{"product_id":"142665","title":"Logo Encyclopedia ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYG66eD5I51yEHwToGXHN2Eg7pvDZ.png?v=1765014739\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Logo Encyclopedia \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/108610674\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eThe world's most authoritative logo encyclopedia—a must-read for artists and designers.\u003cbr\u003e A book filled with over 1,600 carefully selected, sparkling logos.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The 'Logo Encyclopedia', a global bestseller and beloved by countless designers for over a decade, has returned in a revised and expanded edition. \u003cbr\u003eA veritable logo archive for every designer, this book compiles over 1,600 of the best logos, including 300 new identities! By delving into this book, you'll develop a keen appreciation for logos, the visual delights they bring to people and the imprint of brand imagery on their hearts and minds.\u003cbr\u003e All logos are neatly categorized into over 80 shape categories, including crosses, stars, crowns, and animals, and the colors are removed to allow you to focus solely on the visual form.\u003cbr\u003e Additionally, it includes a wide range of symbols from small design firms to global brands such as LG, Apple, Amazon, and 3M, allowing readers to naturally learn the core elements and principles of logo design.\u003cbr\u003e The moment you open the book, a world of rich inspiration unfolds for those seeking meaningful design ideas. \u003cbr\u003eIt will serve as a great reference to help you work more efficiently on your brand design, and you'll be able to keep it with you for a long time.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 1.\u003cbr\u003e Logotype and text\u003cbr\u003e\u003cbr\u003e Wordmark and initials\u003cbr\u003e 1.1 Logo using only fonts\u003cbr\u003e 1.2 Handwritten Logo\u003cbr\u003e 1.3 Connecting\u003cbr\u003e 1.4 Linked and embedded characters\u003cbr\u003e 1.5 Character Merge\u003cbr\u003e 1.6 Inserting words within words\u003cbr\u003e 1.7 Talking Characters\u003cbr\u003e 1.8 Separating\u003cbr\u003e 1.9 Repeat\u003cbr\u003e 1.10 Incomplete characters\u003cbr\u003e 1.11 Negative Space\u003cbr\u003e 1.12 Cut\u003cbr\u003e 1.13 Absence\u003cbr\u003e 1.14 Flip and Rotate\u003cbr\u003e 1.15 Symmetry and Ambigrams\u003cbr\u003e 1.16 Stacking\u003cbr\u003e 1.17 Up and Down\u003cbr\u003e 1.18 space\u003cbr\u003e 1.19 Won-gong-hyeong\u003cbr\u003e 1.20 Modular\u003cbr\u003e 1.21 Stencil\u003cbr\u003e 1.22 Minimal\u003cbr\u003e 1.23 Brutalism\u003cbr\u003e 1.24 3D\u003cbr\u003e 1.25 granular\u003cbr\u003e 1.26 Passing the letters\u003cbr\u003e 1.27 Extension\u003cbr\u003e 1.28 Decorating\u003cbr\u003e 1.29 Retro\u003cbr\u003e\u003cbr\u003e typographic elements\u003cbr\u003e 1.30 If one character is used\u003cbr\u003e If you use the number 1.31\u003cbr\u003e 1.32 and\u003cbr\u003e 1.33 Punctuation and typographic marks\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e 2.\u003cbr\u003e symbol\u003cbr\u003e\u003cbr\u003e abstract\u003cbr\u003e 2.1 Square\u003cbr\u003e 2.2 Rectangle\u003cbr\u003e 2.3 Triangles and polygons\u003cbr\u003e 2.4 Circles and Points \u003cbr\u003e2.5 Oval and oval\u003cbr\u003e 2.6 Radial\u003cbr\u003e 2.7 Concentric circles\u003cbr\u003e 2.8 rotations\u003cbr\u003e 2.9 Dot pattern\u003cbr\u003e 2.10 Horizontal lines\u003cbr\u003e 2.11 Vertical lines\u003cbr\u003e 2.12 Converging\u003cbr\u003e 2.13 Arches and Boomerangs\u003cbr\u003e 2.14 Things without a definite form\u003cbr\u003e\u003cbr\u003e Figurative\u003cbr\u003e 2.15 Cross mark\u003cbr\u003e 2.16 Arrow\u003cbr\u003e 2.17 Thoughts and Words\u003cbr\u003e 2.18 Wave\u003cbr\u003e 2.19 Fiber\u003cbr\u003e 2.20 Light and Sound\u003cbr\u003e 2.21 district\u003cbr\u003e 2.22 The Sun and the Stars\u003cbr\u003e 2.23 Leaves\u003cbr\u003e 2.24 Flowers\u003cbr\u003e 2.25 tree\u003cbr\u003e 2.26 Scenery\u003cbr\u003e 2.27 Products of Nature\u003cbr\u003e 2.28 Water-related matters\u003cbr\u003e 2.29 Winged insects\u003cbr\u003e 2.30 New\u003cbr\u003e 2.31 Wild Animals\u003cbr\u003e 2.32 words\u003cbr\u003e 2.33 Cats and Dogs\u003cbr\u003e 2.34 Myth\u003cbr\u003e 2.35 Body\u003cbr\u003e 2.36 Hands and Feet\u003cbr\u003e 2.37 head\u003cbr\u003e 2.38 Eyes and Face\u003cbr\u003e 2.39 smile\u003cbr\u003e 2.40 Heart Shape\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e 3.\u003cbr\u003e Family and Sequence\u003cbr\u003e 3.0 Family\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate3799\/MidCate009\/379887366.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e While significant investments have been made in brand experience, digital marketing, and holistic brand relationships, the logo remains the core of any identity program.\u003cbr\u003e A logo provides the most concise visual index in graphic design.\u003cbr\u003e \u003cbr\u003eThe elements that changed design practices were first and most widely revealed to people in logos.\u003cbr\u003e\u003cbr\u003e --- p.\u003cbr\u003e 9\u003cbr\u003e\u003cbr\u003e A corporate logo allows us to distinguish one organization from another.\u003cbr\u003e To achieve this, the logo should visually reflect the activities, values, and attributes that best represent the organization from the leader's perspective.