From memorable writing to concept design, planning, and monetization.
Personal branding that highlights each individual's unique colors

In the vast ocean of personal branding, will you be swept away as a common sight, or will you remain unfazed and remain remembered as your own, elegant self?
This book explains healthy and elegant personal branding methods that will make people remember you and your brand values ​​through natural 'attraction' in the online world where aggro and hooking are rampant.
This book contains personal branding methods that will help you grow in your own way, from planning articles that garner responses and communication by embodying your thoughts and perspectives to designing branding concepts and even monetizing them.


The author writes and lectures on the topic of “selling insights” under the pen name “Moist Marketer.”
The 'Branding Sincere Counseling Center' and Q&A sections in the book are a compilation of questions the author has received, and offer sincere advice to those struggling with personal branding.
This book is a personal branding solution for ordinary people like me to survive in the flood of content and be remembered by others.
If you have any concerns or need ideas while developing your personal brand, please reach out and I will be happy to help.

There are many books that tell you how you can live a free life by creating your own small but attractive brand.
You can make more money than you do now by doing what you like, rather than forcing yourself to do something you don't want to do.
It is a well-established principle that when writing a book like this, you must include 'romance'.
That is, while describing the lounge of a luxury hotel with an ocean view, he directly and indirectly reveals economic freedom by saying, "When everyone else is tied down to reality, I live this freely," and emphasizes that the range of choices has expanded significantly.
‘You don’t have to set an alarm anymore’ or ‘You can leave whenever you want’… .
Expressions like 'unbound by time and space' and 'no superiors to interfere' can feel clichéd.
'I was just like you.
The recollection that 'there was a time like that' is a bonus.
It gently seduces and stimulates the reader.
Of course there is nothing wrong with that.
When trying to dazzle others, it's natural to focus on your strengths.

But I don't want to do that.
Readers who have picked up this book now may be deeply hurt.
It's a wound in romance.
I don't want to fool those who have scars all over their bodies again.
It's not because I'm kind, but because I have to tell the truth so that I don't get filtered by the standards of people who are as veiled as I am.

This book is for those who know better than anyone else that the romantic ideals listed above—a life where wealth accumulates without hard work, and financial and time freedom—are illusions.
I'm going to tell you, in a very realistic way, how you can make yourself memorable.
In fact, it is a rare position that I am aiming for in the fields of marketing, branding, and planning.
In an age where romance and hooking reign supreme, I want to write a book that doesn't start with hooking.
I'm a bit worried that this might turn into a book that "hooks without hooking," but I hope my sincerity is conveyed.
---「Intro.
From “Personal Branding and Memorable Writing”

Let's say you need to convey a message to a passerby.
When you promote a product, give out promotional items, or ask people to participate in an event, the attitude of those who are caught up in it will probably be like this.
“Okay, let’s go in and see.”

They will first put up a psychological barrier and try to find fault or find something lacking.
This is because communication takes place under the context of, 'I have the power to choose, and you have to make an effort to please me.'
It's not because I'm ill-tempered.
A one-sided message, such as “This product is the best.”
I don't think I would like a delivery style like, "So listen to me and buy this."
Naturally, a defensive stance is inevitable.

In these situations, both the sender and receiver of the message easily become tired.
This is because communication is not done on equal footing, but because you have to 'try to look good'.
And as communication continues 'in unequal circumstances', it gradually becomes a problem.
And then the fight begins, where you have to look better.
---「Chapter 1.
Among those who pursue branding in the wrong direction,

They say you have to write something that 'hooks' the reader into clicking.
However, you cannot create an attractive personal brand by writing in a 'push-pull' manner.
'Immigrating' is the exact opposite of the voluntary action mentioned above.
It will be easier to understand if you think of a flyer.
As I was walking briskly, someone suddenly popped out and spoke to me, handing me a flyer.
The purpose is to promote something, but most of us find it annoying.

Did you understand that "voluntary interest" and the "pushing method" are polar opposites? But at some point, more and more people started saying the "pushing method" was the right approach.
This has to do with the nature of online.
Because of the nature of online, we have no choice but to focus on ‘numbers’.
Here's an example I often use.

Let's scream in the middle of Gangnam Station.
Many people will look back and say, "What?" and then go their separate ways.
Let's try this action online.
The number of 'views' will increase.
As if countless people on the street were looking back.
And at this point, a misunderstanding arises.
It starts to give a positive image to the number of views.
‘So many people pressed this…!’
---「Chapter 1.
Among those who pursue branding in the wrong direction,

The direction of review-type content should start from 'a person who records his thoughts' and aim to reach 'a person who solves other people's problems.'
If you have some experience or skills, it's okay to start with the latter.
The thing to be careful about is that it is the former, not pretending to be the latter.
Whether you choose to record your thoughts or help solve other people's problems, it's essential to consider "depth."
This is a key point of personal branding.

