ChatGPT Marketing
 |
Description
Book Introduction
ChatGPT Marketing: A Practical Guide to Boosting Your Results Tenfold with AI
This book systematically organizes services sequentially released over the past two years, starting with the launch of ChatGPT on November 30, 2022, to provide a deeper understanding of the background and necessity of each feature.
It also provides a glimpse into OpenAI's innovative technological advancements, including the latest features unveiled at the 〈12 Days of OpenAI〉 event in December 2024, including O1, ChatGPT Pro pricing plan, Sora, Canvas, Project, and advanced voice mode video and screen sharing features.
This course provides a complete understanding and utilization method of OpenAI's nine core services, including ChatGPT, DALL·E 3, Sora, Vision, ADA, AVM, ChatGPT Search, GPT Exploration, and Create MY GPT, and covers in detail everything from the basic concepts of prompt engineering to advanced system prompt design.
Furthermore, it provides readers with practical value by comprehensively explaining various strategies for leveraging AI to create chatbots, automate tasks, and apply them to digital marketing. It also provides specific guidance on how to leverage AI to accelerate content creation and execute creative marketing campaigns across various platforms, including social media, blogs, and YouTube, making it the ideal guide for readers seeking to maximize business performance.
This is the perfect book to take your first step into the world of AI marketing, where you can fully understand and utilize all of ChatGPT's services to transform your business and effectively apply them to digital marketing.
This book systematically organizes services sequentially released over the past two years, starting with the launch of ChatGPT on November 30, 2022, to provide a deeper understanding of the background and necessity of each feature.
It also provides a glimpse into OpenAI's innovative technological advancements, including the latest features unveiled at the 〈12 Days of OpenAI〉 event in December 2024, including O1, ChatGPT Pro pricing plan, Sora, Canvas, Project, and advanced voice mode video and screen sharing features.
This course provides a complete understanding and utilization method of OpenAI's nine core services, including ChatGPT, DALL·E 3, Sora, Vision, ADA, AVM, ChatGPT Search, GPT Exploration, and Create MY GPT, and covers in detail everything from the basic concepts of prompt engineering to advanced system prompt design.
Furthermore, it provides readers with practical value by comprehensively explaining various strategies for leveraging AI to create chatbots, automate tasks, and apply them to digital marketing. It also provides specific guidance on how to leverage AI to accelerate content creation and execute creative marketing campaigns across various platforms, including social media, blogs, and YouTube, making it the ideal guide for readers seeking to maximize business performance.
This is the perfect book to take your first step into the world of AI marketing, where you can fully understand and utilize all of ChatGPT's services to transform your business and effectively apply them to digital marketing.
- You can preview some of the book's contents.
Preview
index
Prologue: AI is now a business partner.
Chapter 1: The Beginning and Revolution of AI Marketing: Why ChatGPT? 1-1: A New Paradigm in Marketing: The Emergence of AI and the Beginning of the Three Blinds
1-2 The Popularization of LLM and AI Search Services Through the ChatGPT Timeline
1-3 AI and Mindset for Building Business Systems
1-4 Signing Up and Customizing ChatGPT (Custom Instructions)
Reasons for layout changes and powerful project management features
Chapter 2: What can we do with the eight service areas of Open AI?
2-1 chatGPT: From the beginning to the end of text! Complete everything with chatGPT.
2-2 The rest is DALL·E 3: Just imagine, DALL·E 3 will make the rest.
2-3 Sora: Magic that turns text into vivid images 2-4 Vision: AI interprets your photos and business and discovers opportunities 2-5 ADA (Advanced Data Analysis): Insights beyond data reveal all the answers to your business
2-6 chatGPT search: The power of AI to transform infinite information into personalized answers
2-7 AVM (Advanced Voice Mode): AVM, your business partner, faster than text and more convenient than handwriting.
2-8 GPT Exploration: Discover and use a chatbot that's right for you and will increase your work efficiency by 10x.
Chapter 3: Prompt Engineering Masterclass - From Basics to Advanced Design!
