
The world is made of myths
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Book Introduction
Modern society, culture, politics, and even art 8 Powerful Greek Myths That Rule Human Thought The passenger ship Titanic, the space program Apollo, the multinational corporation Amazon, the sports brand Nike, and the Hermes silk scarf all share a common trait: their brand names are derived from mythology. Richard Buxton, a renowned British mythologist, wrote in the preface to “The World is Made of Myth” that “Greek mythology is the treasure chest that people first look for when it comes to business projects, advertising, and marketing. “The palpable presence of Greek mythology can be found in virtually every artistic medium, including theater, poetry, comics, and games,” he says. "The World is Made of Myth" selects eight of the most powerful themes of Greek mythology that dominate our thinking and explains them in an easy and engaging way, from their origins to their influence on the modern era. Unlike other books that explain mythology as a classic, this book vividly conveys the connection between classics and modern society and culture with abundant examples, and it distinguishes itself by easily providing basic knowledge of mythology by selecting only eight characters from the vast array of mythological figures. |
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index
Prologue: An Inexhaustible Source of Inspiration
1.
Prometheus: The destructive being who created human civilization
Strategist, Resister, Creator
In the Middle Ages and Renaissance, those who dared to defy God
Modern proletarian hero
The 20th century, a century of strength and resistance
2.
Medea: A villainess of anxiety, passion, and ruin
A reverse horse that cannot settle down
pioneering and developing life
Lee Dan-ah, shining on stage and screen
3.
Daedalus and Icarus: The Ruin of Ill-Fated Talent and Reckless Passion
A genius father and a falling son
The End of the One Who Flies Too High
Challenge and courage in the face of taboos
4.
Amazons: The Ideal of Transcendent Female Power
sexual desire for strong women
Projection of an independent and free woman
From Feminist to Wonder Woman
5.
Oedipus: A Symbol of Complex Human Psychology
There is no tragedy more painful than this.
A symbol of suffering, but a destiny of one's own choosing
A symbol of primal sexual desire as triggered by Freud
6.
The Judgment of Paris: The Dilemma of Selection and Ranking
6 Key Words to Understanding the Trojan War
What values in life will you choose?
Choosing one of three
Donald Trump and Beauty Pageants
7.
The Labors of Hercules: Everything that Strength Can Do
Olympics and Extreme Sports
Quest called 12 Tasks
In the Middle Ages, everyone dreamed of becoming Hercules.
A macho warrior with supreme strength
8.
Orpheus and Eurydice: The Sorrow of an Unfulfilled Love
A fantasy about a sensual and mysterious world
A model of irresistible charm
The Rediscovery of Eurydice
Epilogue: Myth is a continuous communication between past and future.
1.
Prometheus: The destructive being who created human civilization
Strategist, Resister, Creator
In the Middle Ages and Renaissance, those who dared to defy God
Modern proletarian hero
The 20th century, a century of strength and resistance
2.
Medea: A villainess of anxiety, passion, and ruin
A reverse horse that cannot settle down
pioneering and developing life
Lee Dan-ah, shining on stage and screen
3.
Daedalus and Icarus: The Ruin of Ill-Fated Talent and Reckless Passion
A genius father and a falling son
The End of the One Who Flies Too High
Challenge and courage in the face of taboos
4.
Amazons: The Ideal of Transcendent Female Power
sexual desire for strong women
Projection of an independent and free woman
From Feminist to Wonder Woman
5.
Oedipus: A Symbol of Complex Human Psychology
There is no tragedy more painful than this.
A symbol of suffering, but a destiny of one's own choosing
A symbol of primal sexual desire as triggered by Freud
6.
The Judgment of Paris: The Dilemma of Selection and Ranking
6 Key Words to Understanding the Trojan War
What values in life will you choose?
Choosing one of three
Donald Trump and Beauty Pageants
7.
The Labors of Hercules: Everything that Strength Can Do
Olympics and Extreme Sports
Quest called 12 Tasks
In the Middle Ages, everyone dreamed of becoming Hercules.
A macho warrior with supreme strength
8.
Orpheus and Eurydice: The Sorrow of an Unfulfilled Love
A fantasy about a sensual and mysterious world
A model of irresistible charm
The Rediscovery of Eurydice
Epilogue: Myth is a continuous communication between past and future.
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Into the book
Master director Ridley Scott also announced the fifth installment in the Alien series in 2012 under the name “Prometheus.”
The main story is about an expedition aboard a spaceship called Prometheus to find extraterrestrial life forms believed to have created humanity on Earth.
