{"product_id":"140542","title":"Zero marginal cost society ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtVORHex1ul0Q4DH7Wffn.png?v=1764955434\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Zero marginal cost society \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/14602855\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e Rifkin, who predicted the crisis of the capitalist paradigm in “The End of Work” and “The End of Ownership,” declares the advent of a new era with even more vivid evidence in this new work. \u003cbr\u003eBeyond analyzing why capitalism will inevitably disappear from history, it also contains a blueprint for the digital future that we can now feel close to, thanks to the advent of smartphones.\u003cbr\u003e In this book, he focuses particularly on the productivity of the 'Internet of Things', a new technological tool comparable to the impact of 'electricity' that emerged during the Second Industrial Revolution, and displays his unique insight and perspective that transcends technology, economics, history, and culture.\u003cbr\u003e This book is both a business strategy for surviving in an era of broken capitalism and a manifesto urging us to create better values ​​and institutions for the future.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 1. A paradigm shift: from market capitalism to a cooperative sharing society.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Part 1: The Truly Amazing History of Capitalism\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e 2 The European Enclosure Movement and the Birth of the Market Economy\u003cbr\u003e \u003cbr\u003e3 Capitalism and Vertical Integration\u003cbr\u003e\u003cbr\u003e 4 Human Nature Through the Lens of Capitalism\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Part 2: Zero-Level Marginal Cost Society\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e 5 Extreme Productivity, the Internet of Things, and Free Energy\u003cbr\u003e\u003cbr\u003e 6 3D Printing – From Mass Production to Mass Production\u003cbr\u003e\u003cbr\u003e 7 Open Online Courses and Zero Marginal Cost Education\u003cbr\u003e\u003cbr\u003e 8 The Disappearing Worker\u003cbr\u003e\u003cbr\u003e 9 The Rise of Prosumers and the Expansion of the Smart Economy\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Part 3: The Rise of a Collaborative Sharing Society\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e 10 Shared Comedy\u003cbr\u003e\u003cbr\u003e 11 Collaborators Prepare for Struggle\u003cbr\u003e\u003cbr\u003e 12 The Battle Over the Definition and Control of Intelligent Infrastructure\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Part 4: Social Capital and the Sharing Economy\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e 13 Transition from Ownership to Access\u003cbr\u003e\u003cbr\u003e 14 Crowdfunding of social capital, democratization of currency, humanization of entrepreneurship, and rethinking work\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Part 5: The Economy of Abundance\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e 15 Sustainable Abundance\u003cbr\u003e\u003cbr\u003e 16 Biosphere Lifestyle\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Reviews\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Acknowledgements\u003cbr\u003e\u003cbr\u003e Note\u003cbr\u003e\u003cbr\u003e References\u003cbr\u003e\u003cbr\u003e Search\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e  \u003cdiv\u003eThe purpose of this book is not simply to list a long blueprint for a collaborative model.\u003cbr\u003e Rather, the true purpose of this book is to illuminate how these shifts in human behavior render obsolete the institutions created by the capitalist era and the core values ​​we still rely on, and to explore the new values ​​and institutions that will propel the coming era of cooperation.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The great American revolutionary Thomas Paine once said, “Every age and every generation must have the freedom to act independently.”19 Our new generation is nurturing the embryonic zero-marginal-cost society, changing our worldview and giving new meaning to the human journey.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eWhat if the marginal cost of human labor in producing and distributing goods and services plummeted to near zero? What if intelligent technologies replaced workers across all industries and across all professions and technical fields, allowing businesses to conduct civilized commerce more intelligently, efficiently, and cheaply than traditional labor?\u003cbr\u003e This is also a shift that is already occurring as tens of millions of workers in several industries and occupations around the world are being replaced by intelligent technologies.\u003cbr\u003e What will humanity do if mass and specialized labor disappear from economic life within the next two generations? More importantly, how will the future of humanity on Earth be defined? These questions are now beginning to be seriously addressed among intellectuals and in public policy discussions for the first time.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eI can also say with near certainty that the struggle to define the future economy in the real world will revolve around the question of what kind of infrastructure we need for the coming era.\u003cbr\u003e (…) The great economic revolutions in history were ultimately infrastructural revolutions, and what gave great infrastructural revolutions their transformative power was the fusion of new communication media and new energy systems.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e So far, the area where the Internet of Things has had the most dramatic impact is security systems.\u003cbr\u003e In homes, offices, factories, stores, and even public places, we frequently see sensors and cameras used to detect criminal activity.\u003cbr\u003e In this way, the Internet of Things is transforming security service providers and police into rapid response organizations, while also providing the data clues needed to apprehend criminals.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e ---From the text\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003e\n\u003cb\u003eExtreme productivity is the enemy of capitalism.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A new economic system called the 'Collaborative Commons' is emerging on the world stage.\u003cbr\u003e This is the first new economic paradigm to take root in the world since the emergence of capitalism and socialism in the early 19th century.\u003cbr\u003e The collaborative sharing economy is already transforming the way we organize our economic lives.\u003cbr\u003e This will create new businesses and millions of jobs throughout the first half of the 21st century, reduce income disparities, democratize the global economy, and establish an environmentally conscious society.\u003cbr\u003e\u003cbr\u003e Ironically, it is the extraordinary success of capitalist markets that is triggering massive economic transformation.\u003cbr\u003e Smart companies are constantly striving to introduce new technologies. \u003cbr\u003eTo maximize productivity and lower marginal costs of production and distribution, thereby lowering the prices of goods and services and expanding the customer base, while ensuring sufficient profits for investors.