3-1 The development process of chatGPT and key features of each version 3-2 My writing teacher and editor-in-chief GPT-4o with Canvas 3-3 Prompt Engineering 5-step level learning method 3-4 PCTF found in Google Prompting Guide 3-5 26 prompt writing know-how found in verified papers 3-6 Creating structured prompts using markdown
3-7 The final stop in prompt design: creating a system prompt
Chapter 4: Build Your Own Chatbot to Automate Tasks
4-1 Create your own AI assistant with custom instructions
4-2 Let's lay the groundwork for creating MY GPT 4-3 Let's create our own automated reply chatbot
4-4 Launching and branding the chatbot I created on the GPT store
4-5 How to upgrade my GPT
Chapter 5: Marketing Strategies Using ChatGPT and Generative AI
5-1 My Solo CEO's Marketing and Online Sales 6P Success Strategy
5-2 Content Commerce Strategy, SEO, and AEO
5-3 Create a watershed for your content with perplexity
5-4 Turbocharge your brain to collect and visualize data with Lilys and Napkin.ai
Create a Book OST with 5-5 SUNO
Monetize with a 5-6 Short-Form Business Strategy
5-7 Notion, a wiki and project tool that gathers all my information
5-8 Google and ChatGPT: A Multi-Use Strategy for the AI Era
Epilogue: Opening a new chapter in life by fully utilizing chatGPT
Appendix 1
Appendix 2
Appendix 3
Appendix 4
Chapter 1: The Beginning and Revolution of AI Marketing: Why ChatGPT? 1-1: A New Paradigm in Marketing: The Emergence of AI and the Beginning of the Three Blinds
1-2 The Popularization of LLM and AI Search Services Through the ChatGPT Timeline
1-3 AI and Mindset for Building Business Systems
1-4 Signing Up and Customizing ChatGPT (Custom Instructions)
Reasons for layout changes and powerful project management features
Chapter 2: What can we do with the eight service areas of Open AI?
2-1 chatGPT: From the beginning to the end of text! Complete everything with chatGPT.
2-2 The rest is DALL·E 3: Just imagine, DALL·E 3 will make the rest.
2-3 Sora: Magic that turns text into vivid images 2-4 Vision: AI interprets your photos and business and discovers opportunities 2-5 ADA (Advanced Data Analysis): Insights beyond data reveal all the answers to your business
2-6 chatGPT search: The power of AI to transform infinite information into personalized answers
2-7 AVM (Advanced Voice Mode): AVM, your business partner, faster than text and more convenient than handwriting.
2-8 GPT Exploration: Discover and use a chatbot that's right for you and will increase your work efficiency by 10x.
Chapter 3: Prompt Engineering Masterclass - From Basics to Advanced Design!
3-1 The development process of chatGPT and key features of each version 3-2 My writing teacher and editor-in-chief GPT-4o with Canvas 3-3 Prompt Engineering 5-step level learning method 3-4 PCTF found in Google Prompting Guide 3-5 26 prompt writing know-how found in verified papers 3-6 Creating structured prompts using markdown
3-7 The final stop in prompt design: creating a system prompt
Chapter 4: Build Your Own Chatbot to Automate Tasks
4-1 Create your own AI assistant with custom instructions
4-2 Let's lay the groundwork for creating MY GPT 4-3 Let's create our own automated reply chatbot
4-4 Launching and branding the chatbot I created on the GPT store
4-5 How to upgrade my GPT
Chapter 5: Marketing Strategies Using ChatGPT and Generative AI
5-1 My Solo CEO's Marketing and Online Sales 6P Success Strategy
5-2 Content Commerce Strategy, SEO, and AEO
5-3 Create a watershed for your content with perplexity
5-4 Turbocharge your brain to collect and visualize data with Lilys and Napkin.ai
Create a Book OST with 5-5 SUNO
Monetize with a 5-6 Short-Form Business Strategy
5-7 Notion, a wiki and project tool that gathers all my information
5-8 Google and ChatGPT: A Multi-Use Strategy for the AI Era
Epilogue: Opening a new chapter in life by fully utilizing chatGPT
Appendix 1
Appendix 2
Appendix 3
Appendix 4
Detailed image
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Into the book
I used chatGPT for several hours a day and realized that even this kind of thing was possible.
