Jeong Sang-yoon's Sales Recipe
 |
Description
Book Introduction
Mentors of top salespeople who even raise a corpse in a coffin
The #1 sales trainer with 2,000 lectures over 10 years
The Secret Recipe of a Sales Expert, as Told by Jeong Sang-yoon
Instructor Sang-yoon Jeong, who has made a name for himself as an expert in economics and finance through his hosting of SBS's "Live Money" and the popular podcasts "Ant Investment Research Institute" and "Sales God," has published a new book titled "Sales Recipe by Sang-yoon Jeong."
Instructor Jeong Sang-yoon is known as a top lecturer, receiving over 20 requests to give lectures every month for over 10 years in various fields, including insurance sales, automobiles, rentals, and cosmetics.
Our sales coaching program, which starts at 4:30 a.m. every day, has produced numerous top-class salespeople.
This book doesn't simply teach the personal know-how of a successful recruiter. It's a theoretical book that analyzes the successes and failures of countless recruiters and contains the fundamental principles of sales that can be applied to anyone, proven through long-term training.
The sales process, from customer discovery to post-contract follow-up, is divided into seven detailed stages, and the points to note and codes of conduct that must be followed at each stage are systematized.
“Sales can be said to be a kind of recipe.
Just as following a chef's recipe exactly will result in the same taste, the same goes for sales.
If you just follow the methods of a sales expert, you will get the same results.
“On the other hand, if you follow the methods of someone who is not good at sales, you will end up with poor results.” (p. 14)
The #1 sales trainer with 2,000 lectures over 10 years
The Secret Recipe of a Sales Expert, as Told by Jeong Sang-yoon
Instructor Sang-yoon Jeong, who has made a name for himself as an expert in economics and finance through his hosting of SBS's "Live Money" and the popular podcasts "Ant Investment Research Institute" and "Sales God," has published a new book titled "Sales Recipe by Sang-yoon Jeong."
Instructor Jeong Sang-yoon is known as a top lecturer, receiving over 20 requests to give lectures every month for over 10 years in various fields, including insurance sales, automobiles, rentals, and cosmetics.
Our sales coaching program, which starts at 4:30 a.m. every day, has produced numerous top-class salespeople.
This book doesn't simply teach the personal know-how of a successful recruiter. It's a theoretical book that analyzes the successes and failures of countless recruiters and contains the fundamental principles of sales that can be applied to anyone, proven through long-term training.
The sales process, from customer discovery to post-contract follow-up, is divided into seven detailed stages, and the points to note and codes of conduct that must be followed at each stage are systematized.
“Sales can be said to be a kind of recipe.
Just as following a chef's recipe exactly will result in the same taste, the same goes for sales.
If you just follow the methods of a sales expert, you will get the same results.
“On the other hand, if you follow the methods of someone who is not good at sales, you will end up with poor results.” (p. 14)
index
Introduction: Sales masters are made, not born.
Part 1.
What is sales?
1.
Life is a series of sales
2.
3 Skills Needed for Sales
3.
Activity is the path to success
Part 2.
7 Steps to the Sales Process
4.
What is a sales process and why is it important?
5.
Sales Process Step 1: Prospecting
6.
Sales Process Step 2: Telephone Approach
7.
Step 3 of the Sales Process: Approach
8.
Step 4 of the Sales Process: Fact & Feeling Finding
9.
The 5 Steps of the Sales Process: Presentation & Closing
10.
Step 6 of the Sales Process: Referrals
11.
Step 7 of the Sales Process: Policy Delivering & After-Service
Part 3.
Become a sales expert
12.
Get used to success
13.
Work with a strong mind
14.
A qualitative leap forward must be preceded by positive accumulation.
Conclusion: A Salesperson Who Moves Hearts
Part 1.
What is sales?
1.
Life is a series of sales
2.
3 Skills Needed for Sales
3.
Activity is the path to success
Part 2.
7 Steps to the Sales Process
4.
What is a sales process and why is it important?
5.
Sales Process Step 1: Prospecting
6.
Sales Process Step 2: Telephone Approach
7.
Step 3 of the Sales Process: Approach
8.
Step 4 of the Sales Process: Fact & Feeling Finding
9.
The 5 Steps of the Sales Process: Presentation & Closing
10.
Step 6 of the Sales Process: Referrals
11.
Step 7 of the Sales Process: Policy Delivering & After-Service
Part 3.
Become a sales expert
12.