It deals with the relationship between aliens, gods, and humans in search of the origins of humanity, and the name Prometheus must have given people a lot to think about.
Creator of humanity, scheming trickster, political prisoner of resistance, tortured martyr, technician, champion of the proletariat… these are just some of the roles of Prometheus.
His role as a prophet is rarely emphasized, which is surprising, given that Prometheus signifies foresight.
--- From "Prometheus: The Destructive Being Who Created Human Civilization"
In October 1998, audiences at E.
Gather at Dublin's Abbey Theatre to see the premiere of Marina Carr's M. Forster Award-winning play, Cat Swamp.
Hester Swain, the protagonist of this work full of Irish sentiment, is a traveler and a foreigner.
She has lived with Carthage Kilbride for 14 years and has a seven-year-old daughter with him.
Cassidy plans to abandon Hester, who is now forty, and marry the twenty-year-old daughter of a wealthy landowner.
Hester's revenge begins with burning down Carthage's house and ends with the ironic crime of stabbing her daughter to death to protect her from being abandoned by her mother.
Although the work is clearly based on Euripides' tragedy, the ending is much more radical.
By choosing suicide rather than change and movement, Hester seals her fate forever.
(…) A work that stands in stark contrast to Carr’s work in terms of atmosphere and plot is the 1981 work Medea by Italian journalist and playwright Marieclà Boggio.
Bogio does not simply follow the tradition of Euripides and Seneca, but takes the tradition itself as its starting point, with the protagonist repeatedly quoting lines from Medea recited by people of the late classical period.
Boggio's perspective reflects the feminist movement of the 1980s.
Boggio's Medea responds to her husband's betrayal not by killing his young mistress, but by forming solidarity with her.
(…) In works that recreate the Medea myth, such as Kawa Bogio, the goddess-like aspect of Medea has no place in the real story.
However, there are modern stories that interpret Medea's extraordinary abilities as a ghostly figure.
The most active medium is film, and a representative work is The Others, directed by Spanish director Alejandro Amenábar.
--- From "Medea: The Villainess of Anxiety, Passion, and Ruin"
Ayrton's growing identification with Daedalus led him to build an actual labyrinth and, in 1967, to publish The Labyrinth Builder, a novel purportedly an autobiography of Daedalus.
For Airton, the labyrinth represented the very essence of existence.
Ayrton also had an Icarian side, as his father was actually the famous poet and literary critic Gerald Gould.
(…) In modern art, Icarus seems to have a stronger influence than Daedalus.
Consider Icarus, a performance by Chris Burden, a controversial artist based in Los Angeles in 1973.
Before the performance, the artist lay on his back on the floor naked.
The assistant writers place a piece of glass on each of his shoulders, pour oil on the glass, and light it.
It shows a human figure with flaming wings.
A few seconds later, Burden jumps up and drops the glass to the ground, shattering it.
Ten years later, in 1983, the heavy metal band Iron Maiden released a song titled "The Ascent of Icarus", adding their own interpretation of the myth.
The main story is about an expedition aboard a spaceship called Prometheus to find extraterrestrial life forms believed to have created humanity on Earth.
It deals with the relationship between aliens, gods, and humans in search of the origins of humanity, and the name Prometheus must have given people a lot to think about.
Creator of humanity, scheming trickster, political prisoner of resistance, tortured martyr, technician, champion of the proletariat… these are just some of the roles of Prometheus.
His role as a prophet is rarely emphasized, which is surprising, given that Prometheus signifies foresight.
--- From "Prometheus: The Destructive Being Who Created Human Civilization"
In October 1998, audiences at E.
Gather at Dublin's Abbey Theatre to see the premiere of Marina Carr's M. Forster Award-winning play, Cat Swamp.
Hester Swain, the protagonist of this work full of Irish sentiment, is a traveler and a foreigner.
She has lived with Carthage Kilbride for 14 years and has a seven-year-old daughter with him.
Cassidy plans to abandon Hester, who is now forty, and marry the twenty-year-old daughter of a wealthy landowner.
Hester's revenge begins with burning down Carthage's house and ends with the ironic crime of stabbing her daughter to death to protect her from being abandoned by her mother.
Although the work is clearly based on Euripides' tragedy, the ending is much more radical.
By choosing suicide rather than change and movement, Hester seals her fate forever.
(…) A work that stands in stark contrast to Carr’s work in terms of atmosphere and plot is the 1981 work Medea by Italian journalist and playwright Marieclà Boggio.
