{"product_id":"141336","title":"How Dogs Conquered the World ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQtVOAnkFYMHn8BUSeyqES.png?v=1764957682\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e How Dogs Conquered the World \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/95317121\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdl\u003e\n\u003cdt\u003e A word from MD\u003c\/dt\u003e\n\u003cdd\u003e\u003cdiv\u003e If a lie is a strategically constructed statement with the truth in mind, then bullshit is a statement made without regard for truth.\u003cbr\u003e Recently, politicians and journalists have been spreading fake news that cannot even be fact-checked.\u003cbr\u003e A book that emphasizes how much the media ecosystem has collapsed and the need to fix it now.\u003cbr\u003e - Son Min-gyu, Social and Political MD\u003c\/div\u003e\u003c\/dd\u003e\n\u003c\/dl\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eA problematic work that reveals how fake news, which cannot even be fact-checked, seduces people.\u003cbr\u003e “The greatest enemy of truth is not lies,\u003cbr\u003e “It’s your heart that wants to believe bullshit!”\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eA Pulitzer Prize-winning journalist uncovers all the bullshit that's deceiving people and ruling the world.\u003cbr\u003e As fake news swept the world and the post-truth era arrived, a new threat emerged.\u003cbr\u003e That's just bullshit.\u003cbr\u003e British journalist James Ball, who won the Pulitzer Prize for his reporting on the Edward Snowden revelations, has analyzed and summarized the bullshit that is more powerful than lies.\u003cbr\u003e If lying is something that is done strategically with truth and authority in mind, then bullshit is a fictional discourse that is spewed out without any regard for truth or falsehood.\u003cbr\u003e What's important is that the bullshit penetrates every important area of ​​life, from people's daily lives to major national policies and the selection of leaders.\u003cbr\u003e\u003cbr\u003e We 'mistakenly' believe that we are each making rational judgments about news and opinions and making decisions. \u003cbr\u003eBut the author exposes how much of what the public believes is nonsense, leading to so many misjudgments.\u003cbr\u003e Bullshit clouds our judgment by precisely touching on our most vulnerable points: what people 'want to believe'.\u003cbr\u003e It targets unconscious desires and makes you want to believe it as fact, even if it is obvious nonsense.\u003cbr\u003e We examine why these covert and pervasive tactics threaten our lives, how deeply and widely they have spread, and how we can address them.\u003cbr\u003e The diverse case studies and exceptional analysis across fields such as politics, economics, and psychology enhance immersion while also fostering a deeper understanding of the media and press ecosystem, prompting readers to reconsider the various ideologies that control the world. \u003cbr\u003eMoreover, JTBC Newsroom fact-checker reporter Lee Ga-hyeok provides hints on the path forward through his review of domestic cases and the Korean media ecosystem.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Recommendations and Reviews | Do You Really Believe It All?\u003cbr\u003e Entering | A lie is stronger than a lie\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 1 | Who Controls Us and How?\u003c\/b\u003e\u003cbr\u003e fake media\u003cbr\u003e social media\u003cbr\u003e new media\u003cbr\u003e Legacy Media\u003cbr\u003e politician\u003cbr\u003e And… you\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2 | In the Post-Truth Era, Bullshit Overwhelms Truth\u003c\/b\u003e\u003cbr\u003e How Trump Took Over America\u003cbr\u003e Britain's decision to regain control\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3 | Why We Fall for the Temptation of Bullshit\u003c\/b\u003e\u003cbr\u003e The human psychological structure vulnerable to temptation\u003cbr\u003e Why Bullshit Makes Money\u003cbr\u003e Why can't we stop the overflowing noise?\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 4 | The Wisest Way to Protect the Truth\u003c\/b\u003e\u003cbr\u003e Beyond fact-checking \u003cbr\u003eThe smartest way to deal with bullshit\u003cbr\u003e\u003cbr\u003e Going Out | Reality is More Complex than Conspiracy Theories\u003cbr\u003e annotation\u003cbr\u003e References\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate3230\/MidCate005\/322947085.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The dog barking comes at the right moment.\u003cbr\u003e It's just when people are likely to be angry, when an event that could have a major impact on everyone is coming up.\u003cbr\u003e --- p.9, from “Recommendations and Reviews | Do You Really Believe It All?”\u003cbr\u003e\u003cbr\u003e To lie, you must care about some form of absolute truth or falsehood.\u003cbr\u003e But increasingly, the political landscape is being dominated by people who don't care much about truth or lies.\u003cbr\u003e What they care about is discourse.