{"product_id":"139837","title":"Digital Marketing Glossary ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jXOZ6kw6O4HezisQvEHKTMlKYKQBH.png?v=1765076734\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Digital Marketing Glossary \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/154238820\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eDigital Marketing: Understand the Terms to Understand the Flow!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Marketing terminology is particularly rich in acronyms and new terms are constantly emerging, requiring both new hires and veteran marketers to continually learn new terms. \u003cbr\u003eIn particular, because it crosses various fields, it is necessary to understand SEO, SNS, management, technology, development, and creative terms to properly conduct digital marketing in accordance with the trend.\u003cbr\u003e\u003cbr\u003e This book is structured in a dictionary format to help anyone understand the vague concept of digital marketing.\u003cbr\u003e The 256 terms are categorized into seven chapters: basic digital marketing terms, advertising and SEO terms, media and social media terms, creative, promotion and sales terms, analysis and development terms, management and economic terms, and key figures, allowing readers to find and reskill only the parts they need at any time.\u003cbr\u003e Considering the nature of terms with many abbreviations, the full names and phonetic transcriptions of 256 terms are always displayed, with one-line definitions and detailed explanations.\u003cbr\u003e Additionally, we've added three more terms related to each term, allowing you to learn a total of 1,024 digital marketing terms. \u003cbr\u003eIn addition, it is accompanied by real-life illustrations that illustrate all key terms, making it easy for those new to digital marketing or those who need to easily explain digital marketing terms to juniors or clients to utilize the content.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 01 Basic Digital Marketing Terms\u003cbr\u003e 001 DX | Transforming Businesses and Industries with Digital Technology\u003cbr\u003e 002 STP | Segment your market and deliver value to the best target audience.\u003cbr\u003e 003 Marketing Funnel | Outlining the Process from Awareness to Purchase\u003cbr\u003e 004 Data-Driven Marketing | Leveraging Data to Drive Marketing\u003cbr\u003e 005 Branding | Creating a Brand Loved by Consumers\u003cbr\u003e 006 Persona | A specific image of your intended customer\u003cbr\u003e 007 Triple Media | Three Types of Media Connecting Businesses and Consumers \u003cbr\u003e008 Customer Journey | The journey a customer takes from purchasing a product to using and sustaining it.\u003cbr\u003e 009 ??Channel | The point of contact between customers and companies\u003cbr\u003e 010 4Ps and 4Cs | Axis for Organizing Marketing Strategies\u003cbr\u003e 011 Purchase Behavior Model | Patterning Customer Shopping Patterns\u003cbr\u003e 012 CX (Customer Experience) | The value customers perceive, such as user or emotional satisfaction.\u003cbr\u003e 013 Content Marketing | Attracting Customers with Content\u003cbr\u003e 014 Metric Management | Managing Various Performance Indicators Used in Marketing Policies\u003cbr\u003e 015 KGI and KPI | Manage your desired goals and intermediate indicators numerically.