{"product_id":"140901","title":"At least but better ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtVEhnpSnrmsumHghfTqF.png?v=1764980280\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e At least but better \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/124718082\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eA living legend in the design industry,\u003cbr\u003e Experience Dieter Rams' work and voice firsthand!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Dieter Rams, the designer of designers, is called 'the designer's designer', 'the pioneer of minimalism', and 'the root of Apple design'.\u003cbr\u003e His work and design philosophy have had a major influence worldwide.\u003cbr\u003e Many designers still consider Dieter Rams a source of inspiration. \u003cbr\u003eDieter Rams' book, \"Less but Better,\" in which he personally explains his work and design philosophy, has finally been translated and published.\u003cbr\u003e In this book, he shows what 'at least but better' design is and how he implemented it through various works.\u003cbr\u003e Let's also hear Dieter Rams' voice directly, including his thoughts on the definition and essence of design, its direction, and its future.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Design is a mirror that embodies all cultures and social situations.\u003cbr\u003e As such, the design discourse paradigm is always changing, and has continued to change since postmodernism.\u003cbr\u003e In today's era of expanded globalization, the role of product usability and durability has become much greater than before. \u003cbr\u003eOn the one hand, this is because the world's resources are limited, and on the other hand, the number of people participating in the consumption process is constantly increasing.\u003cbr\u003e For me, design is not a ploy to entice us to buy luxury goods, but rather a system that provides a sense of direction and attitude in a complex, chaotic, yet fascinating and open world.\u003cbr\u003e The key is to seriously consider how to make this world a place where everyone can welcome a tomorrow worth living in.\u003cbr\u003e\u003cbr\u003e --- p.5\u003cbr\u003e\u003cbr\u003e According to Morse, Brown is defined by three principles: the principle of order, the principle of harmony, and the principle of economy.\u003cbr\u003e This is an analysis that is absolutely accurate and still applies today. \u003cbr\u003eHowever, one point that Richard Morse hinted at, but which I think is very important, is that the order, harmony and economy of Brown's designs were not ends in themselves, but were components of a completely new 'type of design'.\u003cbr\u003e Moreover, these principles emerged as a result of a much deeper intention: to design functional and user-friendly products.\u003cbr\u003e Whether it's a record player, a kitchen appliance, a slide projector, or a razor, a product with a disorganized, cluttered, confusing, or excessive design simply won't do its job.\u003cbr\u003e The harmony of design, or aesthetics, also has a functional purpose of creating a desirable emotional relationship between the product and the user.\u003cbr\u003e Following Richard Morse's writing, I would like to add a fourth 'principle' that has influenced Brown's designs: sustainability. \u003cbr\u003eBy focusing on the essential functional aspects, paying attention to order and harmony, and eliminating the superfluous and unnecessary, you will inevitably achieve an extremely concise product design.\u003cbr\u003e These designs transcend all trends and highlight the essence.\u003cbr\u003e So it's no coincidence that so many Braun appliances have been produced and sold for decades without any significant changes to their overall design.\u003cbr\u003e\u003cbr\u003e --- p.29~31\u003cbr\u003e\u003cbr\u003e The design of the Braun lighter was heavily influenced by the principle of 'less but better'.\u003cbr\u003e The basic shapes were cylinders, flat rectangular solids, and cubes.\u003cbr\u003e In creating the lighter, we attempted to design a personal item that was as simple as a small sculpture, yet had value in its sophistication and delicate finish.\u003cbr\u003e A lighter should be something that feels good to hold, to light, to look at, and to put in your pocket.\u003cbr\u003e Working on lighter designs has always been a pleasure for me. \u003cbr\u003eThe T 2 tabletop lighter, nicknamed 'Cylinder' because of its cylindrical shape, was the first lighter I designed for Braun.\u003cbr\u003e The ignition device was a magnetic one, which was quite innovative at the time, and the press of a button generated the charge needed to start the flame.