{"product_id":"154623","title":"Actually, this is also a design ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYDPLQhVOlsINBflpG459yC9mN0YZ.png?v=1765081030\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Actually, this is also a design \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/120235845\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eWhy do I lose track of time when I watch Netflix?\u003cbr\u003e Why Did Rush Shut Down Its Social Media?\u003cbr\u003e Why do Coupang reviews have star ratings, while Kurly reviews don't?\u003cbr\u003e\u003cbr\u003e So, this is all by design?\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e This book talks about design, something we didn't recognize as design.\u003cbr\u003e We explore the design deeply embedded in our daily lives, including mobile apps, digital products, and global brands, and expand upon existing concepts of design. \u003cbr\u003eThe reason we constantly consume endless replayable content, gravitate toward brands that value ethical beliefs, and are drawn to likes and reviews first is because it's all \"by design.\"\u003cbr\u003e Now, let's look at the world from a new perspective, recognizing that design is not just a piece of art, but a means of reflecting the times, the environment, and people's desires, as well as a tool for understanding daily life and society.\u003cbr\u003e Then, the hidden intentions of the services we encounter in our daily lives and the values ​​pursued by the brand will naturally become apparent.\u003cbr\u003e And you will think like this.\u003cbr\u003e 'Actually, this was all design.'\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eChapter 1: The Hidden Secrets of the Apps You Use Every Day\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Why does Toss only allow one action per page?\u003cbr\u003e Why do I lose track of time when I watch Netflix? \u003cbr\u003eWhy Tinder Feels Like a Game\u003cbr\u003e Why do Coupang reviews have star ratings while Kurly reviews don't?\u003cbr\u003e How Social Proofing Works in Apps\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2: A New Perspective on Design\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The Decline of Waterfall and the Rise of Lean UX\u003cbr\u003e Is pretty design really that important?\u003cbr\u003e When you focus on the worldview, not the brand or story\u003cbr\u003e Localization Strategy: The New Face of Global Brands\u003cbr\u003e Looking at keywords with desire\u003cbr\u003e A UX story that's easy to read when the screen is cluttered.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 3: Are ethics important in design?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Can we escape the dark nudge?\u003cbr\u003e Why Did Rush Shut Down Their Social Media Accounts?\u003cbr\u003e Let's escape digital pollution\u003cbr\u003e Three apps that saved my life from falling apart.\u003cbr\u003e Why Did Spider-Man Delete Instagram?\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4: Creating Successful Services with Design Thinking\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The key to MVP is learning, not optimization.\u003cbr\u003e Welcome to the world of failure\u003cbr\u003e How to Agree on Scope When Planning a New Feature \u003cbr\u003eFive Ways to Build Your User Habits\u003cbr\u003e Eleven Things I Learned While Building Digital Products\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5: For Better Communication\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Understanding Startup Villains with Eight Defense Mechanisms\u003cbr\u003e The Impact of Emojis on Communication\u003cbr\u003e A good story to read when communication is difficult\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4255\/MidCate003\/425423031.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003e★10th Brunch Book Award Winner★\u003cbr\u003e\u003cbr\u003e Woody, a writer with 650,000 Brunch views and a top 0.5% Likes\u003cbr\u003e Uncover the secrets of design hidden in everyday life!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"This is actually a design too\" is a design textbook that reflects the present age.\u003cbr\u003e \"Design for a New Era,\" which captivated over 5,000 subscribers and won the grand prize at the 10th Brunch Book Publishing Project, has been reimagined with immersive everyday examples and the author's insights. \u003cbr\u003eFrom the design principles behind everyday apps like Toss, Today's House, and Coupang to rapidly changing branding trends and practical concepts, it covers everything from service planners and product makers to anyone designing new experiences from a user perspective.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eDo you still think design is just about making things pretty?\u003cbr\u003e Design isn't just about being pretty!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The era of viewing design as ‘decoration’ is over.\u003cbr\u003e Today, design is not simply a means of decorating objects or expressing beauty.\u003cbr\u003e Design is a key to solving business problems and a useful tool for creating better experiences in everyday life.\u003cbr\u003e Furthermore, design is gaining increasing significance as a means of reflecting the times, the environment, and people's desires, and realizing ethics.\u003cbr\u003e\u003cbr\u003e \u003cbr\u003eThis book, which seems to have nothing to do with design in the decorative sense, contains the most trendy design thinking of the moment.\u003cbr\u003e We cover design cases that reflect the new era through social proof, realism, dark nudge, freetotype, and design ethics.\u003cbr\u003e Even if you are not a designer, if you understand the mechanisms of design thinking, you will be able to use design as a weapon in your life in any field you work in.\u003cbr\u003e Through this book, I hope to help you see design not simply as something you see and feel, but as a powerful tool that can transform everything we interact with. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e July 24, 2023\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 240 pages | 143*203*15mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791169211307\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1169211305 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default 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