\u003cbr\u003e 016 Return on Assets (ROAS) and Return on Investment (ROI) | Return on Investment (Marketing)\u003cbr\u003e 017 Platformer | Businesses providing media or IT services\u003cbr\u003e 018 Digital Advertising | Advertising delivered over the Internet\u003cbr\u003e 019 Media Buying | Purchasing advertising frames from media companies\u003cbr\u003e 020 Mass Advertising | Advertising Methods Using TV, Newspapers, etc. \u003cbr\u003e021 Ad Technology and Marketing Technology | Advertising and Marketing-Related Technologies\u003cbr\u003e 022 Retail Media | Using Retail Stores as Advertising Mediums\u003cbr\u003e 023 Search Engines and SEO | Techniques for Ranking Higher in Search Systems and Search Results\u003cbr\u003e 024 CRM | How to Strengthen Relationships Between Businesses and Customers\u003cbr\u003e 025 Engagement | Quality Relationships Between Businesses and Customers\u003cbr\u003e 026 Big Data and Data-Driven | Massive Data and How to Use It\u003cbr\u003e 027 Privacy Protection | Protecting Your Personal Data\u003cbr\u003e 028 CCPA and GDPR | New Privacy Protection Laws\u003cbr\u003e 029 Machine Learning and AI | Technologies for Interpreting and Learning from Massive Data\u003cbr\u003e 030 OMO | Fusion of Online and Offline 3\u003cbr\u003e 031 Live Commerce | Selling Products with Real-Time Video Services\u003cbr\u003e 032 Lead Generation | Finding New Customers\u003cbr\u003e 033 Lead Nurturing and Lead Qualification | Building Relationships with Prospects\u003cbr\u003e 034 MA | Lead Management Tool\u003cbr\u003e 035 SFA | Existing Customer Management Tool \u003cbr\u003e036 System Integrator and Cloud Integrator | Classification of System Development Providers\u003cbr\u003e 037 ??as a Service (XaaS) | Providing ?? as a Service\u003cbr\u003e 038 Web 3.0 | A decentralized, transparent, and privacy-friendly internet\u003cbr\u003e 039 Blockchain | Technology that Proves Ownership of Digital Assets\u003cbr\u003e 040 NFT | Warranty data tied to content\u003cbr\u003e 041 CMO, CDO, CIO | Head of Marketing and IT\u003cbr\u003e 042 Enterprise Architects and Business Architects | Professionals Driving DX\u003cbr\u003e 043 Data Scientist | A specialist who analyzes and interprets data.\u003cbr\u003e\u003cbr\u003e 02 Advertising and SEO Terms that Reach Your Target\u003cbr\u003e 044 Search Ads | Ads associated with search engine results\u003cbr\u003e 045 Display Advertising | Advertisements displayed on sites or applications.\u003cbr\u003e 046 Affiliate Marketing | Advertising Methods That Earn Rewards When Products Are Sold\u003cbr\u003e 047 Content-Linked Ads | Ads linked to articles within a site or application. \u003cbr\u003e048 Video Advertising | Advertising Using Video\u003cbr\u003e 049 Social Media Advertising | Advertising Using Social Media\u003cbr\u003e 050 In-Feed Ads | Ads that appear between feeds.\u003cbr\u003e 051 Retargeting | Marketing Methods for Re-displaying Digital Ads\u003cbr\u003e 052 Frequency Control | Adjust the number of times an ad is displayed\u003cbr\u003e 053 DSP and SSP | Structure for Selling Ad Delivery and Ad Space\u003cbr\u003e 054 3PAS | Batch management of advertising delivery using third-party delivery servers\u003cbr\u003e 055 RTB | Automated Advertising Bidding\u003cbr\u003e 056 Inventory | Advertising space available to media companies\u003cbr\u003e 057 Impressions | A metric that indicates the number of times an ad was displayed.\u003cbr\u003e 058 Viewability | Impressions that are viewable by users\u003cbr\u003e 059 Ad Fraud | Clicking and Displaying Fraudulent Ads\u003cbr\u003e 060 Ad Verification | Structure for Verifying Ad Fraud\u003cbr\u003e 061 Ad Networks and Ad Exchanges | Structure for Delivering and Managing Advertising Spaces\u003cbr\u003e 062 Trading Desk | Digital Advertising Operations Agency \u003cbr\u003e063 In-house Operation | In-house Digital Advertising Operation\u003cbr\u003e 064 Data Clean Room | Data Integration and Analysis under Platform Management\u003cbr\u003e 065 World Garden | A business that operates exclusively within a reader network.\u003cbr\u003e 066 Connected TV | TV that can connect to the Internet\u003cbr\u003e 067 Curated Media | Media that edits and distributes diverse social information.