\u003cbr\u003e Because the device required a certain amount of force to operate, the button was designed with a cutout on the side of the cylinder, and was specially large and placed in a position that was perfect for pressing with the entire thumb when holding the lighter.\u003cbr\u003e\u003cbr\u003e --- p.58\u003cbr\u003e\u003cbr\u003e The main task of Brown designers is the comprehensive design of a product, that is, designing the product itself and all its components.\u003cbr\u003e Designers determine the basic shape, size and proportions of a product, the arrangement of operating elements, the design of the external structure, colors, and even the product graphics, including all the letters and symbols that go into the product. \u003cbr\u003eAll elements of the product, including packaging boxes, cassettes, accessories, and cleaning tools, are also designed by the design department.\u003cbr\u003e Designers are equally deeply involved in the material selection process for their products, a factor that is increasingly important from an environmental perspective.\u003cbr\u003e --- p.72\u003cbr\u003e\u003cbr\u003e Simply put, while studying and working as an architect, I was exposed to design that fills the world in new ways.\u003cbr\u003e Those things really impressed me and inspired me to create my own designs.\u003cbr\u003e At the time, I was at a stage in my life where I was establishing my own ideas about what kind of environment I wanted to live in and how I wanted to live.\u003cbr\u003e What values, then and even now, have I considered most important in the furniture systems I've designed? I think they are simplicity and restraint. \u003cbr\u003eWhen you fill a system bookshelf with books, the bookshelf itself almost disappears from view.\u003cbr\u003e I designed all my furniture based on the mindset I expressed in the somewhat contradictory statement, “Good design is minimal design.”\u003cbr\u003e The goal of this restrained design is definitely not the uninspired bleakness that I and my like-minded fellow designers have been accused of mass-producing.\u003cbr\u003e Our goal is freedom from the domination of 'things'.\u003cbr\u003e The living environment I wanted to design and ultimately enjoy was a free space where anyone could customize it to suit themselves, a space that allowed movement and room for change.\u003cbr\u003e Then and now, I find typical or overly domestic environments stifling and cumbersome.\u003cbr\u003e There is something destructive about the sheer variety of things that surround us, the overwhelming variety. \u003cbr\u003eI once said that my goal was to strip away all the clutter and let the essence stand out.\u003cbr\u003e The resulting form is calm, pleasant, easy to understand, and long-lasting.\u003cbr\u003e The long lifespan of the furniture I design is a compelling proof of this.\u003cbr\u003e These shelves, tables and chairs transcend all age-old design styles with their simplicity, as they don't follow trends.\u003cbr\u003e\u003cbr\u003e --- p.134~138\u003cbr\u003e\u003cbr\u003e For me, the role of design is a question of ethical sphere.\u003cbr\u003e Because good design is a virtue.\u003cbr\u003e The better world we must build must be built with moral values ​​in mind.\u003cbr\u003e This approach is completely different from the widely held view that design is a form of light entertainment. \u003cbr\u003eAccording to this universal opinion, everything, whether it be products, music, architecture, advertising, or TV programs, should be created to suit the tastes of the target consumers at that time.\u003cbr\u003e As long as you like it, it's good.\u003cbr\u003e It is a victory of the idea that 'anything is okay as long as it gets through.'\u003cbr\u003e This is closer to a postmodern, cynical indifference toward the duty to pursue values.\u003cbr\u003e Looking at it from this perspective explains a lot.\u003cbr\u003e This also includes the contradiction of wanting to be different from others at all costs, while mocking the modernist aesthetics that developed based on functionality.\u003cbr\u003e In my experience, things that are made different for the sake of being different are rarely better, but better things are almost always different.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.151\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eDieter Rams on the Principles and Future of Design\u003cbr\u003e “What is good design?”\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eDieter Rams, the idol of Jonathan Ive, famous for Apple's simple design.\u003cbr\u003e Perhaps that is why Apple's design is famously influenced by Dieter Rams.