Put aside your vague fears and worries about personal branding and give it a try.
The important thing in setting a direction is to just try something.
The longer you spend thinking about which choice to make, the more unable you are to make a decision.
I don't know if there is a right answer in the first place, but it's not like you can just choose the right answer.
When it comes to stock investing, there is the option of 'not investing'.
Sometimes that choice is the right answer.
But in my experience, the option of 'doing nothing' is never the right answer.
I thought that if I tried this and there was no response, my time and effort would be wasted, but that's not the case.
You have experience.
---「Chapter 2.
Among those who cannot distinguish between personal branding and a diary

As I've said many times before, being interested in personal branding itself indicates a lack of expertise.
Even if you don't know the term personal branding, there are people who are (famous for being) branded with the top 0.1% of grades, looks, and wealth.
But most people can't do that.
It is not easy to achieve such an achievement.
So, let's start by telling a small story.

In times like these, even those without expertise can create a compelling point of attraction if they don't show off and naturally explain their perspective on the world.
This is a completely different level of appeal from writing articles that plaster your resume on every post.
Keep this in mind.
The more you cling to the desire to be seen as someone who has accomplished something great, the more people will start to leave you.
I feel a sense of rejection because the way of expression and the message are different.
Take it easy.
Then the difficulty of writing will be significantly reduced.
---「Chapter 2.
Among those who cannot distinguish between personal branding and a diary

Let's think about it.
Even today, countless new books will be released in bookstores.
Do you know the title of even one of these books? Probably not.
Even if we change the perspective from today to yesterday, it'll still be the same. If I don't care about others, but I think others should care about me, I'll never be able to escape this dilemma.
Other people's indifference towards me.
We should take this for granted.
Only then can you continue on without getting hurt.

After accepting that others' indifference toward me is natural, you should calmly analyze the reasons for it.
It can be broadly divided into two aspects.
Because they are unaware of my existence or are not attracted to my writing.
---「Chapter 3.
Among the articles that caused resentment, contrary to the intention,

First, we must begin by clearly revealing the hidden desire within the phrase, “I want to turn people into brands.”
It's a story about a desire that you don't want to show and want to keep hidden.
Maybe you're jumping into personal branding with the vague idea that it'll be easy to make money.
I was hooked on phrases like, 'I was able to earn 10 million won a month in just one year after quitting my job through personal branding.'

Your romantic notion of personal branding probably goes like this:
“As the number of fans who like me steadily increases and my income naturally increases, I should write books and plan products.
Sometimes I go to lectures too.
I hope that my story will be continuously reproduced in the world and naturally grow in influence.
“As the number of collaborations increases, more opportunities will come.”

If you have this kind of romanticism, you can't act as if you have 'no desires'.
I absolutely can't do it.
So what should we do first? First, relax.
If you have any illusions that a month of branding writing will pave the way for a smooth journey, put that belief aside.
It's too greedy.
If you can get a position by pouring your passion into it for a short period of time, the value of that 'position' will be insignificant.
---「Chapter 5.
From "Personal Branding Practical Details and Scenarios"

One of the key characteristics of non-zero-based people is their compulsion to convey information.
I think that my identity is to inform, point out, and help others.
There is nothing wrong with that.
However, the attitude of trying to explain everything in detail has its limits.
There are two major limitations.

The first is that knowledge-transferring texts are, by their nature, easily replaceable.
As I emphasized earlier, knowledge itself cannot be special.
Just as there are countless posts talking about how to use a specific program like 'Screenliner', the content cannot be different.
I don't show any interest in people because my writing is no different from other people's writing.
If you want to have a long-term career as a knowledge-transferring writer, you need to establish authority in the field through overwhelming quality and publication volume.
But this is not something that an individual can achieve.

This is the second time I've written a review.
For example, it is like this.
There is a child who just came out of the movie theater after watching a movie.
I get excited and start rambling about my thoughts on the movie.
“This scene was the coolest and that scene was boring,” he says without thinking.
If the listener is interested in the story, they will be more excited to continue.

This is also true in writing.
If you listen attentively without pointing out mistakes in grammar or expressions, a 'free' atmosphere is created.
If the writer is looking at the readers' reactions and thinks, "Oh, this writing seems to lack explanations for beginners," or "This part seems like I'm imitating someone else," the flow of the writing will come to a halt.
This results in the text, which could have told a deep story, becoming relatively shallow.
---「Chapter 5.
From "Personal Branding Practical Details and Scenarios"

Q.
I'm communicating with more people and I'm confident that I can write and post to some extent, but I can't make money.
A.
(…) If more and more people are communicating and it’s not monetized, it’s proof that they don’t value the information I’m providing.
You may feel guilty about accepting money, or you may have a persistent thought that you need to be more prepared.
it's okay.
Because we are just going through a period of build-up.
However, if you are hesitant to monetize your content despite providing a certain level of quality, we recommend asking questions or conducting surveys with your subscribers/followers/neighbors.

I'm asking people who like my writing to tell me specifically what kind of content they need.
Questions will pile up one by one.
When a problem arises, you may be asked whether you can respond immediately or act on their behalf. That's when you gain confidence.
First of all, this is because the service was planned based on requests, rather than approaching people by saying, “I’m selling this.”
Because I wasn't pushing it on them, I was just granting a request to someone who needed it.
Using this method greatly lowers the psychological barrier to entry.
If you have some skill but are having trouble monetizing it, give it a try.

---「Q&A.
From “Questions and Answers”