\u003cbr\u003e 068 Search Query | Word or phrase entered into a search engine\u003cbr\u003e 069 Organic Search | Search results displayed according to natural ranking\u003cbr\u003e 070 Technical SEO and Content SEO | The Art of Optimizing Your Website for Search Engines\u003cbr\u003e 071 Index | A database that collects and stores information from websites.\u003cbr\u003e 072 CRO | How to Optimize Conversion Rates\u003cbr\u003e 073 EFO | How to Improve Form Entry and Submission Rates\u003cbr\u003e 074 CPA | Cost of acquisition (such as customer or product purchase)\u003cbr\u003e 075 CTR | The ratio of the number of clicks divided by the number of times the ad was displayed.\u003cbr\u003e 076 CVR | Purchase, application, etc. ratio compared to total \u003cbr\u003e077 CPM | A measure of the cost per thousand advertisements displayed.\u003cbr\u003e 078 CPC | An indicator that indicates the cost per click\u003cbr\u003e 079 CPI | An indicator of the unit cost of application installations.\u003cbr\u003e 080 GRP | Total viewership rating for TV commercials during a specific period\u003cbr\u003e 081 Reach | User Reach of Internet Advertising\u003cbr\u003e 082 OKR | How to Clarify Your Goals and the Results Required to Achieve Them\u003cbr\u003e 083 CAGR | Average growth rate over multiple years\u003cbr\u003e 084 ARPU | An indicator of average revenue per user\u003cbr\u003e 085 Cancellation Rate | The percentage of customers who canceled their service contracts over a certain period of time.\u003cbr\u003e\u003cbr\u003e 03 Terminology related to company-owned media and social media that helps transmit information\u003cbr\u003e 086 LP and LPO | Webpages Reached Through Advertising and Other Methods of Optimization\u003cbr\u003e 087 Wireframe | A schematic of a website or application design.\u003cbr\u003e 088 Breadcrumb List | Indicates your current location on the website\u003cbr\u003e 089 Global Navigation | Main Menu for the Entire Website  \u003cbr\u003e090 CMS | A system for efficiently managing content\u003cbr\u003e 091 HTML | A markup language that describes the structure of a website\u003cbr\u003e 092 CSS | A language for styling the visual style of a website\u003cbr\u003e 093 JavaScript (JS) | A scripting language that controls the dynamic behavior of a website.\u003cbr\u003e 094 PHP | A scripting language that runs on the server side\u003cbr\u003e 095 Cookies | Information that a website stores on the client side\u003cbr\u003e 096 Unified ID 2.0 | One of the methods for identifying users online\u003cbr\u003e 097 Conversion Page | Completion Page Displayed After Form Submission\u003cbr\u003e 098 Directory Map | Website Page Structure\u003cbr\u003e 099 Chatbot | An automated response conversation system utilizing AI and other technologies.\u003cbr\u003e 100 A\/B Tests | Randomly Compare Two Versions\u003cbr\u003e 101 Heatmaps | Visualize User Movement on Pages\u003cbr\u003e 102 Opt-in and Opt-out | Consent to the Use of Personal Information\u003cbr\u003e 103 Crawling | Automatically collecting information from websites\u003cbr\u003e 104 UI ​​and UX | User Interfaces and User Experience \u003cbr\u003e105 Usability | Ease of use and familiarity on the website\u003cbr\u003e 106 Heuristic Evaluation | Expert-led User Experience Problem Identification\u003cbr\u003e 107 Domain | Something like a website address\u003cbr\u003e 108 Core Web Vitals | Website UX Evaluation Metrics\u003cbr\u003e 109 PVs | Number of times a website page was viewed\u003cbr\u003e 110 UUs | The number of users who visited a website during a specific period.\u003cbr\u003e Session 111 | A series of communications from the start of site access to its end.\u003cbr\u003e 112 ?? Rate (on-site metrics) | A metric measuring user behavior within a website.\u003cbr\u003e 113 MAU, WAU, DAU | Monthly, Weekly, Daily Active Users\u003cbr\u003e 114 Access Log | Web Server Access Records\u003cbr\u003e 115 Tracking | Recording and tracking the flow of goods or information.