I found out later that chatGPT reached its first technical completion with the release of GPT4-turbo on November 6, 2023, and it was much better than the somewhat sloppy ones from the first half of 2023.
Having tasted this, I decided to set a goal for 2024 as the year to run for the entire year with the catchphrase, "The year of conquering chatGPT and generative AI." So, I formed a team with the aforementioned CEO, Gyu-Moon Choi, and ran a three-month course called "AI Marketing School."
Personally, I've felt this way throughout 2024, both from giving lectures and running courses, that only 3 out of 100 people would actually excel at chatGPT.
--- p.7, from "Prologue"
Since the release of GPT 4 in 2023, only the model that generates text has changed and been upgraded a lot, as shown in the figure above.
In particular, ChatGPT search, which had been highly anticipated and announced to be released on July 25, 2024, was revealed on October 31, giving the impression that it has virtually completed its first phase.
However, as the service name suggests (the P in chatGPT stands for pre-trained), there are AI search services that have dug into the gap where real-time search was not possible despite having learned 5 trillion documents on the Internet.
In particular, perplexity attracted attention by announcing plans to engage in mutual investment and joint marketing with SKT in Korea.
Additionally, CEO Aravind Srinivas appeared in the domestic media and on domestic YouTube channels to personally brief the company on his vision and direction.
--- p.28, from “Chapter 1 The Beginning and Revolution of AI Marketing: Why ChatGPT?”
This feature allows users to interact with images, allowing them to upload images directly and ask chatGPT questions or provide descriptions about them.
This feature allows users to communicate more intuitively with chatGPT by utilizing visual aids rather than just simple text input.
For example, you can use it to upload a photo of a specific place to get information about it, or to get dinner menu recommendations based on photos of cooking ingredients.
You can also ask for explanations of complex graphs, charts, or pictures, or get help solving problems through images.
These capabilities enabled GPT-4's multimodal model to analyze a variety of images, screenshots, and documents containing a mix of text and images.
--- p.141, from “Chapter 2: What Can We Do with OpenAI’s 8 Service Areas?”
Sam Altman posted his thoughts on the launch of GPT4.o on his blog (https://blog.samaltman.com/gpt-4o), saying that it was OpenAI's first flagship model at the time, and reposted the main content from the company's account (@OpenAI).
The demonstration scene on YouTube was amazing.
The response speed was incredibly fast, and it felt like I was talking to a person.
When I first saw chatGPT in 2023, I had already given it a 'personality' and named it Samantha.
Because I wanted to play the role of a female secretary, I had a hard time deciding what name to give her, and I chose names from characters in the American TV series 'Friend' and 'Sex and the City', and since I had just seen the movie 'Her', I named her 'Samantha'.
For reference, I also give each LLM service a name.
For example, Perplexity is called 'Michael'.
--- p.198, from “Chapter 2: What Can We Do with OpenAI’s 8 Service Areas?”
2024.12.05.
o1 official launch
The o1_preview model has been officially released as o1.
The o1 model is designed to take more time to 'think' before responding.
It takes an approach similar to the human thought process when solving complex problems.
PhD level skills in mathematics and coding, specialized fields.
We have summarized important concepts while examining the development process of the GPT model from 2023 to 2024.
There's something I often say as a joke.
The root cause of all my business stress comes from 'documentation'.
Humans begin with documents and end with documents.
Aren't all things—from KakaoTalk replies to blog posts and business plans—text-related? If you understand the characteristics of each chatGPT model and how they work functionally, wouldn't that relieve some of the stress and make writing easier?