Get used to success
13.
Work with a strong mind
14.
A qualitative leap forward must be preceded by positive accumulation.
Conclusion: A Salesperson Who Moves Hearts
Into the book
Sales is a profession that requires reading customers rather than selling products.
Sales activities are the work of distinguishing between those who will buy, those who will not buy, and those who are hesitant to buy.
Therefore, it is most important to develop the ability to read people.
Sales experts are experts at reading the psychology of customers.
--- p.30
The reason customers refuse is not because of a logical judgment of necessity, but because of negative feelings toward the salesperson, a feeling of discomfort, or a feeling of being unnecessary.
The surest way to turn these negative emotions into positive ones is to fill your speech with confidence and positive emotions.
When you try to persuade a customer's feelings with logic and knowledge, the customer usually becomes even more closed-minded, thinking that the salesperson is arguing.
That is why it is very important how much energy a salesperson puts into their speech during a consultation.
--- p.83
Remember, while a sales novice might try to serve delicious food, a sales expert spends his time finding hungry customers.
If you can find someone who has been fasting for three days, there is no need to prepare a lavish feast.
Even if you just treat them to a cup of ramen, you become a benefactor.
--- p.87
Sales is the spread of confidence.
You must have strong conviction about the product or service you are selling.
How can a salesperson, if he or she harbors doubts, powerfully convey the need for a product or service to a customer? Sales power, or the power to arouse needs, begins with a salesperson's strong conviction in the benefits and necessity of the product they're selling.
--- p.129
When positive accumulation is achieved, a qualitative leap occurs naturally.
There is no royal road.
This is the truth.
Only those salespeople who diligently repeat and accumulate every day, even without applause or praise, can reach the ultimate level, and the secret of sales masters is to make efforts that can break through rocks with the power of a drop of water.
Everyone has the power of a single drop of water.
So, in sales, anyone can become a sales expert.
--- p.260
Communication is directly related to survival.
Communication skills are the key to success.
People who communicate well are successful at home, in their organizations, and in the world.
A successful salesperson is one who moves the customer's heart through communication.
If you move the hearts of your customers, you will eventually move the world.
Want to move your customers' hearts? You have to start by moving your own.
I must first move my own heart before I can move the heart of my customer.
Sales activities are the work of distinguishing between those who will buy, those who will not buy, and those who are hesitant to buy.
Therefore, it is most important to develop the ability to read people.
Sales experts are experts at reading the psychology of customers.
--- p.30
The reason customers refuse is not because of a logical judgment of necessity, but because of negative feelings toward the salesperson, a feeling of discomfort, or a feeling of being unnecessary.
The surest way to turn these negative emotions into positive ones is to fill your speech with confidence and positive emotions.
When you try to persuade a customer's feelings with logic and knowledge, the customer usually becomes even more closed-minded, thinking that the salesperson is arguing.
That is why it is very important how much energy a salesperson puts into their speech during a consultation.
--- p.83
Remember, while a sales novice might try to serve delicious food, a sales expert spends his time finding hungry customers.
If you can find someone who has been fasting for three days, there is no need to prepare a lavish feast.
Even if you just treat them to a cup of ramen, you become a benefactor.
--- p.87
Sales is the spread of confidence.
You must have strong conviction about the product or service you are selling.
How can a salesperson, if he or she harbors doubts, powerfully convey the need for a product or service to a customer? Sales power, or the power to arouse needs, begins with a salesperson's strong conviction in the benefits and necessity of the product they're selling.
--- p.129
When positive accumulation is achieved, a qualitative leap occurs naturally.
There is no royal road.
This is the truth.
Only those salespeople who diligently repeat and accumulate every day, even without applause or praise, can reach the ultimate level, and the secret of sales masters is to make efforts that can break through rocks with the power of a drop of water.
Everyone has the power of a single drop of water.
So, in sales, anyone can become a sales expert.
--- p.260
Communication is directly related to survival.
Communication skills are the key to success.
People who communicate well are successful at home, in their organizations, and in the world.
A successful salesperson is one who moves the customer's heart through communication.
If you move the hearts of your customers, you will eventually move the world.
Want to move your customers' hearts? You have to start by moving your own.
I must first move my own heart before I can move the heart of my customer.