\u003cbr\u003e 116 Tag Management | Installing and Managing Tags on Your Website\u003cbr\u003e 117 UGC | User-Driven Content Creation\u003cbr\u003e 118 Social Media Account Management | Managing Corporate or Personal Accounts on Social Media\u003cbr\u003e 119 Carousel | A UI that displays content in a slideshow format. \u003cbr\u003e120 Timeline | A screen listing SNS posts in chronological order.\u003cbr\u003e 121 Tagging | How to Link Accounts Related to Information Posted in a Feed\u003cbr\u003e 122 Hashtags | Keywords that indicate a specific topic starting with '#'\u003cbr\u003e 123 Viral Media | Media that spreads rapidly through word of mouth\u003cbr\u003e 124 Social Listening | Analyzing Trends and Reactions on Social Media\u003cbr\u003e 125 Social Graph | A map showing the relationships between people\u003cbr\u003e 126 Stories | Share photos and videos that disappear in a short time.\u003cbr\u003e 127 Reputational Risk | Risks that could damage a company's or individual's reputation.\u003cbr\u003e\u003cbr\u003e 04 Creative, promotional, and sales terms that require deep connection\u003cbr\u003e 128 Creative Brief | A Guide to Writing Creative Work\u003cbr\u003e 129 Thumbnail | Preview image displayed at the top of the content\u003cbr\u003e 130 Key Visuals | Main Visual Expressions Considered Particularly Important\u003cbr\u003e 131 Design Comp | Completed Design Images (Samples)  \u003cbr\u003e132 Prototype | An early-stage model that reflects actual functionality or design.\u003cbr\u003e 133 AR (Augmented Reality) | Technology that superimposes virtual information onto real space.\u003cbr\u003e 134 VR (Virtual Reality) | Technology that recreates a completely virtual space\u003cbr\u003e 135 Responsive Design | Automatically adjusts layout to fit screen size\u003cbr\u003e 136 Accessibility | Ease of use of a product or service\u003cbr\u003e 137 First View | The first area you see when you open a website.\u003cbr\u003e 138 Mobile First | Web Design That Prioritizes Mobile Screen Display\u003cbr\u003e 139 Transactions | Purchase of goods or services from online shopping malls\u003cbr\u003e 140 Cross-Usage Rate | Percentage of purchases made both offline and online\u003cbr\u003e 141 D2C | A model in which manufacturers sell directly to consumers.\u003cbr\u003e 142 Webrooming | The consumer behavior of researching online and purchasing offline.\u003cbr\u003e 143 Unified Commerce | An Integrated Offline and Online Shopping Experience \u003cbr\u003e144 Dark Store | A store operating as a logistics hub exclusively for online shopping malls.\u003cbr\u003e 145 Online Shopping Mall Support Tools | Software and Platforms for Online Shopping Mall Operations\u003cbr\u003e 146 Loyal Customers | Premium Customers with High Loyalty and Purchasing Power\u003cbr\u003e 147 LTV | The value a customer brings to a business over their lifetime.\u003cbr\u003e 148 Step Mail | Multiple emails automatically sent based on scenarios\u003cbr\u003e 149 NPS | An indicator of customer satisfaction\u003cbr\u003e 150 ABM | A marketing strategy that focuses on targeting key customers.\u003cbr\u003e 151 Inbound Marketing | Marketing that gets customers interested and seeking you out first\u003cbr\u003e 152 BANT | Four Key Conditions: Budget, Decision-Making Rights, Necessity, and Timing of Implementation\u003cbr\u003e 153 Demand Generation | Marketing Activities to Generate Demand\u003cbr\u003e 154 Inbound vs. Outbound | Differences in Customer Approaches\u003cbr\u003e 155 Cold Calling | Calling Customers Who Have No Contact\u003cbr\u003e 156 New Prospects | Potential Customers with Future Order Potential \u003cbr\u003e157 Lead Management | How to Collect, Segment, Nurture, and Manage Prospects\u003cbr\u003e 158 White Paper | Provides useful information such as product introductions and reports.