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The story of coffee that changed world history
The story of coffee that changed world history
Description
Book Introduction
Coffee, the "black drink" used by Sufis to curb their desires, paradoxically conquered Europe and the world by stimulating the desires of merchants and politicians.

A single 150-centimeter-tall coffee tree changed the course of French and European history.
It was called the 'Coffee Tree of Louis XIV' and was a gift from the mayor of Amsterdam, Netherlands to Louis XIV in 1714.
The person who discovered the potential in the 'Coffee Tree of Louis XIV' was Gabriel de Clieu, a former naval captain who had served on the French island of Martinique.
After struggling to acquire a single coffee tree, he endured all kinds of hardships to bring it to Martinique and plant it. His remarkable production yields changed the landscape of the global coffee industry and trade decades later.

Napoleon was the first person to introduce coffee to the army.
Why did he strive to supply coffee to his troops? Because he was fascinated by the "black drink," which, despite its low nutritional value, somehow instilled strength.
Napoleon encouraged the Industrial Revolution by offering prizes for inventions in various fields in order to distribute coffee to his army.
Innovations such as improved textile machinery, the development of a substitute dye for indigo, and the production of new types of sugar were the fruits of this effort.
Coffee, a drink that somehow gives you strength despite having almost no nutrients, became intertwined with Napoleon's ambitions and led to rapid growth in the entire French industry, and became the foundation of the 'Industrial Revolution' that completely changed the economy of Europe and the world from the 18th century onwards.

How did coffee change world history? This book covers the story of how the "black drink" that Islamic Sufis used to suppress their desires paradoxically stimulated the "black desires" of merchants and politicians, conquering Arabia, Europe, and ultimately the entire world. Questions like "Would the French Revolution have never happened without coffee and coffeehouses?!?", "Coffee was pushed out by tea in England because it excluded women?", and "It was coffee that triggered the German Revolution, which changed the course of world history?"
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index
Coffee and power covet and exploit each other, altering the course of world history.

01 Coffee, the 'black drink' that dominated the Islamic world

Why were Sufi monks, a mystical Islamic sect, so fascinated by coffee?
ㆍ What is the hidden meaning of the saying, ‘Coffee was originally wine’?
The Mecca Incident, a coffee suppression incident that left a distinct mark on the history of the Islamic coffee world.
A Yemeni coffee merchant's legendary hit copy: "Coffee has the same calming effect as the holy water."

02 Islamic and European merchants who recognized the commercial value of coffee and maximized profits

ㆍYemen, the country that was the sole supplier of coffee to the global market in the 17th century
Cairo merchants who took the coffee trade monopoly away from South Arabian merchants
ㆍWhy were European merchants so obsessed with creating a "commodity image" for coffee in the 17th and 18th centuries?
A Dutch merchant who first operated a coffee plantation in history, maximizing profits and completely changing the mechanism of the coffee industry.

03 British coffee loses its place of glory to black tea

ㆍ In the late 17th century, coffee houses became a useful tool for Britain, which had to 'continue to create from nothing'.
ㆍ Is it really a coincidence that London's first coffee house opened during the height of the Puritan Revolution?
Coffee houses have established themselves as "incubators" of modern civil society.
What drove the British away from coffee and coffeehouses?

04 Coffee and Cafes: The Incubators of the French Revolution

ㆍ In the 16th century, 'black soup' and coffee were crucial in the Ottoman Empire's conquest of Budapest, Hungary.
ㆍ The reason why Ottoman Turkish ambassador Suleiman Aga was able to paradoxically become a decisive contributor to the establishment of coffee culture in France, a hostile country.
ㆍ The popular belief that 'coffee is bad for your health' actually became the catalyst for the development of a unique coffee culture in France?
Montesquieu's "Letters of the Persians," a book that gave the French the decisive impression of "what a wonderful drink coffee is."
The coffee tree presented by the Mayor of Amsterdam to Louis XIV, which completely changed the course of French coffee history.
The secret and cruel reason why coffee came to be called 'Negro sweat'
ㆍ Leading and supporting actors who contributed to the formation and development of French coffee culture
ㆍIf there had been no coffee and cafes, there would have been no French Enlightenment?
ㆍ A historical café that served as a hideout and fuse for the French Revolution
ㆍHaiti coffee plantations, a key axis in French coffee history

