{"product_id":"154489","title":"Typography textbook ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYDPGC3LeROmJXqefJ9BVYhZyuMpD.png?v=1765080352\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Typography textbook \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/4130988\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eBook Introduction\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eAn essential guide to typography that you can learn step by step.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 『Typography Textbook』 is a unique combination of textbook and specialized reference book.\u003cbr\u003e This book provides a complete overview of the field of typography, from the origins of the alphabet to contemporary design.\u003cbr\u003e The fundamentals of all type, the fundamentals inherent in all successful typographic design, are all discussed.\u003cbr\u003e If a student had to choose just one book to guide them on their journey from the classroom to the design studio, this would be it.\u003cbr\u003e Rather than overwhelming readers with the myriad of existing typefaces, we thoroughly reviewed five: Garamond, Baskerville, Bodoni, Century Expanded, and Helvetica.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Each typeface represents a significant stage in the evolution of typography and remains widely used today. \u003cbr\u003eBy understanding and working with these typefaces, you will learn how to use type creatively.\u003cbr\u003e Whether it's to make type easier to read and more aesthetically pleasing, or simply to attract attention, the Typography Textbook has been revised to reflect the significant technological changes that have occurred in recent years.\u003cbr\u003e At the same time, it retains the fundamental features that make this book indispensable for students and teachers.\u003cbr\u003e This book will help you explore hundreds of solutions to design challenges and explore the vast world of typography information.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Before entering\u003cbr\u003e\u003cbr\u003e \u003cb\u003e1. Basics of Typography\u003c\/b\u003e\u003cbr\u003e Origin of the Alphabet\u003cbr\u003e typographic terminology\u003cbr\u003e Type scale\u003cbr\u003e\u003cbr\u003e \u003cb\u003e2 Five Classic Typefaces\u003c\/b\u003e\u003cbr\u003e category\u003cbr\u003e characteristic\u003cbr\u003e Garamond | Old Style\u003cbr\u003e Baskerville | Transitional  \u003cbr\u003eBodoni | Modern\u003cbr\u003e Century Expanded | Egypt\u003cbr\u003e Helvetica | Sans-serif\u003cbr\u003e Letter Family\u003cbr\u003e Practice | Identifying Typefaces\u003cbr\u003e\u003cbr\u003e \u003cb\u003e3 Designing with body text type\u003c\/b\u003e\u003cbr\u003e About the typeface\u003cbr\u003e Letter spacing and word spacing\u003cbr\u003e Line spacing adjustment | Reading\u003cbr\u003e Line length\u003cbr\u003e Type layout\u003cbr\u003e Paragraph designation\u003cbr\u003e Emphasize\u003cbr\u003e grid\u003cbr\u003e\u003cbr\u003e \u003cb\u003e4 Designing with title fonts\u003c\/b\u003e\u003cbr\u003e Selecting a font for the title\u003cbr\u003e Arranging fonts for titles\u003cbr\u003e Visual Considerations\u003cbr\u003e full stop\u003cbr\u003e Title initials\u003cbr\u003e Transforming fonts\u003cbr\u003e\u003cbr\u003e \u003cb\u003e5 colors\u003c\/b\u003e\u003cbr\u003e special color\u003cbr\u003e Subtractive primary colors\u003cbr\u003e Additive primary colors\u003cbr\u003e\u003cbr\u003e \u003cb\u003e6 Design Challenges\u003c\/b\u003e\u003cbr\u003e Solving design problems\u003cbr\u003e Five classic typefaces\u003cbr\u003e Type layout\u003cbr\u003e typography style\u003cbr\u003e Paragraph mark\u003cbr\u003e expressive words\u003cbr\u003e Visually enhanced quotes\u003cbr\u003e Early fonts\u003cbr\u003e grid\u003cbr\u003e Brochure\u003cbr\u003e Experimental Typography\u003cbr\u003e threatening letter\u003cbr\u003e logo\u003cbr\u003e\u003cbr\u003e \u003cb\u003e7 Traditional Typography Techniques\u003c\/b\u003e\u003cbr\u003e Design process\u003cbr\u003e Creating a final draft\u003cbr\u003e Preparing the manuscript\u003cbr\u003e\u003cbr\u003e \u003cb\u003e8 View font\u003c\/b\u003e\u003cbr\u003e classification\u003cbr\u003e Old style\u003cbr\u003e Transitional\u003cbr\u003e Modern\u003cbr\u003e Egyptian, slab serif  \u003cbr\u003eSans serif\u003cbr\u003e Script, Blackletter\u003cbr\u003e Decorative, novelty\u003cbr\u003e Ornaments, icons, and flourishes\u003cbr\u003e\u003cbr\u003e \u003cb\u003e9 Notes and Resources\u003c\/b\u003e\u003cbr\u003e full stop\u003cbr\u003e Typesetting | Digital Design\u003cbr\u003e Glossary\u003cbr\u003e\u003cbr\u003e For those studying typography\u003cbr\u003e Search\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eAn essential guide to typography that you can learn step by step.