{"product_id":"155545","title":"Typographic Design ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYDOVkVYBvNukq6L22OfDjw46YivH.png?v=1765017589\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Typographic Design \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/12126615\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e  \u003ch5\u003e\u003cb\u003eBook Introduction\u003c\/b\u003e\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e A Basic Typography Guide\u003cbr\u003e\u003cbr\u003e This book, \"Typographic Design,\" is a theoretical book written by Jan Tschichold in 1935 after he moved from Germany to Switzerland due to Nazi oppression, following the publication of \"New Typography\" in 1928.\u003cbr\u003e The somewhat radical and dogmatic stance of 『New Typography』 sparked several significant debates surrounding new typography.\u003cbr\u003e In this book, Jan Tschichold further developed his ideas on custom typesetting and decorative typography, which he had previously argued for in New Typography.\u003cbr\u003e In the process, he raised questions and answered them himself from a modern perspective, from microtypography to macrotypography, including the operation of letters, words, lines, paragraphs, paper specifications, tables, lines, colors, and everything surrounding typography. \u003cbr\u003eMoreover, the new book ideas he advocated at the time are still valid for those who make books today, as well as for those who read books.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Recommendation\u003cbr\u003e\u003cbr\u003e preface\u003cbr\u003e Looking back through history\u003cbr\u003e Decorative Typography Criticism\u003cbr\u003e The true meaning and purpose of new or functional typography\u003cbr\u003e type\u003cbr\u003e Hand and machine typesetting\u003cbr\u003e word\u003cbr\u003e Lines of text\u003cbr\u003e Emphasis in a line\u003cbr\u003e Space between lines, shape lines, create paragraphs\u003cbr\u003e Indenting the first line and ending the line\u003cbr\u003e Font size ratio, headings, and typeface mixing\u003cbr\u003e standard\u003cbr\u003e Routine small print jobs\u003cbr\u003e Planar space configuration\u003cbr\u003e graph\u003cbr\u003e line\u003cbr\u003e color\u003cbr\u003e paper\u003cbr\u003e poster\u003cbr\u003e Variety of forms\u003cbr\u003e Concrete art\u003cbr\u003e typography, color, drawing\u003cbr\u003e new book\u003cbr\u003e\u003cbr\u003e Translator's Note\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate326\/MidCate001\/32501667.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Page 12, “Introduction” \u003cbr\u003eThe techniques and methods that cover all aspects of typography are undergoing fundamental changes, driven by the demands of this era.\u003cbr\u003e The new rules I'm introducing were born from the recognition that, along with times of change, new and useful rules must also be created.\u003cbr\u003e As these rules become more widespread, accurate and reasonable explanations will become essential.\u003cbr\u003e\u003cbr\u003e Page 61, “Line spacing, line shape adjustment, paragraph creation”\u003cbr\u003e Just as the space between words should be wider than between letters to make text readable, the space between lines should also be wider than the space between words, or at least no narrower.\u003cbr\u003e In other words, a good piece of writing is one that has some space between lines.\u003cbr\u003e\u003cbr\u003e Page 90, “Composition of Planar Space”\u003cbr\u003e All typography is design on a flat surface. \u003cbr\u003ePlacing lines and paragraphs correctly is just as important as creating a clear, coherent contrast, and the two are closely related.\u003cbr\u003e Today's typefaces are no longer decorated with ornamentation, but are used in their natural form.\u003cbr\u003e So, we must pay attention to the role of type as a part of a plane, beyond the role of type in creating words or lines of text.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Jan Tschichold was not scolding the reckless mistake of not spacing letters or lines properly.\u003cbr\u003e His sword is aimed at the poor attitude of typographers who do not respect readers and simply treat them as such, and at the typography culture that has become insensitive to this. \u003cbr\u003ePerhaps the reason his writing remains an uncomfortable thorn in the hearts of typographers, then and now, is because it constantly spurred us to reaffirm the principle of respecting the reader, and perhaps because the shred of conscience we fortunately have left allows us to accept his writing with both cherishment and pain.\u003cbr\u003e I hope that through Jan Tschichold's writings, we will be able to reawaken this spirit, which we have forgotten, blinded by the dazzling mirages of today, and which should be held deep within the heart of every typographer like a silver dagger.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e ---Page 150, from the Translator's Note\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \",\"\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Faithful to the German original\u003cbr\u003e\u003cbr\u003e After the first and revised editions of 『Typographic Design』 were published in Korea, several books related to Jan Tschichold were published, and many of them achieved notable results. \u003cbr\u003eTherefore, to help readers understand the book in the early 1990s, this book has omitted the appendices, such as the commentary by Japanese graphic designer Hiromu Hara and the Jan Tschichold chronology, that were included in the first and revised editions, and has attempted to remain faithful to the original German text in terms of content.\u003cbr\u003e\u003cbr\u003e Translator's Note and Format\u003cbr\u003e\u003cbr\u003e However, presenting the original German text in its entirety without any device would likely have felt somewhat unfriendly to readers unfamiliar with the printing industry and culture at the time.\u003cbr\u003e The device to solve this was the translator's note, and naturally, the content and number increased.\u003cbr\u003e The translator decided that reading the text together on one page would be effective for several reasons, including the reading flow.\u003cbr\u003e In order to effectively accommodate the main text and the translator's notes on one page, the current format was chosen, and the proportions followed those suggested by Jan Tschichold.\u003cbr\u003e\u003cbr\u003e Jan Tschichold Jan Tschichold \u003cbr\u003eIn German-speaking countries, Jan Tschichold[tlt] is pronounced closer to 'Jan Tschichold'.\u003cbr\u003e Nevertheless, in this book, it is written as ‘Jan Tschichold’ according to the foreign language notation rules established by the National Institute of the Korean Language.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Not only graphic designers\u003cbr\u003e\u003cbr\u003e There was an unfortunate incident where the first and revised editions of this book were adopted as teaching materials in some schools even after they were out of print.\u003cbr\u003e It is possible that copies of this book were circulated in those schools.\u003cbr\u003e The fact that this book, published over 20 years ago, is still being read constantly in schools makes me realize its status as a typography classic.\u003cbr\u003e Meanwhile, the worker, despite majoring in literature, counts the first edition of this book among the books he read outside of literary works during his student days.\u003cbr\u003e Although it is a thoroughly practical typography guide, it offers another dimension of imagination beyond literature. \u003cbr\u003eThis book is recommended not only to graphic designers, but also to writers, planners, editors, and others who have a keen eye for words and letters, who cherish and despise them as they move between paragraphs and sentences.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e \"]\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of publication:\u003c\/strong\u003e February 7, 2014\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover book binding method guide\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 152 pages | 406g | 163*243*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788970597232\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8970597239 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default 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