Recommendation 4
Prologue | "I wanted to create a 'place,' not just a cafe." 5
Starting Words 11

Chapter 1: The Beginning, When There Was Nothing
· Why I Dreamed of a Book Cafe 16
· Naming is about setting a direction 19
· Choosing a space is like choosing people 21
· About the moment when a vague dream was given concrete form 24
· Space Planning Without Capital 27
· Who is this space for? 34

Chapter 2: The Three Months When Everything Felt Like It Was Falling Apart
· The open palate is shorter than you think 42
· People were more important than coffee 45
· Coffee Doesn't Sell, But Stories Do 51
· The place becomes the brand, and the atmosphere becomes the message. 56
· 59 Principles That We Never Let Go of Even in Deficits
Chapter 3: A Space for Selling Books, a Space for Selling Stories
Curation is a philosophy 64
· Book clubs bring space to life 68
· Book Talk 71, a night where writers and readers meet

Chapter 4: Lectures, Performances, and the Expansion of Relationships
· When you open a lecture, your guests change 78
· The first collaboration with an indie act and the birth of the Nudge Jazz Band 85
· “I’m grateful that a place like this exists” 90
· How Space Becomes a Community 93

Chapter 5: The Secret to 30 Million Won in Monthly Sales
· 100 Ways to Diversify Your Revenue Structure
· The Magic of Space Rental 111
· Membership creates regulars 117
Surviving as a Platform, Not a Cafe 123

Chapter 6: Branding is ultimately about people.
· Clarity comes before emotion 137
· SNS, a window to meet real customers 143
· The courage to reveal myself 150
· The moment my narrative becomes a brand 156

Chapter 7: Moments of Crisis and Choices
· Quiet season, a head-on breakthrough against the sharp decline in sales 162
· Conflict with employees 168
· The Impact of Teamwork on Your Brand 174
· Expansion vs. Focus: What Did I Choose? 179
· Back to Basics 184

Chapter 8: Now Expanding to Platforms
· Space as Content IP 192
· The potential of local communities 199
· From books to goods and classes, 205
What's next? 211

Epilogue | This space was ultimately a record of my growth. 217

"Opening Space, Building Culture" is a record of one person's journey from a small book café to a local cultural space, and a book that asks again about the "value of staying" that the times have lost.
Author Kang On-yu begins the story by declaring, “I wanted to create a place, not a cafe.”
His words that a space is not complete just by selling coffee and displaying books contain the philosophy of a manager who ponders the "reasons for people to stay."
It realistically shows how a book cafe that started with a simple love of books built relationships, established a culture, and established itself as a brand.

This book is not just a simple story of entrepreneurial success.
It depicts in detail the process of a space that started without capital or fancy interior design growing around 'people'.
As the saying goes, “Coffee doesn’t sell, but stories do,” the author grew his brand by prioritizing the warmth of relationships over profits.
Through the stories of each and every guest, the principles that were not abandoned even in the midst of failure, trial and error, and deficits, it is shown that the essence of 'space management' lies in sincerity and philosophy.
This book serves as a practical manual and warm motivation for those who dream of opening a cafe, bookstore, or cultural space.

Additionally, the author suggests the 'sustainability of space' through the process of connecting with local communities through space and expanding into lectures, performances, and reading groups.
In the midst of a trend that evolves beyond one-person startups into content platforms, Nutzys Book Cafe is no longer simply a commercial space, but a "stage connecting people."
As you turn the pages, the scent of the café, the resonance of music, and the conversations of people come alive and breathe, and the reader experiences the moment when 'space becomes culture.'

"Opening Space, Building Culture" is not just a book on starting a business; it's a cultural management book that discusses relationships, branding, and attitudes toward life.
For all entrepreneurs, planners, and those who dream of creating "places people want to stay," this book will serve as a practical yet warm guide.