\u003cbr\u003e 159 CTAs | Encourage users to take action on your website.\u003cbr\u003e 160 MQLs and SQLs | Lead Quality and Status\u003cbr\u003e 161 Scenario Design | Designing Content Tailored to User Behavior\u003cbr\u003e 162 Scoring | How to Evaluate a Prospect's Promisingness\u003cbr\u003e 163 Retention | Establishing and Maintaining Customer Relationships\u003cbr\u003e 164 Pipeline Management | How to Manage Sales Requirements from Meeting to Order\u003cbr\u003e 165 Cross-sell and Up-sell | Additional Product Offers and Price Improvement Proposals\u003cbr\u003e 166 Inside Sales | Non-face-to-face sales activities for prospects\u003cbr\u003e 167 Customer Success | Activities that encourage customers to take action and lead to success.\u003cbr\u003e 168 Onboarding | The process of helping users become familiar with the usage. \u003cbr\u003e169 Sales Enablement | Creating a Structure for Sales Efficiency and Performance Improvement\u003cbr\u003e\u003cbr\u003e 05 Analysis and Development Terms for Improving Policies and Internal Systems\u003cbr\u003e 170 ??Party Data | Various Types of Data\u003cbr\u003e 171 Actual Data | Actual Data, Not Estimates\u003cbr\u003e 172 Training Data | Data with questions and answers added as information\u003cbr\u003e 173 Data Pipeline | The Flow from Data Collection to Storage, Processing, Analysis, and Visualization\u003cbr\u003e 174 LTV Analysis | How to Analyze Customer Lifetime Value\u003cbr\u003e 175 RFM Analysis | How to Analyze Customer Purchasing Trends\u003cbr\u003e 176 Pareto Analysis | An analytical method for identifying what accounts for a large proportion.\u003cbr\u003e 177 Cluster Analysis | An analytical method for grouping similar items together.\u003cbr\u003e 178 Contribution Analysis | How to Analyze Contribution to Performance\u003cbr\u003e 179 Decision Tree Analysis | Analysis Using Tree Structures\u003cbr\u003e 180 Multiple Regression Analysis | An analytical method for predicting a target variable from multiple explanatory variables. \u003cbr\u003e181 Cohort Analysis | A Method for Analyzing Customer Groups with Common Attributes\u003cbr\u003e 182 MMM | Marketing Policy Effectiveness Measurement and Analysis Methods\u003cbr\u003e 183 Conjoint Analysis | How to Find the Optimal Combination\u003cbr\u003e 184 Algorithm | A sequence or calculation method for solving a problem\u003cbr\u003e 185 Predictive Models | Models that predict future events from past data.\u003cbr\u003e 186 Generative AI | AI that generates new information from input data\u003cbr\u003e 187 Singularity | The Technological Singularity Where AI Surpasses Human Intelligence\u003cbr\u003e 188 Deep Learning | Machine Learning Methods Using Neural Networks\u003cbr\u003e 189 Data Cleansing | Fixing data defects and organizing them into a usable state.\u003cbr\u003e 190 SQL | The most widely used database language\u003cbr\u003e 191 Python | Interpreted general-purpose programming language\u003cbr\u003e 192 AutoML | Automated Machine Learning Model Design and Build\u003cbr\u003e 193 SaaS | Software as a Service\u003cbr\u003e 194 Cloud Computing | Utilizing computer resources via the Internet \u003cbr\u003e195 On-Premises | Building, owning, and managing the system yourself\u003cbr\u003e 196 Data Siloing | Information fragmented across departments, unable to be shared or linked.\u003cbr\u003e 197 Frontend and Backend | Visible and Invisible Features from the User's Perspective\u003cbr\u003e 198 ERP | Integrated system for core corporate tasks\u003cbr\u003e 199 RPA | Automating Repetitive Tasks with Robots\u003cbr\u003e 200 IoT | Various objects connected to the Internet\u003cbr\u003e 201 SES | A service that entrusts system development, maintenance, and operation.\u003cbr\u003e 202 Third-Party Tools | Tools developed by external businesses using APIs, etc.