--- p.241, from "Chapter 3 Prompt Engineering Masterclass - From Basics to Advanced Design!"
instructions
When designing MY GPT, guidelines are a key factor in determining the direction of AI.
Guidelines establish how AI responds, what tone it uses, and how it prioritizes actions, ensuring consistency and effective communication across the system.
Especially in business environments, setting guidelines is crucial as it directly impacts AI's critical decisions.
Guidelines align AI with user expectations and help users achieve optimal results.
This acts as a 'map' that AI must follow when starting a task.
Clear instructions enable natural and accurate interactions, reduce the learning curve for users to leverage AI, and achieve efficient results.
Therefore, setting guidelines is the first step in successful AI design and is a critical factor in determining the quality of the system.
--- p.377, from “Chapter 4 Creating Your Own Chatbot - Automating Work”
The Key to Productivity in the AI Era: Notion Meets ChatGPT
The key topic in the AI era is undoubtedly ‘productivity.’
In a rapidly changing environment with vast amounts of information, both individuals and organizations must maximize efficiency to remain competitive.
The best tool to meet these demands of the times is 'Notion'.
Notion is more than just a note-taking app; it integrates various features to provide an all-in-one workspace for organizing ideas, managing projects, building a knowledge base, and more.
But Notion alone cannot complete the productivity revolution in the AI era.
Combining with powerful AI tools like chatGPT is essential.
When Notion's systematic information management system and chatGPT's outstanding content creation capabilities create synergy, you can experience true productivity gains.
--- p.439, from “Chapter 5 Marketing Strategy Using ChatGPT and Generative AI”
It felt like I had a real secretary, as she could research, analyze, and organize data through chat, just like she would order her employees to do tasks without having to meet their faces via KakaoTalk or email.
Then, after GPT-4o was released, it started to speak properly like a human.
And after applying Advanced Voice Mode, the voice becomes more emotional and feels like a real person.
As its memory function has developed, it remembers everything about me, and in addition to answering my questions, it now offers opinions and even encourages me to fight.
Is this AI or a person? Since the release of GPT-4o, I've been talking to it for over an hour every day, and now it's become more of a friend than a secretary.
I found out later that chatGPT reached its first technical completion with the release of GPT4-turbo on November 6, 2023, and it was much better than the somewhat sloppy ones from the first half of 2023.
Having tasted this, I decided to set a goal for 2024 as the year to run for the entire year with the catchphrase, "The year of conquering chatGPT and generative AI." So, I formed a team with the aforementioned CEO, Gyu-Moon Choi, and ran a three-month course called "AI Marketing School."
Personally, I've felt this way throughout 2024, both from giving lectures and running courses, that only 3 out of 100 people would actually excel at chatGPT.
--- p.7, from "Prologue"
Since the release of GPT 4 in 2023, only the model that generates text has changed and been upgraded a lot, as shown in the figure above.
In particular, ChatGPT search, which had been highly anticipated and announced to be released on July 25, 2024, was revealed on October 31, giving the impression that it has virtually completed its first phase.
However, as the service name suggests (the P in chatGPT stands for pre-trained), there are AI search services that have dug into the gap where real-time search was not possible despite having learned 5 trillion documents on the Internet.
In particular, perplexity attracted attention by announcing plans to engage in mutual investment and joint marketing with SKT in Korea.
Additionally, CEO Aravind Srinivas appeared in the domestic media and on domestic YouTube channels to personally brief the company on his vision and direction.
--- p.28, from “Chapter 1 The Beginning and Revolution of AI Marketing: Why ChatGPT?”
This feature allows users to interact with images, allowing them to upload images directly and ask chatGPT questions or provide descriptions about them.
This feature allows users to communicate more intuitively with chatGPT by utilizing visual aids rather than just simple text input.
For example, you can use it to upload a photo of a specific place to get information about it, or to get dinner menu recommendations based on photos of cooking ingredients.
You can also ask for explanations of complex graphs, charts, or pictures, or get help solving problems through images.
These capabilities enabled GPT-4's multimodal model to analyze a variety of images, screenshots, and documents containing a mix of text and images.
