{"product_id":"140964","title":"A country of hybrids ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtVEhnpeoDGqLADkwe0Lr.png?v=1764956750\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e A country of hybrids \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/125580378\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cdiv\u003e  \u003cdiv\u003e\n\u003cb\u003e“Hybridity is the source of innovative birth!”\u003cbr\u003e\u003cbr\u003e Money, cuts and resets, anti-intellectualism, hybrid Korean wave, new concept tradition,\u003cbr\u003e Everyday Micropolitics, Post-COVID, and Artificial Intelligence\u003cbr\u003e The Strange and Beautiful Korean Culture Seen Through Seven Keywords\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e “In a place where the realm of normality and norms, desires and taboos have disappeared,\u003cbr\u003e “Look closely at the ‘system’s vomit’ that hybridity has poured out!”\u003cbr\u003e _Recommended by Song Ho-geun, sociologist and distinguished professor at Hallym University\u003cbr\u003e\u003cbr\u003e Why does this seem so appealing these days?\u003cbr\u003e The answer to the 'reason for taste' that I didn't even know about is right in this book!\u003cbr\u003e\u003cbr\u003e * Why are regression, possession, and reincarnation like “Please Marry My Husband” and “The Youngest Son of a Chaebol Family” popular?\u003cbr\u003e * Did Parasite and Squid Game truly captivate the world because they were so “Korean”?\u003cbr\u003e * Why do people these days say 'cutting ties' instead of 'cutting ties'?\u003cbr\u003e * How did art galleries beat movie theaters to become a dating hotspot? \u003cbr\u003e* Traditional latticework and chandeliers… What are the characteristics revealed in the interior of the Blue House?\u003cbr\u003e\u003cbr\u003e This book is written by cultural journalist Moon So-young, who has explored the intersection of art and our daily lives through works such as “Reading Masterpieces” and “Economics in Painting,” and examines Korean culture through seven keywords under the concept of “hybridity.”\u003cbr\u003e This book poses questions about the hidden aspects of everyday life, including various visual cultures such as movies, dramas, entertainment, and art, as well as social issues, and captures the characteristics of today's Korean society and Koreans hidden in them. It is a collection of content that has been serialized in the popular JoongAng Ilbo column, \"Society Implied by Culture.\"\u003cbr\u003e The author chooses 'hybrid' as a single word that captures the Korean cultural trend that is captivating individuals, generations, our society, and the entire world. \u003cbr\u003ePostcolonial scholar Homi Bhabha used this concept to explain how colonial cultures influenced by empires can foster diversity and potential, ultimately overturning cultural power. The author invokes this concept as a core principle that permeates Korean culture, and lucidly analyzes cultural phenomena throughout society.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e A strange and beautiful country of hybrids seen through the eyes of a hybrid generation.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1 Money\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e \"Because they're rich, they're good\": Capitalism Replaces Religion\u003cbr\u003e The golden spoon marketing era: making money by bragging about your wealth\u003cbr\u003e The Rich and the Art: Why Do the Rich Buy Obscure Modern Art?\u003cbr\u003e The self-commodifying pop art master predicted the \"subscription\" and \"like\" era.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2: Cut Losses and Reset\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Instead of cutting ties, cut ties, because people have become capital.\u003cbr\u003e How the Game Generation Turned Their Lives Around with the Hwe-Bing-Hwan and K-Vengeance Drama \u003cbr\u003eA bizarre combination of family observation entertainment sensationalism and familialism\u003cbr\u003e Goo Hara Law: Are you still family even if you don't act as a parent?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3 Anti-intellectualism\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Death of an Expert: In \"The Land of the Blind,\" Are Those Who Can Sight Fools?\u003cbr\u003e Anti-intellectualism: The illusion that democracy is the equality of knowledge and ignorance\u003cbr\u003e Disaster and Scapegoat: Blame the government, blame the victims, or blame Halloween?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4: Hybrid Korean Wave\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Is Chicken and the Squid Game Really the Most Korean and Global?\u003cbr\u003e Olympic Broadcasting and BTS: Do We Have a Great Nation Mindset?\u003cbr\u003e Why Are Greek Sculptures and Myths Featured in Korean Muscle Variety Shows?\u003cbr\u003e The lament of Joseon white porcelain. Ironically, only the names of the potters who were taken to Japan remain.