\u003cbr\u003e In particular, the first generation iPod released in 2001 is said to have been inspired by Braun's pocket radio T3 designed by Dieter Rams in 1958.\u003cbr\u003e What kind of design philosophy did Dieter Rams have, and how did he design, that his design sensibility is still talked about even after 70 years?\u003cbr\u003e\u003cbr\u003e To understand Dieter Rams' design, we must first look at the 'Ten Principles of Design'.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Good design is innovative.\u003cbr\u003e\u003cbr\u003e Good design makes a product useful.\u003cbr\u003e\u003cbr\u003e Good design is aesthetic.\u003cbr\u003e\u003cbr\u003e Good design makes a product easy to understand.\u003cbr\u003e\u003cbr\u003e Good design is not intrusive.\u003cbr\u003e\u003cbr\u003e Good design is honest.\u003cbr\u003e\u003cbr\u003e Good design lasts a long time.\u003cbr\u003e\u003cbr\u003e Good design is thorough down to the smallest detail.\u003cbr\u003e \u003cbr\u003eGood design is environmentally friendly.\u003cbr\u003e\u003cbr\u003e Good design is minimal design.\u003cbr\u003e\u003cbr\u003e 'Good design', which encompasses these ten principles, is, as the title of this book suggests, 'at least but better' design.\u003cbr\u003e Dieter Rams wanted to make our lives better through minimal design.\u003cbr\u003e At the same time, Dieter Rams says that these principles cannot and should not become absolute laws.\u003cbr\u003e “As culture and technology continue to advance, the concepts that constitute good design also continue to evolve.”\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ‘Good design’ is not just a concern for designers.\u003cbr\u003e The word ‘design’ is so familiar to us that the saying “everything in life is design” is circulated.\u003cbr\u003e In particular, as the consumer goods market grows and a variety of products are produced, the importance of design, especially product design, has grown. \u003cbr\u003eThe person who created the basics of product design in this trend was Dieter Rams.\u003cbr\u003e\u003cbr\u003e “By focusing on essential functional aspects, paying attention to order and harmony, and eliminating the superfluous and unnecessary, you will inevitably achieve an extremely concise product design.\u003cbr\u003e “This kind of design transcends all trends and highlights the essence.”\u003cbr\u003e\u003cbr\u003e \u003cb\u003eDieter Rams' only book finally published in Korean!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Dieter Rams did not want this book to be considered a textbook.\u003cbr\u003e Rather, he says, the book's goal is \"to enrich current design discourse with valuable resources.\"\u003cbr\u003e Because design is “a mirror that embodies all culture and social situations,” the paradigm of design and its results are always changing, and must change.\u003cbr\u003e \u003cbr\u003e“For me, design is not a ploy to entice people to buy luxury goods, but rather a system that provides a sense of direction and attitude in a complex, chaotic, yet fascinating and open world.\u003cbr\u003e The key is to seriously consider how to make this world a place where everyone can have a tomorrow worth living in.”\u003cbr\u003e\u003cbr\u003e The original text of this book, first published in Germany in 1995 (the translation was in progress for the 9th edition published in 2021), is in 'German + English', but the Korean edition is in 'English + Korean' at the request of the German copyright holder.\u003cbr\u003e This book is designed to be identical to the original book, without the back cover text, table of contents, or author introduction, in keeping with Dieter Rams' spirit of \"at least but better.\"\u003cbr\u003e However, the Korean version was produced in hardcover with the permission of the German copyright holder and the Dieter Rams Foundation so that it can be kept and read for a long time. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS\u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eDate of issue:\u003c\/strong\u003e January 24, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover book binding method guide\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 154 pages | 930g | 210*297*15mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791171710799\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1171710798 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43894929948714,"sku":"140901","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/024fb5bc7752a1c50b938402fdbb8866.jpg?v=1765452042","url":"https:\/\/librairie.coreenne.fr\/en\/products\/140901","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}