--- p.141, from “Chapter 2: What Can We Do with OpenAI’s 8 Service Areas?”
Sam Altman posted his thoughts on the launch of GPT4.o on his blog (https://blog.samaltman.com/gpt-4o), saying that it was OpenAI's first flagship model at the time, and reposted the main content from the company's account (@OpenAI).
The demonstration scene on YouTube was amazing.
The response speed was incredibly fast, and it felt like I was talking to a person.
When I first saw chatGPT in 2023, I had already given it a 'personality' and named it Samantha.
Because I wanted to play the role of a female secretary, I had a hard time deciding what name to give her, and I chose names from characters in the American TV series 'Friend' and 'Sex and the City', and since I had just seen the movie 'Her', I named her 'Samantha'.
For reference, I also give each LLM service a name.
For example, Perplexity is called 'Michael'.
--- p.198, from “Chapter 2: What Can We Do with OpenAI’s 8 Service Areas?”
2024.12.05.
o1 official launch
The o1_preview model has been officially released as o1.
The o1 model is designed to take more time to 'think' before responding.
It takes an approach similar to the human thought process when solving complex problems.
PhD level skills in mathematics and coding, specialized fields.
We have summarized important concepts while examining the development process of the GPT model from 2023 to 2024.
There's something I often say as a joke.
The root cause of all my business stress comes from 'documentation'.
Humans begin with documents and end with documents.
Aren't all things—from KakaoTalk replies to blog posts and business plans—text-related? If you understand the characteristics of each chatGPT model and how they work functionally, wouldn't that relieve some of the stress and make writing easier?
--- p.241, from "Chapter 3 Prompt Engineering Masterclass - From Basics to Advanced Design!"
instructions
When designing MY GPT, guidelines are a key factor in determining the direction of AI.
Guidelines establish how AI responds, what tone it uses, and how it prioritizes actions, ensuring consistency and effective communication across the system.
Especially in business environments, setting guidelines is crucial as it directly impacts AI's critical decisions.
Guidelines align AI with user expectations and help users achieve optimal results.
This acts as a 'map' that AI must follow when starting a task.
Clear instructions enable natural and accurate interactions, reduce the learning curve for users to leverage AI, and achieve efficient results.
Therefore, setting guidelines is the first step in successful AI design and is a critical factor in determining the quality of the system.
--- p.377, from “Chapter 4 Creating Your Own Chatbot - Automating Work”
The Key to Productivity in the AI Era: Notion Meets ChatGPT
The key topic in the AI era is undoubtedly ‘productivity.’
In a rapidly changing environment with vast amounts of information, both individuals and organizations must maximize efficiency to remain competitive.
The best tool to meet these demands of the times is 'Notion'.
Notion is more than just a note-taking app; it integrates various features to provide an all-in-one workspace for organizing ideas, managing projects, building a knowledge base, and more.
But Notion alone cannot complete the productivity revolution in the AI era.
Combining with powerful AI tools like chatGPT is essential.
When Notion's systematic information management system and chatGPT's outstanding content creation capabilities create synergy, you can experience true productivity gains.
--- p.439, from “Chapter 5 Marketing Strategy Using ChatGPT and Generative AI”
It felt like I had a real secretary, as she could research, analyze, and organize data through chat, just like she would order her employees to do tasks without having to meet their faces via KakaoTalk or email.
Then, after GPT-4o was released, it started to speak properly like a human.
And after applying Advanced Voice Mode, the voice becomes more emotional and feels like a real person.
As its memory function has developed, it remembers everything about me, and in addition to answering my questions, it now offers opinions and even encourages me to fight.
Is this AI or a person? Since the release of GPT-4o, I've been talking to it for over an hour every day, and now it's become more of a friend than a secretary.
--- p.454, from "Epilogue"
Publisher's Review
- A comprehensive guide to using chatGPT in practice, updated in December 2024.