\u003cbr\u003e (…) Unlike liars, whiners neither reject nor challenge the authority of truth.\u003cbr\u003e I just don't care at all.\u003cbr\u003e For this reason, the greater enemy of truth is bullshit rather than lies.\u003cbr\u003e --- p.27~29, from “Introduction | Bullshit Stronger Than Lies”\u003cbr\u003e \u003cbr\u003eWe get media that suits our level.\u003cbr\u003e There is a public that consumes both news media and fake sites, so they create that information.\u003cbr\u003e Politicians act based on what they believe voters will react to.\u003cbr\u003e Social networks only allow us to interact with each other.\u003cbr\u003e When there is a lot of bullshit and no reliable information, we too, as consumers, paying readers, and voters, have a role to play.\u003cbr\u003e Moreover, we are now in an era where we can create and share information almost on par with traditional media.\u003cbr\u003e Our role becomes more prominent.\u003cbr\u003e --- p.156, from “Part 1 | Who Controls Us and How?”\u003cbr\u003e\u003cbr\u003e Trump makes aggressive, unsupported claims, then searches for anything to back them up.\u003cbr\u003e Then, when they find something that can be used as evidence, they launch a personal attack on the person who is attacking their claim.\u003cbr\u003e His ultimate goal is faith. \u003cbr\u003eTrump supporters, for the most part, have to believe it all.\u003cbr\u003e We must believe every single claim, every single piece of evidence, every single claim that Trump did not attack the reporter.\u003cbr\u003e --- p.185, from “Part 2 | In the Post-Truth Era, Bullshit Overwhelms the Truth”\u003cbr\u003e\u003cbr\u003e We conform to the groups we belong to, signal our membership in those groups, and polarize our tendencies through those groups.\u003cbr\u003e This is why we welcome nonsense information that further solidifies our identity, rather than accurate and verifiable information that shakes the identity of our group.\u003cbr\u003e Another situation in which identity becomes more solid is when there is conflict with another group.\u003cbr\u003e --- p.257, from “Part 3: Why Do We Fall for the Temptation of Bullshit?”\u003cbr\u003e\u003cbr\u003e There is another risk with outlets that promote themselves as \"quality\" journalism.\u003cbr\u003e The point is that the writer cares more about the opinions of other reporters than the readers. \u003cbr\u003eThese concerns have been around since at least the 1970s.\u003cbr\u003e At the time, a reporter said anonymously:\u003cbr\u003e “Journalists write for other journalists.\u003cbr\u003e “I care more about the people I have lunch with than the readers.”\u003cbr\u003e --- p.300, from “Part 3: Why Do We Fall for the Temptation of Bullshit?”\u003cbr\u003e\u003cbr\u003e In other words, most statements are close to the truth but are somewhat exaggerated, and statements are close to lies but contain a little bit of truth.\u003cbr\u003e Distinguishing between the two is more a matter of judgment and opinion than of fact.\u003cbr\u003e If we reduce our response to bullshit to simply dealing with blatant lies, we will be completely neglecting the majority of bullshit.\u003cbr\u003e --- p.329, from “Part 4 | The Wisest Way to Protect the Truth”\u003cbr\u003e\u003cbr\u003e The rise of dog whining is a problem that has no single solution, and all players in the information ecosystem must respond in various ways. \u003cbr\u003eWe must start from the reality that the political world and the media face.\u003cbr\u003e Asking media outlets to create new business models or encouraging millions of people who don't pay for news to subscribe voluntarily is a recipe for failure.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.359~360, from “Part 4 | The Wisest Way to Protect the Truth”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e“Is what you saw and heard today true?”\u003cbr\u003e The trap of bullshit that delves into the most vulnerable parts of humanity\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e During the sudden COVID-19 pandemic, when people were waiting in lines for hours to buy masks, a post went viral claiming that the government was producing and stockpiling 1 million masks to aid North Korea.\u003cbr\u003e This content quickly spread through various online bulletin boards and people became angry.\u003cbr\u003e However, this was not true at all and was nothing more than a clickbait post to sell hand sanitizer. \u003cbr\u003eIt was a strategy that exploited human fears and dread.\u003cbr\u003e As such, the noise appears at the right moment.\u003cbr\u003e When people are likely to be angry, when an event that could have a major impact on everyone is approaching.\u003cbr\u003e There are many things you can gain by delving into human emotions.\u003cbr\u003e It doesn't end with simple hand sanitizer fishing, such as economic gain, gaining power, or spreading a specific ideology.\u003cbr\u003e Not only do individuals suffer great and small damages, but the lives of many become inconvenient due to wrong policies, and a country staggers due to the election of a substandard leader, all of this is due to the influence of bullshit.