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 『Typography Textbook』 is a unique combination of textbook and specialized reference book.\u003cbr\u003e This book provides a complete overview of the field of typography, from the origins of the alphabet to contemporary design.\u003cbr\u003e The fundamentals of all type, the fundamentals inherent in all successful typographic design, are all discussed.\u003cbr\u003e If a student had to choose just one book to guide them on their journey from the classroom to the design studio, this would be it. \u003cbr\u003eRather than overwhelming readers with the myriad of existing typefaces, we thoroughly reviewed five: Garamond, Baskerville, Bodoni, Century Expanded, and Helvetica.\u003cbr\u003e Each typeface represents a significant stage in the evolution of typography and remains widely used today.\u003cbr\u003e By understanding and working with these typefaces, you will learn how to use type creatively.\u003cbr\u003e Whether it's to make type easier to read and more aesthetically pleasing, or simply to attract attention, the Typography Textbook has been revised to reflect the significant technological changes that have occurred in recent years.\u003cbr\u003e At the same time, it retains the fundamental features that make this book indispensable for students and teachers. \u003cbr\u003eThis book will help you explore hundreds of solutions to design challenges and explore the vast world of typography information.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eTopic and Purpose\u003c\/b\u003e\u003cbr\u003e Typography is probably the most important subject that design students study in art school.\u003cbr\u003e Although each field requires different specialized knowledge, what is commonly required is knowledge of typography.\u003cbr\u003e In fact, there is very little that can be done without type, and in fact, most work is done solely with type.\u003cbr\u003e Therefore, typography technology is still at the center of communication.\u003cbr\u003e Students studying graphic design are the typographers of the future, and their success or failure depends on how well they are trained in working with type.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eTypography of the Day\u003c\/b\u003e \u003cbr\u003eTypography is a living art form, with each generation of designers contributing something new and innovative.\u003cbr\u003e It is an art that continues to grow and change, drawing both praise and criticism.\u003cbr\u003e This fact shows that throughout history, various typographic changes and experiments have been subject to criticism.\u003cbr\u003e Gutenberg's type was too cold and lacked the warmth of handwritten letters.\u003cbr\u003e Over the centuries, typefaces designed afterward were criticized for causing eye fatigue and dizziness due to excessive contrast.\u003cbr\u003e While other typefaces without serifs are considered difficult to read.\u003cbr\u003e The debate continues.\u003cbr\u003e There is no longer any need to 'passively hide' the type that has served as a quiet means of reinforcing the meaning of text. \u003cbr\u003eNow, type can be expressed, enjoyed, experimented with, even shocking, and become pure art.\u003cbr\u003e Some designers prefer a more traditional approach, while others welcome the freedom of change and experimentation.\u003cbr\u003e And some people believe that the old and the new coexist.\u003cbr\u003e Ultimately, they will lead us to a richer and more diverse world of typographic expression.\u003cbr\u003e Anyway, there is no consensus on typography.\u003cbr\u003e Students should be open-minded and accept all forms of typographic expression.\u003cbr\u003e And from this point of view, they must develop their own aesthetic standards.\u003cbr\u003e Hopefully, new visual designers will continue to redefine the boundaries and conventions of their art.\u003cbr\u003e Some things are simply a rehash of past trends, but some innovations will stand the test of time. \u003cbr\u003eAnd all of this will add to the rich history of typography.