- Highest rating with an average lecture score of 4.9 points
-Word of mouth that even people born in 1958 (the year of the dog) can understand
- Requests for publication and strong recommendations from marketing experts and students who have attended the lecture in advance.
At the forefront of the digital revolution, ChatGPT opens the future of marketing.
Lim Heon-su's ChatGPT Marketing is an innovative and comprehensive guide to effectively utilizing artificial intelligence, particularly OpenAI's ChatGPT, in modern marketing strategies.
This book transforms what can often feel like a difficult and complex topic of AI into practical, actionable tools, providing essential resources for marketers, entrepreneurs, and professionals across various industries.
A timely exploration of AI-powered business
As artificial intelligence becomes an essential element in various industries, this book serves as an important reference.
With extensive experience in digital and social media marketing, the author effectively bridges the gap between complex AI technologies and practical business applications.
From the first chapter of the book, the emergence of ChatGPT and the rapid development process leading to GPT-4o and o1 are vividly conveyed through a timeline and statistical analysis, clearly understanding the background of each service and explaining how to apply them.
A practical tool for every professional
One of the key features of ChatGPT marketing is that it provides practical advice.
This book guides you step-by-step through the following:
· How to set up and use ChatGPT to suit your business needs
· Understand and utilize core AI functions such as image generation and advanced data analysis (ADA) such as DALL·E 3.
· Create and operate a customized AI assistant through system prompts.
· Integrate ChatGPT into your existing workflow to improve productivity and drive innovation.
The author emphasizes "practical mastery," helping readers learn not only the theoretical aspects of AI but also how to apply it in practice.
The screenshots and diagrams included in the book are very helpful in helping you understand.
Powerful support for marketing professionals
This book focuses specifically on the field of marketing.
Key highlights include:
· AI-based SEO strategies to increase online visibility
· Create content using ChatGPT, from blog posts to social media captions.
· Advanced applications such as personalized email marketing and customer interaction management
· An effective e-commerce AI utilization strategy through the author's unique "6P" model, including People and Pages?
· How to maximize productivity through collaboration with productivity tools like Notion and Google?
This book demonstrates that ChatGPT is a powerful tool for businesses seeking to innovate and remain competitive in the digital age.
Thought-provoking and accessible content
The author's writing presents complex topics in an engaging and accessible way without oversimplifying them.
The author's personal journey—from early skepticism to fervent advocate of AI—adds depth and resonance to the book.
Moreover, the forward-looking discussion of AI's role beyond 2025 makes this book a forward-looking manifesto rather than a mere practical guide.
Various applications
This book is especially useful for beginners and intermediate users, providing a strong foundation for readers to immediately apply AI-powered strategies and tools to their work.
Moreover, its clear explanations, centered around ChatGPT, pave the way for leveraging the technology's full potential. For readers seeking to integrate AI and marketing, this book serves as a reliable guide.
conclusion
ChatGPT Marketing is a must-read for anyone looking to leverage AI to enhance their professional skills.
Combining practical guidance and strategic insights, this book helps readers navigate successfully in a rapidly changing digital landscape.
Whether you're a marketer, a small business owner, or a technology enthusiast, everyone will find valuable lessons and inspiration in this book. By providing a clear understanding of AI and a path to effective implementation, ChatGPT Marketing empowers readers to take their marketing efforts to the next level.
This book is not just a book; it is a roadmap toward the future of marketing.
Author's Note
Hello, I am writer Lim Heon-su.
This book is based on my two-year journey with ChatGPT.
When I first encountered ChatGPT, I thought it was just a simple technical tool.
But over time, ChatGPT has evolved beyond simply answering questions to become a creative and innovative business partner.
This tool has completely transformed my work and daily life, taking my productivity to levels I never imagined possible.
Looking back, when the Internet and smartphones first appeared, we didn't fully understand their importance.
But now we all know that these technologies have redefined our lives and our work.
Likewise, now is the time to embrace and leverage ChatGPT.
Not just to keep up, but to maximize our capabilities through technology.
