Creator Business Bible
 |
Description
Book Introduction
“The era of one-person creators and now the ‘one-person company’!”
Everything you need to know about a sustainable creator ecosystem!
A comprehensive business strategy book for aspiring creators and content industry practitioners.
We live in an age where anyone can create content, build a following, and generate revenue with just a smartphone.
In the new media era, represented by YouTube, TikTok, and Instagram, where countless contents are uploaded, the protagonists are undoubtedly the 'creators'.
However, among the countless people who 'started' creating content, only a very small number are able to sustain this work as a 'career'.
This is because they must be ‘one-man entrepreneurs who are responsible for everything alone’, including planners, marketers, and brand operators, rather than simply ‘one-man creators.’
The Creator Business Bible starts from this very reality.
The author, a strategist with extensive experience analyzing the content industry and media strategy, has compiled the essential practical know-how for creators as one-person businesses, covering everything from creator business structure and revenue models to platform operations, laws and contracts, and crisis response.
This book begins with the question, "Why are you a creator now?" and systematically analyzes the growth background and market structure of the creator economy.
It provides a detailed explanation of the monetization structures of major platforms such as YouTube, TikTok, and Instagram, and covers a wide range of practical, immediately applicable topics, including collaboration with MCNs (multi-channel networks), brand marketing, fandom management strategies, and advertising labeling, copyright, and contract risk management.
In particular, each chapter includes a summary, discussion questions, example assignments, and checklists, making it suitable for use as a college textbook or practical workshop textbook.
This practical guide and business strategy book is a valuable resource not only for aspiring creators but also for those working in the content industry, including YouTubers, MCN executives, brand marketers, and content startup employees.
In an era where anyone can become a creator, but not everyone survives, "The Creator Business Bible" will serve as a practical advice and a reliable companion to "all creators who survive to the end" by turning what they love into a career based on their own standards and methods.
Everything you need to know about a sustainable creator ecosystem!
A comprehensive business strategy book for aspiring creators and content industry practitioners.
We live in an age where anyone can create content, build a following, and generate revenue with just a smartphone.
In the new media era, represented by YouTube, TikTok, and Instagram, where countless contents are uploaded, the protagonists are undoubtedly the 'creators'.
However, among the countless people who 'started' creating content, only a very small number are able to sustain this work as a 'career'.
This is because they must be ‘one-man entrepreneurs who are responsible for everything alone’, including planners, marketers, and brand operators, rather than simply ‘one-man creators.’
The Creator Business Bible starts from this very reality.
The author, a strategist with extensive experience analyzing the content industry and media strategy, has compiled the essential practical know-how for creators as one-person businesses, covering everything from creator business structure and revenue models to platform operations, laws and contracts, and crisis response.
This book begins with the question, "Why are you a creator now?" and systematically analyzes the growth background and market structure of the creator economy.
It provides a detailed explanation of the monetization structures of major platforms such as YouTube, TikTok, and Instagram, and covers a wide range of practical, immediately applicable topics, including collaboration with MCNs (multi-channel networks), brand marketing, fandom management strategies, and advertising labeling, copyright, and contract risk management.
In particular, each chapter includes a summary, discussion questions, example assignments, and checklists, making it suitable for use as a college textbook or practical workshop textbook.
This practical guide and business strategy book is a valuable resource not only for aspiring creators but also for those working in the content industry, including YouTubers, MCN executives, brand marketers, and content startup employees.
In an era where anyone can become a creator, but not everyone survives, "The Creator Business Bible" will serve as a practical advice and a reliable companion to "all creators who survive to the end" by turning what they love into a career based on their own standards and methods.
- You can preview some of the book's contents.
Preview
index
Prologue Everyone starts, but not everyone survives
Ⅰ.
/ Why now, a creator?
1.
How Creators Emerge in the New Media Era
2.
How Creator Became a "Profession"
II.
How the Creator Business Works
3.
How Platforms and Ecosystems Motivate Creators
4. Why Do I Need an MCN and How to Choose One?
III.
/ Creators' Revenue Models: Where and How to Earn
5.
Basic structure for generating revenue without advertising
6.
Advertising Sponsorship and Branded Content Strategies
7.
How to Expand with Goods and Brands
8.
Why Offline Events Still Matter
9.
Live Commerce: The Era of Creators Selling Directly
IV.
/ What kind of creators do brands want?
10.
Why Brands Want to Work with Creators
11.
Design Principles for Successful Marketing Campaigns
12.
Creator Marketing: What to Measure and How
V.
/ Laws and ethics that creators must know
13.
Advertising Labeling: How Far Should We Go?
14.