\u003cbr\u003e 203 API | Interface connecting applications\u003cbr\u003e 204 BI Tools | Tools for Analyzing and Visualizing Various Data\u003cbr\u003e 205 CDP | A Platform for Managing Customer Data\u003cbr\u003e 206 DMP | A platform for managing diverse data\u003cbr\u003e 207 ETL | Tools for linking, transforming, and formatting data\u003cbr\u003e 208 Data Lake | A place to store large amounts of data \u003cbr\u003e209 Data Warehouse | Database for Integrated Analytics\u003cbr\u003e 210 Data Mart (DM) | Data Warehouse for Specific Fields\u003cbr\u003e 211 RDB | A database that manages data in a table format\u003cbr\u003e 212 Agile and Waterfall Development | Software and Systems Development Methods\u003cbr\u003e 213 Offshore and Nearshore | Outsourcing Work to Overseas and Near\/Remote Locations\u003cbr\u003e 214 Data Center | A dedicated facility for storing servers and network equipment.\u003cbr\u003e 215 TCP\/IP | Protocol for Internet Communication (Communication Sequence)\u003cbr\u003e\u003cbr\u003e 06 Management and Economic Terms Active Digital Marketers Should Know\u003cbr\u003e 216 5 Force Analysis | How to Analyze the Competitive Environment Within Your Industry\u003cbr\u003e 217 PEST Analysis | Analyzing the Business Market Environment from Four Perspectives\u003cbr\u003e 218 Innovation Diffusion Theory | A way of thinking that describes the market penetration rate of new products, etc.\u003cbr\u003e 219 Business Economics | A Way of Thinking About Analyzing Businesses from a Cost Perspective \u003cbr\u003e220 Network Externalities | As the number of users increases, service convenience and utility increase.\u003cbr\u003e 221 The Law of Increasing Returns | The phenomenon whereby profits continue to increase as factors of production are added.\u003cbr\u003e 222 Value Proposition | Clarifying the Value of Your Products and Services\u003cbr\u003e 223 Framework | A basic frame or model for creating strategies or plans.\u003cbr\u003e 224 As is and To be | Clarifying the Phenomenon and the Ideal\u003cbr\u003e 225 PMF | The state in which a product or service matches a customer's needs.\u003cbr\u003e 226 Crypto Economy | An Economic System Based on Cryptocurrency and Blockchain\u003cbr\u003e 227 Cryptocurrency | A New Electronic Currency Using Blockchain Technology\u003cbr\u003e 228 Smart Contracts | Programs that are guaranteed to execute without tampering\u003cbr\u003e 229 DeFi (Decentralized Finance) | Conducting Financial Transactions Decentralizedly\u003cbr\u003e 230 Tokens | Digital Data Using Blockchain Technology\u003cbr\u003e 231 Dapps (Decentralized Applications) | Next-Generation Applications Leveraging Blockchain \u003cbr\u003e232 Layer Structure | The Technical Layers That Build the Web 3.0 Ecosystem\u003cbr\u003e 233 Metaverse | A three-dimensional virtual space built on the Internet\u003cbr\u003e 234 DAO | A Decentralized, Self-Sustaining Organization Without a Central Administrator\u003cbr\u003e 235 BaaS | Delivering banking functions and services to the cloud\u003cbr\u003e 236 Sharing Economy | A service that allows individuals to trade items, locations, and other items.\u003cbr\u003e 237 Fintech | The Convergence of Finance and Technology\u003cbr\u003e 238 ??Pay | Various electronic payment services\u003cbr\u003e\u003cbr\u003e 07 Key Figures in the Digital Marketing Industry\u003cbr\u003e 239 Philip Kotler | The authority who laid the foundations of modern marketing\u003cbr\u003e 240 Jeffrey Moore | Founder of the Chasm Theory, renowned American consultant\u003cbr\u003e 241 Igor Ansov | Creator of the Ansov Matrix, Father of Strategic Management\u003cbr\u003e 242 Don Scholz | Founder of Integrated Marketing Communications Theory\u003cbr\u003e 243 David Aaker | Founder of Brand (Modern Branding) Theory\u003cbr\u003e 244 Lester Wanderman | Founder of Direct Marketing\u003cbr\u003e 245 Theodore Levitt | Harvard University professor, advocate of short-sighted marketing \u003cbr\u003e246 Clayton Christensen | The Innovation Dilemma and the Founder of Work Theory\u003cbr\u003e 247 Everett M.