{"product_id":"155539","title":"Eric Spiekerman's Typography Essay ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYDOVjNFlR01SgLJlKe5MpYKS9qyB.png?v=1765017547\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Eric Spiekerman's Typography Essay \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/14902584\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \"Typography Essay\" provides students of typography and those who love type with an easy and clear understanding of type and design.\u003cbr\u003e Eric Spiekerman, type designer, typography writer, and information planner, has completely updated this edition for web and mobile typography.\u003cbr\u003e We've added a number of fresh visuals that demonstrate effective communication through type, and we've carefully selected and presented new typefaces.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 1. Type is everywhere.\u003cbr\u003e The typeface is real. \u003cbr\u003eIt is an important part of our lives.\u003cbr\u003e Only by realizing this simple fact can we begin to understand more effective ways of communicating.\u003cbr\u003e\u003cbr\u003e 2 What is a typeface?\u003cbr\u003e Understanding the present of print, between its past and future, is inextricably linked to the question of who we are and how we communicate.\u003cbr\u003e Letters are living things that are one with the atmosphere of society and the trends of the times.\u003cbr\u003e\u003cbr\u003e 3. A closer look at the typeface\u003cbr\u003e Developing an eye for type begins with familiar elements on the page.\u003cbr\u003e The first step to understanding type is to examine everything from the basic form of type to the most elaborate details.\u003cbr\u003e\u003cbr\u003e 4 Choosing a font\u003cbr\u003e Choosing the right typeface for a specific purpose isn't as difficult as organizing your closet.\u003cbr\u003e It's easy to choose a font that suits your content.\u003cbr\u003e\u003cbr\u003e Express your individuality with 5 letters  \u003cbr\u003eUnderstanding the tone and feel of the text is essential to deciding which typeface to use and how to arrange it on paper.\u003cbr\u003e\u003cbr\u003e 6 Various types of letters\u003cbr\u003e Once you understand the basic characteristics of a font, you can easily identify different fonts.\u003cbr\u003e It's easiest to understand if you think of it in comparison to how people distinguish between themselves.\u003cbr\u003e\u003cbr\u003e 7 Handling Type\u003cbr\u003e Whether a typeface is legible and readable depends on several basic principles.\u003cbr\u003e The spacing between letters and words is especially important.\u003cbr\u003e Choosing the right typeface for your text means handling these spaces accurately.\u003cbr\u003e\u003cbr\u003e 8. Placing the letters\u003cbr\u003e Considering where and for what purpose a type will be used determines its effectiveness.\u003cbr\u003e These simple layout principles create practical page layouts.\u003cbr\u003e\u003cbr\u003e 9 Type on the screen\u003cbr\u003e Just as there is no younger brother like an older brother, the letters on the screen are not as good as the printed letters. \u003cbr\u003eAlthough there are technical limitations, there should never be an inappropriate choice of font for any project that appears on screen.\u003cbr\u003e\u003cbr\u003e 10 There is no such thing as bad typography.\u003cbr\u003e Letters are the basic element of communication.\u003cbr\u003e As the means of communication change, the typeface also evolves in a unique and vibrant way.\u003cbr\u003e\u003cbr\u003e 11. Finishing\u003cbr\u003e References, Index, Translator's Notes, Font Index, Copyright.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Page 121, “Various Typefaces”\u003cbr\u003e A bold way to add contrast and adventure to your typography is to bring in typefaces from other letter families.\u003cbr\u003e It is generally okay to mix different typefaces created by the same designer.\u003cbr\u003e Joanna and Gill Sans by Eric Gill work well together, and most of Adrian Frutiger's typefaces also work well together. \u003cbr\u003eOr, it is not bad to mix and match fonts created at the same time, and there are also cases where it is okay even if they are created at different times.\u003cbr\u003e There are as many ways to mix fonts as there are fonts.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Page 139, “Handling Type”\u003cbr\u003e Tracking refers to adjusting the spacing between letters in a lump (in computer typesetting, tracking means increasing or decreasing the spacing between letters, but in the era of metal type, it only meant widening the spacing between letters, as it could not be made narrower).\u003cbr\u003e That is, add the same amount of space between all letters in the text.