Bogio does not simply follow the tradition of Euripides and Seneca, but takes the tradition itself as its starting point, with the protagonist repeatedly quoting lines from Medea recited by people of the late classical period.
Boggio's perspective reflects the feminist movement of the 1980s.
Boggio's Medea responds to her husband's betrayal not by killing his young mistress, but by forming solidarity with her.
(…) In works that recreate the Medea myth, such as Kawa Bogio, the goddess-like aspect of Medea has no place in the real story.
However, there are modern stories that interpret Medea's extraordinary abilities as a ghostly figure.
The most active medium is film, and a representative work is The Others, directed by Spanish director Alejandro Amenábar.
--- From "Medea: The Villainess of Anxiety, Passion, and Ruin"
Ayrton's growing identification with Daedalus led him to build an actual labyrinth and, in 1967, to publish The Labyrinth Builder, a novel purportedly an autobiography of Daedalus.
For Airton, the labyrinth represented the very essence of existence.
Ayrton also had an Icarian side, as his father was actually the famous poet and literary critic Gerald Gould.
(…) In modern art, Icarus seems to have a stronger influence than Daedalus.
Consider Icarus, a performance by Chris Burden, a controversial artist based in Los Angeles in 1973.
Before the performance, the artist lay on his back on the floor naked.
The assistant writers place a piece of glass on each of his shoulders, pour oil on the glass, and light it.
It shows a human figure with flaming wings.
A few seconds later, Burden jumps up and drops the glass to the ground, shattering it.
Ten years later, in 1983, the heavy metal band Iron Maiden released a song titled "The Ascent of Icarus", adding their own interpretation of the myth.
--- From "Daedalus and Icarus: The Ruin of Ill-fated Talent and Reckless Passion"
Publisher's Review
Highly recommended by humanists and creative directors!
Immerse yourself in the inexhaustible source of inspiration
The journey of the eight characters introduced in the book - Prometheus, Medea, Daedalus and Icarus, Amazons, Oedipus, the Judgement of Paris, Hercules, and Orpheus and Eurydice - is a history of the evolution of human desire.
After reading the book, you will learn why the original novel of the movie "Oppenheimer" was titled "American Prometheus," the hidden meaning behind using Icarus, an icon of fall, as the airline brand name, and why the German Nazis brought Amazons to their events.
Professor Kim Heon of the Seoul National University Humanities Research Institute, who is popular for his lectures on mythology, said, "The author brings these to life in a modern context, vividly revealing the secrets of life that we have forgotten, missed, or never found.
He highly praised the book, saying, "I couldn't help but be amazed by it as I read it," and Choi Jang-soon, creative director of LMNT and author of "The Planner's Habits," also highly recommended the book, saying, "Richard Buxton provides a three-dimensional insight into how myths are reborn in genres such as philosophy, film, literature, and painting (and even as brands!)."
For both humanists studying classics and creative directors keeping an eye on the latest trends, mythology is a fascinating source of inspiration.
It is time to experience the power of classics that seduce the world with stories from the beginning of time through this book.
The myth still lives on.
Immerse yourself in the inexhaustible source of inspiration
The journey of the eight characters introduced in the book - Prometheus, Medea, Daedalus and Icarus, Amazons, Oedipus, the Judgement of Paris, Hercules, and Orpheus and Eurydice - is a history of the evolution of human desire.
After reading the book, you will learn why the original novel of the movie "Oppenheimer" was titled "American Prometheus," the hidden meaning behind using Icarus, an icon of fall, as the airline brand name, and why the German Nazis brought Amazons to their events.
Professor Kim Heon of the Seoul National University Humanities Research Institute, who is popular for his lectures on mythology, said, "The author brings these to life in a modern context, vividly revealing the secrets of life that we have forgotten, missed, or never found.
He highly praised the book, saying, "I couldn't help but be amazed by it as I read it," and Choi Jang-soon, creative director of LMNT and author of "The Planner's Habits," also highly recommended the book, saying, "Richard Buxton provides a three-dimensional insight into how myths are reborn in genres such as philosophy, film, literature, and painting (and even as brands!)."
For both humanists studying classics and creative directors keeping an eye on the latest trends, mythology is a fascinating source of inspiration.
It is time to experience the power of classics that seduce the world with stories from the beginning of time through this book.
The myth still lives on.
GOODS SPECIFICS
- Date of issue: November 27, 2024
- Page count, weight, size: 304 pages | 148*225*18mm
- ISBN13: 9791140711710
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