--- p.263
Publisher's Review
Mentors of top salespeople who even raise a corpse in a coffin
The #1 sales trainer with 2,000 lectures over 10 years
The Secret Recipe of a Sales Expert, as Told by Jeong Sang-yoon
Instructor Sang-yoon Jeong, who has made a name for himself as an expert in economics and finance through his hosting of SBS's "Live Money" and the popular podcasts "Ant Investment Research Institute" and "Sales God," has published a new book titled "Sales Recipe by Sang-yoon Jeong."
Instructor Jeong Sang-yoon is known as a top lecturer, receiving over 20 requests to give lectures every month for over 10 years in various fields, including insurance sales, automobiles, rentals, and cosmetics.
Our sales coaching program, which starts at 4:30 a.m. every day, has produced numerous top-class salespeople.
This book doesn't simply teach the personal know-how of a successful recruiter. It's a theoretical book that analyzes the successes and failures of countless recruiters and contains the fundamental principles of sales that can be applied to anyone, proven through long-term training.
The sales process, from customer discovery to post-contract follow-up, is divided into seven detailed stages, and the points to note and codes of conduct that must be followed at each stage are systematized.
“Sales can be said to be a kind of recipe.
Just as following a chef's recipe exactly will result in the same taste, the same goes for sales.
If you just follow the methods of a sales expert, you will get the same results.
“On the other hand, if you follow the methods of someone who is not good at sales, you will end up with poor results.” (p. 14)
Sales is not about selling products, it's about reading customers.
A humble chef prepares delicious food, but a master seeks out hungry customers.
There is something that many low-performing salespeople have in common.
“Sales is not suitable for my aptitude.”
But that's not the case.
The most common cause of failure is simply repeating things diligently in the wrong way.
However, anyone can definitely experience improved performance if they consistently practice the right method.
What is the right way? In a word, it's "knowing how to think from the customer's perspective."
This is something that people who excel in their fields, not just in sales, have in common.
An excellent employee pays attention to his or her boss's mood and situation when reporting to him or her.
The owner of a successful restaurant studies how customers feel about the taste, price, and interior atmosphere.
The same goes for salespeople.
Sales experts who close contracts every day are people with excellent customer understanding skills.
They have an eye for discerning between those who will and will not sign a contract.
Customers make purchase decisions based on how they feel about the salesperson, not because they need it.
A sales expert is someone who knows how to move the hearts of customers, rather than someone with any skill or enthusiasm.
What are the customer's problems? What is their financial situation? Are there any salespeople among their family friends? What is a convenient time to call? A customer will open their heart to a salesperson who puts themselves in their shoes and appropriately suggests what they need.
This is what is called 'communication skills'.
“Communication skills are the key to success.
People who communicate well are successful at home, in their organizations, and in the world.
A successful salesperson is one who moves the customer's heart through communication.
“If you move the hearts of customers, you will eventually move the world.” (p. 263)
There are many different fields in sales, but ultimately, all sales are about winning people's hearts.
This is a skill that everyone needs, even those who are not in sales.
Life is a series of sales.
Salespeople are made, not born.
The 7-Step Sales Process of a Top 0.1% Sales Expert
'Is there really a method that can be called the right answer in sales?' This has been the author's long-standing concern.
This book is called the '7 Steps to the Sales Process' and is an extract of only the parts that the author believes are correct in any type of sales by organizing various experiences and knowledge he has acquired over 22 years as a meat restaurant owner, insurance salesperson, sales organization manager, sales trainer, financial expert, sales broadcast host, and sales motivation specialist instructor.
We have described each situation in as much detail as possible so that it can be easily applied not only to insurance sales but also to sales that handle tangible products such as automobile sales and home appliance rental sales.
· Step 1: Identifying Prospects
· Step 2: Access the phone
· Step 3: Initial Interview
· Step 4: Discovering Facts and Feelings
· Step 5: Proposal and Closing
Step 6: Securing an introduction
· Step 7: Product delivery and after-sales service
You can read only the parts you need at a time, and you can also compare your own sales methods with those of sales experts step by step.
We've also organized it so that you can easily find out what's missing and what needs to be filled in.
If you read this book from beginning to end, you will naturally realize the difference between yourself and legendary sales experts.
“Sales is not a field that requires special talents that only certain people can do.
Human desires are all the same, and it is human nature to live when necessary.