05 Power that wants coffee, coffee that wants power

Why was Napoleon, who became the French emperor, so obsessed with coffee?
ㆍ Why did Frederick the Great of Prussia order his doctors to spread the false rumor that 'coffee is poisonous'?
ㆍ Was the reason why Germans in the Prussian era fought in the anti-Napoleonic war of liberation due to their strong desire for ‘real coffee’?
ㆍ Conditorai of Berlin who obtained citizenship through militaristic mechanisms
ㆍ What does the saying 'Coffee speaks Portuguese' mean?

06 In the late 19th century, Germany was obsessed with East African coffee plantations through colonial policy.

ㆍ In the late 19th century, the reason Germany belatedly entered the imperialist colonial competition was because the development of contraceptives was delayed, leading to an explosive population increase?
ㆍ In the late 19th century, why did Germans jump into the coffee plantation industry with a passion bordering on madness?
The fundamental reason why German coffee plantations were destined to fail
The last black rebellion that led to the destruction of the German East African colony
Walter Rathenau, who revolutionized Germany's East African coffee plantation paradigm
Coffee made by Germans on the Bukoba plantation in Africa became a huge hit in Europe under the name "Mocha."
ㆍ The African colonial administration, which became a source of trouble for Germany after World War I and was difficult to heal,

07 Brazil's "Mass Coffee Dump" that suffocated the Weimar Republic

Why coffee civilization and war are bound to be mortal enemies
The German Revolution sparked by the "black drink" coffee
Despite coffee becoming the national beverage, the hidden reason why political cafes haven't taken hold in Britain and France.
ㆍ Why did Brazil, a coffee powerhouse that produced more than three-quarters of the world's coffee and had 90 percent of its population engaged in coffee production, dump a huge amount of coffee into the ocean or incinerate it in the 1930s?

08 European powers imposing 'extreme monoculture' on their colonies and coffee-producing countries.

ㆍWhy Rudolf Hess, the commander of Auschwitz concentration camp, falsely promised Jews "warm coffee after their bath" while driving them to the gas chambers.
The duality of coffee, a representative product of the capitalist commodity society
Why European powers imposed an "extreme monoculture" on their colonies and coffee-producing countries.

References

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Into the book
But there is actually a slightly troublesome problem hidden here.
This is because the Islamic world is a society that strictly prohibits all alcoholic beverages, including wine.
Because it was clear as day that if coffee were to ever be discovered to be a type of wine, the future of coffee would not be smooth.
In fact, coffee had to go through many hardships to gain legitimacy in the Islamic world.
There were those who rolled up their sleeves and stood up to defend coffee during that process.
They were the Islamic mystical monks, the Sufi monks.
We need to understand more clearly the mystical thought called Sufism, which is deeply rooted in Islamic culture and philosophy.
No, we should at least look at the part related to coffee, if not the whole idea.
Otherwise, it is difficult to properly understand the meaning of 'kawa', the origin of the word coffee.
Coffee is a strange drink.
In fact, it is generally bad for your health.
Drinking makes you easily excited and makes it difficult to fall asleep.
Appetite also disappears.
That's why they say it helps with dieting.
The Sufi monks were the ones who took these negative characteristics of coffee and made a big contribution to spreading it around the world.
They didn't really have a problem with the fact that drinking coffee was bad for them.
Rather, I drank coffee to get excited, to stay awake, and to suppress my appetite.
--- p.41-42 From “What is the hidden meaning of the saying ‘Coffee was originally wine’?”

