"Supermarket" is a new concept of urban travel series that interprets travel through the supermarket we encounter every day and talks about the people and culture within it.
Each time, we choose a city and start our journey at its supermarket.
Supermarkets come in many forms, from small shops in alleyways to large supermarkets that fill entire buildings.
But supermarkets always contain everything we need for our lives, and they embody the people, environment, and culture of a city.
Why do people in this city prefer noodles over rice? Why is toothpaste famous in a country that drinks a lot of tea? Do locals really use the famous items? What are the local items that only I know about? Find the answers to all these questions in "Supermarket."
We buy city groceries from supermarkets.

『Supermarket』 No. 2 departs for the Big Island of Hawaii.
When people think of Hawaii, most people think of Hawaii, the 50th state of the United States, or Honolulu, famous for Waikiki Beach.
But in the Hawaiian Islands there is a huge island named Hawaii.
“Island of Hawai'i”, located in the southwestern part of the Hawaiian Islands, is officially called Hawaii Island, but to reduce confusion, everyone calls it the Big Island.

One of the Big Island's distinctive attractions is its diverse natural environment.
Boasting a vast land area five times the size of Jeju Island, it is no exaggeration to say that one can experience every climate and vegetation on Earth, excluding polar environments, from the vast ocean to tropical rainforest waterfalls, alpine snowscapes, and active volcanoes.
Additionally, you can see an interesting mix of cultures as there are many immigrants from all over the world, including the American mainland, Japan, Korea, and the Philippines, as well as native Hawaiians.
Let's go to the Big Island, the real Hawaii within Hawaii.

Farmers' markets, which have played a significant role in maintaining a self-sufficient ecosystem, revitalize the local economy and protect farmers.
Today's tourists can enjoy a variety of attractions, with locally grown fruits, vegetables, flowers, coffee, jams, and other specialties readily available.

--- p.22, from “Big Island Farmers Market at a Glance”

Poke is an essential part of Hawaiian food culture.
Poke, which means 'to cut into cubes' in Hawaiian, is a dish made by mixing cubed raw fish with seaweed and onions.
Depending on your taste, you can add not only raw fish but also octopus or clams, and mix it with soy sauce, sesame oil, wasabi, chili sauce, or soybean paste sauce, so the variations are endless.
--- p.61, from “Lunch: Poke and Spam Musubi”

In conclusion, Hawaii's multiculturalism was not a policy-driven outcome, but rather a "natural" formation within the history of immigration.
The Hawaiian Kingdom's tolerant attitude toward other ethnic groups and cultural sharing, coupled with the diverse ethnicities and cultures that migrated due to sugarcane plantations, created a multicultural society.
Moreover, because the state of Hawaii has not imposed institutional discrimination or sanctions on any ethnicity or culture that resides there, multiculturalism has become a part of the daily lives of its residents without government intervention.

--- p.84, from “Land of Rainbows, Hawaii - Hwang Hye-seong”

In Hawaii, a country rich in natural resources, the emergence of cosmetics with local flavor is, in a way, natural.
Not only are there ingredients that enhance the functionality of cosmetics, such as volcanic soil, coconut, noni, kukui nut, and sea salt, but there are also resources that add captivating scents, such as lavender, plumeria, mango, and pineapple.

--- p.131, from “Colorful Hawaiian Beauty Brands”

“If I had to define life on the Big Island in one word, it would be ‘hardworking.’
Because the Big Island is so big, everyone has a long commute.
I wake up early and work hard.
They have a strong sense of professionalism and a strong sense of needing to help each other.
We live near lava.
Hurricanes also come frequently.
“Living in an area prone to natural disasters means we have no choice but to help each other.”
--- p.137, from "What is Hawaiian music like? - Noelani Sugata"

The distinct dry and rainy seasons, the high altitude of the farms, and the fertile volcanic soil have created Kona coffee, which boasts a soft, refreshing flavor with a subtle floral and fruity aroma.
Some people call Kona coffee one of the world's top three coffees, along with Jamaica's Blue Mountain and Yemen's Mocha.

--- p.143, from “Superflex 100% Kona Coffee Tasting”