Therefore, anyone can achieve appropriate results by conducting sales activities based on a certain sales process.” (p. 34)
The #1 sales trainer with 2,000 lectures over 10 years
The Secret Recipe of a Sales Expert, as Told by Jeong Sang-yoon
Instructor Sang-yoon Jeong, who has made a name for himself as an expert in economics and finance through his hosting of SBS's "Live Money" and the popular podcasts "Ant Investment Research Institute" and "Sales God," has published a new book titled "Sales Recipe by Sang-yoon Jeong."
Instructor Jeong Sang-yoon is known as a top lecturer, receiving over 20 requests to give lectures every month for over 10 years in various fields, including insurance sales, automobiles, rentals, and cosmetics.
Our sales coaching program, which starts at 4:30 a.m. every day, has produced numerous top-class salespeople.
This book doesn't simply teach the personal know-how of a successful recruiter. It's a theoretical book that analyzes the successes and failures of countless recruiters and contains the fundamental principles of sales that can be applied to anyone, proven through long-term training.
The sales process, from customer discovery to post-contract follow-up, is divided into seven detailed stages, and the points to note and codes of conduct that must be followed at each stage are systematized.
“Sales can be said to be a kind of recipe.
Just as following a chef's recipe exactly will result in the same taste, the same goes for sales.
If you just follow the methods of a sales expert, you will get the same results.
“On the other hand, if you follow the methods of someone who is not good at sales, you will end up with poor results.” (p. 14)
Sales is not about selling products, it's about reading customers.
A humble chef prepares delicious food, but a master seeks out hungry customers.
There is something that many low-performing salespeople have in common.
“Sales is not suitable for my aptitude.”
But that's not the case.
The most common cause of failure is simply repeating things diligently in the wrong way.
However, anyone can definitely experience improved performance if they consistently practice the right method.
What is the right way? In a word, it's "knowing how to think from the customer's perspective."
This is something that people who excel in their fields, not just in sales, have in common.
An excellent employee pays attention to his or her boss's mood and situation when reporting to him or her.
The owner of a successful restaurant studies how customers feel about the taste, price, and interior atmosphere.
The same goes for salespeople.
Sales experts who close contracts every day are people with excellent customer understanding skills.
They have an eye for discerning between those who will and will not sign a contract.
Customers make purchase decisions based on how they feel about the salesperson, not because they need it.
A sales expert is someone who knows how to move the hearts of customers, rather than someone with any skill or enthusiasm.
What are the customer's problems? What is their financial situation? Are there any salespeople among their family friends? What is a convenient time to call? A customer will open their heart to a salesperson who puts themselves in their shoes and appropriately suggests what they need.
This is what is called 'communication skills'.
“Communication skills are the key to success.
People who communicate well are successful at home, in their organizations, and in the world.
A successful salesperson is one who moves the customer's heart through communication.
“If you move the hearts of customers, you will eventually move the world.” (p. 263)
There are many different fields in sales, but ultimately, all sales are about winning people's hearts.
This is a skill that everyone needs, even those who are not in sales.
Life is a series of sales.
Salespeople are made, not born.
The 7-Step Sales Process of a Top 0.1% Sales Expert
'Is there really a method that can be called the right answer in sales?' This has been the author's long-standing concern.
This book is called the '7 Steps to the Sales Process' and is an extract of only the parts that the author believes are correct in any type of sales by organizing various experiences and knowledge he has acquired over 22 years as a meat restaurant owner, insurance salesperson, sales organization manager, sales trainer, financial expert, sales broadcast host, and sales motivation specialist instructor.
We have described each situation in as much detail as possible so that it can be easily applied not only to insurance sales but also to sales that handle tangible products such as automobile sales and home appliance rental sales.
· Step 1: Identifying Prospects
· Step 2: Access the phone
· Step 3: Initial Interview
· Step 4: Discovering Facts and Feelings
· Step 5: Proposal and Closing
Step 6: Securing an introduction
· Step 7: Product delivery and after-sales service
You can read only the parts you need at a time, and you can also compare your own sales methods with those of sales experts step by step.
We've also organized it so that you can easily find out what's missing and what needs to be filled in.
If you read this book from beginning to end, you will naturally realize the difference between yourself and legendary sales experts.
“Sales is not a field that requires special talents that only certain people can do.
Human desires are all the same, and it is human nature to live when necessary.
Therefore, anyone can achieve appropriate results by conducting sales activities based on a certain sales process.” (p. 34)
GOODS SPECIFICS
- Date of issue: September 4, 2023
- Page count, weight, size: 264 pages | 440g | 145*210*16mm
- ISBN13: 9791198290502
- ISBN10: 1198290501
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