\u003cbr\u003e Rogers | Founder of the Diffusion of Innovation Theory\u003cbr\u003e 248 Michael Porter | Management scholar who created the value chain and the 5 Forces\u003cbr\u003e 249 Gordon Moore | One of the co-founders of Intel, who proposed Moore's Law\u003cbr\u003e 250 Alan Kay | The father of the personal computer, who created the prototype for the PC.\u003cbr\u003e 251 Ted Nelson | Hypertext Inventor\u003cbr\u003e 252 Vinton Cerf | Computer scientist who invented the TCP\/IP protocol\u003cbr\u003e 253 Tim Berners-Lee | Computer scientist who invented the World Wide Web\u003cbr\u003e 254 Marc Andreessen | Engineer who developed the Mosaic browser\u003cbr\u003e 255 Jack Dorsey | Serial entrepreneur who founded X (formerly Twitter) and Square\u003cbr\u003e 256 Satoshi Nakamoto | The person known as the inventor of Bitcoin\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5651\/MidCate006\/565059637.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eNeed to understand digital marketing in a short period of time?\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eIn the age of information, searching for a single term on the Internet yields countless results.\u003cbr\u003e Especially for newer terms like digital marketing, it can be difficult to find a single, clear definition.\u003cbr\u003e With digital technology embedded everywhere, from smartphones to bus stops, restaurants, and clothing stores, digital marketing is no longer an option but a necessity. However, the diverse and complex terminology makes it difficult to approach.\u003cbr\u003e So how can you learn the terminology in a short period of time? And how can you identify your areas of expertise and your weaknesses? \"Digital Marketing Terminology Guide\" is a guide for beginner marketers, self-employed individuals, developers who collaborate with marketers, and anyone else who wants to learn digital marketing terminology in a broader sense, including their own area of ​​expertise.\u003cbr\u003e \u003cbr\u003eConsisting of 7 chapters and 1,024 terms, this book explains 256 key terms, one per page.\u003cbr\u003e We break down abbreviations specific to digital marketing terms to help readers understand them, and provide examples of how to use each term, allowing them to be used naturally in actual work.\u003cbr\u003e In particular, the glossary is divided into an 'Overview' section, which is a concise interpretation, and a 'Glossary' section, which explains in detail the meaning and characteristics of the terms, and the distinction between terms that are easily confused, and illustrations that connect the explanations to real life are included, making even unfamiliar terms feel familiar.\u003cbr\u003e Therefore, this book will be helpful for new employees who have trouble forming images in their heads, self-employed individuals who want to start digital marketing, marketers who need to explain marketing to developers, or marketers who want to easily convey content to clients. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS\u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 25, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 292 pages | 153*225*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791199426108\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1199426105 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893380546602,"sku":"139837","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/92e1be4b8834bab03fd9b9fc19d143ce.jpg?v=1765399315","url":"https:\/\/librairie.coreenne.fr\/en\/products\/139837","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}