Copyright: This is what you need to know
Ⅵ.
/ How contracts reduce risk
15.
Things to know before signing
16. MCN, Brand, and Platform Contracts: Where Do the Problems Come From?
Ⅶ.
/ The strategies and mindset of long-lasting creators
17.
Creator Strategies: What's Different and Why They Work
18.
Career Change: The Next Step You'll Face Someday
19.
The Business Mindset Creators Need
epilogue What are you making now?
Ⅰ.
/ Why now, a creator?
1.
How Creators Emerge in the New Media Era
2.
How Creator Became a "Profession"
II.
How the Creator Business Works
3.
How Platforms and Ecosystems Motivate Creators
4. Why Do I Need an MCN and How to Choose One?
III.
/ Creators' Revenue Models: Where and How to Earn
5.
Basic structure for generating revenue without advertising
6.
Advertising Sponsorship and Branded Content Strategies
7.
How to Expand with Goods and Brands
8.
Why Offline Events Still Matter
9.
Live Commerce: The Era of Creators Selling Directly
IV.
/ What kind of creators do brands want?
10.
Why Brands Want to Work with Creators
11.
Design Principles for Successful Marketing Campaigns
12.
Creator Marketing: What to Measure and How
V.
/ Laws and ethics that creators must know
13.
Advertising Labeling: How Far Should We Go?
14.
Copyright: This is what you need to know
Ⅵ.
/ How contracts reduce risk
15.
Things to know before signing
16. MCN, Brand, and Platform Contracts: Where Do the Problems Come From?
Ⅶ.
/ The strategies and mindset of long-lasting creators
17.
Creator Strategies: What's Different and Why They Work
18.
Career Change: The Next Step You'll Face Someday
19.
The Business Mindset Creators Need
epilogue What are you making now?
Detailed image
Into the book
The creative industry is a huge ecosystem where many entities are organically connected.
The first subject to look at is the creator.
Creators are central players in the ecosystem, creating content, building fandoms, and collaborating with brands and platforms to generate revenue.
Creators simultaneously perform multiple roles: strategic content planner, marketer, and brand operator.
--- p.38
Creators must continuously check and manage their content to ensure it is designed to fit the platform's algorithms and does not violate any policies.
It is also advisable to pursue a multi-platform strategy that strategically leverages multiple platforms to spread risk and minimize the impact of change.
--- p.43
Creators must analyze the characteristics of the content they provide and their target audience to develop a content strategy that can attract higher advertising rates.
Content with specific interests or expertise is more attractive to advertisers and increases advertising revenue.
--- p.73
Creator marketing takes a completely different approach than traditional advertising.
The reason creator marketing is so powerful is because it already creates a close relationship with the fandom.
This allows us to create authentic brand advertising through a two-way communication structure.
--- p.129
The contracts that creators enter into while conducting business activities are more than just documents.
This provides a legal and institutional foundation for creators to generate revenue and grow through their own creative activities, while also preventing unnecessary disputes by pre-arranging with partners on rights and obligations, scope of support, profit distribution, contract period, and termination terms.
--- p.186
The content industry changes rapidly, trends repeat themselves, and platforms create new rules all the time.
What creators need to survive this change is not content technology, but a strategic mindset that can design the future of content.
--- p.234
Creators plan content, film and edit it themselves, strategically decide on upload timing and titles, manage comments and communities, coordinate collaborations with brands, handle taxes and accounting, and, if necessary, plan outsourcing and even consider marketing.
Looking at this entire process, creators are more like one-person businesses that simultaneously perform the roles of planner, producer, operator, marketer, and manager.
The first subject to look at is the creator.
Creators are central players in the ecosystem, creating content, building fandoms, and collaborating with brands and platforms to generate revenue.
Creators simultaneously perform multiple roles: strategic content planner, marketer, and brand operator.
--- p.38
Creators must continuously check and manage their content to ensure it is designed to fit the platform's algorithms and does not violate any policies.
It is also advisable to pursue a multi-platform strategy that strategically leverages multiple platforms to spread risk and minimize the impact of change.
--- p.43
Creators must analyze the characteristics of the content they provide and their target audience to develop a content strategy that can attract higher advertising rates.
Content with specific interests or expertise is more attractive to advertisers and increases advertising revenue.
--- p.73
Creator marketing takes a completely different approach than traditional advertising.
The reason creator marketing is so powerful is because it already creates a close relationship with the fandom.
This allows us to create authentic brand advertising through a two-way communication structure.
--- p.129
The contracts that creators enter into while conducting business activities are more than just documents.
