{"product_id":"139345","title":"A Practical Guide to Captivating UX\/UI Users ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jXPBu95XfvWlT7NFepNYL6GMRQuuY.png?v=1765074541\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e A Practical Guide to Captivating UX\/UI Users \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/105749858\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cb\u003eIt's not 'design' that captivates users, it's 'designers'!\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eIf you dream of an attractive design, open this book\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This book is for everyone who dreams of designs that captivate users, from juniors who are just beginning to think beyond design to seniors who are actively working as PMs.\u003cbr\u003e Juniors will learn how to see the forest for the trees and gain basic knowledge of UX\/UI, while seniors will gain insights gleaned from the whirlwind of rapidly changing trends.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eChapter 1: Understanding UX\/UI\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 1.1 UX Design? UI Design?\u003cbr\u003e __1.1.1 UI - User Interface\u003cbr\u003e __1.1.2 UX - User Experience\u003cbr\u003e __1.1.3 Product Designer - Designer in a product-centric organization\u003cbr\u003e __1.1.4 UX\/UI design process\u003cbr\u003e __1.1.5 Designer's Note: Useful UX Terms to Know  \u003cbr\u003e1.2 UI Structure and Elements\u003cbr\u003e __1.2.1 UI Structure\u003cbr\u003e __1.2.2 UI elements\u003cbr\u003e 1.3 Changes in Mobile Design Trends\u003cbr\u003e __1.3.1 Microsoft's Metro Design\u003cbr\u003e __1.3.2 The Evolution of Apple Design\u003cbr\u003e __1.3.3 An Apple designer and inertial scrolling\u003cbr\u003e __1.3.4 Could Neumorphism Become a New UI Trend?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2: Things You Must Know When Designing Web\/Apps\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 2.1 Understanding Resolution\u003cbr\u003e __2.1.1 Setting the resolution appropriate for the purpose\u003cbr\u003e 2.2 Correlation between pixel density and sharpness\u003cbr\u003e __2.2.1 Pixel density differences according to screen size\u003cbr\u003e __2.2.2 Various ways to express pixels\u003cbr\u003e __2.2.3 Step 1.\u003cbr\u003e Logical resolution\u003cbr\u003e __2.2.4 Step 2.\u003cbr\u003e Physical resolution\u003cbr\u003e __2.2.5 Step 3.\u003cbr\u003e downsampling\u003cbr\u003e __2.2.6 Step 4.\u003cbr\u003e Device expression\u003cbr\u003e __2.2.7 PT on iOS and DP\/SP on Android\u003cbr\u003e 2.3 Understanding the App Development Process for Mobile Services\u003cbr\u003e __2.3.1 Native App\u003cbr\u003e __2.3.2 Mobile Web App\u003cbr\u003e __2.3.3 Hybrid App\u003cbr\u003e 2.4 Understanding Wireframes and Prototypes\u003cbr\u003e __2.4.1 Wireframe\u003cbr\u003e __2.4.2 Prototype \u003cbr\u003e__2.4.3 Prototyping tool\u003cbr\u003e __2.4.4 Designer's Note: How to Write Effective User Stories\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3 Survival is Well Designed\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 3.1 Strategies for Survival, MVP\u003cbr\u003e __3.1.1 Minimum Viable Product and MVP Feedback Loop\u003cbr\u003e __3.1.2 Dropbox and Airbnb Successfully Validated the Market with MVPs\u003cbr\u003e 3.2 Who are our real competitors?\u003cbr\u003e __3.2.1 Why Conduct Competitor Analysis?\u003cbr\u003e __3.2.2 Creating a Competitor List Table\u003cbr\u003e __3.2.3 Creating a feature comparison table\u003cbr\u003e 3.3 What Designers See When They Are Interested in Data\u003cbr\u003e __3.3.1 Data, a solid foundation for designers\u003cbr\u003e __3.3.2 A\/B testing to understand user preferences\u003cbr\u003e __3.3.3 The process of tracking the user's path, funnel\u003cbr\u003e __3.3.4 Key Indicator for Business Growth, AARRR\u003cbr\u003e __3.3.5 Designer's Note: A Difference in Results: A UI Comparison of the Thickness of Hexagonal Meat\u003cbr\u003e 3.4 Finding the Real Problem, In-Depth Interviews and Affinity Diagrams\u003cbr\u003e __3.4.1 In-depth Interview\u003cbr\u003e __3.4.2 Affinity Diagram \u003cbr\u003e__3.4.3 Designer's Note: Useful questioning method for brainstorming, HMW\u003cbr\u003e 3.5 UX Persona, a virtual character representing a user type\u003cbr\u003e 3.6 Finding the root cause of the problem, 5 Whys and the Golden Circle\u003cbr\u003e __3.6.1 5 Whys in Case Studies\u003cbr\u003e __3.6.2 Golden Circle Paired with 5 Whys\u003cbr\u003e 3.7 Some Tips for Better UX Writing\u003cbr\u003e __3.7.1 UX Writing vs. Copywriting\u003cbr\u003e __3.7.2 Four Rules for Creating Good UX Writing\u003cbr\u003e __3.7.3 Applying UX Writing in Practice\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4 For Better Visual Design\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 4.1 Typography Basics, Web Fonts\u003cbr\u003e __4.1.1 Understanding Web Fonts\u003cbr\u003e __4.1.2 The process of calling web fonts\u003cbr\u003e 4.2 Seven Formulas for Good Digital Typography\u003cbr\u003e __4.2.1 Formula 1.