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e5th edition\u003c\/b\u003e\u003cbr\u003e Although typography can be taught in a variety of ways, it is generally agreed that the most successful curriculum centers around a knowledge of metal type.\u003cbr\u003e This revised edition of \"Typography Textbook\" combines a rich foundation with today's technology to provide readers with a deep and thorough understanding of typography.\u003cbr\u003e We've redesigned the design and content to meet today's needs, using full color to add new information without missing any key points.\u003cbr\u003e The original book, 『Designing with Type』, was first published in 1971.\u003cbr\u003e The book sold over 250,000 copies and was adopted as a textbook in design schools around the world. \u003cbr\u003eThis suggests that despite the groundbreaking changes in the design industry, this book will continue to educate and inspire students.\u003cbr\u003e We are confident that this fifth edition will be a valuable companion for a new generation of visual designers.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eKorean edition published\u003c\/b\u003e\u003cbr\u003e The world has become smaller thanks to easier communication, frequent travel, and exchanges via the Internet.\u003cbr\u003e So today, the significance of Western typography has grown more than ever.\u003cbr\u003e Western typography can now be easily found anywhere in the world.\u003cbr\u003e In this era, understanding the principles behind it has become increasingly important for graphic designers in other countries and speaking different languages. I believe that \"Typography Textbook\" is an essential textbook for Korean students and designers. \u003cbr\u003eBecause it effectively introduces Western typography by limiting the number of typefaces and focusing on design principles.\u003cbr\u003e The book offers twelve projects designed to enhance your understanding of Western typography, and two companion websites complement the book's content.\u003cbr\u003e We will also provide a variety of hands-on projects, from basic to the most advanced, to help you better understand and appreciate Western typography.\u003cbr\u003e Once you've mastered the principles of typography, don't limit yourself to the basics; experiment as much as you can to achieve your creative and expressive goals.\u003cbr\u003e By understanding the rules, you will also learn how to surpass them without compromising the principles of typography.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ecomposition\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e1.\u003cbr\u003e Typography Basics\u003c\/b\u003e \u003cbr\u003eTypography refers to the art of designing with type, and began around 1455 when Johannes Gutenberg perfected the technique of printing with single type.\u003cbr\u003e Many of the technical terms we use today are derived from these early technologies.\u003cbr\u003e This chapter introduces the origins of the alphabet and defines the terms and measures that form the basis of the typographic vocabulary.\u003cbr\u003e As you become familiar with this knowledge, you will be able to convey your thoughts accurately and use type effectively.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e2.\u003cbr\u003e Five classic typefaces\u003c\/b\u003e\u003cbr\u003e So far we have covered typographic terminology and measurement systems for typefaces.\u003cbr\u003e Now, we will look at five classic typefaces to see how they differ from each other.\u003cbr\u003e Through this process, you will ultimately gain a greater awareness of type design and feel more confident when choosing your own type. \u003cbr\u003eEach of the five typefaces represents a distinct period in the evolution of type design.\u003cbr\u003e And they remain the most popular and widely used typefaces to this day.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e3.\u003cbr\u003e Designing with body text type\u003c\/b\u003e\u003cbr\u003e Designing with text involves choosing a typeface, deciding which words and phrases to emphasize, and determining how the type should be laid out on the page.\u003cbr\u003e The final design will vary depending on the content of the manuscript being worked on, the intended readership, how well the designer understands typographic principles, and how much consideration is given to reading habits.\u003cbr\u003e These play a crucial role in determining the final design, regardless of the design goal, whether it is to maximize reading comfort or to challenge commonly held typographic conventions.