\u003cbr\u003e It is at this point that Frederic Gaudí's declaration reminds us of our sense of crisis.\u003cbr\u003e As the spacing between letters increases, the difficulty of understanding each word increases, and thus, it becomes difficult to understand the thoughts contained in the text.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Page 195, from “There Are No Bad Typefaces”  \u003cbr\u003eIn addition to the typefaces that are familiar and effective to us, there are also typefaces that cannot be classified by simple criteria such as practicality or purpose.\u003cbr\u003e These are the things that were born when a new inspiration suddenly came to the type designer one day.\u003cbr\u003e Such individual artistic expression may struggle to appeal to a broad and diverse audience.\u003cbr\u003e But every now and then a proper singer comes along and turns a simple song into a huge hit without much effort.\u003cbr\u003e Even today's type specimen books contain hidden treasures of typography just waiting to be discovered.\u003cbr\u003e In the right hands, technical limitations can be transformed into a blessing of simplicity, and an awkward alphabet can be transformed into the typographic hero of the day.\u003cbr\u003e There is no such thing as bad typography.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e ---From the text\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e The Typography Guide You Need to Steal Sheep  \u003cbr\u003e“Increasing the spacing between lowercase letters is like stealing sheep.”\u003cbr\u003e\u003cbr\u003e In 1936, type designer Frederic Goudy attended an award ceremony for type design and immediately after receiving his award, he glanced at it and declared, “Increasing the spacing between black letter is like stealing sheep.”\u003cbr\u003e The 'black letter' mentioned in this anecdote was later changed to 'lowercase', and the saying 'increasing the space between lowercase letters is no different from stealing sheep' was passed down. \u003cbr\u003eIt is not clear how 'black letter' became 'lowercase', but Eric Spiekerman expressed his hope that by the end of this book, 『Typography Essays』, the meaning and fun contained in Frederic Gaudí's seemingly enigmatic sayings such as 'increase the space between lowercase letters' and 'steal sheep' will be conveyed to the readers, and that they will no longer 'steal sheep'.\u003cbr\u003e In other words, this book is a book that explains the language of typography, which is considered secretive and difficult, in an easy-to-understand way for those who want to communicate more effectively using letters.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Typefaces are a visual language that connects writers and readers, and there are thousands of fonts available to us.\u003cbr\u003e We know from experience that when we express our message in the right language, others understand it much more easily. \u003cbr\u003eThis book shows that typography is not an art form reserved for a select few, but rather a powerful tool for anyone with a story to tell, whether on paper or on screen.\u003cbr\u003e It gives you the opportunity to understand why there are so many fonts in the world, how to use them, and why more fonts are needed every day.\u003cbr\u003e You will be able to think again about the letters that exist everywhere and that you may not have noticed before.\u003cbr\u003e This is the one book that will accompany you on your essential journey, with rich visual aids, through examining various types of letters, selecting them appropriately, and handling them properly to express something. \u003cbr\u003eAs you read along, you'll discover the history, case studies, and perspectives on type and typography. For those more adventurous and interested in learning more about type, we recommend carefully reading the footnotes on the right side of the text.\u003cbr\u003e These articles are a compilation of in-depth information.\u003cbr\u003e You may also find the author's carefully curated list of reference books, websites, and fonts useful. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of publication:\u003c\/strong\u003e October 10, 2014\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 209 pages | 495g | 153*224*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788970597577\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8970597573 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43891723927594,"sku":"155539","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/0d032a4c18d01a6554f6013e345feb7e.jpg?v=1765339827","url":"https:\/\/librairie.coreenne.fr\/en\/products\/155539","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}