\u003cbr\u003e A logo can create expectations about a new business or service, but it doesn't change opinions about a business that have already been formed through personal experience.\u003cbr\u003e It is our personal experiences that give our logos real associations and meaning.\u003cbr\u003e --- p.\u003cbr\u003e 12\u003cbr\u003e\u003cbr\u003e Sol Bass is a designer who believes that 'there has to be a little bit of a symbolic element'.\u003cbr\u003e He argued that visual ambiguity is what keeps people interested.\u003cbr\u003e The three-leafed design he created for Minolta and Adidas demonstrates the value of logos that contain a bit of mystery.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p. \u003cbr\u003e291\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eThe most important logo in a brand!\u003cbr\u003e Now let's get inspired by the best references!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Have you ever thought about the importance of logos? We encounter countless logos in our daily lives.\u003cbr\u003e From businesses and organizations to political parties and schools, logos are ubiquitous in our daily lives.\u003cbr\u003e A logo is more than just a symbol; it serves as a medium that easily conveys a company's identity.\u003cbr\u003e LG's smiling red circle, Apple's bitten apple, Starbucks' green siren... we unconsciously associate brands with their logos.\u003cbr\u003e Logos, one of the most important elements of branding, permeate people's minds and evoke powerful associations all over the world.\u003cbr\u003e The power that logos have in the design world is overwhelming. \u003cbr\u003eThe author, a renowned designer and professional writer, has compiled a wealth of logo design and in-depth insights into logos into one book.\u003cbr\u003e It consists of three parts: 'Logotypes and Letters', 'Symbols', and 'Families and Sequences', and includes not only trendy 21st century logos but also logos that date back more than a century.\u003cbr\u003e The moment you open the book, readers will be captivated by the visual appeal of the colorful logos, and will naturally come to understand the visual principles of brand identity design.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eLogo for logo by logo of logo…\u003cbr\u003e A book that explores “form,” the core of logo design!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Apple's now famous apple-shaped logo. \u003cbr\u003eDid you know that Apple's pre-revised logo from the mid-1990s was completely unattractive? Did you know that Nike's famous swoosh logo was actually a hastily created request from a friend? Nike founder Phil Knight reportedly wasn't initially impressed with the hastily created swoosh logo.\u003cbr\u003e Whether born of a sudden flash of inspiration or the result of thorough research and long-term refinement, a logo is one of the most powerful weapons and assets organizations across a wide range of industries can wield to capture people's attention.\u003cbr\u003e\u003cbr\u003e In other words, the logo is the center of the brand identity system and the key to getting people to accept the identity.\u003cbr\u003e The goal of this book is to provide readers with a high-level reference for design practice and to allow them to reflect on the forms of logo design. \u003cbr\u003eThe author presents the meaning of logos, the history and development of logo design, and provides excellent examples to help readers naturally understand the key components and expressive techniques of brand identity design.\u003cbr\u003e For each logo, a brief description is provided along with the designer who created the logo, the time it was designed, and the company category, making it very useful for those who need to create logos for specific industries.\u003cbr\u003e\u003cbr\u003e This book presents logos without color to focus on their unique morphological characteristics, and categorizes them into over 80 morphological types based on their main visual characteristics and characteristics, making it easy to look up logo components and patterns like a dictionary.\u003cbr\u003e Among the various logo works contained in the book are those of familiar graphic designers and masters such as Paul Rand, Saul Bass, and Alan Fletcher. \u003cbr\u003eAnother advantage of this book is that it provides an English index of design studios that participated in logo design at the end of the book, making it easy to grasp the current status of companies engaged in branding business at a glance.\u003cbr\u003e\u003cbr\u003e As you read the book, you will not only develop a keen eye for logos, but you will also feel your mind filled with creative inspiration.\u003cbr\u003e This is truly a complete and practical logo guide for all designers and artists, enabling deep insight into logos.\u003cbr\u003e For readers seeking meaningful design ideas, this book will be a wonderful archive to keep close at hand. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e April 8, 2022\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 432 pages | 190*245*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791192143217\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1192143213 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43891674153002,"sku":"142665","price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/9a134a92acb7f209a55b9d8444a244fc.jpg?v=1765337490","url":"https:\/\/librairie.coreenne.fr\/en\/products\/142665","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}