{"product_id":"141466","title":"After art ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYG6GVKp4iJwVCpwnks9VuYEAmxDn.png?v=1765027887\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e After art \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/108464295\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e David Joselit, a renowned American art historian, points out in his book After Art that art has undergone significant changes in the era of globalization, digital networks, and financial capitalism, and proposes a new ecology of contemporary art.\u003cbr\u003e As a suggestion for this, the author transfers the basic aesthetic premise from a specialized object called a 'work' to an abstract unit called an image. \u003cbr\u003eWhat is now crucial is understanding how artworks circulate as images. Accordingly, the author proposes a new network aesthetic by defining the aesthetic value that arises from their circulation, dissemination, and transformation, rather than the content of the artwork or image itself. This, in turn, provides the most effective interpretive framework suited to contemporary art and architecture.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Opening remarks\u003cbr\u003e Image explosion\u003cbr\u003e association\u003cbr\u003e Format\u003cbr\u003e strength\u003cbr\u003e\u003cbr\u003e Acknowledgements\u003cbr\u003e clear\u003cbr\u003e Illustration credit\u003cbr\u003e Lookup (Term)\u003cbr\u003e Search (person name)\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 『After Art』 will argue that images actually have enormous power because of their ability to be replicated, remediated, and disseminated at various speeds. \u003cbr\u003eTo harness this power for progressive purposes, it is essential to understand the potential of images themselves, rather than dismiss them as derivative, mute, and deceptive.\u003cbr\u003e\u003cbr\u003e --- p.10\u003cbr\u003e\u003cbr\u003e “People are now realizing that art is an international currency.” … … In a time of economic instability triggered by the global financial crisis since 2008, people now recognize art as an international currency.\u003cbr\u003e\u003cbr\u003e --- p.31\u003cbr\u003e\u003cbr\u003e We now have a saturated value that exists everywhere at once, rather than a halo of authenticity and authority emanating from a place-specific guarantee.\u003cbr\u003e Where there was an aura, there is now a buzz.\u003cbr\u003e Like a swarm of bees, a swarm of images creates a buzz, and when an image (whether it's a product, a policy, a person, or a work of art) reaches saturation, like a new idea or trend, a \"buzz\" occurs.\u003cbr\u003e\u003cbr\u003e --- p.35\u003cbr\u003e \u003cbr\u003eThe shift I have proposed, away from object-based aesthetics in architecture and art, towards network aesthetics, which presupposes the emergence of form from clusters of images, requires a corresponding revision of critical methodology.\u003cbr\u003e Objects characterized by identifiable boundaries and relative stability are suitable for a single meaning.\u003cbr\u003e It is as if a clear outline of a container cannot help but contain a meaning.\u003cbr\u003e\u003cbr\u003e --- p.72-73\u003cbr\u003e\u003cbr\u003e Media is analog in a digital world.\u003cbr\u003e Format regulates the power of an image by controlling its impact, speed, and clarity. \u003cbr\u003eFormats can store such currency like batteries (as in the inscriptions of Hanne Darboven or Xu Bing, which inscribe vast invented languages, or in On Kawara's One Million Years, which imaginatively accumulates time in notebooks that exceed human comprehension).\u003cbr\u003e Alternatively, the format could be used to stage extravagant consumption.\u003cbr\u003e (…) In each of these cases, a format like Le Corbusier’s architectural promenade constitutes spatial relationships within a cluster of images.\u003cbr\u003e\u003cbr\u003e --- p.86-87\u003cbr\u003e\u003cbr\u003e What matters is how widely and easily the image connects.\u003cbr\u003e This applies not only to messages, but also to other social currencies such as capital, real estate, and politics.\u003cbr\u003e In an economy of image overproduction, connectivity is key.\u003cbr\u003e This is the epistemology of search.\u003cbr\u003e\u003cbr\u003e --- p.89\u003cbr\u003e \u003cbr\u003eThis explains why contemporary art has come to trivialize the production of content, preferring instead the production of new formats for existing images, and why many architects have employed the strategies of creating space through the analysis and formation of data, or through the shaping of data.\u003cbr\u003e (…) Art and architecture practice both the epistemology and aesthetics of search engines, reformatting existing flows of images and information like Google's algorithms.\u003cbr\u003e\u003cbr\u003e --- p.99\u003cbr\u003e\u003cbr\u003e Art is a typical object of globalization, both as a raw material and as an experience.\u003cbr\u003e Art occupies a vanguard position in an economy starved for authenticity.\u003cbr\u003e Art performs a special kind of currency exchange.\u003cbr\u003e Cultural differences become assets and are traded in currencies like the yen, renminbi, euro and dollar.\u003cbr\u003e But art never becomes entirely monetary. \u003cbr\u003eWhile today's art no longer has the same type of avant-garde as the early 20th century, there is also no neo-avant-garde, which was merely a repetition of early 20th-century gestures.\u003cbr\u003e Now the images no longer have the goal of creating a utopia.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.131-132\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eHow is art changing in the Google age?