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5: A New Concept of Tradition\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Dalhangari's Best Branding Success Story\u003cbr\u003e Why do we need standards for the 'standard' portraits of the spirits of the imagination?\u003cbr\u003e Ghost Internet Holy Land and YouTube Shamanism\u003cbr\u003e The Blue House's bizarre interior is also a modern cultural heritage. \u003cbr\u003eKorea turns everything into a statue\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6: Micropolitics of Everyday Life\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Is whitening a \"white\" trend? Are Westerners \"white\"?\u003cbr\u003e Freedom of Expression vs. Political Correctness: When Well-Intentioned Expression Conflicts with Political Correctness\u003cbr\u003e Lessons from K-pop Fandom on Fandom Politics\u003cbr\u003e Why did the \"Seo Jang-hoon-style comfort\" advice become popular?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 7: Post-Corona and Artificial Intelligence\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Art galleries over movie theaters? Why art galleries are becoming a hot date spot.\u003cbr\u003e Between analog and digital in Top Gun: Maverick and Love, Death + Robots\u003cbr\u003e When asked about the \"Nukalhyup\" (a liar), ChatGPT made up a fabrication.\u003cbr\u003e The Impact of Generative and Polarized AI on the Birth of Masters\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4453\/MidCate001\/445204334(1).jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e As the saying goes, 'a terrible hybrid', in our society, the word 'hybrid' is still often used in a negative sense.\u003cbr\u003e But the cultures of all empires, such as Persia and Rome, were hybrids. \u003cbr\u003eCultural colonies influenced by empires can subvert cultural power by fostering hybridity and thereby breaking down the boundaries between empire and colony.\u003cbr\u003e As postcolonial scholar Homi Bhabha (1949~) has said, purity is merely a myth, and new forms of identity can emerge from hybridity, the “third space,” and these hybrid identities are inherently fluid, dynamic, and adaptable, giving rise to something new and innovative.\u003cbr\u003e ---From \"Introduction - A Strange and Beautiful Country of Hybrids Seen Through the Eyes of a Hybrid Generation\"\u003cbr\u003e\u003cbr\u003e Capitalism replacing religion is a global phenomenon.\u003cbr\u003e The reason why “Parasite” swept the Palme d’Or (Best Picture) at the Cannes Film Festival in France and the Academy Award for Best Picture in the U.S. is because it garnered sympathy from people around the world by cleverly portraying the phenomenon through spatial symbolism (a mansion on a hill, a semi-basement, an underground bunker) and black humor. \u003cbr\u003eHowever, this phenomenon is particularly prominent among young people in Korea.\u003cbr\u003e This is because the rejection of Confucianism, which dominated the Korean Peninsula for over 500 years, especially Joseon-style Neo-Confucianism, has rapidly increased, and the problems revealed in recent years by the 86 Generation movement, the successors to Confucianism, have further fueled the antipathy of the youth.\u003cbr\u003e ---From “Because they’re rich, they’re good” - Capitalism that replaced religion\u003cbr\u003e\u003cbr\u003e I don't know when it started, but Korean society these days, especially the 1020 generation that was crazy about Mr. Song, seems to admire and revere innate wealth as if it were a talent.\u003cbr\u003e It's been a long time since the whole nation was moved and excited by the story of a track and field athlete who trained by eating only ramen because he was so poor in the 1980s. \u003cbr\u003eEven in the case of a top star singer who debuted in the 2000s, one of the reasons his popularity plummeted was because he “emphasized his extreme poverty as a child and his struggles so much that it felt like listening to a lecture from an old fart.”\u003cbr\u003e Nowadays, many people find vicariously satisfying watching the \"Young and Rich\" celebrities who were born with wealth and naturally consume luxury goods, rather than the self-made success stories that put pressure on them to \"work hard.\"\u003cbr\u003e\u003cbr\u003e This is the reality that the American economist Thorstein Veblen (1857-1929) sharply criticized, which is the leisure class that avoids working hard and their conspicuous consumption that they admire and worship. \u003cbr\u003eIn times when the economic and social structure is dynamic, venture startups and professional jobs are in the spotlight, and social mobility is active, Veblen's theory of the leisure class tends to lose relative power due to the admiration for the \"hard-working rich.\" However, the fact that the theory of the leisure class is now gaining strength is evidence that the current economic and social structure is not like that.