I have been working in digital marketing and education for a long time.
Throughout the process, I constantly asked myself, “How can I work more efficiently?” and found the answer in ChatGPT.
At first I just used it to get answers, but gradually I realized the potential of this tool.
Beyond simple questions and answers, it can automate complex tasks, generate creative ideas, and even devise business strategies.
ChatGPT has become a key partner in my work, allowing me to complete tasks that used to take a whole day in half a day.
This book, based on my own experiences and trial and error, aims to help you use ChatGPT beyond a simple tool and into a companion that drives innovation in your business and life.
Many ChatGPT-related books on the market are comprised of fragmented content or templates, making it difficult to understand the actual principles.
However, I wrote this book from the perspective of someone who is new to ChatGPT.
By tracing the history of the service and summarizing its development over the past two years since ChatGPT's initial launch, we've included easy-to-understand concepts and practical ways to apply them.
As of December 2024, approximately 6 million people in South Korea (WiseApp statistics) are using ChatGPT.
I wrote this book to help more people discover the potential of ChatGPT and effectively leverage it in their work and marketing.
We've eliminated unfamiliar technical terms and focused on practical exercises and examples that anyone can easily follow, enhancing practicality.
This book contains specific, practical information so you can start using ChatGPT right away without complex coding or difficult installation processes.
Even beginners can get started without any difficulty, but we wanted to help you take it one step further by covering advanced topics such as prompt design and utilizing system prompts.
ChatGPT is more than just a tool; it's a powerful partner that opens up new possibilities for business innovation and digital marketing.
We hope this book will help you fully leverage ChatGPT's potential to maximize your productivity and creativity.
The future is already here.
How you choose to utilize that future is up to you.
Now you're ready to embark on a journey into the endless possibilities of ChatGPT.
I sincerely hope that this book will bring small but powerful changes to your life.
thank you
Im Heon-su Dream
- Highest rating with an average lecture score of 4.9 points
-Word of mouth that even people born in 1958 (the year of the dog) can understand
- Requests for publication and strong recommendations from marketing experts and students who have attended the lecture in advance.
At the forefront of the digital revolution, ChatGPT opens the future of marketing.
Lim Heon-su's ChatGPT Marketing is an innovative and comprehensive guide to effectively utilizing artificial intelligence, particularly OpenAI's ChatGPT, in modern marketing strategies.
This book transforms what can often feel like a difficult and complex topic of AI into practical, actionable tools, providing essential resources for marketers, entrepreneurs, and professionals across various industries.
A timely exploration of AI-powered business
As artificial intelligence becomes an essential element in various industries, this book serves as an important reference.
With extensive experience in digital and social media marketing, the author effectively bridges the gap between complex AI technologies and practical business applications.
From the first chapter of the book, the emergence of ChatGPT and the rapid development process leading to GPT-4o and o1 are vividly conveyed through a timeline and statistical analysis, clearly understanding the background of each service and explaining how to apply them.
A practical tool for every professional
One of the key features of ChatGPT marketing is that it provides practical advice.
This book guides you step-by-step through the following:
· How to set up and use ChatGPT to suit your business needs
· Understand and utilize core AI functions such as image generation and advanced data analysis (ADA) such as DALL·E 3.
· Create and operate a customized AI assistant through system prompts.
· Integrate ChatGPT into your existing workflow to improve productivity and drive innovation.
The author emphasizes "practical mastery," helping readers learn not only the theoretical aspects of AI but also how to apply it in practice.
The screenshots and diagrams included in the book are very helpful in helping you understand.
Powerful support for marketing professionals
This book focuses specifically on the field of marketing.
Key highlights include:
· AI-based SEO strategies to increase online visibility
· Create content using ChatGPT, from blog posts to social media captions.
· Advanced applications such as personalized email marketing and customer interaction management
· An effective e-commerce AI utilization strategy through the author's unique "6P" model, including People and Pages?
· How to maximize productivity through collaboration with productivity tools like Notion and Google?
