003e 5.5 Steve pitches his business model to others.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e[PART 2 VERIFICATION]\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e CHAPTER 6: Validating Ideas Using the 90-Day Cycle\u003cbr\u003e 6.1 90-day cycle\u003cbr\u003e 6.2 Preparing for the First 90-Day Cycle\u003cbr\u003e 6.3 Seven Habits for Effective Experimentation \u003cbr\u003e6.4 Steve, Establish a System of Mutual Accountability\u003cbr\u003e\u003cbr\u003e CHAPTER 7 STARTING YOUR FIRST 90-DAY CYCLE\u003cbr\u003e 7.1 Steve Holds 90-Day Cycle Kickoff Meeting\u003cbr\u003e 7.2 Problem\/Solution Fit Tactics\u003cbr\u003e 7.3 Steve Holds 90-Day Planning Meeting\u003cbr\u003e 7.4 Mafia Proposal Campaign\u003cbr\u003e 7.5 Steve ponders a shortcut\u003cbr\u003e 7.6 Please stop with surveys and interest groups.\u003cbr\u003e\u003cbr\u003e CHAPTER 8: Understand Your Customers Better Than They Know Themselves\u003cbr\u003e 8.1 What is the problem?\u003cbr\u003e 8.2 Focus on the Bigger Context: Tasks to be Performed\u003cbr\u003e 8.3 Conducting a Problem Identification Sprint\u003cbr\u003e *Problem Identification Interview Metascript\u003cbr\u003e *Creating a Customer Engagement Canvas\u003cbr\u003e 8.4 Steve reviews the results of the expanded problem identification sprint.\u003cbr\u003e 8.5 When will the problem identification be completed?\u003cbr\u003e 8.6 Altbus Team Discovers Additional Tasks to Perform\u003cbr\u003e\u003cbr\u003e CHAPTER 9 Designing Solutions That Drive Transformation\u003cbr\u003e 9.1 Steve Learns About Concierge MVP\u003cbr\u003e 9.2 Conducting a Solution Design Sprint\u003cbr\u003e 9.3 MVP's 5P \u003cbr\u003e9.4 Steve Challenges MVP's 5Ps\u003cbr\u003e\u003cbr\u003e CHAPTER 10 Make Your Customers an Irresistible Mafia Offer\u003cbr\u003e 10.1 Case Study: iPad Mafia Proposal\u003cbr\u003e 10.2 Running a Proposal Delivery Sprint\u003cbr\u003e 10.3 Assembling the Proposal\u003cbr\u003e 10.4 Submitting a Proposal\u003cbr\u003e *Mafia Proposal Pitch Metascript\u003cbr\u003e 10.5 Optimizing Proposals\u003cbr\u003e 10.6 Steve meets with the team to review the results of the first proposal delivery sprint.\u003cbr\u003e 10.7 When will the proposal submission period end?\u003cbr\u003e\u003cbr\u003e CHAPTER 11 90-Day Cycle Review\u003cbr\u003e 11.1 Steve has a private meeting with Mary before the review meeting.\u003cbr\u003e 11.2 Preparing for the Meeting\u003cbr\u003e 11.3 Conducting a Meeting\u003cbr\u003e *90-day cycle review meeting configuration metascript\u003cbr\u003e 11.4 Steve Holds 90-Day Review Meeting\u003cbr\u003e\u003cbr\u003e \u003cb\u003e[PART 3 GROWTH]\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e CHAPTER 12 Preparing for Launch\u003cbr\u003e 12.1 Altverse Team Preparing for Launch\u003cbr\u003e 12.2 Keeping Customer Factories Running\u003cbr\u003e 12.3 Running for Value Delivery\u003cbr\u003e 12.4 Expanding the Customer Factory Metrics Dashboard\u003cbr\u003e 12.5 Launching MVPs in Bundles \u003cbr\u003e12.6 Altverse Team Launches Concierge MVP\u003cbr\u003e\u003cbr\u003e CHAPTER 13 Creating Satisfied Customers\u003cbr\u003e 13.1 Altbus Team Learns About Behavioral Design\u003cbr\u003e 13.2 Satisfied Customer Loop\u003cbr\u003e 13.3 Altbus Team Holds 90-Day Review Meeting\u003cbr\u003e\u003cbr\u003e CHAPTER 14 Finding Growth Rockets\u003cbr\u003e 14.1 Altverse Team Learns About Growth Rockets\u003cbr\u003e 14.2 Spaceship Growth Model\u003cbr\u003e 14.3 Three Types of Growth Loops\u003cbr\u003e 14.4 Finding Key Growth Rockets\u003cbr\u003e 14.5 Steve Makes Mary an Offer She Can't Refuse\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4203\/MidCate005\/420242343.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eLife is too short to spend your life making products that no one wants!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e We're making more products than ever before, but most of them fail because we're wasting time, money, and effort on making the wrong ones.\u003cbr\u003e What we need is a systematic process to quickly review product ideas and increase the chances of success.\u003cbr\u003e \u003cbr\u003eThis book guides you through step-by-step strategies for success.\u003cbr\u003e You can learn ideas and concepts from various innovative methodologies, such as Lean Startup, Business Model Design, and Design Thinking.\u003cbr\u003e Also new is a look at one entrepreneur's journey from founding a business to learning a continuous innovation framework and ultimately achieving success.\u003cbr\u003e As you follow this exciting journey, you too will soon find the fastest path to success.\u003cbr\u003e\u003cbr\u003e Now, start your startup!\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFeatures of the Completely Revised Edition of \"The Lean Startup\"\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Stress testing can be more effectively utilized in forming initial business models.\u003cbr\u003e ㆍA completely revised problem-finding interview script to help you discover the critical issues customers are actually experiencing.\u003cbr\u003e A proven process for developing products that customers actually want, not just products they think they want. \u003cbr\u003eIncludes the 90-day cycle, JTBD theory, 10 entrepreneurial mindsets, and the Bootstart Manifesto.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWhat this book covers\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e ㆍAn interesting story of an entrepreneur from founding to success.\u003cbr\u003e ㆍHow to organize ideas using Lean Canvas\u003cbr\u003e ㆍA method to verify the idea's need-fulfillment potential, feasibility, and realizability.\u003cbr\u003e ㆍHow to prioritize corporate operations\u003cbr\u003e How to Conduct a Proper Customer Interview \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e June 1, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 456 pages | 678g | 153*223*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791169211086\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1169211089 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893342240810,"sku":"139139","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/f228102c9d11f5f243bb17933e728e17.jpg?v=1765397368","url":"https:\/\/librairie.coreenne.fr\/en\/products\/139139","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}