\u003cbr\u003e Minimum font types\u003cbr\u003e __4.2.2 Formula 2.\u003cbr\u003e Line spacing to improve readability\u003cbr\u003e __4.2.3 Formula 3.\u003cbr\u003e Kerning according to font size\u003cbr\u003e __4.2.4 Formula 4.\u003cbr\u003e Appropriate number of characters per line\u003cbr\u003e __4.2.5 Formula 5.\u003cbr\u003e Text color sufficiently distinct from the background color\u003cbr\u003e __4.2.6 Formula 6.\u003cbr\u003e Typography using hierarchical structure\u003cbr\u003e __4.2.7 Formula 7. \u003cbr\u003eChoose a font that suits your personality\u003cbr\u003e __4.2.8 Designer's Note: Building Brand Tone with Fonts \u0026amp; Images\u003cbr\u003e 4.3 Five Emphasis Methods for Creating Visual Hierarchy\u003cbr\u003e __4.3.1 1.\u003cbr\u003e Emphasis using size\u003cbr\u003e __4.3.2 2.\u003cbr\u003e Emphasis using color\u003cbr\u003e __4.3.3 3.\u003cbr\u003e Emphasis using texture\u003cbr\u003e __4.3.4 4.\u003cbr\u003e Emphasis using spatial sense\u003cbr\u003e __4.3.5 5.\u003cbr\u003e Emphasis using shape\u003cbr\u003e __4.3.6 Button design using visual hierarchy\u003cbr\u003e 4.4 Color and UI Design\u003cbr\u003e __4.4.1 Brand Color and Emotion\u003cbr\u003e __4.4.2 'Color Image Space' that derives colors by keywording images\u003cbr\u003e __4.4.3 Color matching using tone-on-tone\u003cbr\u003e __4.4.4 Color Emphasis and Affordance\u003cbr\u003e __4.4.5 System Color\u003cbr\u003e 4.5 Understanding Digital Grid Systems\u003cbr\u003e __4.5.1 Understanding the Grid System\u003cbr\u003e __4.5.2 Responsive Design and Breakpoints\u003cbr\u003e 4.6 Fibonacci Sequence and Visual Order\u003cbr\u003e __4.6.1 Applying Fibonacci to Typography\u003cbr\u003e __4.6.2 Creating an interval criterion using Fibonacci\u003cbr\u003e 4.7 Various icons in the interface\u003cbr\u003e __4.7.1 App icons and system icons \u003cbr\u003e__4.7.2 Icons and Visual Correction\u003cbr\u003e __4.7.3 Designer's Note System icons for use according to purpose\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5: The Psychology of Goal Achievement\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 5.1 Persuading the Reptiles\u003cbr\u003e __5.1.1 Automatic vs. Deliberative Systems\u003cbr\u003e __5.1.2 Cognitive miser\u003cbr\u003e __5.1.3 Designer's Note Design that leads to an automatic system\u003cbr\u003e 5.2 Web\/App Evaluation Using Heuristics\u003cbr\u003e __5.2.1 Representativeness Heuristic\u003cbr\u003e __5.2.2 Availability Heuristic\u003cbr\u003e __5.2.3 Jacob Nielsen's 10 Heuristic Evaluations\u003cbr\u003e 5.3 The brain loves the unpredictable\u003cbr\u003e __5.3.1 Dopamine and Motivation\u003cbr\u003e __5.3.2 Tinder Swipe\u003cbr\u003e 5.4 Psychology for Purchase Induction\u003cbr\u003e __5.4.1 The Effect of Positive Messages - Loss Aversion Bias\u003cbr\u003e __5.4.2 Comparative psychology in pursuit of gain - the anchoring effect\u003cbr\u003e __5.4.3 A Foregone Conclusion - The Bait Effect\u003cbr\u003e __5.4.4 The Power to Lead to the End - Granted Progress Effect\u003cbr\u003e __5.4.5 Designer's Note Payment system tailored to the characteristics of target users\u003cbr\u003e __5.4.6 Eight Psychological Laws Designers Should Know \u003cbr\u003e5.5 Forming User Habits with the Hook Model\u003cbr\u003e __5.5.1 Hook Model for Creating Habits\u003cbr\u003e __5.5.2 Hook Model and Designer Ethics\u003cbr\u003e __5.5.3 Designer's Note: Apps that lead life in a slightly better direction.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6: The Most Realistic Branding\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 6.1 Finding Brand Identity: Core Values\u003cbr\u003e __6.1.1 What you can strive for every day, core values\u003cbr\u003e __6.1.2 Core Values ​​of 'Wabi Parker'\u003cbr\u003e 6.2 Brand Dreams: Vision and Mission\u003cbr\u003e __6.2.1 Dreams and visions that will not come true\u003cbr\u003e __6.2.2 A mission to realize a dream that will never come true\u003cbr\u003e __6.2.3 Airbnb's Vision and Mission\u003cbr\u003e 6.3 Eye Contact: Setting Specific Targets and Brand Personification\u003cbr\u003e __6.3.1 Target and Lifestyle\u003cbr\u003e __6.3.2 Designer's Note: On Good Branding\u003cbr\u003e 6.4 Creating the Surface: Brand Identity\u003cbr\u003e __6.4.1 The face of the brand, the logo\u003cbr\u003e __6.4.2 Brand