\u003cbr\u003e\u003cbr\u003e ---From \"Golden Spoon Marketing - The Era of Making Money by Showing Off Money\"\u003cbr\u003e\u003cbr\u003e Pessimism and victim mentality are also connected to the fact that most web novels about the return of the throne are revenge stories.\u003cbr\u003e Drama critic Shin Joo-jin's diagnosis is that revenge dramas have been noticeably increasing in Korean TV dramas since 2000, including dramas based on web novels like \"The Youngest Son of a Chaebol Family.\"\u003cbr\u003e One of the reasons is that the sense of victimization that \"I am living an unfair life\" has spread throughout society due to the unstable employment environment and widening gap between the rich and the poor since the 1997 foreign exchange crisis. \u003cbr\u003eRevenge dramas “reflect the reality of today’s society, which is becoming increasingly devastated by endless competition, and at the same time, revenge dramas themselves are a powerful emotional outburst and a proxy mechanism for resolution of such social reality” (Shin Ju-jin, “A Study on the Transitional Structure of ‘Revenge Affect’” (2018)).\u003cbr\u003e\u003cbr\u003e In the case of the Netflix original drama \"The Glory\" (2022-2023), which became a global hit, the issue of school violence was added to the issue of class.\u003cbr\u003e The protagonist, a child from a poor family, is not protected by the school or public authorities even if he or she becomes a victim of school violence, and the child from a wealthy family is not properly punished even if he or she becomes the perpetrator.\u003cbr\u003e Although it contains dramatic exaggeration, it also reflects real concerns and dissatisfaction with the fact that social mobility is becoming more difficult and class systems are becoming more entrenched in Korean society.\u003cbr\u003e On the other hand, you can also look at it this way. \u003cbr\u003eAs discontent grows over the \"soft punishment\" for violent crimes, private revenge content is on the rise and gaining popularity.\u003cbr\u003e For example, revenge tragedy became popular during the English Renaissance under Elizabeth I, which scholars attribute to the strengthened prohibition on private revenge.\u003cbr\u003e The hallmark of these revenge dramas is that there is a lot of bloodshed, most of the characters die, and in particular, both the target of revenge and the one taking revenge die.\u003cbr\u003e In this respect, William Shakespeare's (1564-1616) masterpiece Hamlet (1601) is also classified as a revenge play.\u003cbr\u003e ---From \"The Return of the King and K-Revenge - How the Gaming Generation Turned Their Lives Around\"\u003cbr\u003e\u003cbr\u003e The reason why “Squid Game” became a global success is not because it introduced the most Korean game. \u003cbr\u003eThis is because by mixing the unfamiliar and the familiar, and making a child's play that is easy for anyone to understand into a life-or-death game, the viewer becomes more immersed and feels a cruel irony.\u003cbr\u003e […] In short, “Squid Game” is a content that appeals to a global audience by ingeniously combining universal and local elements, clichéd and original elements.\u003cbr\u003e The technology of this combination has been strongly influenced by the American film industry, which has led the way up to now.\u003cbr\u003e So, rather than being the most Korean, \"Squid Game\" is in some ways quite Hollywood-like, and it can be seen as doing what Hollywood has been doing better.\u003cbr\u003e ---From \"Chicken and the Squid Game - Is it truly the most Korean and therefore the most global?\"\u003cbr\u003e \u003cbr\u003eCan the moon jar simply be called \"ancient\"? Even the white porcelain jars made in the 18th century were reborn as \"modern products\" under the name \"moon jar.\"\u003cbr\u003e It's not just because of the naming.\u003cbr\u003e In the late Joseon Dynasty, it was just one of many types of white porcelain vessels.\u003cbr\u003e However, in modern times, it has come to have the aesthetic meaning of “the pinnacle of Korean beauty.”\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e However, the aesthetic adjectives that are often attached to moon jars, such as “simplicity,” “the beauty of white,” and “the beauty of natural distortion,” were actually first mentioned as characteristics of Joseon white porcelain by art critic Yanagi Muneyoshi (1889-1961) during the Japanese colonial period.\u003cbr\u003e The current moon jar aesthetic was created by Korean artists and critics who simultaneously accepted and overcame Yanagi.\u003cbr\u003e […] However, Yanagi later drew backlash by defining Joseon’s beauty as a passive “beauty of sorrow.” \u003cbr\u003eYanagi pointed out that the small base of the Joseon jar compared to its body showed a “loss of stability” and that it unconsciously reflected “the suffering and sorrow experienced by a people” who could not stay grounded on the ground.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e On the other hand, Kim Hwan-ki regarded the small heel of the moon jar as “the avant-garde of modern art.”