{"product_id":"153359","title":"Magazine B (Monthly): No. 79 Mini (MINI) Korean Edition ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYDO0DzlXKX3x33ZQGhJ1npIMElSz.png?v=1765041485\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B (Monthly): No. 79 Mini (MINI) Korean Edition \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/78671898\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e Magazine [B] is an ad-free monthly magazine that introduces one well-balanced brand from around the world each month, discovered from JOH's perspective.\u003cbr\u003e A serious yet readable magazine for everyone interested in brands, from brand executives contemplating new business ventures to those seeking to develop a sense of branding.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003e02 Intro\u003cbr\u003e\u003cbr\u003e 09 Editor's Letter\u003cbr\u003e\u003cbr\u003e 12 Rules of the Road\u003cbr\u003e Etiquette for Mini drivers to follow when encountering each other on the road\u003cbr\u003e\u003cbr\u003e 14 Perspectives\u003cbr\u003e Four creators explore the design and value of the Mini.\u003cbr\u003e\u003cbr\u003e 18 Museum\u003cbr\u003e The history of British cars on display at the Motor Museum in London, and the heritage of the Mini explained by a curator.\u003cbr\u003e\u003cbr\u003e 24 Opinions\u003cbr\u003e Michael and Charlie Cooper, the third and fourth generations of the Cooper family who instilled racing genes and engineering into the Mini brand.\u003cbr\u003e\u003cbr\u003e 30 Restorer\u003cbr\u003e The global popularity of the Classic Mini is proven by a specialist restoration company.\u003cbr\u003e\u003cbr\u003e 36 In London\u003cbr\u003e A travel agency that turned the idea of ​​exploring London in a classic Mini into a business.\u003cbr\u003e\u003cbr\u003e 42 With Minis\u003cbr\u003e Classic Mini enthusiasts in London\u003cbr\u003e\u003cbr\u003e 46 Opinion\u003cbr\u003e Christoph Gontart, Head of BMW Group Classic Brand Management\u003cbr\u003e\u003cbr\u003e 50 Milestones\u003cbr\u003e Classic Mini models that marked 60 years of Mini history\u003cbr\u003e\u003cbr\u003e 54 Buzzing\u003cbr\u003e Thoughts on the New and Classic Mini shared by Mini owners in online communities\u003cbr\u003e \u003cbr\u003e58 Engine Rooms\u003cbr\u003e The engine compartments of the classic and new Minis observed through the bonnet.\u003cbr\u003e\u003cbr\u003e 60 Versus\u003cbr\u003e The features of the Classic Mini and the New Mini, compared and analyzed in one place.\u003cbr\u003e\u003cbr\u003e 70 In the Making\u003cbr\u003e The Oxford plant, which is responsible for manufacturing the Mini lineup and some of the lineups after the BMW acquisition, and the head of Mini design\u003cbr\u003e Interview with Oliver Heilmer\u003cbr\u003e\u003cbr\u003e 82 Minimizers\u003cbr\u003e The lifestyles of Mini owners we met in three cities and their perspectives on mobility in each city.\u003cbr\u003e\u003cbr\u003e 94 Signal\u003cbr\u003e\u003cbr\u003e 102 Brand Story\u003cbr\u003e The story of a brand born out of Britain's social and economic crisis and growing to offer solutions for mobility.\u003cbr\u003e\u003cbr\u003e 110 Interviews\u003cbr\u003e Mini General Manager Bernd Köver\u003cbr\u003e Esther Vane, Head of Mini Brand Strategy and Business Innovation\u003cbr\u003e\u003cbr\u003e 116 Expansion\u003cbr\u003e Mini is pioneering a new field by applying the motto of 'creative use of space'.\u003cbr\u003e\u003cbr\u003e 118 Century\u003cbr\u003e The Mini, now a pop culture icon, has had a tumultuous history alongside the automotive industry.\u003cbr\u003e\u003cbr\u003e 122 British Cars \u003cbr\u003eA British automobile brand that has established a unique identity with unwavering conviction and charm.\u003cbr\u003e\u003cbr\u003e 126 Figures\u003cbr\u003e Statistics and figures showing Mini's history and growth\u003cbr\u003e\u003cbr\u003e 129 References\u003cbr\u003e\u003cbr\u003e 131 Outro\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate2561\/MidCate010\/256094113.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e This is the seventy-ninth magazine [B].\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e After publishing two combined issues of two months' worth twice a year, the editorial staff of Magazine [B] is given a breather.\u003cbr\u003e Sometimes I go on vacation with family or friends, and sometimes I diligently prepare for projects for the remaining half of the semester.\u003cbr\u003e It is also a time when I feel that it is just as important to stop for a moment and look back as it is to run with all your might.\u003cbr\u003e But this summer I had to run at full speed.\u003cbr\u003e This is because, in addition to the regular publications, Magazine [B] and Magazine [F], we have planned another publication, the book series 'Jobs', which was released in mid-August. \u003cbr\u003eAs the title of the series suggests, Jobs is a book that talks about the jobs, professionals, and professional thinking of this era.