sentiment and color\u003cbr\u003e __6.4.3 Brand Identity, Photography\u003cbr\u003e __6.4.4 Message texture, font\u003cbr\u003e __6.4.5 Tools for Conveying Values: Taglines and Slogans \u003cbr\u003e__6.4.6 Other visual elements\u003cbr\u003e 6.5 Branding: Triple Media Strategy and Channel Mix\u003cbr\u003e __6.5.1 Designer's Note 'Wall' as a 'passageway' to meet customers\u003cbr\u003e 6.6 The Reality of Branding: A Look at the Hexagon\u003cbr\u003e __6.6.1 Finding Brand Value\u003cbr\u003e __6.6.2 The beginning of rebranding, removing the meat from the logo\u003cbr\u003e __6.6.3 Brand Mission and Design Language\u003cbr\u003e __6.6.4 Logo design that reflects core values ​​and mission\u003cbr\u003e Branding process after __6.6.5\u003cbr\u003e __6.6.6 Designer's Note Useful Marketing Terms to Know\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 7 Design and Ethics\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 7.1 Why Ethics Matter in Design Now\u003cbr\u003e __7.1.1 A Brief History of Design Ethics\u003cbr\u003e __7.1.2 Instagram's Illusory Metrics\u003cbr\u003e __7.1.3 The illusion that interfaces are neutral\u003cbr\u003e __7.1.4 How to escape the 'echo chamber' of social media\u003cbr\u003e 7.2 Dark Nudge and UX Patterns\u003cbr\u003e __7.2.1 First, nudge\u003cbr\u003e __7.2.2 What is a dark nudge?\u003cbr\u003e __7.2.3 Designer's Note Can we set new goals for design?\u003cbr\u003e 7.3 Addictive interface \u003cbr\u003e__7.3.1 Intermittent Compensation Psychology\u003cbr\u003e __7.3.2 Absence of a stop signal\u003cbr\u003e __7.3.3 FOMO\u003cbr\u003e __7.3.4 Social Approval\u003cbr\u003e __7.3.5 Designer's Note: Team activities considering design ethics, Judgment Call\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 8 Appendix\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 8.1 Designer's Word Bowl\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate3713\/MidCate008\/371278850.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eBrunch Views 400,000 Writer, 10-year Designer Seongyeon Kim (Woody)\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eUX\/UI techniques that attract users\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e There are seven topics covered in this book.\u003cbr\u003e First, we start with ‘properly understanding UX\/UI,’ which even current designers have difficulty defining.\u003cbr\u003e After understanding the role of a product designer, we will lay a solid foundation with 'Things to know before starting web\/app design' such as pixels, resolution, and units. \u003cbr\u003eTo help you take your first steps as a full-fledged UX\/UI designer, we'll explore research concepts, business strategies, UX writing, and even design elements that enhance the perfection of screens, all actively used in practice.\u003cbr\u003e In the second half, we look at 'psychology' to understand users and achieve goals a little more easily.\u003cbr\u003e Here, we've added the 'most realistic branding' that startups can start right now.\u003cbr\u003e Going one step further, we've included 'Design and Ethics', which provides insight into the path you should take as a designer, and 'A Designer's Guide to Speaking' as an appendix.\u003cbr\u003e As you follow the author's voice and turn the pages, you will soon find yourself facing the vast world of UX\/UI.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eVisual design? UX writing? Research? Branding!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eAbout things that are long-lasting and feasible\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e From visual elements to branding. \u003cbr\u003eAlthough it covers a wide range of topics, this book does not simply cover how to create beautiful designs or the fundamentals of branding.\u003cbr\u003e This is because all of the author's experiences as a designer and writer with 10 years of experience are fully reflected in it.\u003cbr\u003e Rather than having this book predict the direction you will take, you will gain the power to think about the direction you will take for yourself. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e December 15, 2021\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 356 pages | 152*225*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791186710753\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1186710756 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893353218090,"sku":"139345","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/f14e4b124b24445232c02a8006c838b3.jpg?v=1765397950","url":"https:\/\/librairie.coreenne.fr\/en\/products\/139345","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}