{"product_id":"140524","title":"What should we call art? ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtVORHejzyswTJSJxp94S.png?v=1764978826\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e What should we call art? \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/151657460\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003e★The power of art must be beauty.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e What kind of culture and system does art exist within today? A culture overflowing with art for the image-laundering benefit of international oil and energy companies, a system where people compete to win tickets to prestigious art fairs, a system where money and desire sweep the earth. \u003cbr\u003eIn today's world, where \"global franchise business under an ideal central control system\" has become the new name for art, what should we call art? Professor Sim Sang-yong, in \"What Should We Call Art?\", examines the true nature of the currents and power of art in this era and discusses other forces that \"de-sacralize\" that power.\u003cbr\u003e In this way, we seek to find the starting point of beauty, freedom, and liberation, which are the true power of true art.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e1 Art in the AI ​​Age\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Big Brother is watching you\u003cbr\u003e What we lost\u003cbr\u003e Will AI replace Van Gogh and Rembrandt?\u003cbr\u003e Thalidomide Baby\u003cbr\u003e Digital Fools and Art\u003cbr\u003e\u003cbr\u003e \u003cb\u003e2 When the party ends\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e When the party ends\u003cbr\u003e How Oil Companies Are Ruining Art Museums\u003cbr\u003e There is no art in the art fair. \u003cbr\u003e“Everyone just wants a piece of his cake.”\u003cbr\u003e Imitation Theory: Fear and Reward\u003cbr\u003e Colorful monochrome\u003cbr\u003e\u003cbr\u003e \u003cb\u003e3 American Effect\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Hobson's Choice\u003cbr\u003e The sublime comes from the bread.\u003cbr\u003e The Honeymoon of Art and Real Estate\u003cbr\u003e They just want advertising!\u003cbr\u003e Hustling Art\u003cbr\u003e American Effect\u003cbr\u003e\u003cbr\u003e \u003cb\u003e4 The Law of Entropy in Art\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Impossible future\u003cbr\u003e Amor Party with Syrup\u003cbr\u003e The parasite called art theory\u003cbr\u003e What is everywhere is nowhere\u003cbr\u003e The Entropy Law of Art\u003cbr\u003e\u003cbr\u003e \u003cb\u003e5. The Land of Artists\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Marcel Duchamp's Country\u003cbr\u003e Feminism that took aim at pop art\u003cbr\u003e There is no country for artists\u003cbr\u003e The Lament of an Insignificant Korean Modernist\u003cbr\u003e About the Earth and Roots\u003cbr\u003e\u003cbr\u003e \u003cb\u003e6. Undamaged sense of beauty\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e What's gone and what's left\u003cbr\u003e Have you reached the liberation of awareness?\u003cbr\u003e God does not play dice\u003cbr\u003e Undamaged sense of beauty\u003cbr\u003e A painting that wouldn't be terrible to hang in a prisoner's room\u003cbr\u003e\u003cbr\u003e Epilogue\u003cbr\u003e The power of art should be beauty, not art.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e  \u003ch5\u003e\n\u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate5541\/MidCate010\/554096132.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e According to Bernard Cassen, professor at the Institute of European Studies at the University of Paris 8 and editor-in-chief of Le Monde diplomatique, the urgent priority is to reassess the magnitude and depth of the loss we face.\u003cbr\u003e In a world driven by money and markets, what we have lost is humanity.\u003cbr\u003e That is why the one who must be quickly recovered must also be human.\u003cbr\u003e People just want the market boom to return.\u003cbr\u003e We hope that high-yield, collateralized art will overcome the recession and once again lead to a magical rise in added value.\u003cbr\u003e If only that could happen, the art would shed the light of grace upon humanity in its absence.\u003cbr\u003e But the order was wrong.\u003cbr\u003e Generating immediate high profits is just a variable that has nothing to do with rescuing humans from the garbage dump. \u003cbr\u003eThey want art to become myth, but it is the job of art to break myths.\u003cbr\u003e ---From \"Everyone Just Wants a Piece of His Cake\"\u003cbr\u003e\u003cbr\u003e Despite its success in the market, questions remain unanswered: whether monochrome truly represents Korean beauty; if so, how should the aesthetics and traditions of Korean colors, such as the Palsaekjo, be explained; and how, as modern art, it digested and reflected the zeitgeist of the 1960s and 1970s, a period of great historical transition.\u003cbr\u003e The monochrome craze, in its haste to portray itself as possessing a powerful inner force, committed the error of mixing the various branches of modern and contemporary Korean abstract painting with commercial thinking and perpetrating a historical dislocation.\u003cbr\u003e The harm will not end with merely stifling discussion about the dynamic genesis of Korean art.\u003cbr\u003e ---From \"Colorful Monochrome\"\u003cbr\u003e\u003cbr\u003e December 16, 1999, 4:00 PM. \u003cbr\u003eThere was an unusually long line to see the exhibition at the Brooklyn Museum.\u003cbr\u003e It was to see the exhibition “Sensation,” which was planned based on the collection of Charles Saatchi, a British department store magnate and art dealer.\u003cbr\u003e At the end of the line stood Dennis Heiner, a retired math teacher in his seventies.