There are other issues as well.
European merchants who entered the coffee trade faced entirely different problems than those encountered by Cairo merchants.
This is especially true when bringing coffee purchased in Arabia to Europe for sale.
No matter how big the price difference was, coffee itself was a product that Europeans had never seen or heard of, so the demand for coffee was close to zero.
Even when the first coffee house opened in London, there is a record of a neighbor complaining to his superiors about the "devil's smell" coming from the coffee house, demanding that it be properly addressed.
It wasn't a problem of cultural level or national character, such as what aroma was like.
For this product to find a market in Europe, the use value of coffee had to be established among Europeans.
Use value is not determined solely by the natural and material characteristics of a commodity; it must correspond to human natural and mental needs.
If it doesn't exist, it has to be created artificially.
It's easier said than done, but is it really that easy to create human desires?
Not only is it near impossible, but in some ways it means 'human transformation'.
I don't know if it was fortunate or unfortunate, but coffee had 'commerciality'.
Somehow, once you start drinking it a few times, it naturally becomes an internal desire.
However, no matter how much they tried to deceive with empty words, in Europe, unlike in the Islamic world, there was no concept that could support the commercial image of coffee.
I had to somehow create an image that would resonate with people from the depths of their soul, comparable to Arabia's 'black silent waters'.
The ideas surrounding coffee rapidly and dynamically combined with existing or newly emerging ideologies in each European country, creating a product image that changed freely.
Coffee has taken on a given position in the ideology of each country, with representative examples being 'liqueur of reason' or 'anti-alcohol'.
Whatever the concept, it was the commercial capitalists who most desperately hoped that the use value of the new commodity called coffee would become an intrinsic human need.
--- p.87-88 From “Why were European merchant capitalists so obsessed with creating a ‘commodity image’ for coffee in the 17th and 18th centuries?”

Meanwhile, at the same time that coffee houses were transforming into clubs, a much more fundamental and important change was taking place.
That is the emergence of ‘black tea’.
As people gradually moved away from coffee, they began to seek out black tea.
There is a joke that says, “You can tell why the British are such passionate tea lovers just by trying their coffee.”
But that doesn't mean that the lack of taste in coffee is the fundamental cause of the change.
Besides, don't they say that the British are a nation that 'drinks good tea badly'?
It cannot be overlooked that Britain, having secured tea-producing colonies in Asia, needed to develop a domestic market for black tea as part of its industrial policy, but that alone does not dispel all doubts.
This is understandable, because later, when Britain, along with the Netherlands, came to virtually dominate the global coffee trade, they supplied large quantities of coffee to all of Europe, but the British themselves did not want to drink it.
So what exactly has driven the British away from coffee and coffeehouses? Here are some helpful resources to help you find a solution.
This is a rare pamphlet created in 1674 by wives who were fed up with their husbands' frequent visits to coffee houses, to express their opposition to coffee.
The official title is "Women's Petition Against Coffee."
"It is a public appeal to the serious discomfort caused to women's sex by excessive consumption of drinks that are as debilitating and debilitating as deserts."
--- p.127-128 From "What Turned the British Away from Coffee and Coffeehouses"

Frederick the Great was a strange man, with many contradictory aspects that seemed to contradict each other, yet possessed an irresistible charm.
First of all, he spent his entire life on the battlefield, personally embodying the identity and status of an enlightened absolute monarch.
He also left a collection of flute pieces for posterity, and he felt the sadness of a man tired of the 'war' with women with his whole body, and he always slept with his dog in the Sanssouci Palace he built in Potsdam.
There's no way this type of man wouldn't drink coffee.
Come to think of it, the coffee he drinks is also full of contradictions.
He added champagne to his coffee, boiled it together, and sprinkled pepper on it at the end before drinking it.
Perhaps that was why, with his enlightened reason, he could not understand why the great Prussian people drank such a beverage, and why, in the end, a huge sum of 700,000 thalers had to be drained out to the Netherlands every year.
So he took extraordinary measures.
He ordered doctors to spread the rumor that coffee was toxic.
Did it work? No, the effect was close to zero.
Why? Because ordinary citizens strongly opposed the measure, thinking, "Why would I eat potatoes if I'm afraid of coffee?"
Frederick the Great knew that potatoes were poisonous, but he also recognized several excellent advantages of potatoes (they grow well even in poor soil, are easy to cultivate, have high yields, and can be used as a substitute for staple foods such as rice and wheat), and so he encouraged potato cultivation to make it a future staple food that would solve Germany's chronic food shortages.
--- p.219-220 From “Why did Frederick the Great of Prussia order his doctors to spread the false rumor that ‘coffee is poisonous’?”

