{"product_id":"155680","title":"Ametora ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYDOSWSWWnGSNlyAU8IiE6UOtf90S.png?v=1765018527\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Ametora \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/126438102\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e The second edition of \"Ametora: How Japan Saved American Style,\" which illuminates the fashion history of modern Japan, which went beyond being an enthusiastic imitator of American Ivy League fashion to a leader in American and global fashion, has been published.\u003cbr\u003e In the second edition of 『Ametora』, author W.\u003cbr\u003e David Marks (W. \u003cbr\u003eDavid Marx) not only slightly revises the main text of the book based on the results of his research, but also writes a newly written “Afterword” to examine the growing influence of Ametora in the Japanese and global fashion world over the seven years since the first edition of Ametora was published.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e preface\u003cbr\u003e A country without style\u003cbr\u003e Ivy becomes a cult\u003cbr\u003e Ivy for everyone\u003cbr\u003e Jeans Revolution\u003cbr\u003e American catalog\u003cbr\u003e Damn Yankees\u003cbr\u003e nouveau riche\u003cbr\u003e From Harajuku to everywhere\u003cbr\u003e Vintage and replica\u003cbr\u003e Export Ametora\u003cbr\u003e Reviews\u003cbr\u003e Acknowledgements\u003cbr\u003e References\u003cbr\u003e Translator's Note\u003cbr\u003e Search\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e “Over the past 20 years, Korea has become a cool place, creating strong, cutting-edge trends.\u003cbr\u003e This book presents an alternative strategy with the same goal: to absorb Western traditions and, through them, create valuable reproductions and adaptations. \u003cbr\u003eThe strategies presented in this book can serve as a companion on Korea's path forward in fashion today.\u003cbr\u003e Of course, that path may be quite 'conservative' for some, but there is much to be learned by imitating and editing the past for the future, and finding ways to recover what was 'lost.'\u003cbr\u003e But let's remember that Japan's success wasn't due to any specific Japanese culture or technology.\u003cbr\u003e “All possibilities are open to today’s (young) Koreans.”\u003cbr\u003e --- p.10, from “To Korean Readers”\u003cbr\u003e\u003cbr\u003e “The most profitable niche was somewhere else.\u003cbr\u003e It was a luxury sports coat for the wealthy elite who had accumulated a lot of cash during the Korean War.\u003cbr\u003e Ishizu, like the clothing industry as a whole, benefited from the ripple effects of economic growth as nouveau riche celebrated their success with new clothes. \u003cbr\u003eThe Hankyu Department Store in Osaka gave Ishizu a corner, and Ishizu began serving wealthy families from the suburbs as regular customers.\u003cbr\u003e As the business grew, he needed a brand name that people would remember, so Ishizu changed the brand name to 'VAN Jacket'.\u003cbr\u003e “The name ‘VAN Jacket’ was taken from the title of a comic magazine that came out after the war.”\u003cbr\u003e --- p.42\u003cbr\u003e\u003cbr\u003e “Now we needed a project name.\u003cbr\u003e Kuros suggested 'Take Ivy'.\u003cbr\u003e The title was a play on the famous song \"Take Five\" by the jazz band Dave Brubeck Quartet.\u003cbr\u003e In Japanese, “Ivy” and “Five” sound slightly similar, but Hasegawa, who speaks English well, objected, saying that Americans would find the title “Take Ivy” nonsensical.\u003cbr\u003e --- p.112\u003cbr\u003e \u003cbr\u003e“In the history of Japanese fashion, Ivy represents a crucial moment in the 1960s when men began to dress up, but more importantly, it set the tone for how American styles would be imported, consumed, and transformed over the next 50 years.\u003cbr\u003e After Ivy, Japan had the infrastructure to create and spread the latest American style.\u003cbr\u003e This applies not only to the clean-cut clothes of New England youth, but also to more countercultural, rough-hewn clothes.”\u003cbr\u003e --- p.134\u003cbr\u003e\u003cbr\u003e In her “Editor’s Note,” Ginemarie wrote that Japan was “in a state of adrift” and that she wanted to introduce a more health-conscious lifestyle to young people, suggesting sports as a spiritual pillar for Japan’s future.\u003cbr\u003e 'We believe that an active lifestyle is crucial not only for your health but also for the survival of modern people. \u003cbr\u003eThe idea that exercise is fun is a really great message from my American peers.