{"product_id":"139787","title":"ALIGNITY ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jXPBpOIsPAhMxjHw2DDGI85iW9Q5W.png?v=1765076514\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e ALIGNITY \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/155292340\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e  \u003cdiv\u003eIf you're busy on the outside but your growth has stalled, what you need isn't more features, it's alignment.\u003cbr\u003e Instead of \"dictating\" strategy from the top down, Alignity restores a structure in which the teams closest to the problem develop their own strategies, experiment, and learn.\u003cbr\u003e The author proposes an operational system that links goals, strategies, and tactics into a single chain, using the language of strategy that connects direction and method. The team then tests hypotheses within a weekly routine and takes responsibility for the results.\u003cbr\u003e It also includes tools and examples that can be applied immediately in the field, including a data-informed attitude that strengthens interpretation and judgment while avoiding being blindly led by data, purpose-based autonomy and decentralized authority, and a pseudocode-style growth model that declares the AARRR lever as code.\u003cbr\u003e Not a culture that increases speed, but a structure that makes people walk the same path for the same reasons. \u003cbr\u003eThis book is a practical blueprint for every leader and team considering the transition from a functional organization to a purpose-driven organization.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The essence of the problem is ultimately direction 12\u003cbr\u003e\u003cbr\u003e Even if it looks busy, it's still stagnation 15\u003cbr\u003e Signs of Stagnation 16\u003cbr\u003e Moving Gaze 18\u003cbr\u003e 20 Organizations That Lost Customers\u003cbr\u003e Organizations Focused on Speed ​​22\u003cbr\u003e\u003cbr\u003e The essence of strategy is the bridge connecting direction and method. 27\u003cbr\u003e Bridge connecting direction and method 28\u003cbr\u003e Connection between selection and execution 30\u003cbr\u003e Reason for Existence and Destination 33\u003cbr\u003e 35 Conditions for a Well-Developed Strategy\u003cbr\u003e An organization aligned with a living mission and vision 38\u003cbr\u003e\u003cbr\u003e The language of strategy is data 43\u003cbr\u003e We work data-driven 44\u003cbr\u003e What data does the product team handle? 46\u003cbr\u003e How to Transform Data into Your Team's Language 48\u003cbr\u003e How Product Teams' Data-Driven Retrospectives Are Different 50\u003cbr\u003e What It Really Means to Be Data-Driven: 52\u003cbr\u003e\u003cbr\u003e An aligned organization starts with teams and roles 57\u003cbr\u003e A Strong Product-Centric Organization, Alignity 58\u003cbr\u003e Product Owner is 60 \u003cbr\u003eOwner of 'Why' 60\u003cbr\u003e 63 User Language Melted into Products\u003cbr\u003e Just three things users do 65\u003cbr\u003e Visual 67 over design system\u003cbr\u003e 69 people who solve problems with code\u003cbr\u003e 71 People Who Should Ask Questions\u003cbr\u003e Bridge between Structure and Execution 73\u003cbr\u003e Functional Leader 76 that Supports the Purpose\u003cbr\u003e The beginning of problem solving is understanding the customer 81\u003cbr\u003e Starting Point of Understanding 82\u003cbr\u003e New Understanding 84\u003cbr\u003e 86 Practical Ways Product Teams Solve Problems\u003cbr\u003e Customers judge by completely different criteria 88\u003cbr\u003e UX Research for Comparing Options 91\u003cbr\u003e This is how UX research is done 92\u003cbr\u003e 'Reducing' with Research 95\u003cbr\u003e Words, Actions, and Feelings 99\u003cbr\u003e\u003cbr\u003e The starting point of a product is problem definition 103\u003cbr\u003e How Products Start 104\u003cbr\u003e Where Does the Problem Come From? 108\u003cbr\u003e The Power of Defining a Problem in One Sentence 110\u003cbr\u003e 113 The Illusion of Defining the Problem\u003cbr\u003e Experimental Design Starting with Hypothesis 114\u003cbr\u003e The Difference Between Assumption and Hypothesis 117\u003cbr\u003e Why Stay Home 120 \u003cbr\u003eHow to Build a Good Hypothesis 122\u003cbr\u003e The Process of Turning Assumptions into Hypotheses 124\u003cbr\u003e Measurable Metrics and Learning 127\u003cbr\u003e Putting numbers to a hypothesis 130\u003cbr\u003e Bridge from Hypothesis to Action 131\u003cbr\u003e\u003cbr\u003e Growth comes from experimentation and learning 135\u003cbr\u003e Only the experimental team survives 136\u003cbr\u003e I don't have time, but do I really need to do this experiment? 139\u003cbr\u003e The Nature and Design of Experiments 142\u003cbr\u003e How to Design Sustainability in Practice 145\u003cbr\u003e The Reality of AB Testing 147\u003cbr\u003e Interpreting Nonsignificant Results 149\u003cbr\u003e Learning and Feedback Loops 151\u003cbr\u003e How to Turn Failure into an Asset 153\u003cbr\u003e Conditions for a Learning Organization 154\u003cbr\u003e The real test of a product is when it meets the market. 