\u003cbr\u003e As boundaries between industries and professions blur and opportunities for professionals and amateurs become increasingly equal, I created this book to shed new light on the topic of occupation.\u003cbr\u003e As Jobs wrote in his introduction, “A job is an extension of a brand story.”\u003cbr\u003e A professional's philosophy and attitude toward his or her work are realized in the form of a brand.\u003cbr\u003e Perhaps the magazine [B] had been predicting Jobs' birth all along.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Mini, which started in England in 1959, is also an automobile brand that grew based on the unique philosophy of two professionals.\u003cbr\u003e It has become an icon across design, culture, and lifestyle, to the point where it's awkward to call it just an automobile brand. \u003cbr\u003eThe power that has allowed the Mini to maintain its iconic status for nearly 60 years remains intact in its first prototype.\u003cbr\u003e It's quite famous that Alec Issigonis, who designed the Mini, was an engineer, but he considered himself a designer, not an engineer.\u003cbr\u003e This would mean moving back and forth between engineers and designers, using both sets of eyes and thinking.\u003cbr\u003e Thanks to this, the Mini was able to become competitive not only as a small car but also as a car that beautifully implemented optimal space.\u003cbr\u003e And another engineer, John Cooper, used his racing background to make the Mini a car that could even handle the road.\u003cbr\u003e They have shown firsthand what flexible professional thinking can achieve.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Personally, what I find attractive about Mini is its unique expression. \u003cbr\u003eWhen I was on a business trip to Edinburgh, Scotland, a few years ago, I was quite impressed by the colorful Minis traversing the city's cobblestone streets under thick clouds.\u003cbr\u003e The nimble movements stood out even more in contrast to the massiveness of the Gothic-style architecture, which was almost black.\u003cbr\u003e Among other German cars that looked like near-perfect machines, the Mini was bringing life to the city.\u003cbr\u003e It's not just because it's a small car.\u003cbr\u003e It uses curves without losing its charm, and its vivid character is fully revealed not only when stationary but also when moving, so its presence feels just like that of a person.\u003cbr\u003e I think it was for a similar reason that in the 1960s in London, there was a saying that “If you can afford a Rolls-Royce, you should drive a Mini Cooper.”\u003cbr\u003e Because there is no other car that can imitate or replicate the Mini's unique liveliness.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eIt is also noteworthy that Mini's vitality came from limitations and restricted situations.\u003cbr\u003e The British historical backdrop of the oil crisis, which forced the production of small, economical cars, paradoxically gave the Mini a positive boost.\u003cbr\u003e Despite her cute appearance, Mini was not a product of abundance, but rather a solution to a crisis.\u003cbr\u003e It is no exaggeration to say that creativity in business, not art, depends on how one perceives and tames limited situations.\u003cbr\u003e Whether it's cost and time constraints, physical size constraints, or human and resource constraints.\u003cbr\u003e The coming society will have countless limitations in many aspects and types.\u003cbr\u003e Not only various laws and regulations, but also political and social agendas that spread rapidly through social media, and issues related to the environment and sustainability, etc., will narrow the scope of creation. \u003cbr\u003eBut this should not be viewed only negatively.\u003cbr\u003e The ideas that come from overcoming deficiency give humanity to objects and spaces, and there is no weapon more powerful than being given humanity.\u003cbr\u003e As Mini's success shows, it is ultimately humanity that can embrace everything.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Editor-in-Chief Park Eun-seong\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e September 10, 2019\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePages, weight, size:\u003c\/strong\u003e 144 pages | 378g | 170*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791160360820\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1160360820 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43892515471402,"sku":"153359","price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/9e6791cbaafa1cc148ffefcb8a2575c9.jpg?v=1765380144","url":"https:\/\/librairie.coreenne.fr\/en\/products\/153359","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}