This provides a legal and institutional foundation for creators to generate revenue and grow through their own creative activities, while also preventing unnecessary disputes by pre-arranging with partners on rights and obligations, scope of support, profit distribution, contract period, and termination terms.
--- p.186
The content industry changes rapidly, trends repeat themselves, and platforms create new rules all the time.
What creators need to survive this change is not content technology, but a strategic mindset that can design the future of content.
--- p.234
Creators plan content, film and edit it themselves, strategically decide on upload timing and titles, manage comments and communities, coordinate collaborations with brands, handle taxes and accounting, and, if necessary, plan outsourcing and even consider marketing.
Looking at this entire process, creators are more like one-person businesses that simultaneously perform the roles of planner, producer, operator, marketer, and manager.
--- p.245
Publisher's Review
“Everyone starts, but not everyone survives.”
Everything you need to know to survive as a creator today
We live in an age where anyone can create content with just a smartphone, but not everyone can survive as a creator.
Today's content market is constantly changing.
In a world where platform algorithms are constantly changing, advertising market trends are unstable, and trends change daily, it's not easy to succeed with just "good content."
The reason so many creators emerge and then disappear without a trace is because 'creating good content' and 'surviving' with that content are completely different issues.
To survive in this golden age of creators, you absolutely need not only creativity but also business acumen.
"Creator Business Bible" is a book that views creators not as mere "creators" but as "solo entrepreneurs who take full responsibility for everything."
“Creators are now media brands, business entities that must manage themselves,” the author says.
It is about looking at creators as managers who run ‘a company.’
So, we're going to explain step-by-step how creators actually make money through their content, and we're going to organize information that's easy to miss with specific examples.
It contains knowledge that can be applied immediately in the field, such as how MCNs (multi-channel networks) and platforms, which are responsible for managing and fostering the creator ecosystem, how brands and fandoms are structured, what standards are used to determine the revenue structure of advertising and sponsorship, the laws and ethics that creators must know, and how to prevent legal disputes or contractual risks.
However, “Creator Business Bible” is not a book that simply explains the structure of the content industry.
Rather than simply listing platform structures and profit formulas, this book aims to be a practical guide that encompasses the strategic mindset needed to grow into a "sustainable creator" and the fundamental skills creators need to possess.
Additionally, each chapter is divided into detailed summaries, discussions, assignments, and checklists that can be applied directly to practice, making it ideal for use as a textbook in university media-related departments or vocational training institutions.
To do something you love for a long time, you need to have an eye for seeing and understanding 'business' properly.
We hope that "The Creator Business Bible" will serve as a warm and realistic guide for all creators struggling to make their dreams a reality and those struggling to make a living.
Everything you need to know to survive as a creator today
We live in an age where anyone can create content with just a smartphone, but not everyone can survive as a creator.
Today's content market is constantly changing.
In a world where platform algorithms are constantly changing, advertising market trends are unstable, and trends change daily, it's not easy to succeed with just "good content."
The reason so many creators emerge and then disappear without a trace is because 'creating good content' and 'surviving' with that content are completely different issues.
To survive in this golden age of creators, you absolutely need not only creativity but also business acumen.
"Creator Business Bible" is a book that views creators not as mere "creators" but as "solo entrepreneurs who take full responsibility for everything."
“Creators are now media brands, business entities that must manage themselves,” the author says.
It is about looking at creators as managers who run ‘a company.’
So, we're going to explain step-by-step how creators actually make money through their content, and we're going to organize information that's easy to miss with specific examples.
It contains knowledge that can be applied immediately in the field, such as how MCNs (multi-channel networks) and platforms, which are responsible for managing and fostering the creator ecosystem, how brands and fandoms are structured, what standards are used to determine the revenue structure of advertising and sponsorship, the laws and ethics that creators must know, and how to prevent legal disputes or contractual risks.
However, “Creator Business Bible” is not a book that simply explains the structure of the content industry.
Rather than simply listing platform structures and profit formulas, this book aims to be a practical guide that encompasses the strategic mindset needed to grow into a "sustainable creator" and the fundamental skills creators need to possess.
Additionally, each chapter is divided into detailed summaries, discussions, assignments, and checklists that can be applied directly to practice, making it ideal for use as a textbook in university media-related departments or vocational training institutions.
To do something you love for a long time, you need to have an eye for seeing and understanding 'business' properly.
We hope that "The Creator Business Bible" will serve as a warm and realistic guide for all creators struggling to make their dreams a reality and those struggling to make a living.
GOODS SPECIFICS
- Date of issue: November 18, 2025
- Page count, weight, size: 256 pages | 152*225*20mm
- ISBN13: 9791191053531
- ISBN10: 1191053539
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