\u003cbr\u003e “We must devote every spare moment, no matter how small, to exercise.”\u003cbr\u003e --- p.188\u003cbr\u003e\u003cbr\u003e “The style was taken from America, but Japanese preppies put their own spin on it.\u003cbr\u003e That is, things like miniature bow ties and knit hats with pom-poms.\u003cbr\u003e But the biggest difference between the two countries lies in context.\u003cbr\u003e Japanese teenagers wear preppy clothes on the streets of the city, not on idyllic campuses.\u003cbr\u003e Every Sunday, Japanese preppies would gather in groups with friends, wearing matching blazers or coordinating plaid and pastel oxfords with their girlfriends, and gather in the shopping districts of major cities.”\u003cbr\u003e --- p.251\u003cbr\u003e\u003cbr\u003e As A Bashing Ape gains momentum in the Japanese entertainment industry, a moment of sober decision comes to Nigo. \u003cbr\u003eWill he remain half-hidden in the shadows like his mentor Fujiwara, or will he move forward to achieve full mainstream success?\u003cbr\u003e At twenty-eight, Nigo decided to remove all the artificial veils that covered his business.\u003cbr\u003e He abandoned limited production and exclusive approaches, setting A Bashing Ape's goal to become the most influential and luxurious streetwear brand ever.\"\u003cbr\u003e --- p.282\u003cbr\u003e\u003cbr\u003e “The rapid growth of vintage stores and replica product lines in Japan in the late 1990s gave consumers access to virtually any piece of quintessential American clothing, new or used.\u003cbr\u003e Osaka Five and the brands that followed, hoping to bring back the magical glory days of Levi's, emerged with premium jeans born from a deep admiration for American denim. \u003cbr\u003eBut during this same time, there were people in Japan who stopped imitating classic American styles and tried something new.\u003cbr\u003e Denim was trying to become something more Japanese.”\u003cbr\u003e --- p.319\u003cbr\u003e\u003cbr\u003e “The menswear revival would not have happened without the role of Japanese brands, consumers, and the media.\u003cbr\u003e But Japan's influence on fashion runs much deeper.\u003cbr\u003e The way we think about clothes follows a postmodern Japanese perspective.\u003cbr\u003e According to that perspective, anyone can mix and match clothing from any era, and authenticity is proven through reverence for ancient production methods rather than being created within the original community.\u003cbr\u003e It was Japanese consumers who first understood clothing as a floating signifier, blurring the strict boundaries between 'heritage', 'luxury', 'sportswear' and 'streetwear'. \u003cbr\u003eThis new paradigm has enabled Japanese brands to lead the pace of the modern global apparel market, and the wealth of design experience gained within this framework will enable them to continue to maintain their edge.\u003cbr\u003e Like Take Ivy, Japanese fashion is not a passing fad.\u003cbr\u003e Ameto will continue in the future.”\u003cbr\u003e --- p.373, from “Review”\u003cbr\u003e\u003cbr\u003e “This book, AmeTora: How Japan Saved American Style, faithfully shows how far reproduction can go.\u003cbr\u003e Cultures like K-pop show how far this hybrid approach can go.\u003cbr\u003e Whether it is reproduction or mixing, both reflect the subjectivity of the person who brought it, and that creates a new look.\u003cbr\u003e The blurring of the past can be seen as a disadvantage, but on the other hand, it can also be an advantage. \u003cbr\u003e“In a world where you can buy Levi’s jeans or Five Brothers flannel shirts from the 1950s, recreating the past and using it in new ways creates a culture of style for the present.”\u003c\/div\u003e\n\u003cdiv\u003e --- p.393~394, from “Translator’s Note: The Joy of Fashion”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eAmetora: A Japanese coined word meaning 'American style'\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Summer 1964, Ginza, Tokyo, Japan.\u003cbr\u003e Police responded to reports from merchants and arrested hundreds of young people.\u003cbr\u003e The crime of these so-called 'Miyuki Tribe' was that they simply wandered around the streets wearing button-down Oxford shirts, skinny ties, suit jackets, and chinos, rather than gakuran (Japanese school uniforms).\u003cbr\u003e From the perspective of the Japanese government, which was preparing for the Olympics, which should have been a global celebration, they appeared to be thugs who were disrupting society. \u003cbr\u003eAt the center of this phenomenon, which is difficult to understand now, was Kensuke Ishizu, who founded the American style brand 'VAN Jacket'.