\u003cbr\u003e It is quite exquisite that he compared Joseon white porcelain to the buildings of Le Corbusier, a master of modern architecture.\u003cbr\u003e The pilotis (buildings built on columns standing in an open space to separate them from the ground), a characteristic of Le Corbusier's architecture, fit well with the unique form of the moon jar, which Kim Hwan-ki described as \"narrow-bottomed and almost floating.\"\u003cbr\u003e Instead of seeing “sadness” like Yanagi in the narrow heel of the moon jar, Kim Hwan-ki saw freedom and the spirit of the avant-garde.\u003cbr\u003e The history of this aesthetic discourse is behind the moon jar becoming an icon of Korean beauty. \u003cbr\u003eI dare say that the Moon Jar is the best example of branding in Korean cultural history, combining philosophy and emotion.\u003cbr\u003e ---From \"Moon Jar - The Best Branding Success Story\"\u003cbr\u003e\u003cbr\u003e It is worth referring to the German documentary Kunst in Bewegung (Art in Motion) (2004).\u003cbr\u003e A documentary about how Western art, meant to commemorate something, has fallen into a lower and lower place.\u003cbr\u003e The pedestals of tall statues have been lowered, and through Rodin's low pedestal sculptures, sculptures without pedestals at all have appeared, and instead of sculptures, works have emerged that induce memories through abstract media such as letters laid on the floor.\u003cbr\u003e\u003cbr\u003e […] The movement to move away from authoritative monuments, including statues of traditional forms, has become even stronger in the 21st century, but it is ironic that Korea is diligently continuing this old tradition that was not originally ours. \u003cbr\u003eStatues of great figures from the 1960s and 1970s could be seen as products of a transitional period in history, but even in the 21st century, Korean government officials and organizations are still obsessed with statues.\u003cbr\u003e Is it really necessary to erect a giant, out-of-place statue of a Joseon Dynasty figure in front of his birthplace, historic site, or traditional Korean house, without even knowing what he actually looked like? Should we even commemorate Gangnam Style and other Hallyu dramas with such enormous, utterly unattractive statues?\u003cbr\u003e ---From \"Statues - Korea, where everything is turned into statues\"\u003cbr\u003e\u003cbr\u003e Legal disputes surrounding the copyright of learning data for generative artificial intelligence are a global phenomenon, and governments around the world, including Korea, are pursuing legislation.\u003cbr\u003e Even if it is insufficient, this problem can be solved to some extent through laws and regulations.\u003cbr\u003e A bigger and more serious problem is the extreme polarization that the future world of artificial intelligence will bring. \u003cbr\u003eI've interviewed experts while writing several articles on artificial intelligence, and they all sounded concerned about the polarization that will emerge across the industry.\u003cbr\u003e For artists who have already established themselves in the popular webtoon industry, not to mention pure art, with their unique content and drawing style, artificial intelligence, far from being a threat, can actually be a beneficial tool.\u003cbr\u003e The problem is that only a few of them will survive, while the majority of writers who lack such capabilities will be driven out by artificial intelligence.\u003cbr\u003e\u003cbr\u003e You might ask, isn't the problem that we can't actively utilize AI and develop the capacity to compete with it?\u003cbr\u003e However, among the writers who have not yet developed their abilities, there are many young writers who do not know how they will grow in the future.\u003cbr\u003e If the pool of creators itself shrinks too much, the opportunities for future masters to emerge also decrease. \u003cbr\u003eWe are now facing a huge social challenge.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e ---From \"Generative Artificial Intelligence and Polarization - The Impact of Artificial Intelligence on the Birth of Masters\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003ePopular things, things we like, have something in common!\u003cbr\u003e Asking the \"reasons for taste\" that permeate our culture\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e It is said that the global interest and popularity of Korean culture soared to the point where it could be called the greatest golden age since the beginning of history.\u003cbr\u003e But why? This isn't a story about \"nationalism,\" where you might say, \"Oh, it's not that bad,\" but rather a book about \"A Hybrid Nation,\" which examines the true nature of our culture and the current state of Korean society and culture, pointing out where they're headed.\u003cbr\u003e Why do people say Korean culture is fresh, fun, and \"hip\"? In the same vein, we could also ask the opposite question. \u003cbr\u003eWhy are some things disliked, uncomfortable, and unwelcome? The author asks, examining movies, dramas, entertainment programs, and social issues.