Naver marketing 'starts with keywords and ends with keywords'.
This is a long-standing thought of mine.
These are my thoughts on Naver marketing, gained from 11 years of marketing using Naver and 13 years of running a blog.
The results will vary depending on who utilizes the keywords better.
This book contains my experience of over 10 years on how to effectively utilize those keywords.


I actually did some undermarketing.
Undermarketing refers to so-called 'bad things' or 'abusing'.
When I was a junior and didn't even know the 'ma' of marketing, I thought that under-marketing was all there was to marketing.
But now we don't do any undermarketing at all.
Because you can get enough exposure without undermarketing, and you can create real branding without undermarketing.


Naver has a variety of areas: VIEW, integrated search, maps, shopping, etc.
My book focuses on these four areas.
This book is written with keywords as the core of how to create high exposure in each field.
This book was written with special attention to Naver Shopping and Smart Place (map) areas, especially for small business owners who need immediate sales and profits.
The first manuscript for this book was written while I was working on an e-book project that successfully raised nearly 300 million won through Wadiiz, and has now been developed into a paper book.
A step-by-step manual is included so that even those who are new to Naver marketing can read it without difficulty.
The first part of the book provides guidance on how to discover keywords and utilize various programs, while the second half of the book covers knowledge about Naver's algorithm, SEO, and marketing.
If you have some knowledge of Naver marketing, you can skip the first part of the book!

Most of the cases in this book are from companies for which I have acted as an advertising agency, provided consulting services, or directly assisted.
I wrote this manuscript with the hope that it would convey all of my know-how effectively by including as much content as possible in a paper book.
I sincerely hope that my book will be of great help to readers in their business and marketing efforts!