Finally, the full-scale disposal of coffee has begun.
Huge quantities of coffee were incinerated or dumped into the sea from the decks of ships.
The bankruptcy of Brazil, the coffee powerhouse, was by no means the end of a single nation.
Brazil, which started out as a colony, was persistently forced to transform into a coffee supply base through slave trade and immigration.
And the Great Depression after 1929 dealt a fatal blow to the circulatory structure that had caused 'black blood' to flow through modern European civil society.
News of Brazil's coffee waste spread around the world, along with countless photos of the horrific scene.
German newspapers also reported extensively on the news of Brazil's coffee ban.
Here is one of those pictures.
This is a press photo published in a magazine in March 1932, reporting on the destruction of coffee in Brazil.
The photo shows four men standing on top of a steam locomotive as it races by, belching smoke.
Two of them are smiling faintly as if they are dumbfounded, while the other two have faces as hard as turtle shells.
A man scoops up coal into a bunker and sends it to the engine room.
No, upon closer inspection, the substance that appeared to be coal was actually 'coffee beans'.
A steam locomotive that travels across Brazil, spreading its savory aroma and using coffee beans as its energy source… … .
The reason I paused in thought in front of this one photo was because it reminded me of the historical fact that in the past (I say 'a long time ago', but it was only about 400 years ago) the Qa'wa suddenly appeared in the Islamic world and was suspected of being coal, which the Quran forbids as inedible.
Why was the debate over whether coffee beans were coal necessary at the time? It was an inevitable step for the new and unique drink called khawa to establish its legitimacy in the Islamic world, and furthermore, for coffee to become a leading commodity in global trade.
However, 400 years later, in an era when the entire world was drinking coffee on a daily basis, Brazil, the driver and heart of the coffee 'circulation', declared with a clear picture that 'coffee is coal'.
--- p.305-308 From “Why did Brazil, a coffee powerhouse that produced more than three-quarters of the world’s coffee and had 90 percent of its population engaged in coffee production, dump a huge amount of coffee into the ocean or incinerate it in the 1930s?”

Publisher's Review
A black drink that gives you energy despite being almost nutrient-free.
Napoleon's efforts to distribute coffee to his army sparked the Industrial Revolution.
Changing world history


“I can make your country like this too!”

These are the words spoken by General Napoleon Bonaparte to the Austrian government delegation as he watched the coffee cup he was holding fall to the floor and shatter into pieces.
This was in 1797, when Napoleon attacked the eastern hegemon, the Habsburgs, and drove them to the brink of defeat, then threatened the envoys who refused to make peace.
People who had a bad habit of thinking that the sight of coffee would bring to mind a national crisis trembled and cried as they agreed to the treaty by eating mustard.

Napoleon, who became emperor, immediately swept away the Holy Roman Empire, which was in a state like a broken coffee cup, and dismantled it.
It was 1804.
After entering Berlin in 1806, Napoleon declared the Berlin Edict and blockaded the continent (here, 'continental blockade' does not mean blockading the continent, but blockading the sea from the continent).
This was a naval blockade implemented by the brilliant strategist Napoleon, calculating that he could control the Baltic Sea, following the Atlantic Ocean and the Mediterranean Sea, in a situation where the great power of Prussia had been brought to its knees by France.
The problem is that if the coast is blocked, coffee is also blocked.

It is almost certain that Napoleon had coffee in mind when he issued the Continental System.
Because he was the first person to introduce coffee to the military as a edible beverage.
Why did he go to such lengths to distribute coffee to his troops? He was fascinated by the "black drink," which, despite its low nutritional value, somehow instilled energy.

How can we supply coffee in large quantities to the military? We have no choice but to rely on industry.
Napoleon, as if trying to prove his famous saying, “There is nothing impossible in my dictionary,” displayed great drive and execution to supply massive quantities of coffee to his army.