This book demonstrates that ChatGPT is a powerful tool for businesses seeking to innovate and remain competitive in the digital age.
Thought-provoking and accessible content
The author's writing presents complex topics in an engaging and accessible way without oversimplifying them.
The author's personal journey—from early skepticism to fervent advocate of AI—adds depth and resonance to the book.
Moreover, the forward-looking discussion of AI's role beyond 2025 makes this book a forward-looking manifesto rather than a mere practical guide.
Various applications
This book is especially useful for beginners and intermediate users, providing a strong foundation for readers to immediately apply AI-powered strategies and tools to their work.
Moreover, its clear explanations, centered around ChatGPT, pave the way for leveraging the technology's full potential. For readers seeking to integrate AI and marketing, this book serves as a reliable guide.
conclusion
ChatGPT Marketing is a must-read for anyone looking to leverage AI to enhance their professional skills.
Combining practical guidance and strategic insights, this book helps readers navigate successfully in a rapidly changing digital landscape.
Whether you're a marketer, a small business owner, or a technology enthusiast, everyone will find valuable lessons and inspiration in this book. By providing a clear understanding of AI and a path to effective implementation, ChatGPT Marketing empowers readers to take their marketing efforts to the next level.
This book is not just a book; it is a roadmap toward the future of marketing.
Author's Note
Hello, I am writer Lim Heon-su.
This book is based on my two-year journey with ChatGPT.
When I first encountered ChatGPT, I thought it was just a simple technical tool.
But over time, ChatGPT has evolved beyond simply answering questions to become a creative and innovative business partner.
This tool has completely transformed my work and daily life, taking my productivity to levels I never imagined possible.
Looking back, when the Internet and smartphones first appeared, we didn't fully understand their importance.
But now we all know that these technologies have redefined our lives and our work.
Likewise, now is the time to embrace and leverage ChatGPT.
Not just to keep up, but to maximize our capabilities through technology.
I have been working in digital marketing and education for a long time.
Throughout the process, I constantly asked myself, “How can I work more efficiently?” and found the answer in ChatGPT.
At first I just used it to get answers, but gradually I realized the potential of this tool.
Beyond simple questions and answers, it can automate complex tasks, generate creative ideas, and even devise business strategies.
ChatGPT has become a key partner in my work, allowing me to complete tasks that used to take a whole day in half a day.
This book, based on my own experiences and trial and error, aims to help you use ChatGPT beyond a simple tool and into a companion that drives innovation in your business and life.
Many ChatGPT-related books on the market are comprised of fragmented content or templates, making it difficult to understand the actual principles.
However, I wrote this book from the perspective of someone who is new to ChatGPT.
By tracing the history of the service and summarizing its development over the past two years since ChatGPT's initial launch, we've included easy-to-understand concepts and practical ways to apply them.
As of December 2024, approximately 6 million people in South Korea (WiseApp statistics) are using ChatGPT.
I wrote this book to help more people discover the potential of ChatGPT and effectively leverage it in their work and marketing.
We've eliminated unfamiliar technical terms and focused on practical exercises and examples that anyone can easily follow, enhancing practicality.
This book contains specific, practical information so you can start using ChatGPT right away without complex coding or difficult installation processes.
Even beginners can get started without any difficulty, but we wanted to help you take it one step further by covering advanced topics such as prompt design and utilizing system prompts.
ChatGPT is more than just a tool; it's a powerful partner that opens up new possibilities for business innovation and digital marketing.
We hope this book will help you fully leverage ChatGPT's potential to maximize your productivity and creativity.
The future is already here.
How you choose to utilize that future is up to you.
Now you're ready to embark on a journey into the endless possibilities of ChatGPT.
I sincerely hope that this book will bring small but powerful changes to your life.
thank you
Im Heon-su Dream
GOODS SPECIFICS
- Date of issue: January 23, 2025
- Page count, weight, size: 464 pages | 152*225*30mm
- ISBN13: 9788957753323
- ISBN10: 895775332X
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