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e4.\u003cbr\u003e Designing with title font\u003c\/b\u003e \u003cbr\u003eThe ability to use any typeface as a title typeface gave designers possibilities that didn't exist in previous generations.\u003cbr\u003e Thanks to new technologies, typographic expressions have become diverse, ranging from the traditional to the very unusual.\u003cbr\u003e In some cases, title text does not convey information, but simply serves the function of attracting attention or creating an interesting texture.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e5.\u003cbr\u003e color\u003c\/b\u003e\u003cbr\u003e Color is perhaps the most dramatic way to attract attention and elevate a design.\u003cbr\u003e Even a single word attracts attention when printed in color.\u003cbr\u003e Color also creates mood.\u003cbr\u003e Some emotions are expressed in colors, such as fiery red, sky blue, and baby pink.\u003cbr\u003e In addition to choosing a \"good\" color, you should consider font size, background color, background image, and whether the work will be printed with ink (spot or process color) or displayed in light. \u003cbr\u003eUnderstanding the pros and cons of each will enable you to work effectively with color and type.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e6.\u003cbr\u003e Design assignment\u003c\/b\u003e\u003cbr\u003e A good design assignment stimulates students' creativity while broadening their typography knowledge.\u003cbr\u003e These assignments can range from something as simple as highlighting a single word with typography to something as complex as designing an eight-page brochure.\u003cbr\u003e All assignments can be completed intensively over the course of one semester.\u003cbr\u003e At this time, the solution to the problem must be creative and practical.\u003cbr\u003e If you take an overly experimental approach in the early stages, you may lose sight of the original goal of building a solid foundational understanding of typography.\u003cbr\u003e For this reason, students should limit their use to the five type families introduced in this book.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e7.\u003cbr\u003e Traditional typography techniques\u003c\/b\u003e \u003cbr\u003eAligning manuscripts, counting characters, sketching final drafts, and specifying type were once basic skills that every graphic designer mastered in the pre-computer era.\u003cbr\u003e These were the traditional ways of assessing the ?jain.\u003cbr\u003e Today's science and technology have certainly reduced the need for skills that were once indispensable.\u003cbr\u003e Although rarely used today, creating a final draft is not only a quick lesson, but it is also an excellent way to become familiar with the construction and 'anatomy' of each typeface and how they are arranged on the page.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e8.\u003cbr\u003e View the text\u003c\/b\u003e\u003cbr\u003e There are hundreds of typefaces in the world, and many of them are of questionable value.\u003cbr\u003e To help you find the best typefaces, we've added familiar typeface views: Old Style, Transitional, Modern, Egyptian\/Slab Serif, and Sans Serif. \u003cbr\u003eWe also added additional typefaces in Decorative\/Novelty, Script, Blackletter, and Ornamental\/Iconic\/Florish.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e9.\u003cbr\u003e Notes and Resources\u003c\/b\u003e\u003cbr\u003e So far, we've focused on understanding the basics of typography and how to design with type.\u003cbr\u003e The historical data and references will also be of interest to serious graphic designers.\u003cbr\u003e Here's a brief history of typesetting methods over the centuries, along with a glossary of graphic design terminology.\u003cbr\u003e And now, for graphic designers who are now typographers themselves, I've added some good punctuation rules. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e August 18, 2010\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 208 pages | 518g | 178*245*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788970594583\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8970594582 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893430157354,"sku":"154489","price":33.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/7d1399d1c1f9061cd5f8e721f82f4311.jpg?v=1765401691","url":"https:\/\/librairie.coreenne.fr\/en\/products\/154489","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}