159\u003cbr\u003e The moment when product and market meet 160\u003cbr\u003e From Dissonance to Harmony 162\u003cbr\u003e Methods and Indicators for Measuring PMF 165\u003cbr\u003e Growth Strategy after PMF 169\u003cbr\u003e Post-PMF Expansion Strategy 172\u003cbr\u003e\u003cbr\u003e The next step for a discovered product is growth. 177\u003cbr\u003e The product has been discovered, and now it must grow. 178\u003cbr\u003e As your product grows, your team must change too. 181 \u003cbr\u003eNow, we must not decide everything 184\u003cbr\u003e Faster, but smarter 187\u003cbr\u003e Strategy 191: Leading Many, Not Just One\u003cbr\u003e Small, fast, but to go far 193\u003cbr\u003e\u003cbr\u003e Sustainable Practices Begin with Structure 197\u003cbr\u003e Adaptive Cycle Framework 200\u003cbr\u003e Problem Definition 201\u003cbr\u003e Scoping - Setting the Scope 202\u003cbr\u003e Why 1 week, 3 weeks, and 6 weeks? 205\u003cbr\u003e Two Weeks in a Sprint: Why It's a Problem 207\u003cbr\u003e Structuring - Unraveling Ideas 209\u003cbr\u003e Adaptive Cycle and Prototyping 210\u003cbr\u003e Outlining Session 212\u003cbr\u003e Dying Backlog 215\u003cbr\u003e Living Backlog, 217\u003cbr\u003e Managing a Living Backlog 217\u003cbr\u003e One-pager 219\u003cbr\u003e Prioritization Meeting 221\u003cbr\u003e Tracking 224\u003cbr\u003e Who Should Use Adaptive Cycle and When? 226\u003cbr\u003e The Role of PO\/PM in the Adaptive Cycle 228\u003cbr\u003e What's the Difference Between Sprint and Adaptive Cycle? 230\u003cbr\u003e\u003cbr\u003e Good products spread through structure 233\u003cbr\u003e Products that don't just solve problems 234\u003cbr\u003e Diffusion products have structure 235\u003cbr\u003e MVP next is MDP 237 \u003cbr\u003e239 Product Descriptions from Customers\u003cbr\u003e Broadcasting is not the domain of marketing 241\u003cbr\u003e Not a person, but 245\u003cbr\u003e Structure Drives Execution 245\u003cbr\u003e It's made of 'structures', not 'people' 246\u003cbr\u003e Conditions for a Product-Oriented Organization 247\u003cbr\u003e The purpose organization is actually inconvenient 250\u003cbr\u003e A Shift in Perspective 252\u003cbr\u003e Autonomy without alignment is runaway, alignment without autonomy is bureaucracy.\u003cbr\u003e 255\u003cbr\u003e Ultimately, it becomes the basis for selection 258\u003cbr\u003e\u003cbr\u003e The success or failure of an organization depends on its priorities and decisions. 261\u003cbr\u003e The Illusion of Priority 262\u003cbr\u003e The Pitfalls of Measurement and Indicators 264\u003cbr\u003e Balance of Speed ​​and Direction 267\u003cbr\u003e Balance of Speed ​​and Completeness 269\u003cbr\u003e The Essence of Retrospection 271\u003cbr\u003e The Value of Retrospection 273\u003cbr\u003e Beyond Form to Essence 275\u003cbr\u003e\u003cbr\u003e Collaboration is accomplished through tension and coordination. 281\u003cbr\u003e 'Good' is relative 282\u003cbr\u003e 284 by business and product structure\u003cbr\u003e The Role of the Product Owner 284\u003cbr\u003e Why Product Teams Sometimes Get Dragged Around 287\u003cbr\u003e Tension and Coordination with the Business Team 289\u003cbr\u003e The power to attract customers and 291\u003cbr\u003e The Intersection of 'The Power of Holding On' 291 \u003cbr\u003eHow to Work with People Who Understand Your Customers' Pain First and foremost 294\u003cbr\u003e How to Better Understand Your Customers 296\u003cbr\u003e Sustainable growth comes from a product-centric culture. 301\u003cbr\u003e What Makes a Good Product? 302\u003cbr\u003e How to Create a Product-Centric Culture 303\u003cbr\u003e What Makes a Contagious Culture Different? 307\u003cbr\u003e Culture is transmitted through recruitment 309\u003cbr\u003e The product is a mirror of the team 311\u003cbr\u003e Understanding is better than everyone's agreement 313\u003cbr\u003e Misunderstanding and Design of the \"Why\" Question 316\u003cbr\u003e Designing a Review Culture and the Power of 1:1s 318\u003cbr\u003e Defensive Collaboration 320\u003cbr\u003e Balancing Perfectionism and Execution 323\u003cbr\u003e Between Performance and Meaning 325\u003cbr\u003e Between Immersion and Form 327\u003cbr\u003e Ownership and the Attitude of a Bystander 329\u003cbr\u003e How is a sense of ownership created? 331\u003cbr\u003e\u003cbr\u003e The Unbreakable Foundation of a Team 335\u003cbr\u003e Unbreakable Team 336\u003cbr\u003e How is motivation achieved? 337\u003cbr\u003e The Causes and Structure of Burnout 339\u003cbr\u003e 342 If leaders don't want to become obstacles to growth, \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 22, 2025\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 392 pages | 148*210*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791112062635 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893378678826,"sku":"139787","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/c2654ac54276e4d05f9b3fce57108307.jpg?v=1765399175","url":"https:\/\/librairie.coreenne.fr\/en\/products\/139787","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}