At Napoleon's behest, the French government encouraged the Industrial Revolution by offering prizes for inventions and technological developments in various fields, including improving textile machinery, developing a substitute for indigo, and producing new types of sugar.
Coffee, a unique drink that "contains almost no nutrients but somehow gives you strength," became intertwined with Napoleon's ambition to conquer not only Europe but the world, leading to rapid growth in the overall French industry and becoming the foundation of the "Industrial Revolution" that would completely change the European and global economy in the near future (when thinking of the "Industrial Revolution" of the 18th century, it is easy to think of Britain alone, but France's development and contribution at the time were not at all inferior to those of Britain).
The effort to distribute coffee to the military proved to be a pivotal moment that revolutionized the industrial structure of 18th-century France, Europe, and, by extension, the entire world.

A coffee tree presented by the mayor of Amsterdam to Louis XIV
Changing the course of coffee world history


In the 18th century, the Netherlands was Europe's leading country in coffee cultivation.
In 1706, the city of Amsterdam imported coffee trees from Java, which were very well received throughout Europe.
At that time, the French consul stationed in Amsterdam succeeded in sending a coffee tree to Louis XIV after long negotiations with the city of Amsterdam.
This happened in 1714.
On July 29th of that year, a sturdy, young coffee tree, 150 centimeters tall, arrived at the Château de Marly and was sent to the Royal Botanical Garden greenhouse, where it took root and began to grow vigorously.

Gabriel de Clieu is recorded in history as the man who discovered the tremendous potential in the 'Coffee Tree of Louis XIV' and realized that potential.
He was a naval captain who had served in the French island of Martinique. His first significant experience was when he returned to Paris briefly during his military service in 1721 and witnessed people buying, selling, and consuming coffee in large quantities.
The coffee was grown by the Dutch in their colony of the East Indies.

A sudden thought flashed through de Clieu's mind.
"If the East and West Indies have the same name, wouldn't their climate and local customs be similar? If so, coffee could easily be grown on Martinique, an island in the West Indies where I served in the military." De Clieu wasn't the type to waste time harboring brilliant ideas, so he quickly put them into action.
He used a high-ranking lady as a connection to the king's physician, M., who was in charge of bringing the coffee tree directly to Louis XIV.
It moved the heart of de Chirac, and he eventually obtained a young coffee tree.
De Clieu left Nantes with the coffee tree in his possession and headed for Martinique.
It was in 1723.

De Clieu kept his precious coffee trees in glass boxes designed to receive ample sunlight.
This is because it was judged that sunlight is a more important factor for growth than water or anything else for coffee trees that mainly grow near the equator.
He would artificially illuminate the coffee trees when he felt they were lacking sunlight during transport.
Even with such meticulous care, the voyage across the Atlantic was long and arduous.
During the process, an incident occurred where a passenger, jealous of de Clieu's contemporary calling, stole the glass case.
Off the coast of the Portuguese island of Madeira, there were also raids by Tunisian pirate ships.
There was even an incident where we were caught in a strong storm and almost got shipwrecked.
After enduring all kinds of hardships, de Clieu and the coffee tree arrived safely in Martinique.

After enduring many trials and tribulations, the coffee trees that de Clieu brought back from France achieved remarkable yields.
In 1759, about 35 years later, Martinique and Guadalupe exported 11.2 million pounds of coffee, and in the same year, coffee harvests in Haiti, Martinique, and Guadalupe reached 70 million, 10 million, and 7 million kilograms, respectively.

The vast quantities of coffee produced in the French West Indies had an impact on the Islamic world, and furthermore, it changed the landscape of the global coffee industry and trade.
French coffee from the West Indies, introduced by de Clieu, dealt a fatal blow to the Cairo merchants who had dominated the coffee trade in the Islamic world until the first half of the 18th century.

Coffee from Haiti, Martinique, and Guadalupe passed through Marseille and entered West Asia, the birthplace of coffee.
The tenacious efforts of Gabriel de Clieu, who discovered amazing potential in a single, young and sturdy 150-centimeter-tall 'Louis XIV's coffee tree', turned the tide of the coffee world's history.

British coffee and coffee houses once enjoyed great glory
The reason why I ended up leaving alone, pushed out by Hongcha and the tea house
Because women were excluded?!


Coffee was originally a drink enjoyed by Islamic Sufis to 'control desires and cultivate spiritual practice.'
That unique 'black drink', paradoxically, began to transform European and global culture by stimulating the seething desires of 17th-century European merchants and political power holders.