\u003cbr\u003e Author James Ball, who has worked at leading media outlets such as The Guardian and The Washington Post and has been at the forefront of fact-checking, shows step by step how bullshit dominates us. \u003cbr\u003eTrump, the 45th President of the United States, and countless other politicians, businessmen, and celebrities have achieved what they want by constantly spouting nonsense.\u003cbr\u003e The culprits of such nonsense, regardless of genre or subject, are everywhere.\u003cbr\u003e After seeing the vast number of false claims and realizing the truth behind things I had previously believed, I began to doubt how much of what I saw and heard today was true.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWhy are we false, narrow-minded,\u003cbr\u003e Are you easily fooled by manipulated information?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The media that spreads rumors are also diverse.\u003cbr\u003e Not only social media, which we breathe freely, but also legacy media such as TV news, newspapers, and magazines criticize fake news, but they are also swayed by it without any verification, or even actively use it.\u003cbr\u003e This is why we use the term 'rag'.\u003cbr\u003e The author points out the limitations of the media environment in which this phenomenon occurs. \u003cbr\u003eThe obvious fact that 'dog talk makes money' has the press and media in a bind.\u003cbr\u003e The influence of print newspapers is waning, and the bait for media outlets that must profit from \"clickbait\" is sensational and sensational fake news.\u003cbr\u003e As newspaper sales decline, the number of journalists also decreases, forcing us to handle more work on an unprecedentedly small budget.\u003cbr\u003e In situations like this, it is far more beneficial to bite the bait of bullshit than to carefully verify the facts.\u003cbr\u003e The attitude of the general public also contributes greatly to this problem.\u003cbr\u003e According to one survey, 59% of people who share article links on social media don't even click on the links.\u003cbr\u003e In other words, they share the article without even checking the content, just by looking at the title.\u003cbr\u003e We, who curse at rags, should also reflect on how much we really paid attention to 'facts'.\u003cbr\u003e Every human being has some bias. \u003cbr\u003eWe are more likely to believe information if it matches our existing beliefs.\u003cbr\u003e If you support a particular political party, you are more likely to share and believe articles that positively portray it, but if it's an opposing view, you are more likely to ignore it without even trying to properly inform yourself.\u003cbr\u003e Rather, when faced with opposing opinions, a 'backfire effect' can occur, which reinforces the original belief.\u003cbr\u003e Because the human brain is so illogical, it is necessary to be conscious of this and continually make an effort to verify oneself.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eIf everyone is the main culprit of the noise\u003cbr\u003e All of this can be a solution to the problem.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e You can't stop the rumors that have already spread.\u003cbr\u003e By the time widespread information is revealed to be nonsense or fake news, all interest has already disappeared.\u003cbr\u003e No one reads correction articles. \u003cbr\u003eMoreover, people trust their Facebook, Twitter, and Instagram friends more than the established media, who show them only what they want to see.\u003cbr\u003e While this bizarre phenomenon stems from structural problems, such as social media algorithms and the decline of trust in established media, we must still do our part to prevent the spread of this nonsense.\u003cbr\u003e In this book, the author offers concrete and practical guidance that will benefit politicians, the media, and readers alike.\u003cbr\u003e It's about re-examining my biased beliefs, stopping before rashly sharing information, and paying attention to various fact-checking channels.\u003cbr\u003e All of this can feel annoying.\u003cbr\u003e But the author asks whether we should give up the rights we enjoy as sovereigns, as citizens, and as free individuals just because they are annoying. \u003cbr\u003eI need to keep my eyes wide open so that my daily life and my judgment are not controlled by someone else.\u003cbr\u003e If you truly want to live a life of your own.\u003cbr\u003e If we are all part of the problem, we can all be part of the solution. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e November 11, 2020\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 400 pages | 640g | 145*215*22mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791130632476\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1130632474 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default 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