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e David Joselit, a renowned American art historian, points out in his book After Art that art has undergone significant changes in the era of globalization, digital networks, and financial capitalism, and proposes a new ecology of contemporary art.\u003cbr\u003e As a suggestion for this, the author transfers the basic aesthetic premise from a specialized object called a 'work' to an abstract unit called an image.\u003cbr\u003e \u003cbr\u003eToday, images exist as “visual bytes that are almost infinitely re-mediated” (p. 11), existing in a variety of ways on a variety of surfaces.\u003cbr\u003e Of course, even before the advent of the digital age, images based on the “mechanical reproducibility” that Walter Benjamin noted, and the “simulacrum” images that Jean Baudrillard spoke of, often threatened or surpassed the privilege and hierarchy of originality that formed the basis of traditional art.\u003cbr\u003e Joselit goes further here to draw attention to the collective and explosive power of images today, that is, their 'emergency'.\u003cbr\u003e In other words, it focuses on the fact that there is nothing that can be called an image 'in itself', that the power of an image comes from nothing other than connection or connection, that it has infinite expandability and transformability, and that it forms a series of intensities and flows.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eTherefore, what is now important is to understand how artworks are circulated as images. Accordingly, the author proposes a new network aesthetic by defining the aesthetic value that arises from their circulation, dissemination, and transformation, rather than the content of the artwork or image, thereby providing the most effective interpretive framework suitable for current art and architecture.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e'After Art': From Artwork to Network Aesthetics\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The 'post-art' that Joselit speaks of refers to the state of contemporary art in which it is becoming increasingly difficult to define the substance of a work of art, but above all, it is a conceptual shift that shifts the concept of art (or fine arts) from the unit of the work to the power\/aftereffect itself created by the connection and flow of 'images'.\u003cbr\u003e The author explains the meaning of the title of this book, 'After Art', by comparing it to the word 'post'. \u003cbr\u003e“My title, ‘after,’ unlike the preposition ‘post’ in the word ‘posthistorical’ that Danto often uses, refers to both the reverberation of images (as in the term ‘afterimage’) following the spread of images and the pattern of circulation that appears after images enter the network.” (p. 156) In other words, rather than presenting a certain style that has now arrived as a division of art history, the author focuses on the temporality of ‘after’ as a framework for redefining the way images, and further, art, operate.\u003cbr\u003e And the goal is to reexamine what kind of resistant potential art might have in an advanced global capitalism by confronting the vectors and explosive power that images acquire (only then) when they enter the network.\u003cbr\u003e \u003cbr\u003eAccording to Joselit, what we should pay attention to in this unprecedented explosion of images is not simply the quantitative dimension, but rather the speed and circulation of the images through networks, that is, the vector dimension.\u003cbr\u003e He likens the phenomenon to the ripple effects of global financial networks.\u003cbr\u003e Now, “art is a fungible hedge,” and “the value (of art sold in blue-chip galleries around the world) must cross borders as easily as the dollar, euro, yen, and yuan.” (pp. 17-18) In this respect, Joselit defines contemporary art as a kind of currency.\u003cbr\u003e Here, 'currency' is used as a dual metaphor, indicating the currency's acceptability while also recalling the flow of current that resets a series of circuits through connections and interruptions.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e So, is Joselit trying to say that art is now nothing more than a financial product? No. \u003cbr\u003eArt is a form of abstraction that circulates like currency, but it is clearly different from currency.\u003cbr\u003e “Our first task is to figure out what kind of currency art is, or can be, and to understand the dynamics of art’s circulation based on the definition that currency is established through exchange.” (p. 19) If the neo-avant-garde practice that considered art outside of capital and had the nature of institutional criticism has already been digested into a gesture and petrified into a ‘collection,’ where can we now find the possibility of art’s resistance against capital?\u003cbr\u003e As if to answer this question, Joselitus posits the potential of images similar to currency to penetrate the circuits of capital, altering or even disrupting their course. \u003cbr\u003e\"After Art\" offers a fascinating and original theory of art and architecture in the age of global networks, analyzing the work of artists such as Matthew Barney, Ai Weiwei, Sherry Levine, and Pierre Huyghe, as well as OMA, Reiser+Umemoto, Rem Koolhaas, and Frank Gehry, as specific examples. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e April 10, 2022\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover book binding method guide\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 192 pages | 226g | 120*165*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788965642763\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8965642760 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43892177371178,"sku":"141466","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/3b549e8a2879c9ff4019cd8f923064ce.jpg?v=1765354062","url":"https:\/\/librairie.coreenne.fr\/en\/products\/141466","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}