Coffee from Arabia spread across the sea to England through 'coffee houses'.
The first coffee house opened in London, England in 1652.
The man who opened the doors to that historic coffee house was not a British man, but a Croatian man named Pasca Rose from Dubrovnik.
He was a servant to Daniel Edwards, a merchant active in the Levant, and his habit of brewing coffee for his master every morning led to the establishment of a coffee house.
The London coffee house that started out that way had its ups and downs for a while, but at some point, it began to grow explosively.
As a result, the number of coffee houses increased to about 3,000 in 1683, just 30 years after the first coffee house opened, and to about 8,000 in 1714.

Britain, which had been doing almost nothing, was in a situation where it had to constantly create something out of nothing.
This was the situation in the late 17th century, when the number of coffee houses was exploding and the coffee industry was growing rapidly.
Coffee houses, which were suitable for use as multi-purpose spaces, were exquisitely suited to the contemporary circumstances and needs of Britain, and led to the rapid growth of the coffee industry and coffee culture, deeply penetrating the daily lives of citizens.

The popularity of coffee houses in England did not last long.
Coffee houses, which were a central part of London life from the late 17th century to the early 18th century, declined rapidly in the mid-18th century.
In fact, statistics were published showing that the number of coffee houses in London, which had exceeded 8,000 in 1714, had decreased to 551 in 1739.

Why did the once-eternal, immensely popular British coffeehouse suddenly fade? And what was the primary reason for that enthusiasm shifting to tea and teahouses? First and foremost, one key reason is that British coffeehouses fulfilled their social function.
In addition, there is another interesting and impressive factor: the British coffeehouse was born and grew by completely excluding women from the beginning, and so it was hit hard by strong opposition such as the 'Women's Petition' and went into decline.
This not only changed the fate of British coffee and coffee houses, but also escalated into the Opium War with China, which was mediated by black tea, and changed the course of world history.

The black drink that Sufis drink to curb their desires
Coffee paradoxically stimulates the desires of commercial capitalists and those in political power.
The story of conquering Europe and the world


The 'Changed World History' series has been recognized for its content and value, establishing itself as a bestseller and steady seller in major online and offline bookstores, including Kyobo Bookstore's history category bestseller for 65 consecutive weeks (『10 Medicines That Changed World History』), Kyobo Bookstore's '100 History Books that Shined in 2019' #1 (『13 Plants That Changed World History』), 2021 Education Office Student Education and Culture Center Recommended Book (『10 Medicines That Changed World History』『13 Plants That Changed World History』『Fish Stories That Changed World History』『10 Infectious Diseases That Changed World History』), School Library Journal Recommended Book (『13 Plants That Changed World History』『Fish Stories That Changed World History』), and Book Morning Book for Kyobo Bookstore CEOs (『13 Plants That Changed World History』『Fish Stories That Changed World History』『10 Infectious Diseases That Changed World History』).
People and Trees Publishing Company has republished a revised edition of this series, “The Story of Coffee That Changed World History.”

How did coffee change world history? "The Story of Coffee That Changed World History" poses fundamental questions surrounding coffee, offering sharp insights into them. These include, "What is the hidden meaning behind the saying, 'Coffee was originally wine?'", "The secret and cruel reason coffee came to be called the chilling nickname 'Negro sweat'?", and "Why are coffee civilization and war inevitably mortal enemies?"
This book also covers interesting and fascinating stories such as, "If there had been no coffee and cafes, the French Enlightenment and the French Revolution would not have happened?!?", "Is it true that coffee triggered the German Revolution that changed the course of world history?", "Why did Frederick the Great order his doctors to spread the false rumor that 'coffee is poisonous'?", and "The reason Germans in the Prussian era fought in the anti-Napoleonic war of liberation was because of their intense desire for 'real coffee'?", and how the 'black drink' that Islamic Sufis drank as a tool to suppress their desires paradoxically stimulated the 'black desires' of commercial capitalists and political power holders, leading to their conquest of Arabia, Europe, and even the entire world.
GOODS SPECIFICS
- Date of issue: November 11, 2025
- Page count, weight, size: 330 pages | 544g | 142*215*25mm
- ISBN13: 9791194096245
- ISBN10: 1194096247

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