Mr. Holmes Real Estate Advisor with 35 years of experience in the brokerage industry tells you
Contract Writing Know-How for Licensed Real Estate Agents

The real estate market is in a long-term slump due to various factors, including lending regulations.
Certified real estate agents operating in the market are also struggling due to declining transaction volume.
However, interest in the real estate agent license remains the highest among all certifications.
According to a survey conducted by an educational institution, the number one goal that people wanted to achieve was self-development, and the number one certification that people wanted to obtain for self-development was a real estate agent.
However, even the hard-earned real estate agent license often ends up being reduced to a mere 'farmer's license'.
How can I effectively utilize my real estate agent license? And how can I become a competitive real estate agent?

This book is a practical record filled with the passion and dedication of a senior real estate agent who has been active in the real estate brokerage field for 35 years and has trained junior real estate agents for 12 years.
In particular, it contains information on contracts, which can be said to be the flower and fruit of real estate brokerage.
If you've earned your real estate agent license but haven't been able to fully utilize it, or if you've become a licensed real estate agent but are struggling with low sales and competitiveness, focus on the loving advice from experienced real estate agents in this book.
The intermediary skills the author speaks of include skills for starting a business, skills for securing goods, skills for analyzing rights, skills for forestry activities, skills for marketing, skills for consulting, and skills for mediation.
These are all techniques for properly executing many complete contracts.
The moment of signing a contract may not be long.
All brokerage skills must be concentrated in a short period of time.
Let's sharpen our skills in real estate contracts with this book, which contains the on-site experience of visiting over 2,000 real estate agent offices across the country over the past 35 years.
It will be possible to increase sales and competitiveness.

Having been in the field for 35 years as a broker and 12 years as a practical trainer, I have been asked many questions.
Real estate agents who are in a rush to close a deal often say, “I’ll take responsibility” at certain points to win over customers.
However, the reality is that if something goes against their interests or causes them harm, they hold the real estate agent who brokered the deal responsible.
Therefore, a licensed real estate agent must thoroughly analyze the rights to the property being brokered, accurately analyze the condition of the property through forestry activities, and draft special provisions through mutual agreement when drafting a contract.
You must check for any potential problems in advance, even when signing the contract and after paying the down payment.
--- p.10

Price and conditions are important when trying to impress customers and close a deal.
Who wouldn't want to get a high price for a property they're selling (or renting)? Conversely, buyers (renters) want their prices lowered.
This is a very important issue.
In the end, the real estate agent, who is a licensed real estate agent, has no choice but to negotiate with the mindset of a matchmaker.
I'm trying to price-correct the term 'buffer belt'.
These days, real estate prices are high, so if, for example, the seller's desired price is 250 million won, but the buyer wants 200 million won, a large 'buffer belt' of 50 million won stands in the way.
Even though the price difference is so big that it is difficult to approach, you should try it at least once.
First, you must explain the current real estate price trend well so as not to offend the seller, set the price you absolutely must receive, and then you must put in your best effort to raise the desired purchase price by highlighting the advantages of your property over the second-priced property to the buyer so that the contract is concluded at the mid-range price.
In reality, it is often done at a price slightly higher than the mid-line price.
--- p.26

It is a good idea to prepare a consulting status briefing document before drafting the sales contract.
Based on various studies, a certified real estate agent must visit the site in person and attach the information confirmed, so that the parties to the transaction can clearly understand the transaction property.
A contract has freedom of content, freedom of form, and freedom of format.
However, certain formalities are required to maintain the order of contract execution and special provisions.
In principle, both parties must sign and stamp.
It is best to sign and stamp at the same time to reduce the possibility of problems later.
The confirmation and explanation documents must be presented to the purchaser in the form of a legal form, such as a land use plan confirmation certificate, a certificate of all registered matters, a building management ledger, a land register, a cadastral map, and a floor plan, and must be accurately prepared and confirmed and explained.
In particular, it is recommended that the buyer (tenant) write down the dates of several visits to other facilities other than internal/external facilities.
I record the date the buyer (tenant) visits the property to check it out.
--- p.53

There is no such thing as second place in real estate brokerage.
If you just postpone it until tomorrow at the contract conclusion stage, you are not a professional real estate agent.
You have to run all night to get there and close the contract.
Whether it's good or bad, it's not easy to unconditionally reject a guest who comes to you directly during the negotiation process.
Especially if they have come from far away, they will offer you a cup of tea, and the real estate agent must find the answer in that cup of tea.
It would be even better if you brought a small gift of sincerity when you visited.
The person I was selling to was running a restaurant, so I prepared a lucky key card to wish him success in his business. The person I was selling to was very happy with the card, and I was able to negotiate the price a little bit.
--- p.99

Profitable properties are usually properties that generate monthly rental income, such as commercial properties or officetels.
Commercial real estate investment has recently become a trend, but until recently, it was considered a field specialized for those with some real estate investment experience.
On the other hand, officetels and one (two) rooms are in the form of houses, so ordinary people can easily access them and make a profit.
When buying or selling a one- or two-room officetel, the rate of return must be carefully considered. If the buyer is not notified of the review of the rate of return or purchases based on incorrect information, the buyer may not only terminate the contract but also demand compensation for damages.
Therefore, real estate agents should not only believe the seller's words, but also calculate and inform the buyer of the rate of return using objective data, so that the buyer will trust them.
--- p.129

Issues like this should have been addressed before the contract was signed.
It's natural to feel resistance when a similar business moves into the same building, and conflicts between tenants, whether emotional or legal, are bound to arise.
It goes without saying that sparks can fly to real estate agents.
Large buildings usually have restrictions on similar types of business or designated business types.
Licensed real estate agents must review and comply with the relevant regulations before signing a contract. If there is a commercial prosperity association, they must inquire about any restrictions on similar businesses before proceeding with the contract.
Even if there are no legal issues, if a store that is not welcomed by the prosperity association or other organizations is allowed to open, the store owner will inevitably find himself in a difficult position.
As such, when brokering a commercial property, it is essential to review similar business types.
--- p.218

Now, the brokerage industry must also transition to an exclusive brokerage culture.
Ultimately, a real estate agent must recommend and guide the client to become an exclusive broker in order to take root.
Before receiving exclusive brokerage, you need to consider how much trust and confidence you need to build with your client.
From receiving the goods to carrying out forestry activities, it requires advanced negotiation skills to create and present rights analysis data in a consulting paper and to coordinate the client's preferences and position.
Licensed real estate agents must receive specialized training, study psychology, and study contract techniques, depending on the situation.
The intrinsic value of a real estate brokerage office lies in its contracts.
You need to make a lot of contracts, take a certain amount of steps, and generate profits.
Members must create mutual benefits by being open to one another, and each must arm themselves with their own unique concept according to the brokerage field in their region and become the absolute best. Only then can they close a contract and move on to success.
--- p.265

If you only broker developed and sold land, you may need road use approval, or the road owner may exercise his/her right to claim road use fees after some time has passed.
In this case, it is ultimately the real estate agent who is in a difficult position.
When a certified real estate agent brokers a country house (or land) or farmhouse in a rural area or an urban-rural complex, he or she must inspect the certificates of all registered matters of the various lots accessed from local roads to check whether there are any private landowners in the middle.
If the seller is caught in the middle, it is advisable to meet with the owner to confirm whether the property will be used and whether a fee will be charged, and to negotiate the seller's desired price.
In particular, a special agreement must be made that the buyer will be responsible if any problems arise with the seller in the future.
You have to be careful because developers often go bankrupt and transfer the road to someone else's name and then claim rent later.

--- p.305