\u003cbr\u003e 'Is it because content like 'Parasite', 'Squid Game', and 'Physical 100' have become popular worldwide?', 'Why do so-called 'returns,' such as 'The Youngest Son' and 'Marry My Husband,' which involve regression, possession, and reincarnation, continue to be popular?', 'How did K-pop idol groups like BTS, BLACKPINK, and LOONA gain global fandoms?', 'Why did 'Moon Jar' become a work that represents Korean beauty?', 'How did art museums surpass movie theaters to become dating 'hot spots'?'\u003cbr\u003e\u003cbr\u003e \u003cb\u003eHybrids are capable, strong, and dynamic.\u003cbr\u003e It is the source of innovative birth!\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e The word 'hybrid' in the book's title is a single word that runs through all these questions. \u003cbr\u003eAlthough sometimes used negatively, as in 'terrible hybrid', the term 'hybrid' actually gained widespread popularity when postcolonial scholar Homi Bhabha argued that purity was merely a myth and that a new form of identity could be born from hybridity, a 'third space' - something fluid, dynamic, adaptable, and innovative.\u003cbr\u003e The author of this book says that he is a member of 'Generation X', a hybrid generation that has enjoyed freedom and material abundance thanks to economic growth and democratization, while also being familiar with traditional, Confucian ways of thinking and collectivist value systems.\u003cbr\u003e He also talks about the ambivalent feelings he felt when studying abroad in England and observing the culture there, despite these hybrid characteristics. \u003cbr\u003eIt focuses on the mixed emotions that arise when encountering the culture of Western empires, which are both \"bad foreign powers\" that destroyed and severed the traditions of our ancestors and, at the same time, have had a tremendous influence on Korean culture today, and can therefore be considered another cultural root.\u003cbr\u003e And he says that this mixed situation is not limited to the inner self of an individual, but is also prevalent throughout our society today.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eCulture implies society!\u003cbr\u003e Korean culture viewed through seven keywords\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e As a member of a generation that grew up vividly witnessing the development, growth, and transformation of the Korean Wave, from Dae Jang Geum to Squid Game, and from Seo Taiji and Boys to BTS, the author analyzes Korean culture using the following seven keywords, focusing on this hybrid characteristic that is overflowing throughout our culture.\u003cbr\u003e The first is ‘money’. \u003cbr\u003eCapitalism, which is rapidly replacing the Confucian traditions and collectivism of the past, has become the highest value in our society today, as clearly shown in the line from the movie “Parasite”: “They’re good because they’re rich.”\u003cbr\u003e The second is 'Cutting Off Losses and Reset', which discusses the various contradictory situations that arise in the process of liberalism and individualism shedding existing values.\u003cbr\u003e The third is 'anti-intellectualism,' which, combined with the hybrid nature of our society, exacerbates and worsens the confusion.\u003cbr\u003e It sheds light on the problems caused by anti-intellectual thinking such as, 'My ignorance and your knowledge are equal.'\u003cbr\u003e Fourth, 'Hybrid Hallyu' examines various cases that demonstrate that the power of Korean culture, which is attracting global attention, does not exist solely in 'Koreanness' but is actually erupting in extremely 'hybrid' situations. \u003cbr\u003eFifth, the 'new concept of tradition' questions the very vague concept of 'tradition' in terms of definition and scope, and reveals that even what many consider to be long-standing traditions, such as the 'moon jar,' are products of the modern era.\u003cbr\u003e Sixth, 'Micropolitics of Everyday Life' addresses the political issues we face in our daily lives, where countless values, such as progressive and conservative, race, gender, sexual orientation, and religion, clash and divide us.\u003cbr\u003e Finally, in \"Post-Corona and Artificial Intelligence,\" we explore the COVID-19 pandemic that has accelerated digitalization, the artificial intelligence that has become deeply embedded in our lives, the various problems and situations it has created, and the near future. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e March 25, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 268 pages | 408g | 134*202*17mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791167374028\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1167374029 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43894420733994,"sku":"140964","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/de02ec27834d4e29d8b287a4ee3a08ea.jpg?v=1765432985","url":"https:\/\/librairie.coreenne.fr\/en\/products\/140964","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}