\u003cbr\u003e (Marginal cost refers to the additional cost of producing one more unit of a good or service, and is calculated by dividing the increase in total cost excluding fixed costs by the increase in production.) However, economists did not anticipate that some kind of technological revolution would bring about “extreme productivity,” which would cause marginal cost to fall to zero, and at the same time that information, energy, and many physical goods and services would become abundant, prices would approach zero, and market exchange would no longer take place.\u003cbr\u003e Now, a dozen years into the 21st century, that very thing is starting to happen.\u003cbr\u003e \u003cbr\u003eEconomists, while recognizing the powerful impact of zero marginal cost on the information goods industry, still argue that it will not overcome the \"firewall\" that separates the offline economy of energy, physical goods, and services from the virtual world (although a growing number of economists are slowly reconsidering this). Now, that firewall is starting to show holes.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe Hottest Business Keyword: Internet of Things\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A powerful new technological revolution is slowly evolving, enabling millions (soon to reach hundreds of millions) of prosumers to produce and share their own 3D-printed products and energy at near-zero marginal costs.\u003cbr\u003e The story is that the communications Internet is combining with the nascent energy Internet and the nascent logistics and transportation Internet to create a super Internet of Things (IoT) platform for the Third Industrial Revolution. \u003cbr\u003eThis Internet of Things platform is expected to fundamentally transform the global economy throughout the first half of the 21st century.\u003cbr\u003e Billions of sensors are attached to every device, appliance, machine, gadget, and tool, connecting everything and everyone in a dense neural network that spans the entire economic value chain.\u003cbr\u003e Already, 1.4 billion sensors attached to resource flow paths, warehouses, road systems, factory production lines, power grids, offices, homes, stores, and vehicles are continuously monitoring relevant situations and performance, generating big data that feeds into the communications internet, the energy internet, and the logistics and transportation internet.\u003cbr\u003e \u003cbr\u003eThe distributed and peer-to-peer nature of IoT platforms will allow millions of small businesses (social enterprises and individuals) to collaborate peer-to-peer within a global collaborative commons, establishing horizontal economies of scale while bypassing the intermediaries that drive up the marginal costs of vertically integrated global corporations in the Second Industrial Revolution.\u003cbr\u003e This fundamental transformation in the way economic activity is scaled and organized is a harbinger of the shift in economic power from the few to the many and the democratization of economic life.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e▶ Collaborative Sharing Society - A New Paradigm to Replace Capitalism\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Currently, approximately 40 percent of Americans are actively participating in the collaborative sharing economy. \u003cbr\u003eProsumers are no longer just producing and sharing information, entertainment, green energy, 3D-printed products, and vast open online courses at zero marginal cost in a collaborative sharing society.\u003cbr\u003e They are also sharing cars, homes, and even clothes with each other through social media sites, rental and redistribution groups, and cooperatives, at low or zero marginal cost.\u003cbr\u003e\u003cbr\u003e Global corporations operating in profit-driven capitalist markets will remain with us for the foreseeable future.\u003cbr\u003e As they become more sophisticated and efficient, they are likely to play a powerful role in the new economic era, primarily as integrated managers of network services and solutions, alongside the collaborative sharing society.\u003cbr\u003e But the capitalist market will no longer reign as the sole decision-maker. \u003cbr\u003eBecause we are now entering a world that partially transcends the market and are learning to live together in an increasingly interdependent global shared society.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eSmart infrastructure for a new economic era is emerging.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Building the Internet of Things infrastructure for the digital economy of the Third Industrial Revolution will require significant investment from both public and private capital, as it did during the First and Second Industrial Revolutions.\u003cbr\u003e But rejecting these investments and remaining surrounded by the glow of the Second Industrial Revolution—a world plagued by shrinking economic opportunities, slowing GDP, declining productivity, rising unemployment, and a deteriorating environment—is unthinkable.\u003cbr\u003e Because it is clear that all countries will fall into long-term economic recession and a decline in quality of life.\u003cbr\u003e \u003cbr\u003eScaling up the smart digital Internet of Things infrastructure will create new business opportunities in both the market economy and the collaborative sharing society, putting millions back to work, dramatically increasing productivity, and creating a sustainable, post-carbon society.\u003cbr\u003e Investment in infrastructure always creates a multiplier effect that ripples throughout the economy.\u003cbr\u003e The millions of jobs created by infrastructure investment stimulate purchasing power, creating new business opportunities, which in turn lead to additional employment to meet growing consumer demand.\u003cbr\u003e The expansion of the Internet of Things platform also enables typical productivity gains across the value chain, which in turn generates multiplier effects throughout the economy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e The productivity of the Third Industrial Revolution is expected to far exceed that of the First and Second Industrial Revolutions. \u003cbr\u003eWe must gradually introduce the Internet of Things platform to accelerate the transition to a zero marginal cost society, thereby ushering in a new economic era that will profoundly impact societal development.\u003cbr\u003e We are now entering a world that partially transcends the market, learning to live together in an increasingly interdependent, global, collaborative, and shared society. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of publication:\u003c\/strong\u003e September 29, 2014\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 550 pages | 744g | 152*226*35mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788937489518\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8937489511 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43894334652458,"sku":"140542","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/ace5fbe2dbf282551b14e332232091b5.jpg?v=1765431532","url":"https:\/\/librairie.coreenne.fr\/en\/products\/140542","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}