\u003cbr\u003e Until its bankruptcy in 1978, the VAN jacket was a huge success in Japan, and countless other styles emerged thereafter, including surfer, hippie, rockabilly, greaser, Boso, and Tagenoko.\u003cbr\u003e This laid the foundation for Japan to become another stronghold of the American style.\u003cbr\u003e\u003cbr\u003e This book, \"Ame-tora,\" begins with Kensuke Ishizu, who sparked the American style in Japan, and traces how American style was imported, edited, preserved, and even reverse-exported to Japan, thereby changing the American style itself. \u003cbr\u003eThe legendary Japanese fashion photo book 『Take Ivy』 spread the fashion of Ivy League students throughout Japan, and illustrator Yasuhiko Kobayashi, who happened to come across 『Whole Earth Catalog』, started the 'heavy duty' boom.\u003cbr\u003e Today, Japanese brands like Uniqlo, Kamakura Shirts, Evisu, Capital, and Bape have become huge industries that drive fashion around the world, including in the United States.\u003cbr\u003e Small brands that have been exploring American styles like Oxford button-down shirts, jeans, sweatshirts, penny loafers, and sneakers for decades now produce products that are better than those in the US.\u003cbr\u003e Now that many experts readily agree that the best jeans are now made in Japan, America has no choice but to look to Japan to find what it's missing.\u003cbr\u003e That's because his past is still there. \u003cbr\u003eAnd in a more advanced form.\u003cbr\u003e It's no surprise that 'American style' is now called 'Ame-tora'.\u003cbr\u003e\u003cbr\u003e Cultural researcher W., who won the Noma-Reischauer Prize for his thesis on the Japanese street brand 'A Bathing Ape'\u003cbr\u003e David Marks says his fascination with Japanese fashion stems from an experience in the late 1990s when he waited three hours on the street in Tokyo to buy a T-shirt.\u003cbr\u003e The moment when countless people were competing to get a single T-shirt was quite shocking to him.\u003cbr\u003e Perhaps that's why the chance encounter with an employee at VAN Jacket, the starting point for this book, wasn't just a coincidence.\u003cbr\u003e He introduced the author to the figures at the center of the golden age of Japanese fashion, and the author used his strengths to build a timeline of Japanese fashion. \u003cbr\u003eThis book is also the result of a scholarly otaku with a solid theoretical foundation discovering a treasure chest that no one has ever opened.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe original source of 'fashion legends' scattered across blogs and community bulletin boards\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Anyone who has been on a fashion-related blog or community bulletin board will know this.\u003cbr\u003e How much more people are passionate about reading than about wearing fashion.\u003cbr\u003e Fashion stories posted by self-proclaimed fashion experts always boast high views.\u003cbr\u003e Fashion columnist Park Se-jin, who translated this book, says:\u003cbr\u003e “This book makes you reflect on fundamental concerns.\u003cbr\u003e What on earth is fashion? Why do people find joy and satisfaction in simply wearing certain clothes?\u003cbr\u003e By looking into this process, we can think about where and what process the clothes we wear went through to get to where they are now, and the meaning of originality and reproduction. \u003cbr\u003e“Pleasure doesn’t just roll in.” If the joy of fashion can be found in the act of reading, this book offers more than just the act of wearing it.\u003cbr\u003e It also clearly serves as a guide to deciphering Japan's unique \"editorship\" in dealing with culture.\u003cbr\u003e Meanwhile, the illustrations included in the Korean edition are the work of Yu Nagaba.\u003cbr\u003e The collection of styles popular in Japan over time hints at the healthy, swirling fashion of today. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e April 1, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 416 pages | 117*190*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791193480113\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1193480116 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43891756105770,"sku":"155680","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/cbfd568f16cc587321bd9fbc8014cb19.jpg?v=1765340717","url":"https:\/\/librairie.coreenne.fr\/en\/products\/155680","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}