\u003cbr\u003e As soon as he got his ticket, he headed straight to the exhibition hall on the 5th floor.\u003cbr\u003e Then he stopped in front of Chris Ofili's painting, \"The Holy Virgin Mary,\" took out a can of white paint from his coat pocket, spread it over the painting, and began to scribble something.\u003cbr\u003e It was a text like 'Don't' or 'Stop'.\u003cbr\u003e First on the face, then on the chest.\u003cbr\u003e Within a quarter of the painting was covered with brushstrokes.\u003cbr\u003e It was around 4:30 in the afternoon.\u003cbr\u003e A security guard came running in a hurry and stopped him, and the police arrived later and arrested him. \u003cbr\u003eWhen the police asked him why, he could barely manage to repeat in a trembling voice, “Blasphemy...”\u003cbr\u003e ---From \"They just want advertising!\"\u003cbr\u003e\u003cbr\u003e Art has become something magical that can be accomplished in an instant.\u003cbr\u003e However, side effects that even Duchamp could not have predicted appeared one after another.\u003cbr\u003e Above all, it is the radical disappearance of the concept of artistic creation.\u003cbr\u003e Without even leaving a will.\u003cbr\u003e As art became an idea, all perceptions of dreams and imagination, of history and transcendence, of nature and society became meaningless.\u003cbr\u003e It has become a lonely thing, unrelated to the temporal event of life and the spatial event of this land, without any signs of life or people.\u003cbr\u003e It is a total break from mental ideals, moral nobility, and empathy with others.\u003cbr\u003e Is this evolution? But humans cannot survive even a single moment in this state.\u003cbr\u003e ---From \"Marcel Duchamp's Country\"\u003cbr\u003e \u003cbr\u003eWhen is prolonged contemplation possible? When there is inherent power in the unity of opposites.\u003cbr\u003e In that sense, the agreement of opposites and the long gaze are like two sides of the same coin.\u003cbr\u003e The beauty of the harmony of seemingly contradictory things and the long contemplation of them, when these two conditions are met, leads to art, which Weil likened to 'a picture that would not be terrible to hang in the room of a squire.'\u003cbr\u003e ---From \"A Picture That Wouldn't Be Terrible Even If Hanged in a Weaponist's Room\"\u003cbr\u003e\u003cbr\u003e It is not art, but the art of beauty that has power.\u003cbr\u003e Only with that power can we resist the various forms of violence that the current civilization, which is running wild, considers normal, and not retreat from the fight to move beyond the \"wrong way of seeing\" to the \"right way of seeing.\" \u003cbr\u003e'Proper Spring' is a vision that awakens our souls from a long slumber, allows us to intuitively approach truth, and advance to the essence of beauty.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e ---From the \"Epilogue\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e★Where is the art?\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Where is the art of our time? The astonishing growth of the Frieze Art Fair, the major patrons of art museums, international oil corporations and unscrupulous real estate owners, works of art with minimal artistic merit but sold out amidst the heated debate over blasphemy…\u003cbr\u003e This book delves into the reality of art today, which has become exhausted, declining, and barren.\u003cbr\u003e At the same time, it presents various examples of progress toward the beauty and liberation of true art.\u003cbr\u003e For example, there's Nan Goldin, who became addicted to morphine after taking OxyContin, which was prescribed as a painkiller after wrist surgery. \u003cbr\u003eGoldin, who barely escaped his addiction, learns of the truth behind the incident.\u003cbr\u003e The Sackler family, which owns Purdue Pharma, a global pharmaceutical company that covered up the addictive nature of OxyContin, was at the center of it.\u003cbr\u003e Sacklers used some of the money they made by encouraging drug abuse to be donated to art galleries, thereby laundering their corporate image and throwing parties disguised as art.\u003cbr\u003e Goldin's story of exposing this and fighting to reveal the truth about the weak was captured in a documentary that won the Golden Lion Award at the Venice International Film Festival.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e★“We need to put art back in its rightful place.”\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Regarding art, which has become a devastated land, the author says that art must be put back in its place. \u003cbr\u003eTo achieve this, we must shatter myths and blind faith, rather than building false advertising and myths, remember the source of beauty, and recover the sense that comes from intact friendship and solidarity.\u003cbr\u003e To restore art to its true place of beauty, we focus on the ecosystem of art discussed in this book.\u003cbr\u003e What will this book mean to us? It will be the first step toward standing on the side of truth, continuing to question, debate, and critique art, confronting various forms of violence, and moving toward the essence of beauty. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e August 14, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 304 pages | 140*210*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791171011780\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1171011784 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43894910091306,"sku":"140524","price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/a102c14a43ba531c9c3e0afb8390b85c.jpg?v=1765451352","url":"https:\/\/librairie.coreenne.fr\/en\/products\/140524","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}