{"product_id":"154538","title":"The Easiest Way to Visualize Data with Google Looker Studio ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYDPLLe6sShj0Y3X53SmvPg3IW2lR.png?v=1765080564\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e The Easiest Way to Visualize Data with Google Looker Studio \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/138964141\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eKorea's first practical guide to Google Looker Studio!\u003cbr\u003e The Easiest Way to Master Data Visualization Tools in 3 Parts\u003cbr\u003e AARRR analysis using GA4 data!\u003cbr\u003e The easiest way to visualize data!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e As digital marketing becomes more sophisticated, various advertising tools and methods for improving advertising effectiveness are continuously emerging.\u003cbr\u003e There are many data visualization tools available, such as Power BI and Tableau, but the easiest and fastest to learn is Google Looker Studio. \u003cbr\u003e『The Easiest Way to Visualize Data by Google Looker Studio』 by author Younghoon Cheon, who teaches marketing at the marketing community 'iBoss', is divided into three parts to explain the author's know-how and how to use Google Looker Studio, so that even beginners with no prior knowledge can easily learn it.\u003cbr\u003e\u003cbr\u003e We provide practice data for each part, and explain how to effectively convey the functions of Google Looker Studio, various charts, and accurate data while ensuring readability by utilizing different data for each part.\u003cbr\u003e Additionally, through AARRR analysis, marketers who are already using Google Analytics 4 are also presented with a method to visualize Google Analytics 4 data using Google Looker Studio.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003ePART 01 Data Visualization\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eCHAPTER 01.\u003cbr\u003e Data visualization using Google Looker Studio\u003cbr\u003e ■ A or B, that is the question\u003cbr\u003e ■ Introducing Google Looker Studio\u003cbr\u003e ■ Connect - Visualize - Share\u003cbr\u003e ■ Measurement criteria vs. measurement items\u003cbr\u003e\u003cbr\u003e CHAPTER 02.\u003cbr\u003e Creating a report card\u003cbr\u003e ■ STEP 1: Connection\u003cbr\u003e ■ STEP 2: Visualization\u003cbr\u003e ■ Be careful to distinguish between measurement items and measurement criteria\u003cbr\u003e ■ Completed transcript and key fields\u003cbr\u003e ■ STEP 3: Sharing\u003cbr\u003e ■ Don't memorize it.\u003cbr\u003e Just for reference.\u003cbr\u003e ■ Refresh vs. Reconnect Data\u003cbr\u003e ■ Summary of basic information\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 02 Store Report\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e CHAPTER 01.\u003cbr\u003e connection\u003cbr\u003e ■ Scenario\u003cbr\u003e ■ Easier! Using templates\u003cbr\u003e ■ Create a copy of a report using a template\u003cbr\u003e ■ Data connection\u003cbr\u003e\u003cbr\u003e CHAPTER 02.\u003cbr\u003e Visualization: Layout Configuration\u003cbr\u003e ■ Logo and Link\u003cbr\u003e ■ Layout Wizard Text\u003cbr\u003e\u003cbr\u003e CHAPTER 03.\u003cbr\u003e Visualization: Dynamic Filters\u003cbr\u003e ■ Date filter\u003cbr\u003e ■ Various filters\u003cbr\u003e\u003cbr\u003e CHAPTER 04.\u003cbr\u003e Visualization: Scorecard\u003cbr\u003e ■ Key points at a glance\u003cbr\u003e ■ Mass production of charts\u003cbr\u003e ■ User-defined functions\u003cbr\u003e\u003cbr\u003e CHAPTER 05.\u003cbr\u003e Visualization: Time Series Chart\u003cbr\u003e ■ Check the trend\u003cbr\u003e\u003cbr\u003e CHAPTER 06. \u003cbr\u003eVisualization: Pie Chart\u003cbr\u003e ■ Ratio comparison\u003cbr\u003e\u003cbr\u003e CHAPTER 07.\u003cbr\u003e Visualization: Bar Chart\u003cbr\u003e ■ Value comparison\u003cbr\u003e\u003cbr\u003e CHAPTER 08.\u003cbr\u003e Visualization: Time Series Cumulative Chart\u003cbr\u003e ■ Accumulation of trends\u003cbr\u003e\u003cbr\u003e CHAPTER 09.\u003cbr\u003e Visualization: Add Page\u003cbr\u003e ■ Add page\u003cbr\u003e ■ Control Copy\u003cbr\u003e\u003cbr\u003e CHAPTER 10.\u003cbr\u003e Visualization: Table\u003cbr\u003e ■ Overcoming the worst readability\u003cbr\u003e\u003cbr\u003e CHAPTER 11.\u003cbr\u003e Visualization: 100% Stacked Area Chart\u003cbr\u003e ■ Trend of ratio\u003cbr\u003e\u003cbr\u003e CHAPTER 12.\u003cbr\u003e Visualization: Stacked Column Chart\u003cbr\u003e ■ Detailed analysis of values\u003cbr\u003e\u003cbr\u003e CHAPTER 13.\u003cbr\u003e Visualization: Pivot Tables vs. Scatter Charts\u003cbr\u003e ■ Pivot Table: A Chart Master's Measure\u003cbr\u003e ■ The opposite of a pivot table, a scatter chart\u003cbr\u003e ■ Various other charts\u003cbr\u003e\u003cbr\u003e CHAPTER 14.\u003cbr\u003e share\u003cbr\u003e ■ Sharing and Reservation\u003cbr\u003e\u003cbr\u003e CHAPTER 15.\u003cbr\u003e More Charts, More Features - Nth Learning\u003cbr\u003e ■ Two or more different data sources\u003cbr\u003e ■ Managing added data sources\u003cbr\u003e ■ Copy the completed report\u003cbr\u003e ■ Excel linkage\u003cbr\u003e ■ BigQuery integration\u003cbr\u003e ■ Google Sheets data preprocessing\u003cbr\u003e ■ PARSE_DATE function\u003cbr\u003e ■ Importing Google Sheet data range\u003cbr\u003e ■ Interrelationships between charts\u003cbr\u003e ■ Extension of pivot tables \u003cbr\u003e■ Creating charts with ChatGPT\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 03 AARRR Report Using Google Analytics 4 Data\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e CHAPTER 01.\u003cbr\u003e AARRR for Marketers Only\u003cbr\u003e ■ AARRR Analysis\u003cbr\u003e ■ Origin\u003cbr\u003e ■ Improvement\u003cbr\u003e ■ Scenario\u003cbr\u003e ■ Your own account vs. Google demo account\u003cbr\u003e ■ Create a copy of the AARRR template\u003cbr\u003e ■ Data connection\u003cbr\u003e\u003cbr\u003e CHAPTER 02. ACQUISITION\u003cbr\u003e ■ Period Control\u003cbr\u003e ■ Comparison of number of connections by inflow\u003cbr\u003e ■ Number of incoming sessions\u003cbr\u003e ■ Number of active users\u003cbr\u003e ■ Ratio by inflow device\u003cbr\u003e ■ Inflow area\u003cbr\u003e\u003cbr\u003e CHAPTER 03. ACTIVATION\u003cbr\u003e ■ Engagement and Conversion Data\u003cbr\u003e ■ Popular Pages\u003cbr\u003e ■ Session and participation trends\u003cbr\u003e\u003cbr\u003e CHAPTER 04. RETENTION (Revisit Data)\u003cbr\u003e ■ New\/Returning User Ratio\u003cbr\u003e ■ Number of returning visitor sessions\u003cbr\u003e ■ Returning visitor participation rate\u003cbr\u003e ■ Returning visitors' dwell time and conversion data\u003cbr\u003e\u003cbr\u003e CHAPTER 05. REVENUE\u003cbr\u003e ■ Sales per user (add calculated field)\u003cbr\u003e ■ Performance by inflow: Table\u003cbr\u003e ■ Performance ratio by inflow source\/medium: Donut chart\u003cbr\u003e\u003cbr\u003e CHAPTER 06. REFERRAL (referral + organic)\u003cbr\u003e ■ Number of recommended inflow sessions \u003cbr\u003e■ Referral Inflow Participation Rate\u003cbr\u003e ■ Recommended inflow dwell time and conversion rate\u003cbr\u003e ■ Recommended inflow conversion analysis\u003cbr\u003e\u003cbr\u003e CHAPTER 07.\u003cbr\u003e Share and more\u003cbr\u003e ■ Share\u003cbr\u003e ■ 3D interpretation of the AARRR report\u003cbr\u003e ■ Demo Account AARRR Complete Version - Create a Copy\u003cbr\u003e ■ It's not the end, it's the beginning\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Learn the features of Google Looker Studio through friendly explanations for readers new to Google Looker Studio and hands-on data visualization exercises using examples provided for each part.\u003cbr\u003e Plus, the author's expertise in data visualization and tips for creating tables that are easy to read at a glance.\u003cbr\u003e It is structured so that you can acquire all the features of Google Looker Studio just by reading the book.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 01 Data Visualization\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e We explain the necessity of data visualization and the features you need to know when visualizing data using Google Looker Studio. \u003cbr\u003eYou can take your first steps in data visualization by practicing with prepared “report card” data.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 02 Store Report\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This explains the various charts available in Google Looker Studio and the characteristics of each chart.\u003cbr\u003e We also introduce how to create readable reports by utilizing charts that fit the practical situation and purpose.\u003cbr\u003e You can acquire the skills necessary for practical work through the “Store Report,” which is prepared practice data.\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePART 03 AARRR Report Using Google Analytics 4 Data\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e PART 03 Google Analytics 4 Data Utilization AARRR Report is intended for marketers familiar with data visualization tools and data analysis tools, as well as readers who have completed PART 01 and 02. \u003cbr\u003eThis course covers creating AARRR reports with Google Looker Studio, and how to take it a step further by leveraging a demo account and practice templates from Google Analytics 4.\u003cbr\u003e\u003cbr\u003e \u003cb\u003e+ Level up your practice with free YouTube video lectures!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Lecture videos are provided through the author's YouTube channel.\u003cbr\u003e You can learn more about the book's explanations and the content you need to study data visualization through the author's YouTube videos.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eWhat kind of readers is this book for?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e ● Those who want to learn data visualization\u003cbr\u003e ● People who prefer tools that can be learned and used right away\u003cbr\u003e ● Those who want to shorten work hours to be more efficient \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e December 10, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 232 pages | 614g | 188*257*11mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788960884717\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8960884715 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893434810410,"sku":"154538","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/8c036b2ff65c45336e88b796abdfba85.jpg?v=1765401832","url":"https:\/\/librairie.coreenne.fr\/en\/products\/154538","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}